Libsyn Directory

214. Balance and branding | Lamar of LaMarvelous Balloons

Release Date: 04/16/2024

265. Fearless growth | Maggie of Presley Paige

The Bright Balloon

Have you seen the massive sorority balloon installs from Arkansas? Well this episode’s guest is Maggie of Presley Paige and she and her team are the ones behind so many of these mind-blowing jobs. She also has a retail store that you’ll hear about! I learned so much from this interview and know that you’ll pick up some gems as well. Her business actually started as a retail shop and over time they added balloon decor services because of all the customer requests. Hear about how she learned technique and why her team was so crucial as they grew quickly. Then we dive into the sorority...

263. Her giving back era | Dori of Total Party

The Bright Balloon

In the final installment of our month of interviews curated by BalloonCoach.com, we’re hearing from Dori of Total Party. There’s a good chance that if you’ve been a part of any online training in our industry, you know Dori because she’s so generous with her knowledge and experience and she loves to learn! She tells us about the party business she had as a teenager and how her experience with project management in the corporate scene melded together to transition her into corporate events, which then led to Total Party. Hear about the niche she started with and how it’s since...

261. Jumping in head first | Sheena of Dream Big Balloons

The Bright Balloon

In our third of curated interviews from The Balloon Coach, we’re hearing from Sheena of Dream Big Balloons. Sheena has done so much to take her business education into her own hands, and as you’ll hear, it was often before she felt “ready”. But wow, has it paid off! We’ll hear about how balloons brought joy back into her life, how she has more than 10x’ed her business from two years ago and many of the things that got her there… all the while juggling two other jobs and being a mom and wife. Some of those things included: In-person events Making relationships with...

259. Building your business intentionally | Allyson of Pop Studio Balloons

The Bright Balloon

This week we have another guest curated by BalloonCoach.com, and it’s Allyson from Pop Studio Balloons in Connecticut! She tells us all about how she started Pop Studio Balloons as a side hustle and has since taken herself and her husband full-time in the business. More importantly, though, she shares with us how they’ve intentionally built the business in a way that works for their life. Hear about her hilarious first “paid” customer, the first item she sold and how she quickly dialed back her offers so that she could focus on being great at the best-sellers. We also chat...

257. What I wish I knew | Joette of Balloon Coach

The Bright Balloon

In this first of four episodes sponsored by Balloon Coach in September, we hear from the Balloon Coach herself, Joette. We have an honest conversation about what she would have done differently knowing what she knows now. She’s actually one of the few in our industry who has purchased a balloon business, grew it and later sold it. So it’s very interesting to hear about all these phases of business that she’s experienced. We also chat about: Imposter syndrome Solopreneurship and teams Referral networks Business recommendations that stand the test of time Old designs becoming...

255. Publicity for your balloon business | Jordanne of Julep Publicity

The Bright Balloon

We’ve never had an episode like this one! Jordanne from Julep Publicity comes on the show to tell us all about one marketing aspect I know almost nothing about. She talks about how publicity works, plus what actual resources we can explore to get other people to amplify our businesses. It gave me so many lightbulb moments! Jordanne breaks down for us how and where publicity fits in the umbrella of all things marketing. Then she expands upon all the ways publicity happens (media features, influencer collaborations, brand partnerships, etc.) and the credibility that comes along as a...

253. #1 Etsy Seller | Chrissy of Blush Balloon Party Shop

The Bright Balloon

I met Chrissy at the 2023 Glow Retreat and think I can speak for everyone who was in the room when I say we were shocked at the scale of her business… she is the #1 Etsy seller for balloon garlands! She also does installations, has become almost a mini distributor and has a team by her side that she manages. As we get to talking you’ll hear how the same exact Pinterest image that was an inspiration for each of us so many years ago. Then Chrissy takes us through how that spun into the garland kits that have since made her the #1 seller in her category on Etsy. We’ll hear about her product...

251. Photoshoots | Ifrah of Wowlloons

The Bright Balloon

Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process! Before we dive in, we’ll hear about how Ifrah’s business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she’s grown Wowlloons enough to take a step back and let others keep the business running. Then we dive into why she considers branding photo shoots to be so important for her business. She tells us what three...

249. Stolen business | Rachael of It’s Your Day Balloons

The Bright Balloon

Today’s episode is about an unfortunate situation. Rachael of It’s Your Day Balloons had a vendor relationship go south and we hear what happened, why and how she was able to learn from the experience. I appreciate her coming on the show to tell her story and I know there is a lesson for us all in it. Before we dive into the relationship gone south, you’ll also get to hear how she transitioned into balloons from being a real estate agent and how that job has now become her side hustle! She also shared how she spent some time renting out furniture for events but has since discontinued...

247. Strengthening your mindset | Jesy of Jesy Decorations

The Bright Balloon

You may know Jesy for the very cool way she combines her floral and balloon artistry. And in this episode, you’ll hear more about that creation process, plus mindset shifts, some tangible things you can do to reach your goals and how she’s fallen in love with teaching in our industry. Jesy offers a nice reminder that everyone has to start somewhere, and to not compare yourself to people at another stage of the journey, including the process of becoming an instructor! She shares how she first discovered there might be an avenue for her as instructor and how it’s since blossomed into a...

More Episodes

I feel like this week's guest, Lamar, and I have such similar businesses. He comes on the show to chat about finding balance as a small business owner, giving classic and organic decor each their own due, and my favorite part... his knack for branding in every aspect of his business.

We'll hear what great support he had when starting his business in college, we talk about the transition into balloons full time, (including all the transitions to the physical space of LaMarvelous Balloons over time) and then the challenges of further growth.

Then we talk about moving between classic and organic decor and how they can actually be similar builds when you keep a couple of artistic principles in mind: color and balance.

And I couldn't help but ask about his approach to branding. Hear about how he struggled with introducing himself as a balloon artist to eventually discovering that it was such a unique thing for him to embrace. I was also so inspired to hear about his fun naming process for his decor items!

Plus, let's give a big congrats to him for celebrating 10 years in the balloon industry!

Then in the UGlu Hotline, we get a neat little tip about using QR codes as business cards.

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