Ads To Burn After Reading
The Big Story
Abstract: Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
info_outline
Buying Ads In The Rabbit Hole
The Big Story
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?
info_outline
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The Big Story
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.
info_outline
The Human Cannes
The Big Story
From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.
info_outline
The Ad Agency Washing Machine
The Big Story
In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.
info_outline
What Does It Mean To Be All In On AI?
The Big Story
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
info_outline
It’s A Wrap On The Prebid Race
The Big Story
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
info_outline
Prog IO Live: AI, But With A Human Gut Check
The Big Story
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
info_outline
The AI Imperative Behind GroupM’s “Restructuring”
The Big Story
GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
info_outline
The CTV DSP
The Big Story
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV NewFronts.
info_outlineAmazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?