Noah Brier, Co-founder of Variance on the Effectiveness of Advertising
Release Date: 01/30/2020
Jarrod Dicker, Vice President of Commercial at The Washington Post, on WashPost's enterprise ad loading system and software, Zeus
The Blueprint by Hashtag Labs
Jarrod Dicker makes his second appearance on The Blueprint to discuss the latest developments within The Washington Post's commercial group. The conversation includes a look at the technical setup behind Zeus — an operating systems leading the way in the new publisher software category, Ad Management Systems. If you're looking to learn more about the emergence of the new publisher software category Digital Ad Operating System (daOS) AKA the Ad Management System (AMS), this podcast is for you.
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Noah Brier, Co-founder of Variance on the Effectiveness of Advertising
The Blueprint by Hashtag Labs
This episode focuses on the question of "are the ads working"? It features one of NYC's strongest thinkers on that question: Noah Brier. Noah is a software and marketing entrepreneur who most recently built Percolate and is now just starting to build a new company called Variance. This episode features wonderful book recommendations and thinking paradigms for marketing and advertising professionals.
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Jarrod Dicker and Ryan Brown on Monetization Strategies for Publishers
The Blueprint by Hashtag Labs
Two industry veterans whose careers have spanned across organizations like The Washington Post, Hearst Newspapers, G/O Media, Po.et (blockchain), IAC and The Daily Beast, Rebel Mouse, Time Inc., and The Huffington Post come on The Blueprint to discuss key monetization strategies for digital publishers. Topics discussed include: Affiliate/commerce strategies, licensing a CMS and, of course advertising.
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Keith Candiotti, Founder & CEO of Optimera on Viewability
The Blueprint by Hashtag Labs
Number 1 metric for publishers and advertisers today? Viewability. Keith Candiotti is an industry veteran with a sterling reputation within the ad ops space. During this episode we learn about Keith's unique path into ad ops (he used to drive an 18-wheeler!) and how his company, Optimera, didn't create just another Viewability reporting solution, but an actual tool that can help publishers to more easily meet their viewability goals. Extensive talk about viewability in this episode!
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Louis-David Magnin, CEO & Co-founder of Confiant on Digital Ad Quality
The Blueprint by Hashtag Labs
Consumers of digital content have long been plagued by the "bad ad". Bad ads include, but are not limited to, things like: ad creatives with huge file sizes and the ever-dreaded mobile redirect. Enter Louis-David Magnin and Confiant: Confiant is a leader is in figuring out where the bad ads are coming from and helping companies to block them. This is a fascinating conversation on bad ads are happening, some great bad ad actor anecdotes and various other points related to ad quality online today.
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Paul Ford, CEO of Postlight on the CMS
The Blueprint by Hashtag Labs
Paul Ford has been blogging since the 90s — he is an industry guy beloved by both the editorial and business sides of publishing. He's as authentic as they come. Paul's company, Postlight, is a development and product shop in NYC that often produces enterprise-grade CMS for some of the biggest clients in the world. In this episode, we learn about Paul Ford's journey and what a Content Management System is.
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The Blueprint by Hashtag Labs: Trailer
The Blueprint by Hashtag Labs
Examining digital media and its operators, influencers and personalities. Host and Hashtag Labs CEO John Shankman talks to digital media and digital advertising innovators about the industry and their personal journeys to the top of their game. The journey is the reward.
info_outlineThis episode focuses on answering the question of "are the ads working"? It features one of NYC's strongest thinkers on that question: Noah Brier. Noah is a software and marketing entrepreneur who most recently built Percolate and is now just starting to build a new company called Variance. This episode features wonderful book recommendations and thinking paradigms for marketing and advertising professionals.