417. Building momentum with corporate clients
The Bright Balloon
In this episode I am joined by Carolina, and we are going to crack the code on corporate sales! Carolina is the owner of Balloon Element and she is also the owner of Grow My Balloon Biz. She takes us through her own trial and error in approaching corporate clients over the years, and then shares the method she found that actually made the biggest impact… which is simpler than you think! Listen to real scripts, real examples and hear her coach me through a real situation I had. We talk about: What corporate clients are looking for How to approach them How often to...
info_outline
416. What it’s really like working with a VA
The Bright Balloon
In this episode, we’re talking about one of my favorite topics: outsourcing your admin work to a virtual assistant. I’m interviewing Nicole, who is my virtual assistant. She's also the owner of Let Nicole Help, and she offers many other services but for me, she primarily helps with sales. She is my client-facing, invoice-sending admin genius who has freed me up from computer work so that I can focus on the part of my business that I really like, which is getting new business and doing installations. We are getting into the nitty gritty about how we met, how we started, the clunky...
info_outline
414. Reaching outside of your balloon boundaries
The Bright Balloon
This was such a fun and inspiring interview. If you've ever felt stuck “just” doing balloons… wondering what's next, how to grow and how to start saying yes to bigger, more creative opportunities… you’re going to love this conversation! I'm chatting with Lizeth and Oscar of Mom's Kloset. They’re a husband and wife team based in Atlanta who started with a bag of balloons and have grown into full-scale fabrications and custom builds. I am such a huge fan of these two and what they create; honestly, I was fangirling during this interview. We recorded live at the...
info_outline
413. How Betallic and Sempertex work together
The Bright Balloon
This episode is a little bit different, but in a way that I think you're really going to enjoy. If you've ever felt confused about the brands that you're using in your business and wondering what's going on behind the scenes in the industry, you're not alone. Most of us are just in our own businesses doing the work and not really sure what's happening in the bigger picture. But in this episode, I'm bringing you behind the curtain with Andrea and Barry from Betallic. This was recorded live at the International Balloon Convention, and we talked about the connection between Betallic and...
info_outline
412. The decisions to make with a storefront
The Bright Balloon
If you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a brick and mortar store and some of the choices she made along the way that finally got her to her beautiful store located in Florida. She also shares a really smart idea about outsourcing deliveries and how it’s helped the installation side of her business, too. And I'm excited that this month kicks off a new sponsorship and a new partnership with Betallic, who chose Heidy...
info_outline
410. Making organization contagious
The Bright Balloon
In this episode, we are talking about something I both love and deeply struggle with: organization. If you're a creative entrepreneur, especially in the balloon world, you probably have a space full of color, sizes, bins, tools, samples, etc. (And let's be honest… at least one drawer of shame!) So I invited Tammy to the show. She is a professional organizer who pivoted from interior design into full time organization. And she's built an entire business helping people get their homes, offices, closets and pantries functioning beautifully. We connected through 17hats, the CRM we...
info_outline
408. A hidden struggle for balloon decorators
The Bright Balloon
This episode is a group panel discussion, and we're diving into something that I think is one of the biggest hidden struggles of running a balloon business: mental health. As a decorator, no one really prepares you for the constant juggling, the inquiries that never stop, the pressure to perform, the comparison on Instagram, the late nights before installs and that creeping feeling of burnout that can hit even when your sales are going well. So I've invited three decorators: Travis, Nicole and Crystal, to have an honest conversation about what this actually looks like in real life. We're...
info_outline
407. How product photos brought unexpected clarity
The Bright Balloon
In this episode, we are discussing the power of a product photo shoot. I went into a photo shoot with the goal of getting good photos… I had no idea how much it was going to revamp my entire business! It’s a replay from the bonus channel, On The Bright Side, where I have 300+ more solo episodes. And it's so fun listening back because when I recorded this a year and a half ago, I hoped it would make a difference in my business. But now I can confidently say it completely revived my booking system and then some. What came from this photo shoot was so much more than pretty photos. It...
info_outline
406. DIY marquees and friendors
The Bright Balloon
In this episode, we are talking about a marquee secret that might make you rethink everything. I'm talking with Jenna from Festive & Flair, and when she told me she made her own marquees, I fully assumed we were headed into DIY disposable territory. And then I went to her website and I zoomed way in and thought, there is no way she made these. I have to have her on the podcast. Her marquees are lightweight, clean, reusable, professional-looking marquee letters made out of foam. Yes, foam… but not what you're thinking. And she is breaking down exactly how she does it, how much it costs...
info_outline
404. Building a balloon empire
The Bright Balloon
If you've ever wondered what it looks like to build a balloon empire, this episode will show you. I'm sitting down with “the Carolina sisters”, Haley and Alley of Carolina Balloons and Confetti, a second generation balloon powerhouse who quietly crossed seven figures in revenue with a team that is basically their family. But first, thank you to this month's presenting sponsor, Tuftex, who selected Haley and Ali as their guest of the month. Tuftex Balloons is the only manufacturer making latex balloons in the USA. They’re committed to providing premium products and building a...
info_outlineIf you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a brick and mortar store and some of the choices she made along the way that finally got her to her beautiful store located in Florida.
She also shares a really smart idea about outsourcing deliveries and how it’s helped the installation side of her business, too.
And I'm excited that this month kicks off a new sponsorship and a new partnership with Betallic, who chose Heidy as their guest! Betallic is known around the world for high-quality foil and latex balloons, and for supporting the balloon community through education and inspiration.
If you're looking to grow your skills, be sure to check out Betallic Balloon Club, an online community where you can subscribe for monthly classes (including Heidy’s!), learn new balloon recipes and connect with balloon artists from all over the world. Plus, mark your calendars for the IBC event happening October 20-22, 2026, in Miami, Florida.
In the UGlu Hotline, hear one listener’s tip for finding what colors are comparable across brands.
Unlock three free bonus episodes!
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)
UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)
DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!
- - - -
On the Bright Side Apple | Patreon