The Bright Balloon
The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
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380. How to make social media fun (and still get booked)
11/18/2025
380. How to make social media fun (and still get booked)
If you’ve ever groaned at the thought of making another reel, this is the episode for you. Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I’m chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media. In this conversation, we cover: Why Maggie still runs her own social accounts despite having a full team How behind-the-scenes videos help her connect with clients The mindset that keeps her out of burnout and comparison Three fast, impactful tweaks to improve your Instagram profile If you’ve been tempted to outsource your social media—or just avoid it altogether—this chat might just change your perspective. In the UGlu Hotline, hear a tip I picked up from an episode guest - whether or not they knew it! RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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378. Business and life hacks for solopreneurs
11/11/2025
378. Business and life hacks for solopreneurs
In this episode curated by our friends at HI-FLOAT I’m chatting with Victoria of Balloons by Victoria, and we’re getting real about what it means to build a balloon business and hire help that supports your life—not the other way around. We cover: Why Victoria chose to stay home-based (and how she makes it work) How she got out of her own head and decided to hire help Her inflator and admin roles Sticking to the policies that she’s set for her business Why she still rents U-Haul vans instead of buying a business vehicle The life-changing personal life hacks that she loves The freedom and flexibility that come with staying small (by choice!) If you’re juggling business growth with family life, or wondering whether hiring help could actually give you more freedom, you’ll love this episode. In the UGlu Hotline, hear my own tip for square arches! RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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376. Defining roles in a family business
11/04/2025
376. Defining roles in a family business
What’s it really like to run a family manufacturing business in the balloon industry? In this special in-person episode recorded at the Sempertex International Balloon Convention, I sit down with Andrea and Aidan from HI-FLOAT—the powerhouse mother-daughter duo helping lead one of the most beloved brands in our space. We chat about: How HI-FLOAT started Why clearly defined roles are essential in a family-run business What it's like onboarding second and third-generation family members Advice for anyone considering launching a product-based business Making decisions based on facts,not feelings Whether your spouse, kids, or siblings help out in your business, this episode is packed with practical takeaways (and a few funny family stories) you don’t want to miss. In the UGlu Hotline, hear a tip for attaching large foils in your garland. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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374. Live from The International Balloon Convention
10/28/2025
374. Live from The International Balloon Convention
If you’ve ever wondered what actually happens at a balloon convention—or whether it’s worth the investment—this episode is for you. I recorded this recap live from the Sempertex International Balloon Convention while the event was still in full swing. I share what the experience was like, how it compares to other conventions, and why I left feeling more energized than ever. I talk about: The new Sempertex color launch and matching decor Why I loved the preset class schedules What made the instructor lineup so unique Vendor highlights (including latex dog toys!) The MBP (Master Balloon Professional) certification process, now available in the U.S. How it felt to be truly welcomed by the Sempertex team Whether you're brand new to balloon decor or a seasoned pro, this episode will help you decide if attending this convention is right for you. In the UGlu Hotline, hear what one listener wishes she had purchased earlier to relieve some of the work at installations. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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372. Why Cheap Tape Could Be Costing You Clients
10/21/2025
372. Why Cheap Tape Could Be Costing You Clients
If you’ve ever had a balloon installation fall (or had to refund a client because it didn’t hold), this episode is for you. In this conversation with Steve and Nicole from ProTapes, we dive deep into the adhesives balloon artists rely on—and how using the wrong tape could be costing you money, time, and clients. We cover: Why ProTapes products are different from big-box tape The right tape for rigging, balloon adhesion, and framework How ProTapes has found a home in the balloon industry The many other industries they make product for You’ll walk away with a better understanding of how to use the right tools to build stronger, more professional installs—every single time. In the UGlu Hotline, hear how I use a leaf blower in my business! RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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370. How to Build Systems That Simplify Your Balloon Business
10/14/2025
370. How to Build Systems That Simplify Your Balloon Business
If your balloon business feels chaotic, it might be because you’re missing one key ingredient: systems. In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom. We discuss: The PACE framework for building systems that actually work Why you need systems before you hire help How to document your process (even if it’s messy at first) The core systems every balloon pro should have Why syncing your business calendar with your personal life is non-negotiable How personal growth impacts business success Danielle’s insights are exactly what balloon professionals need to shift from burnout to balance. In the UGlu Hotline, hear one listener’s great tip for tracking and ordering balloon inventory. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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368. How to Think Like a CEO in Your Balloon Business
10/07/2025
368. How to Think Like a CEO in Your Balloon Business
Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward? In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs. Andrea shares strategies for: Shifting from a reactive to a CEO mindset Using her TRUST process to take massive action Becoming a “big thinker” Setting weekly and daily “Big 3” lists to stay focused on what matters Tapping into your future you Knowing when it’s time to hire a coach Whether you're overwhelmed, underbooked, or just unsure of your next move, Andrea’s advice will help you reclaim your confidence. In the UGlu Hotline, hear why one listener puts everything in her shop on wheels! RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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366. How This Couple Built a Thriving Balloon Business With a New Baby at Home
09/30/2025
366. How This Couple Built a Thriving Balloon Business With a New Baby at Home
Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers. In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out. You’ll learn: Why they finally stopped talking themselves out of starting How they’ve grown the business with zero debt The way they divide work between admin and installs How social media (and a little Disney magic) fuels their brand What they did to prepare for maternity leave Why working in healthcare actually helps them run a balloon business This candid conversation is full of insight, humor, and practical advice—especially for balloon artists who are trying to grow while balancing family life. In the UGlu Hotline, hear what one listener wishes he had implemented earlier in his business. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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364. Building a $1M balloon business: Who to Hire First
09/23/2025
364. Building a $1M balloon business: Who to Hire First
In this episode, I chat with Blenda, the powerhouse behind Balloon Construction Company that's scaled to multiple employees, multiple buildings, and massive goals — all without burning out. Blenda shares how she transitioned from inflating balloons herself to leading a full team — while keeping the creative vision and client experience intact. Whether you're just starting out or already booked every weekend, this episode breaks down the exact roles you’ll need to hire (and in what order) to finally step out of the day-to-day. You’ll Learn: The first role Blenda hired — and why she went full-time after her employee did How to structure a sales team that sells without you The system her production manager uses to run events like clockwork Creative strategies for scheduling installations and strike teams How Blenda keeps her team motivated (and insured — hello, dental!) Why she believes entrepreneurs should hire earlier — and better If you’re ready to run your balloon business like a business — not a side hustle — this episode is for you. In the UGlu Hotline, hear one listener's tip for helium negotiation. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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362. What Big Brands Really Want From You
09/16/2025
362. What Big Brands Really Want From You
What does it really take to work with celebrities, luxury brands, and global companies as a balloon professional? It’s not just about the balloons. In this episode, I sit down with Sean Edwards — “The Balloon Guy” of Los Angeles — to uncover the customer service secrets and creative mindset that have helped him land jobs with Porsche, Soho House, Hollywood premieres, and more. You’ll hear: The role of communication and flexibility in winning high-end clients How Sean turned small-town balloon twisting into a big-city balloon decor business Lessons learned from installs gone wrong (and how to fix them on the fly) Why great customer service is your most powerful marketing tool Whether you’re looking to break into luxury events or simply serve your clients better, Sean’s story will inspire you to raise the bar in your own business. In the UGlu Hotline, hear a tip about branding and labeling your rental items for piece of mind. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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360. The Cold Email That Got Her $8K in Balloons
09/09/2025
360. The Cold Email That Got Her $8K in Balloons
This interview with Carolina is jam-packed with not just corporate sales strategies, but also actionable tips and resources for how you can up your corporate sales game. Carolina has it mastered… so much so that she no longer takes private / social parties and only works with corporate! I was so motivated to seek out more corporate relationships after this conversation and I think you’ll feel the same way. We covered: Niching down and the “risk” How to get started and let it be messy Carolina’s secret sauce Conquering self-limiting beliefs Job titles and industries to look for What types of decor her corporate clients are choosing Then Carolina shared her exciting new offer to help us get more corporate - and even government - jobs. Don’t miss her mindset tip at the end and how she helped me find a positive affirmation for myself! In the UGlu Hotline, hear why black sand bags are the preferred choice for one of our listeners. RESOURCES MENTIONED: Presenting sponsor: 17hats () - Business credit | Sheila of The Balloon Squad Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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358. Organically connecting | Natalie of Illiano Events
09/02/2025
358. Organically connecting | Natalie of Illiano Events
In this episode I’m chatting with Natalie of Illiano Events and she’s dishing out tons of ideas and advice for us to network in a way that feels organic and natural. Networking is not something that comes natural to me so I was so happy to have her on and hear her ideas. Natalie shares the specific ways this approach has grown her business, the time commitment involved and so much more. She offers great advice for working your way up to commitments like the Chamber of Commerce, for example, as well as conversation starters that help you and your business get involved. I was sure to ask about donations, and when or if there’s ever a conflict of interest through participating in these groups, and Natalie shared helpful pointers on those things as well. We go on to cover ways that you can utilize your own personal network, or even start your own group, too! Huge thanks to Natalie for sharing so many tips that make networking (now also known as friend-making) feel so much more approachable! In the UGlu Hotline, hear a tip that Dante of Dream Factory Balloons shared at Balloon Boss Summit 2024 that made a big difference for me in my huge Balloon Adventure installation. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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356. Living the dream | Michelle and Sean of Lush Balloons
08/26/2025
356. Living the dream | Michelle and Sean of Lush Balloons
In our final interview recorded live at The Tuftex Experience, I’m chatting with Michelle and Sean of Lush Balloons about growth, efficiency and taking care of clients. We kick off by talking about the efficiencies they’ve incorporated into their business in order to reduce their number of staff and get higher profit margins… inflation and production, material organization, limiting offers and more. Then I always have to ask how people are able to come to conferences while their business stays home, and Sean and Michelle share how they’ve trained their employees to handle production and deliveries while they’re away. They also share some nuggets about the class they taught at Tuftex - Cracking the Corporate Code; and we chat about how you just never know whether a small birthday bouquet could turn into a huge corporate referral. It was really neat to hear their story about market timing, standout designs, social media presence and client appreciation - thanks to them both! In the UGlu Hotline, hear a tip for using White-Out on your marquee letters. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) Save $50 on FLOAT 2026 registration with code SARA (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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354. Just try it! | Patricia of StickUp Artistry and Design
08/19/2025
354. Just try it! | Patricia of StickUp Artistry and Design
Get ready for some positive, infectious energy from this episode’s guest, Patricia of StickUp Artistry and Design! I had the opportunity to sit down with her live at the Tuftex Experience and she’s sharing how she believes adding some deco-twisted elements in your decor can really impress your clients and make you stand out in a crowded market. She walks us through her decision-making process for incorporating deco-twisting into her offers and shares how there’s room for everyone’s style and preferences in the industry. She’s also a big proponent of being willing to try anything because you just never know when you’re going to need to use a particular skill or method. Lastly, Patricia shares her thoughts on how and why it’s important to avoid burnout and practice community over competition. In the UGlu Hotline, I’m sharing my little “insurance policy” tip about leaving some extra supplies behind. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) Save $50 on FLOAT 2026 registration with code SARA (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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352. Behind the scenes at Tuftex | Meg of Tuftex
08/12/2025
352. Behind the scenes at Tuftex | Meg of Tuftex
In this interview recorded live at the Tuftex Experience, I get to hear from Meg some of the really cool behind the scenes info about their products, the event and more. I always love how transparent Tuftex is and this interview is no different! Meg actually ran a balloon decor business of her own at one point, and you’ll hear why her other background experiences make her the right fit for her role at Tuftex. Then we chat a little bit about: Their Canadian factory How they evaluate the Tuftex Experience What it’s been liking getting into the twisting side of balloons And how some balloon color names are literally part of the family! It was really fun to hear how they plan the event and how it’s already evolved and changed in its second edition. In the UGlu Hotline, I’m sharing my foil storage system that works with my organizational type. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) Save $50 on FLOAT 2026 registration with code SARA (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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350. Building a million dollar business | Chris of Balloon Masters
08/05/2025
350. Building a million dollar business | Chris of Balloon Masters
If you want to hear what it’s like to grow to $1M in sales, this episode is for you! I interviewed Chris of Balloon Masters at the Tuftex Experience and he’s sharing so many golden nuggets about what he and his wife Marlene did to grow their business over the last several decades. I really appreciate Chris’ generosity of all the knowledge he shares with our industry, and respect how humble he is in the process. This interview is definitely one of my favorites! We talk about: How their business started and the techniques used years ago His #1 tip for finding a location once you move your business out of your home What to look for in employees, when to hire them and how to best use their time Charging appropriately for your time while making the most of it Working smart and hard Investments to take your business to the next level Systems and marketing strategies We finish up with a series of new get-to-know-you questions, and I’m guessing you’ll feel the same after listening… but I was buzzing with info and ideas after this conversation! In the UGlu Hotline, I’m sharing a tip about keeping your installation kits organized and fully stocked through the use of laminated cards. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) Save $50 on FLOAT 2026 registration with code SARA (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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348. Negotiating tips and tricks | Nikki of Violet Pineapple Balloons
07/29/2025
348. Negotiating tips and tricks | Nikki of Violet Pineapple Balloons
If you struggle with negotiating, or even the idea of negotiating, this episode is for you! Nikki of Violet Pineapple Balloons comes on the show to share some really helpful tips about negotiation, specifically for a rental space. We’ll hear about what she was looking for in a space, the listing price, what she’s actually paying for it and all the things to think about as part of your negotiation. I was also curious about her lease length and the strategy she shared to negotiate that was brilliant! Nikki is going to give you a whole new way to think about not just negotiation but also leasing in general. She now has an opportunity to move into a larger space so we get to hear about her active negotiation and willpower to wait for what she wants. This conversation really opened my eyes to some negotiating strategies I didn’t know existed. Thanks to Nikki for sharing! In the UGlu Hotline, hear how I’m using pants hangers for my favorite organizational upgrade of the past few years - something I picked up from Bri of Elevated Impressions. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Kalisan Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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346. Decorating for Hallmark movies | Jenny of Simply Jenny Designs
07/22/2025
346. Decorating for Hallmark movies | Jenny of Simply Jenny Designs
This interview was a total treat! We’ll get to hear from Jenny of Simply Jenny Designs all about her experience decorating for Hallmark movies, including how she landed the first job, what she’s learned since and what it’s like to be on set! She shares with us how quickly into running her business that she got her first movie set opportunity, the booking and decor details as well as how much air time her balloons got. We’ll also hear about the other movies she’s decorated for, as well as her latest opportunity for a movie airing this Christmas! Of course we also talk about her general business growth as well, plus how she juggles balloons with her full-time job and some of her favorite marketing tactics. It was so nice meeting Jenny and hearing about her unique experiences! Then in the UGlu Hotline, hear my favorite way to frame square arches. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Kalisan Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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344. Small town, big business | Tricia of Noree Events
07/15/2025
344. Small town, big business | Tricia of Noree Events
In this conversation, Tricia of Noree Events shares her journey of building a successful balloon decor business in a small community. She discusses the challenges and advantages of operating in a small town, the importance of community support and the strategies she employs to network and grow her business. She emphasizes the significance of personal connections, the role of local businesses in fostering a supportive environment for entrepreneurs and the importance of staying true to herself. Before we wrap up Tricia shares her business expansion goals with us as well. I find her situation so relatable, her personality so friendly, and I think so many in our balloon industry will, too! Then in the UGlu Hotline, hear how one listener uses hooks to attach her foils. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Kalisan Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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342. Shiny object syndrome
07/08/2025
342. Shiny object syndrome
In this episode, I’m walking you through the exact steps I take to help determine whether my constant business ideas are worth pursuing. I’ll share some of the most recent things I’ve considered, what I almost immediately scrapped and what is still a possibility. I’m talking about: Gut checks on passion and ease Profitability Time, energy and bandwidth Business compatibility Then I’ll share a few actual tactics I use if an idea passes all of those marks: soft launching, asking fellow balloon artists to borrow content and getting insight from industry contacts. I wrap up with a bit of “homework” that you can do to further explore your ideas, or maybe get past them. Then in the UGlu Hotline, hear about an item that one listener wishes she bought sooner. >> RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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340. Balloons as fine art | DJ of Balloons in Bold
07/01/2025
340. Balloons as fine art | DJ of Balloons in Bold
We’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art! He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a medium that is usually associated with fun and joy to display darker imagery, it really grabbed people’s attention. We’ll hear about his strategy for making the balloons last during gallery prep and throughout the show, including how he found a way to put balloon dogs into a pattern and what products he used. DJ also shares more about what influences his art and describes several of his show exhibits. I appreciated him being willing to share his story! And in the UGlu Hotline, hear about one of my own favorite inflators! RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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338. Nightmare installations | Rachel of Evansville Balloon Company
06/24/2025
338. Nightmare installations | Rachel of Evansville Balloon Company
If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward. Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand. Before we dive into the hilarity, Rachel offers some tips for those managing their full-time jobs alongside their balloon business, including customer management, time management, boundaries and product offerings. Then we get into it. Hear about her forgotten job and the absolute scramble to make it happen… tons of broken bases on her first 5-digit job… balloon bags flying across the highway… and stolen bags with hundreds of dollars of equipment inside. I chime in with my related stories, too, and we wrap up by sharing some final thoughts about how to turn crazy things like these into learning opportunities. I’m so grateful to Rachel for being willing to come on the show to talk about the kinds of mistakes that we all make… or almost certainly will make. In the UGlu Hotline, hear about one of my favorite inventory tips to date! RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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336. High-end clients | Chris of Balloon Design Studio
06/17/2025
336. High-end clients | Chris of Balloon Design Studio
If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more. Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time. Now, he loves tackling new design and installation challenges with mostly every job he does in New York City for his high-end clients. We’ll hear about his: networking approach branding plans marketing strategy why he wants to be known for having the highest prices when he hires extra hands and how / when he actually locks in these clients. Then in the UGlu Hotline, hear why one listener suggests having everything in your shop on wheels. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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334. Rebranding | Tracy of Joyful Party Co.
06/10/2025
334. Rebranding | Tracy of Joyful Party Co.
In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had. Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co. Then we dig into the specifics of the rebrand. We’ll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co. Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end. And in the UGlu Hotline, hear one listener’s tip on what they wish they would have known earlier. RESOURCES MENTIONED: Presenting sponsor: 17hats () - Family business and rebranding | Delloons Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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332. How I hit my sales goal 6 months early
06/03/2025
332. How I hit my sales goal 6 months early
In this episode I’m sharing how I track my numbers so that I know what’s coming in and how I’m making my way towards my financial goal. Hear what keeps me focused, how I reverse-engineer all of my numbers to make a realistic plan and how I honed in on the exact type of customer I need to focus on. Then I’ll talk through some of the main pieces of getting customers to rebook, what I’ve pulled back from automation and the surprising insight I’ve gotten thanks to my new tracking system. I wrap up by sharing how I move my money so that I’m able to count down to my goal with excitement. This strategy eliminates so much financial stress for me and I’m so passionate about it! I hope that these tips and insights will help you set yourself up for success, too. In the UGlu Hotline, hear about how one listener saves on her helium. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - (Apple) (Patreon) | Join the Bright Balloon email list
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330. Simple ways to add value | Noeli of So Pretty Balloons
05/27/2025
330. Simple ways to add value | Noeli of So Pretty Balloons
If you struggle with standing out in a saturated market, this episode is for you! Our curated sponsor HiFloat chose Noeli of So Pretty Balloons to come on the show and talk about how she’s found a way to stand out in the crowded and very talented Miami market. Before we get into those specifics, we’ll hear how she followed signals for what direction to take in her business. I find it so admirable how she’s let her business be fluid around her different seasons of life! Then, hear how distorted flowers were the first element that drew attention to her work (despite her avoidance of learning the technique initially). Now, she’s known for the delicate and elegant embellishments that make So Pretty Balloons, and we’ll hear what those key elements are. In the UGlu Hotline, hear how one listener earns business by interacting with other local businesses on social media. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - | Join the Bright Balloon email list
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328. Staying Lean | Elisabeth of Pop of Color Balloon Design
05/20/2025
328. Staying Lean | Elisabeth of Pop of Color Balloon Design
In another curated episode by HiFloat, we have another returning guest - Elisabeth of Pop of Color Balloon Design. Her and I are kindred spirits in the way that we want to build our businesses around our lives (and not the other way around). So in this episode, we’re chatting about putting limits on our businesses as well as the advantages and disadvantages that come along with. We talk about how we keep our businesses lean… including overhead expenses, vehicles and hiring help; and the freedom available to us because of those choices. We also discuss the viability of ever selling our businesses, the FOMO that creeps in and the recurring comparison trap that we’re all always struggling with. Another similarity we found is that if we ever find ourselves angry about a piece of decor we have to set up… it simply means we didn’t charge enough! This conversation was such a good reminder and refresher for me to stay the course, and I hope it’ll inspire you just as much! And in the UGlu Hotline, hear about how one listener hides her binder clips and clamps. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: | - Double-stuffing, revisited | Elizabeth of Pop of Color Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - | Join the Bright Balloon email list
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326. Shifting strategies | Jam of Garden Place Balloons
05/13/2025
326. Shifting strategies | Jam of Garden Place Balloons
In another curated episode by HiFloat, we’re reconnecting with Jam of Garden Place Balloons to hear how he’s pivoted away from the huge, luxurious installs and into deliveries… which have become the bread and butter of his business! He’s still got local balloon friends who have been and continue to be a major support for him when the big jobs do come up, but we’ll hear more about this intentional adjustment he’s made based on the latest demand, as well as the mindset shift he needed to go along with. Jam was kind enough to share specifics about what’s working and what’s not working with his new strategy - including actual product offerings, e-commerce effectiveness, pickups vs. deliveries, boundaries and what the new strategy has meant for his lifestyle. Then of course we hear how the HiFloat products are essential to his business, too. I picked up quite a few little nuggets that I’m planning to integrate into my business after chatting with Jam and I hope you enjoy this conversation as much as I did! In the UGlu Hotline, hear about how one listener makes water weights. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - | Join the Bright Balloon email list
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324. Dos and Don’ts of HiFloat & HiShine | Phillip of HiFloat
05/06/2025
324. Dos and Don’ts of HiFloat & HiShine | Phillip of HiFloat
In our first curated episode by HiFloat, we get to hear from the COO himself, Phillip… who is also a chemist! He shares with us some tips and tricks about using HiFloat and HiShine which I definitely didn’t know before having this conversation. Learn how humidity, proper inflation size, transport bags and even 60/40 valves impact HiFloat performance. And for HiShine, Phillip has two big tips for using it properly, plus offers considerations for when to use the trigger sprayer versus the aerosol version. I also asked him to talk about the products’ safety for us when we use it. Before we get into all of that, though, we’ll learn more about the HiFloat story, which is really neat, as well as some of the changes that have occurred in their 40-year history… including formula changes, the addition of HiShine and external impacts like the pandemic, manufacturer bankruptcy, helium pricing and Party City closing its doors. It was a fascinating and fun conversation and I look forward to more guests hand-selected by HiFloat! In the UGlu Hotline, hear a tip for protecting any marquees you might be renting. RESOURCES MENTIONED: Presenting sponsor: 17hats () Curated Month by: Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - | Join the Bright Balloon email list |
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322. Pricing transparency | Courtney of Courtney Lynette Creative Co.
04/29/2025
322. Pricing transparency | Courtney of Courtney Lynette Creative Co.
I LOVED this interview with returning guest Courtney! We’re talking about pricing transparency and all of the objections and fears that might come with. But that’s not all… we’re also talking about website design, customer behavior and more. It was such a good interview with a bunch of nuggets like: Ways to pre-qualify your leads Why brand shoots matter If e-commerce really works for our industry Planning for a website build How many pages you really need How FAQ sections help The conversation boosted my confidence in some of the ways I operate and I hope it does for you, too! Then in the UGlu Hotline, listen for a tip about utilizing the Profit First method. RESOURCES MENTIONED: Presenting sponsor: 17hats () Other sponsors & resources: (save 5% on orders $200+ with code PODCAST) (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 - - - - | Join the Bright Balloon email list |
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