Episode 153: Karen Campbell - Marketing Director, Small Business Britain
Release Date: 05/28/2025
The Business Awards Show
Coaching for Neurodivergents with Talia Zamora discusses her journey building a coaching business that specializes in supporting neurodivergent entrepreneurs and families. Talia's Story After struggling to find flexible work that fit around her two autistic sons, Talia decided to start her own coaching business about six years ago. What began as general business coaching naturally evolved into a neurodivergent focus when she realized she kept attracting clients who were either neurodivergent themselves or had neurodivergent children. Key Challenges for Neurodivergent Entrepreneurs Talia...
info_outlineThe Business Awards Show
This week we discuss Holiday Clubs with a Difference with Amy Cunningham, founder of The Strings Club. Amy outlines how she built a successful childcare business centred around music and wellbeing. About The Strings Club Amy launched her business in 2012 after hosting a small holiday camp for six children in Camden. Today, The Strings Club operates in 22 locations across London and the Midlands. Each one offers holiday camps where children learn musical instruments, enjoy creative workshops, and participate in activities like yoga and dance. The week culminates in a Friday afternoon concert...
info_outlineThe Business Awards Show
Create Your Gameplan with Ceylan Boyce sees the return of the founder of the Academy of Women Entrepreneurs to talk about her live planning event in March. In this bonus episode of the Business Awards Show, Ceylan explains why planning is essential for business success. She shares why "winging it" leads to working harder for smaller results, and how proper planning gives you the freedom and flexibility to grow. Discover how Ceylan's quarterly planning events bring together 50-60 business owners in a safe, supportive environment where you can actually think strategically about your...
info_outlineThe Business Awards Show
In this fascinating episode, we look at Transforming the World of Medical Diagnostics with Bronia Thomas, founder and CEO of Global Lab Expert Group (GLXG). The Genesis Story After experiencing burnout and chronic illness, Bronia found herself frustrated by the limitations of mainstream healthcare testing. When traditional systems couldn't diagnose her condition, she discovered a London doctor working with German laboratories who finally provided answers through specialised diagnostic tests. This personal journey revealed a massive gap in the healthcare market—patients desperately...
info_outlineThe Business Awards Show
How Awards Have Powered an Animator's Business with Emma Youell, investigates the rise of the creative force behind Emma Youell Design. In this edition of The Business Awards Show, we discuss Emma's rapid rise from freelancer to award-winning business owner. As an introduction, Emma shares her fascinating journey, starting with her "accidental" entry into the world of motion graphics. Despite initially wanting to avoid the corporate world, she found her niche in the financial services sector, learning how to turn complex, "boring" subjects into engaging, spicy content. She also opens up...
info_outlineThe Business Awards Show
How a Coach Can Transform Your Working Life with Kate Bishop is the latest episode of the Business Awards Podcast. Kate shares her journey from burning out in the events industry to discovering coaching almost by accident. After attending a weekend coaching course on a colleague's recommendation (expecting just free coffee!), she found her calling and never looked back. Now specialising in career change and presentation skills, Kate works with people who feel stuck, lacking confidence, or unsure of their next steps. Whether it's toxic work environments, redundancy, or just feeling invisible...
info_outlineThe Business Awards Show
Join Debbie Gilbert from The Business Awards Show as we discover How a Qualified Marketing Expert Can Transform Your Business with Dee Blick. Dee is a multi-award-winning marketing expert, and author of six bestselling books. Crucially, she is one of only 3% of marketers globally to hold Fellowship status with the Chartered Institute of Marketing. With 41 years in marketing, Dee evolved from working in "big glossy businesses" to becoming a passionate advocate for SMEs. A natural writer who "tumbled into marketing," she continues writing for magazines, as well as her books, combining her twin...
info_outlineThe Business Awards Show
This week's Business Awards Show looks at Bringing Awards to the Isle of Man with Louise Wheeler, founder of L C Consultancy and the Elevate You Awards. Originally from Essex, Louise ended up in the Isle of Man almost by accident. In her words it was because she and her now husband were offered a free lift from Guernsey! Louise's Journey: After 15 years in L&D, including four years in the gaming industry, Louise took the leap to establish LC Consulting. Starting with basic challenges like setting up professional email addresses and websites, she built a thriving consultancy specializing in...
info_outlineThe Business Awards Show
Join Debbie Gilbert from The Business Awards Show to find out How to Win at Awards with Stephanie Brown. Stef is an expert awards consultant with an impressive 88% success rate across 500+ award entries. She shares her unique journey from professional dancer in Montreal to becoming a sought-after awards specialist in the UK. After working in creative agencies for 15 years, she discovered her talent for crafting winning award entries that combine creative storytelling with analytical thinking. Key insights from this episode: Why award strategy matters more than simply entering awards; align...
info_outlineThe Business Awards Show
The Joy of Real Indian Food is this week's brilliant discussion on the Business Awards Show. Founder of Tikka and Tadka, Roshni talks about her journey from NHS worker to award-winning Indian catering entrepreneur. Roshni's Journey: After years in the NHS, Roshni launched her authentic Indian home-style cooking business in April 2020 - right as lockdown hit. Instead of postponing, she pivoted to local curry nights in her village, which became so popular they evolved into her signature curry box service. The Mission: Roshni's passion is educating people about authentic Indian cuisine...
info_outlineKaren Campbell - Marketing Director, Small Business Britain and founder of networking group Hotsy Totsy, is the latest guest on the Business Awards Show.
Karen is a ball of energy and a vital supporter of small businesses in the UK. She started out as a journalist, moving to London from her native Yorkshire to be the Arts & Entertainment correspondent for the Metro newspaper. From there, she moved into the fashion industry and then the Performing Rights Society. When the partying got too much, she decided it was time to start her own marketing business.
We track her journey through the early days of networking, to meeting Michelle Ovens, founder of Small Business Britain. The two hit it off, and led to Karen working with Michelle at SBB. We hear about the work this championing organisation does for UK small businesses. Discover the idea behind Small Business Saturday, The Small Business 100 and their awards programme, The Small Awards.
As an organisation, SBB champions opportunities for people with learning and physical difficulties. In addition, Karen explains the rationale behind the government-backed Lilac Review and why it touched her so deeply.
If you love podcasts, and we think you probably do as you're listening to us, you'll find another listen for your playlist. Karen and Michelle host the Small Business Britain Podcast, which covers many issues facing entrepreneurs but wrapped up in a fun conversation rather than dry business analysis.
Ultimately, this episode offers a wealth of tips on everything from networking to writing award entries to running your own business. Karen is such an entertaining guest and for anyone thinking of starting their own business, this may be a conversation that provides the inspiration to go and do it.
{1:50} Why Karen set up her own marketing business.
{5:18} Early experiences of networking.
{6:23} Hotsy Totsy - a different kind of networking.
{8:51} Networking while doing craft sessions.
{9:28} Getting involved with Small Business Britain.
{11:33} The importance of entrepreneurs.
{13:50} The Small Business 100.
{15:30} Supporting disabled entrepreneurs.
{18:24} The Small Awards.
{20:54} Karen's tips for successful award entries.
{22:16} Karen's podcast - The Small Business Britain Podcast.
{25:14} Karen's tips for anyone starting a business.
{27:17} Hotsy Totsy's 2025.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Karen: https://karencampbellmarketing.com/
Small Business Britain: https://smallbusinessbritain.uk/index.aspx
Facebook: https://www.facebook.com/smallbusinessbritain/
Instagram: https://www.instagram.com/BritainSmallBiz/
LinkedIn: https://www.linkedin.com/company/smallbusinessbritain/
Threads: https://www.threads.com/@britainsmallbiz
YouTube:https://www.youtube.com/@smallbusinessbritain
Hotsy Totsy: https://hotsy-totsy.co.uk/
Instagram: https://www.instagram.com/hotsy_totsyers/
LinkedIn: https://www.linkedin.com/company/hotsy-totsy2021/
The Small Awards: https://thesmallawards.uk/
The Small Business Britain Podcast: https://open.spotify.com/show/1eobvkBdanzSmf5553Rmzl
f:Entrepreneur: https://f-entrepreneur.com/
Small Biz 100: https://smallbusinesssaturdayuk.com/small-biz-100