The Prebid Episode
The Big Story
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon’s integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives anymore, leaving publishers scrambling for an alternative.
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Guess It's AdsGPT Now?
The Big Story
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
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Retail Media’s Growing Influence On Retail
The Big Story
The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.
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Live from CES 2026
The Big Story
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
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Two Types Of AI In Advertising
The Big Story
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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The GAM Changes On Publishers’ Wish List
The Big Story
First, CTV: The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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Warner Bros., Netflix, Paramount: The CTV Chessboard
The Big Story
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
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The Incredibly High Stakes Of Black Friday
The Big Story
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
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The Shifting Dollars Flowing Through Programmatic Pipes
The Big Story
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
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Yearning For Earnings
The Big Story
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
info_outlineFirst, CTV: The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up.
Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.