Leverage Content & Community to Build a True Ecommerce Brand
Release Date: 12/06/2020
Amazon Marketing Cloud & Valuable Tips from PPC Pro Sammy Akhtar
The Asian Seller
Sammy Akhtar from Regro Media joins us on this episode of The Asian Seller podcast. Sammy shares recent Amazon updates he is excited about. He also talks about using PPC for product launches, ad reports, and gives some tips for increasing sales. Sammy is Co-Founder of . He has been in the ecommerce space since 2017 when he started selling on Amazon. After a few years, he created Regro Media, a full service Amazon agency helping Amazon brands scale. Episode highlights: • Amazon Marketing Cloud, and other updates Sammy is excited about • Importance of...
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Why "Data is King" is for Amazon Sellers
The Asian Seller
On this episode of The Asian Seller podcast, we welcome Karthick and Kamalavel from KwickMetrics to talk about the importance of analysing and tracking data for Amazon sellers. An Amazon business strategy without data analytics is like shooting in the dark. Assumptions and preferences can easily bias sellers and result in wrong decisions. We also briefly talk about some of the important data points Amazon sellers should focus on. Kamalavel and Karthic are speakers at the upcoming Ecom India Summit to be held in Delhi in October. J oin the Summit to meet with...
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From 0 to 7 Figures: The Story of an Ecommerce Seller from Ludhiana
The Asian Seller
From 0 to 7 Figures: The Story of an Ecommerce Seller from Ludhiana On this episode of The Asian Seller podcast, we speak with Kulbahar Singh Tiwana, a 7-figure (USD) ecommerce seller from India who began his selling journey with limited investment. He started selling online in 2015 and on Amazon, in 2018. He currently sells on the US, UK, Europe and Australia marketplaces and sources all his products from India. Kulbahar is an expert in commercial exports and CSB-V (ecommerce exports). Kulbahar is testament to the fact that cross-border ecommerce is an...
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From 0 to 7 Figures: The Story of an Ecommerce Seller from Ludhiana
The Asian Seller
From 0 to 7 Figures: The Story of an Ecommerce Seller from Ludhiana On this episode of The Asian Seller podcast, we speak with Kulbahar Singh Tiwana, a 7-figure (USD) ecommerce seller from India who began his selling journey with limited investment. He started selling online in 2015 and on Amazon, in 2018. He currently sells on the US, UK, Europe and Australia marketplaces and sources all his products from India. Kulbahar is an expert in commercial exports and CSB-V (ecommerce exports). Kulbahar is testament to the fact that cross-border ecommerce is an...
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AMA with Jason, Meghla & Margaret (May 2022)
The Asian Seller
On this episode of The Asian Seller, Jason Tay, Meghla Bhardwaj and Margaret Jolly answer sellers questions about Amazon FBA, Ecommerce, Private Label, Sourcing, QC, Logistics and more. Jason is the first ever Singapore seller to be featured on Amazon’s Seller Success Story series, and is regularly invited by Amazon and other institutions to talk about eCommerce. Episode highlights Does the PAC replens model work for amazon.sg? Keepa doesn’t work on Amazon.sg, what’s the alternative? I have some of my listings with search suppressed. I had tried file upload and edit but nothing helps....
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AMA with Jason, Meghla & Margaret (May 2022)
The Asian Seller
On this episode of The Asian Seller, Jason Tay, Meghla Bhardwaj and Margaret Jolly answer sellers questions about Amazon FBA, Ecommerce, Private Label, Sourcing, QC, Logistics and more. Jason is the first ever Singapore seller to be featured on Amazon’s Seller Success Story series, and is regularly invited by Amazon and other institutions to talk about eCommerce. Episode highlights Does the PAC replens model work for amazon.sg? Keepa doesn’t work on Amazon.sg, what’s the alternative? I have some of my listings with search suppressed. I had tried file upload and edit but nothing helps....
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AMA with Jason- April 2022
The Asian Seller
On this episode of The Asian Seller, Jason Tay and Meghla Bhardwaj answer sellers questions about Amazon FBA, Ecommerce, Private Label, Sourcing, QC, Logistics and more. Jason is the first ever Singapore seller to be featured on Amazon’s Seller Success Story series, and is regularly invited by Amazon and other institutions to talk about eCommerce. Episode highlights: The best way to approach businesses to work with? What is your view on price moving up and down $3+- during testing? 3 months changes 3-4x? How to rank on top of the fold on first page, and how do you maintain that position?...
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Ashley's "3 x 2 Method" of Launching Products on Amazon
The Asian Seller
On this episode of The Asian Seller podcast, Ashley Kinkead from Private Label Masters shares her "3 x 2 Method" of launching products on Amazon. She also shares her journey of selling online - from Retail Arbitrage to Online Arbitrage and finally Private Label. Ashley has helped thousands of sellers launch products on . She's inspired and equipped thousands of online entrepreneurs around the world with the skills and strategies they need to build thriving empires, from the ground up. In 2015, Ashley desired to leave her dead-end career as a manager...
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Fireside Chat with Lazada Co-Founder, Pierre Poignant
The Asian Seller
On this episode of The Asian Seller podcast, we chat with Pierre Poignant, Co-Founder of Lazada, and currently Co-Founder & CEO of Branded. In 2012, Pierre co-founded Lazada, one of the largest e-commerce marketplaces in Asia building out the largest logistics network in South East Asia. Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO...
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AMA with Jason & Meghla (March 2022)
The Asian Seller
On this episode of The Asian Seller Jason Tay and Meghla Bhardwaj answer sellers questions about Amazon FBA, Ecommerce, Private Label, Sourcing, QC, Logistics and more. Jason is the first ever Singapore seller to be featured on Amazon’s Seller Success Story series, and is regularly invited by Amazon and other institutions to talk about eCommerce. Episode Highlights: Is it advisable to order large quantity and send to 3PL or smaller quantity and ship direct to Amazon? What should be the percentage set aside for the first 6 months and subsequent months for PPC Ads? For Prime Exclusive...
info_outlineOn this episode of The Asian Seller podcast, Michael Michelini, founder of Global from Asia, and ecommerce SEO agency, Shadstone, talks about ways to build a community around your brand.
Michael shares best practices to start, develop, engage, maintain and grow a community. He gives tips on leveraging various mediums such as social media, emails, bloggers, and the like.
Michael is an American social media, e-commerce, and SEO specialist who has lived in China since late 2007. He is a passionate business connector who helps companies do business in China as well as Chinese companies to work in overseas markets.
Episode highlights:
- Why invest in off Amazon content and community
- When is the right time to start building a community
- Starting a community - and the strategy behind a Facebook group for your community
- Email collection - ways to build an email list with inserts
- Email promotions - what to do with the emails you do collect (hint - use it or lose it!)
- Maintaining the community - similar to email lists, you need to engage or it will lose effectiveness
- Growing the community - segmenting - make a VIP list, VIP group, brand vs industry naming
- Making a blog - put content on your brand site, or make a separate blog site
- Making an influencer gift bag / onboarding - what to do with your VIP
- Launching a new product with this community - how to leverage this to grow your sales
Contact Michael:
Email: [email protected]
Websites: www.globalfromasia.com
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