What Does It Mean To Be All In On AI?
The Big Story
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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It’s A Wrap On The Prebid Race
The Big Story
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
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Prog IO Live: AI, But With A Human Gut Check
The Big Story
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
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The AI Imperative Behind GroupM’s “Restructuring”
The Big Story
GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
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The CTV DSP
The Big Story
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV NewFronts.
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The Tariffs And The TV Upfronts - E340
The Big Story
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
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The Ad Tech Verdict On Google And Third-Party Cookies
The Big Story
Google’s SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn’t going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.
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Ta-Ta To US Temu Ads
The Big Story
Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
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Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
The Big Story
The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.
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Bots And Games Are Back (For Ad Tech)
The Big Story
What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
info_outlineEmarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.