The Business Awards Show

Welcome to the Business Awards Show, where we share valuable information, secret nuggets, to get your award entry noticed by the judges for all the right reasons. Our weekly episodes also feature inspirational interviews with winners, judges, and sponsors. So let's dive in and start your journey to award winning success.

Episode 155: Judges Tips for Awards Success with Maggie Sarfo 06/11/2025

Episode 155: Judges Tips for Awards Success with Maggie Sarfo Judges Tips for Awards Success is a special series of the Business Awards Show focusing on how to enter awards and why you should. In our latest episode, we are joined by Maggie Sarfo, a business coach, networking expert, and a judge for the Best Businesswomen Awards. Maggie is a Business Growth Coach, author, and the Regional Director for The Athena Network in the London City area. As a judge for the Best Businesswomen Awards since 2021, she brings a wealth of experience in identifying standout businesses. Through her company, Meres Consult Ltd, she helps entrepreneurs and leaders achieve exponential growth by focusing on strategy, execution, and personal development. Maggie is also a TEDx speaker and the author of "The One Secret to Happiness." In our conversation, Maggie shares her invaluable insider perspective on what makes an award application truly stand out. She reveals her top three tips for crafting a compelling entry, discusses common mistakes to avoid, and explains the profound impact of storytelling and tangible evidence. The discussion also covers the underutilised networking opportunities at awards events, the power of being a "unicorn" in business, and insights from Maggie's own journey as a TEDx speaker and author. This is a must-listen for any entrepreneur looking to gain recognition and catapult their business to the next level. {1:39} What Maggie looks for in awards entries. {4:16} How to present your evidence. {4:50} The common mistakes in entries. {7:03} An entry that stood out. {8:41} Awards - the perfect networking opportunity. {11:47} Maggie's Athena Network online events. {14:10} Maggie's work in business consulting. {16:16} How awards contribute to business growth. {18:08} Maggie's Ted Talk. {19:39} Maggie's book - The One Secret to Happiness. Connect with Debbie at: Connect with Maggie: Facebook: Instagram: LinkedIn: YouTube: /episode/index/show/thebusinessawardsshow/id/36904965

Episode 154: Judges & Sponsors Talk Awards 06/04/2025

Episode 154: Judges & Sponsors Talk Awards The latest Business Awards Show is a wide-ranging conversation with a panel of judges and sponsors. The Best Businesswomen Awards prides itself on its scrupulous judging, fairness and integrity. Judge Denise O'Leary of Purpol Marketing and author of the bestselling Winner: How to Win Business Awards, explains why the process is so robust and thoroughly objective. One of our sponsors is Fiona Scott, founder of Scott Media, a leading PR consultant. Fiona explains why being selective about the awards you enter is essential. She also emphasises the need to attend award events when you are shortlisted. Diane Watson is our final sponsor and judge on the panel, a financial adviser who has helped thousands of women plan for a more secure future. She is the author of the brilliant She Can Prosper: Unlocking Financial Independence and Empowering Women to Thrive. Diane tells us what awards have meant for her business, how her profile has grown and why the Best Businesswomen Awards stand out from the crowd. We talk about the kind of awards that may be considered dubious, but also give a shout-out to some we support wholeheartedly. Our guests talk about taking time and putting in the effort to complete the best possible entry. And, as we continually emphasise, evidence is vital if you want to be an award finalist, let alone a winner. Listen now to ensure your award entries hit the mark every time, convincing the judges that you are a contender for the trophy. {1:57} Fiona's recent award win. {3:21} Diane's Lifetime Achievement Award in New York. {4:06} What sponsorship brings to Diane. {6:10} Denise on the judging process. {8:01} Fiona on awards with voting processes. {9:51} The importance of testimonials. {10:43} Sponsors who enter their awards. {12:43} Being disqualified for not attending a final. {17:48} Be selective about the awards you enter. {18:13} Why not attending awards finals dilutes your PR opportunities. {19:20} How many awards should you enter in a year? {21:11} Don't give up. {23:44} Do your entry the right way. {24:56} Awards that extend deadlines. {26:23} What awards mean to each of our guests. {29:17} A mention for some other excellent awards. Connect with Debbie at: Connect with Fiona: LinkedIn: Facebook: Instagram: Connect with Diane: LinkedIn: Facebook: Instagram: Connect with Denise: LinkedIn: Facebook: Instagram: /episode/index/show/thebusinessawardsshow/id/36819515

Episode 153: Karen Campbell - Marketing Director, Small Business Britain 05/28/2025

Episode 153: Karen Campbell - Marketing Director, Small Business Britain Karen Campbell - Marketing Director, Small Business Britain and founder of networking group Hotsy Totsy, is the latest guest on the Business Awards Show. Karen is a ball of energy and a vital supporter of small businesses in the UK. She started out as a journalist, moving to London from her native Yorkshire to be the Arts & Entertainment correspondent for the Metro newspaper. From there, she moved into the fashion industry and then the Performing Rights Society. When the partying got too much, she decided it was time to start her own marketing business. We track her journey through the early days of networking, to meeting Michelle Ovens, founder of Small Business Britain. The two hit it off, and led to Karen working with Michelle at SBB. We hear about the work this championing organisation does for UK small businesses. Discover the idea behind Small Business Saturday, The Small Business 100 and their awards programme, The Small Awards. As an organisation, SBB champions opportunities for people with learning and physical difficulties. In addition, Karen explains the rationale behind the government-backed Lilac Review and why it touched her so deeply. If you love podcasts, and we think you probably do as you're listening to us, you'll find another listen for your playlist. Karen and Michelle host the Small Business Britain Podcast, which covers many issues facing entrepreneurs but wrapped up in a fun conversation rather than dry business analysis. Ultimately, this episode offers a wealth of tips on everything from networking to writing award entries to running your own business. Karen is such an entertaining guest and for anyone thinking of starting their own business, this may be a conversation that provides the inspiration to go and do it. {1:50} Why Karen set up her own marketing business. {5:18} Early experiences of networking. {6:23} Hotsy Totsy - a different kind of networking. {8:51} Networking while doing craft sessions. {9:28} Getting involved with Small Business Britain. {11:33} The importance of entrepreneurs. {13:50} The Small Business 100. {15:30} Supporting disabled entrepreneurs. {18:24} The Small Awards. {20:54} Karen's tips for successful award entries. {22:16} Karen's podcast - The Small Business Britain Podcast. {25:14} Karen's tips for anyone starting a business. {27:17} Hotsy Totsy's 2025. Connect with Debbie at: Connect with Karen: Small Business Britain: Facebook: Instagram: LinkedIn: Threads: YouTube: Hotsy Totsy: Instagram: LinkedIn: The Small Awards: The Small Business Britain Podcast: f:Entrepreneur: Small Biz 100: /episode/index/show/thebusinessawardsshow/id/36689370

Episode 152: Nevina Holland Founder of Peekaboo Studios 05/21/2025

Episode 152: Nevina Holland Founder of Peekaboo Studios Nevina Holland founder of Peekaboo Studios is a maternity and newborn photography specialist with a rare talent. She has won multiple photography awards and is a Licentiate of The Master Photographers Association, recognition of her outstanding work for over fourteen years. Nevina won the Best Customer Service award at the Best Businesswomen Awards in 2017! She has gone from strength to strength since then, growing her client base, continuing to develop her outstanding offering and building a business on word of mouth. In our discussion, discover how Nevina followed her passion for photography to set up her own business. She chose to specialise in newborn photography, giving her a less competitive niche but also allowing her to explore her creativity to the limit. She truly goes the extra mile for her clients as you'll hear. After all, there aren't many photographers who offer to collect their clients and bring them to the studio! But there is care throughout the client experience. Listen, and you may get ideas on how you can make yours even better for your customers. As a multiple award-winner, Nevina has benefitted from broader visibility through increased press coverage. As a former marketer, she shares her tips for getting local papers to take note of your press releases so they get published. Find out why awards have an impact on clients' decisions to choose her for their newborn photography. And understand why going for photography and business awards makes sense for different reasons. Another lesson Nevina shares is how she has identified gaps in her business by entering awards. As she says, nobody does an appraisal with you every year when you run your own business. So it's the one time you get the chance to scrutinise your business in detail. Find out what she discovered by going through the process. This is the perfect episode for anyone in a creative field striving to grow their business. Equally, for anyone running a small business, it is a perfect example of an entrepreneur who has leveraged awards to increase their visibility and strengthen their reputation. {2:02} Why Nevina Started Peekaboo Studios. {6:45} Specialising in newborn photography. {9:56} Getting the first clients. {12:28} Why Nevina gets so many recommendations. {19:01} Using props and including Grandparents in photoshoots. {21:35} Photography awards v business awards. {25:55} Why you must save your award entries. {28:32} How applying for awards helped Nevina to improve her business . {30:34} Using awards to maximise press coverage for your business. Connect with Debbie at: Connect with Nevina: Instagram: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/36549435

Episode 151: Judges Tips for Awards Success with Aarti Parmar & Mary Gregory 05/14/2025

Episode 151: Judges Tips for Awards Success with Aarti Parmar & Mary Gregory Judges Tips for Awards Success is the next in a special series of the Business Awards Show focusing on how to enter awards and why you should. Judge Aarti Parmar, an award-winning brand consultant, shares her thoughts on judging the Best Businesswomen Awards. Aarti offers excellent advice to anyone thinking of entering or who has not won previously. Mary Gregory, leadership coach and winner of the Best Coach 2024 has decided to sponsor the awards this year. Mary suggested we create a new category - Best Female Leader. So we did! And we are delighted that she is sponsoring the award. Mary talks about the confidence awards can bring, and how to overcome your hesitation if you're thinking of applying. As a result, this is an insightful discussion that will help any entrepreneur in their quest for awards success. Find out what really matters to judges and how you can stand out among your peers. And have you ever wondered what winning feels like? Well, there's some memorable recollections discussed that will inspire you to dig out your entry form and get writing. Judges Tips is a brilliant episode for anyone who has tried and failed to win an award previously or has thought hard about entering but never had the courage or belief to take the final step. {2:16} Why awards need robust judging not votes. {5:31} The difference an award can make to a business. {7:21} How Mary felt winning best coach last year. {10:16} The new Female Leader category. {12:28} What Aarti looks for in a strong entry. {15:30} Considering branding as a judge. {17:27} Awards as a confidence booster. {20:58} Answer the questions! {21:52} Mary's workshop - 'Explode the Confidence Myth'. {23:13} Amplify - the brand immersion day. {24:59} The opportunities in just applying for an award. Connect with Debbie at: Connect with Aarti: LinkedIn: Facebook: Instagram: Connect with Mary: LinkedIn: Facebook: Instagram: /episode/index/show/thebusinessawardsshow/id/36409010

Episode 150: Get the Award-Winning Mindset with Dee Clayton 05/07/2025

Episode 150: Get the Award-Winning Mindset with Dee Clayton When considering entering awards do you find yourself thinking: “I’m not good enough,” “What if I don’t win?” “What if I do win?” “I don’t want to enter myself—someone should nominate me” “It’s not okay to tell people how great I am—they should see it anyway”. In this session, founder of The Best Businesswomen Awards Debbie Gilbert discusses with Dee Clayton, multi-award-winning NLP expert and founder of Simply Amazing Training, how to overcome these mental barriers and step confidently into the spotlight. Dee reveals in this empowering episode: ✨ How to silence your inner critic and build self-belief ✨ NLP techniques to reframe fear and self-doubt ✨ Strategies to confidently put yourself forward for awards So, why enter awards? Well. entering awards isn’t just about business, it’s about self-confidence, personal growth, and recognising your own worth. If you’ve ever hesitated to put yourself forward this session will give you the mindset shift you need to take action. Furthermore. they are a wonderful way to sensecheck how your business is performing, and to network with likeminded entrepreneurs. And perhaps most importantly, they offer the recognition that so many self-employed businesspeople never receive. So, don't let self-doubt hold you back. Listen now and discover how you can move forward both personally and professionally, achieving the successes you've always wanted. {2:55} How our thoughts hold us back and how to overcome them. {7:34} The Dunning Kruger Effect. {10:20} Techniques to conquer self-doubt. {17:38} The awards where all finalists are winners. {19:23} Why recognition matters to self-employed businesspeople. {20:41} Don't compare yourself to anyone else. {23:57} Why you need brain dumps and awards buddies to power your entries. {28:06} The Jar of Success. {29:03} Adopt the right body language to achieve the perfect state. Connect with Debbie at: Connect with Dee: Facebook: LinkedIn: YouTube: /episode/index/show/thebusinessawardsshow/id/36358365

Episode 149: Kate Cherry Athena Network Beds & Mid-Herts 04/30/2025

Episode 149: Kate Cherry Athena Network Beds & Mid-Herts Kate Cherry Athena Network Beds & Mid-Herts is an award-winning Regional Director of one of the UK's leading women's networking organisations. After a 15-year career in the financial sector, Kate bought a franchise in the Athena network and has been running groups in Hertfordshire and Bedfordshire for nearly a decade. She explains how she wanted more time with her children and so shifted her focus from a corporate career to her own business success. She loves being a connector and introducer for like-minded businesswomen, and thrives on building confidence in others. This has been at the heart of her networking business. Her approach led to winning a Gold Award for Best Networking Business at the BBWAs in 2024. Kate was unsuccessful when she entered in 2019 but with a bit of encouragement, she decided to try again last year. This time she came out on top and tells us how proud and totally astonished she was when her name was called. We also discuss the advantages of online networking. Kate champions online groups as it allows the most flexibility and exposure for her members. It also saves a huge amount of time. Additionally, she provides invaluable tips on the dos and don'ts of networking. If you're using networking to broaden your business visibility, this podcast is for you. This episode busts many of the myths surrounding the networking world, and provides practical advice that will help any entrepreneur network with confidence and increase their exposure. {2:17} Why Kate chose to buy an Athena network franchise. {10:10} What attracted Kate to becoming a franchisee. {12:57} Common mistakes in networking. {19:11} How to succeed in networking. {22:42} The advantages of online networking. {28:13} Kate's business tips. {30:36} Entering awards you failed to win previously. {34:21} Plans for the next twelve months. Connect with Debbie at: Connect with Kate: Facebook: Instagram: LinkedIn: /episode/index/show/thebusinessawardsshow/id/36184990

Episode 148: Ceylan Boyce Founder Academy For Women Entrepreneurs 04/23/2025

Episode 148: Ceylan Boyce Founder Academy For Women Entrepreneurs Ceylan Boyce Founder Academy for Women Entrepreneurs, is a ball of endless energy. Steeped in business strategy, Ceylan's academy has helped hundreds of female entrepreneurs grow their companies. Born in Turkey, Ceylan gained a Masters in Marketing & Communications in Paris before studying Executive Coaching at Cambridge. After a successful corporate career consulting in business strategy, she set up her own consultancy business in the healthcare and pharma sectors. But this was still too corporate for this driven entrepreneur. While developing her yoga training, she was encouraged to take up coaching. Her time at Cambridge led her to a new business, The Academy for Women Entrepreneurs, which has grown consistently since 2019. The Academy's mission is to empower businesswomen and reduce the gender inequality gap. She tells us, the answer is in planning and execution. Her methodology has allowed 78% of her members to increase their incomes. Meanwhile, Ceylan has joined the panel of sponsors for this year's Best Businesswomen Awards. She tells us why she chose our awards to sponsor, and how awards must be used for recognition and business promotion. She also has her own podcast 'She is AWEsome'. There is much inspiration in the discussions you'll find there. Ceylan explains it's purpose and why you must listen! Also, discover Ceylan's passion for networking. She is adamant: networking is essential to drive your business. It is not easy, and as she tells us, as an introvert, it's even harder. But it is the lifeblood of any business, and as Ceylan states, 'you will find your tribe'. If you're wondering why your business does not have the momentum you hoped for, this episode may give you the insights that will take you forward. If you don't get up off your backside and take action after this conversation, you may need to decide if running a business is right for you! {1:51} What took Ceylan into the world of entrepreneurship. {3:51} Moving from corporate to female entrepreneurship. {7:50} How Ceylan helps businesswomen in 'under the radar' sectors. {11:17} Success stories from the academy. {12:56} Using awards for recognition and business promotion. {15:47} Why you must network! {18:47} How Ceylan's business network operates. {21:44} She is AWEsome - the podcast. {24:02} Tips for budding entrepreneurs. {28:25} Stop the courses - follow through with what you need to do. {29:41} Plan, plan, plan. {33:20} Move on from your mistakes. Connect with Debbie at: Connect with Ceylan: Facebook: Instagram: LinkedIn: YouTube: She is Awesome Podcast: /episode/index/show/thebusinessawardsshow/id/36082125

Episode 147: Cheryl Laidlaw London Web Girl 04/16/2025

Episode 147: Cheryl Laidlaw London Web Girl Cheryl Laidlaw, London Web Girl, is a multi-award-winning web designer who exudes positive energy. After four years doing web design in a creative agency, she decided to go it alone, launching Reyl Design Group in 2010. Many other brands have followed since. Cheryl has become an expert in AI, helping clients to embrace its benefits, overcoming the myths that come with it. She helps clients set up AI assistants to underpin their business operations, boosting productivity and ensuring accuracy and prompt responses. She is passionate about every business getting the best from their website. That means using expert practitioners to build them, ensuring maximum SEO optimisation. In her experience, she builds her clients' second website, after they've tried a do-it-yourself approach first! She tells us about her clients' website embarassment - exactly why she's needed. She is a multi-award-winner, taking Gold at the Best Businesswomen Awards for the STEM category. A few months later, she won the Best Online Business at the London SME Awards. She explains how awards aid visibility and recognition for any business owner. Networking has underpinned everything Cheryl has done, and she even runs her own group in London, Work the Room. She maintains, networking is essential to boost your business, and has won many clients by doing so. She also tells us about a retreat she is planning to help entrepreneurs increase their visibility, with AI at the heart of the event. If you're interested in AI, web design, or want to be inspired by an emtrepreneur with great energy, this is a perfect episode to dive into. {1:47} Why Cheryl started her business and what it does. {3:30} Navigating the AI minefield. {4:38} Implementing an AI audit. {5:56} Why you need a professional web designer. {7:31} Website embarassment. {8:17} Outsource what you're not skilled in. {9:38} The importance of networking. {10:48} Cheryl's Work the Room networking group. {11:21} How winning a Rising Star award 5 years ago inspired Cheryl to go further. {12:37} Winning the Gold Award for STEM at the 2024 BBWA. {13:34} Another award win at the London SME Awards. {15:05} Why solopreneurs must enter awards. {15:57} Cheryl's plans for the next twelve months. {17:25} Favourite AI platforms. {18:18} Cheryl's tips for business success. Connect with Debbie at: Connect with Cheryl: Facebook: Instagram: LinkedIn: X: Work the Room Events: /episode/index/show/thebusinessawardsshow/id/35975775

Episode 146: Bina Briggs Founder Plain Talking HR 04/09/2025

Episode 146: Bina Briggs Founder Plain Talking HR Bina Briggs founder of Plain Talking HR, is a true inspiration. On 7th October 1972 she arrived with her mother and sister at a foggy Heathrow airport. The family had fled Idi Amin's murderous regime in Uganda, as his nationalistic dictatorship sought to purge all minorities from the country. Carrying only a suitcase, without even a warm coat to keep out the autumn cold, Bina started a new life in a foreign country, with an alien culture. She soon found employment at Luton Airport rising to senior HR management in a career that spanned over 35 years. When she was made redundant, whilst a huge blow, she knew she had to carry on. The only way in her mind to do that was to start her own business. Plain Talking HR was born. Bina discusses the many challenges that employers face today, in an environment of ever-changing legislation. Having an expert to run HR operations has never been more essential, as she explains the risks of trying to do it yourself. In 2021, Bina published her book, The Red Thread. A memoir of her mother's life but also offering insight into her own world, it is a moving and profound story with many life-lessons. She is also a multi-award winner, and a long-time sponsor and supporter of awards. She explains why they mean so much to her and what they can do for your business. Over the years, Bina has grown her business through the power of networking. Discover how this has powered her forward, and the many friendships she has developed as a result. Bina is a very wise businesswoman with much to tell us about life, HR, and awards! Listen to this episode because you will definitely learn something! {2:37} Arriving from Uganda carrying only a suitcase. {12:19} How her experience formed Bina as a person. {14:47} Bina's awards experiences. {18:50} Bina's book - The Red Thread. {22:41} Overcoming the challenges of the pandemic. {23:59} Key challenges employers face in 2025. {26:05} The risks of running your own HR. {29:16} Manage franchisees like employees. {30:21} Bina's tips for staying motivated in business. {32:17} Networking: the foundation of any successful entrepreneur. Connect with Debbie at: Connect with Bina: Instagram: Facebook: LinkedIn: The Red Thread: /episode/index/show/thebusinessawardsshow/id/35956460

Episode 145: The Female Business Network and Awards with Janine Friston 04/02/2025

Episode 145: The Female Business Network and Awards with Janine Friston The Female Business Network and Awards with Janine Friston explores a great way for women to build their networks and gain recognition for their business achievements. After twenty years working in customer service, Janine started her own business directory company. To help grow, she resorted to networking, but believed there were better approaches. As a result, she started The Female Business Network in 2018, and has grown online, across the Manchester region and even in Cornwall. The network is introvert-friendly, and absolutely not about sales! Janine explains her passion for conversation, connections, and developing relationships in a super-friendly environment. Furthermore, she has sage advice for those fearful of attending a networking event. Four years ago she took things further. She founded The Female Business Awards and The Female Business Festival. The awards celebrate the achievement, hard work and dedication female entrepreneurs all over the country put into their businesses. Discover how Janine manages the nomination process, the integrity of the judging process, and why she expects all finalists to attend the Gala Final. Meanwhile, the Festival provides inspiration, ideas, support, and expert workshops to help businesswomen build their enterprises. Janine is a champion of female entrepreneurs and her approach to networking and her awards demonstrate the very best in business. This is an episode to help anyone starting out wondering how to build contacts, gain recognition, and find new ideas and approaches that can help their business grow. {1:26} Why Janine set up The Female Business Network. {3:00} Setting up The Female Business Awards. {4:36} Running a Festival alongside the awards. {6:56} Janine's career background. {9:36} Learning more about the FBN. {11:24} Networking for introverts. {16:18} Working with a partner. {17:29} The timing and format of FBN events. {20:10} Opening a group in Cornwall. {21:22} Awards details and closing dates. {22:33} The judging process. {24:22} The Gala Final at the Victoria & Albert Marriott in Manchester. {25:38} The Summer Summit 2025. Connect with Debbie at: Connect with Janine: Instagram: Facebook: LinkedIn: YouTube: TikTok: Female Business Festival: /episode/index/show/thebusinessawardsshow/id/35857280

Episode 144: Julie Kaur Owner of Jules Convenience Store 03/25/2025

Episode 144: Julie Kaur Owner of Jules Convenience Store Julie Kaur, owner of Jules Convenience Store in Telford, is an inspirational retailer. In this week's episode, you will learn how she has become the centre of her community in Telford for over twenty five years. Despite having three young children, Julie took over the running of the family convenience store. Over the years, she has helped many customers in times of need. To illustrate the point, she played a key role during COVID, ensuring families had enough of their essential supplies. In addition, Julie has taken on numerous charity challenges to raise funds for local people and causes. That led her to be appointed as Chair of Age UK, Shropshire, Telford, and Wrekin. As if she wasn't busy enough, she took on a role as a local Labour representative in the same area. As a result, her commitment to getting what her local community needs comes across so clearly during our discussion. Given her two roles, and being a local retailer, Julie has a unique insight into the issues facing her local area. Hear more through our conversation. She is also a multi-award winner, having won the Gold Award for Best Consumer Business at the Best Businesswomen Awards 2024. Additionally, in the coming months she has been shortlisted for three awards at the Convenience Awards in Manchester, and for a Woman Who Award. Julie outlines the challenges faced by small retailers but also how closely they work with global food companies to provide value and service to their customers. Furthermore, she talks about male domination in her industry, but how she believes there are ways to succeed nevertheless. We also hear about Julie's ambitious plans to refit her shop and the goals she has set for her local community. This is a truly heartwarming conversation with an entrepreneur who is all about the people she serves. It's a great way to find out how your local store really operates and how important it is as a lifeline in the context of your local area. {1:50} Why Julie first opened her convenience strore. {6:44} Passing on her work ethic to her children. {7:48} The Independent Retail Association. {9:44} How awards have helped in the development of the business. {11:04} Becoming a community hub and taking on charity challenges. {15:20} Getting involved in local politics. {17:25} Julie's plans with Age UK and in politics {20:14} Growing the business through community support. {22:01} How crime affects Julie and the retail industry. {24:09} Dealing with shoplifting. {26:51} How the Independent Retail Association supports best practice development. {28:32} Other daily challenges. {29:26} A shopkeeper for the community. {32:59} Customer service - the lifeblood of the community. {33:57} Being able to identify domestic issues. {34:46} Julie's plans for the next 12 months. {37:30} A finalist in the Convenience Awards in Manchester and the Woman Who Awards. {39:16} Male domination in the retail sector. {40:10} Working with corporations for the good of the community. Connect with Debbie at: Connect with Julie: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/35773380

Episode 143: Reminiscence Learning with Fiona Mahoney 03/19/2025

Episode 143: Reminiscence Learning with Fiona Mahoney Reminiscence Learning with Fiona Mahoney is a moving insight into the essential work carried out by an amazing dementia charity. Having worked as an occupational therapist in the NHS, Fiona set up Reminiscence Learning in 2001, becoming a registered charity in 2003. Since then, she has created the inspirational Archie Project to help children understand dementia more clearly. Furthermore, Fiona has helped train many healthcare professionals to better manage dementia patients. In addition, Reminiscence has set up carer support groups, and runs respite activity sessions, using memorabilia as a fundamental component of each session. The charity has won multiple awards and continues to be a beacon of light for those with dementia and their carers. For example, The Archie Project was one of the first to take children into care homes creating a vital link between generations. It plays a vital role in helping young people understand the condition so much better. To boost the visibility of the charity, Fiona enlisted national treasure Angela Rippon as its patron. What's more, Richard McCourt, one half of TV duo Dick and Dom, became an ambassador. Discover how she successfully recruited two such well-known celebrities. Naturally, Fiona has to continually drive a comprehensive fund-raising strategy. This year, Reminiscence will be holding a 'Jailbreak' from Shepton Mallet prison. Ten 'convicts' are already lined up for this unique event in May, timed to coincide with Dementia Action Week. Our guest tells us why this event is going to have huge impact. As a subject matter expert, Fiona has contributed to key research into dementia and was part of a group that wrote a Commonwealth Report showcasing successful models of dementia care. To demonstrate how successful The Archie Project has become, it was included among twenty projects idenitifed across the commonwealth as role-models for future programmes. We are, of course, The Business Awards Show, and so Fiona explains why awards have been so vital to the development of Reminiscence Learning. Her Charity Champion award at the 2024 Best Businesswomen Awards was a real triumph, and as she explains, totally unexpected. Our discussion highlights the case for optimism in dementia care, and how a small charity can have a massive impact. Fiona shares her learnings from her years running the charity, and for anyone seeking help with a dementia patient, or wanting to know more, this is the best possible entry point. {2:52} Why Fiona started Reminiscence Learning. {8:08} The Archie Project. {15:30} Linking children with care homes. {17:34} Reminiscence's celebrity patrons. {20:26} The importance of awards to the charity. {23:56} Creating unique fundraising events. {27:04} Learnings from over twenty years of running a charity. {29:18} Contributing to a commonwealth report on dementia. Connect with Debbie at: Connect with Fiona: Facebook: Instagram: LinkedIn: Jailbreak: The Archie Project: /episode/index/show/thebusinessawardsshow/id/35650470

Episode 142: Path to Wellbeing with Nicola Court 03/12/2025

Episode 142: Path to Wellbeing with Nicola Court Path to Wellbeing with Nicola Court is a fascinating insight into the world of women's health. Working as a photographer, Nicola grew bored and trained in massage. When she was made redundant, she used her new-found skill but soon found massaging for eight hours physically tiring. In 2004, she decided to train in clinical acupuncture. With a growing knowledge of gynaecology, acupuncture and holistic medicine, Nicola set up Path to Wellbeing. She explains how an ever-growing demand led to her specialising in women's health issues with particular focus on fertility and the menopause. Nicola enlightens us how acupuncture works on our bodies and the benefits it delivers. She has strong opinions about dealing with many of the pressures of modern life, for example, advocating breathing exercises over meditation and mindfulness as a way to cope with stress. Furthermore, she has much to say about menopause treatment, firmly believing that HRT is not always the best approach to finding relief. Nicola demonstrates how vital resilience, customer-focus, and consistency are in maintaining a successful business for twenty-six years. She recounts how the pandemic proved a serious challenge, but one she navigated successfully. She finally found the confidence to enter the Best Businesswomen Awards in 2024, where she won a silver award for Health & Beauty. The whole experience proved an eye-opener, mixing with other successful businesswomen, and being validated for her business success. This episode is a must-listen for any woman dealing with fertility issues or the ravages of the menopause. Hopefully, it will give you some confidence that there is light at the end of the tunnel. {1:55} Nicola's extensive range of services. {2:40} The road to becoming a women's health specialist. {4:38} Uses for acupuncture and its benefits. {6:43} Why Nicola came to specialise in women's health. {7:42} The rise in health issues. {8:16} Where clients come from. {8:57} Providing help online. {10:29} How Nicola found support as a solopreneur. {11:30} Joining networking groups. {12:25} Memorable stories of parents she has helped. {14:45} Helping women cope with the menopause. {15:55} Alternatives to HRT for menopause treatment. {17:07} Entering the BBWAs. {18:45} Attending the awards final. {20:28} Nicola's plans for 2025. {22:37} How to manage stress. {25:06} Battling through the pandemic. Connect with Debbie at: Connect with Nicola: Instagram: Facebook: LinkedIn: YouTube: TikTok: /episode/index/show/thebusinessawardsshow/id/35525415

Episode 141: The Founder of Nice N' Spiky Comedy Clara Heimerdinger 03/05/2025

Episode 141: The Founder of Nice N' Spiky Comedy Clara Heimerdinger The Founder of Nice N' Spiky Comedy Clara Heimerdinger recounts her journey from working at the BBC as a Business and Production Manager to running her own comedy business. Having been involved in running comedy nights as a side hustle while progressing her career at the BBC, Clara gave it all up to start Nice N' Spiky in 2019. A new business was born bringing together comedians, agents, clubs and venues. Over nearly six years, Clara has worked hard to grow her business, despite the best efforts of the pandemic to disrupt her progress. Discover how she pivoted, and came through it stronger. Our discussion covers a wide range of issues, from how to monitor acts when you have four performing in different venues in one night. We explore the disparity between male and female comedians on the circuit, delving into the reasons why men still outnumber women three to one. In celebration of her efforts, Clara entered the Best Businesswomen Awards in 2024 and won a Silver Award. She tells us why she got involved, and the joy of attending the gala final with her mother. For anyone struggling to come to terms with running a business, this is a great episode to understand you're not alone. Clara explains how she learns on the job, outsourcing where she can afford to, doing it herself when necessary. You'll also learn the charming reason why Clara named her business Nice N' Spiky. It may not be what you think! This is a great episode for anyone interested in the comedy circuit, but also for those considering turning a side-hustle into a fully fledged business. {2:08} Why Clara quit the BBC to start Nice N' Spiky. {4:37} How the business generates revenue. {6:17} Why Nice N' Spiky? {7:15} The challenges Clara has faced along the way. {10:41} Delivering live events while building a team. {13:00} Choosing which comedians to work with. {16:20} The disparity between male and female comdians. {18:18} Do women experience nerves more than men? {20:54} Why Clara entered the Best Businesswomen Awards. {23:15} Why bringing your Mum to the gala final is so special. {25:18} Making the leap from side hustle to full-time business. {28:15} Learning to run the business. {29:11} Clara's upcoming events. Connect with Debbie at: Connect with Clara: Instagram: LinkedIn: Facebook: Upcoming events: /episode/index/show/thebusinessawardsshow/id/35332675

Episode 140: The Woman Who Awards Owner Sandra Garlick MBE 02/26/2025

Episode 140: The Woman Who Awards Owner Sandra Garlick MBE The 'Woman Who' Awards owner Sandra Garlick joins us for the latest episode of the Business Awards Show. Sandra shares her frustrating awards experiences, leading her to start her own! The Woman Who Awards were born ten years ago to celebrate the accomplishments of women in various business sectors. The Woman Who Solopreneur Awards followed. Sandra tells us why she called the awards 'Woman Who' and why her scheme has no categories. In fact, she reveals a number of differences with other awards programmes. She recognises everyone shortlisted, gives entrants an opportunity to amend their entries if she thinks they can be improved, and even hands out 'One to Watch' awards for those who don't win the main awards. The number of awards given varies each year as the judges decide on those worthy of the accolade. Debbie and Sandra discuss the awards industry in detail, bemoaning those who use them to build email lists, emphasising that any awards that require you to get votes is not an award with integrity. She has over 30 years' experience in the legal industry, and now acts as a business and visibility strategist and a speaker & mentor. Her background makes her a uniquely supportive awards owner, helping entrants to hone their entries, providing free workshops, even allowing businesswomen to edit their entries if nominated by a third party. She proves that business awards can have integrity, and add true value to any businesswoman's reputation and portfolio. This is a fascinating listen between two passionate awards owners who believe in the need for recognition for women in business. {1:16} Why Sandra went into the world of awards. {4:36} What the name 'Woman Who' stands for. {5:22} An awards without categories. {6:52} Starting the awards locally. {7:43} Starting the Solopreneur Awards. {8:48} Sandra's business network. {9:49} Helping female entrepreneurs produce high-quality award entries. {11:59} Getting entries in by the deadline. {15:12} Conducting in-person interviews with shortlisted finalists. {16:27} The Woman Who Live Event. {17:32} How the number of awards presented is decided. {20:18} Life as a solicitor. {22:35} Keeping the awards industry honest. {26:07} Why running awards is so difficult. Connect with Debbie at: Connect with Sandra: Instagram: LinkedIn: Facebook: YouTube: Podcast: /episode/index/show/thebusinessawardsshow/id/35377175

Episode 139: The Podcast Mentor Donna Eade 02/19/2025

Episode 139: The Podcast Mentor Donna Eade The Podcast Mentor Donna Eade, is the latest guest on the Business Awards Show. She joined us to talk about her passion: podcasting. It has led her to host her Mindset and Action podcast, that celebrates its fifth birthday in April. A former wedding photographer, Donna set up The Society of Wedding Vendors in 2020 to help all stakeholders in the wedding industry. At the same time she started a podcast about weddings. Unfortunately, the pandemic stifled opportunities for her new business and she admits some serious mistakes when she started the podcast. However, the experience helped her start a new podcast, Mindset and Action, and this time she did things the right way. Having a proper launch, thinking about SEO, getting the audio right, were all essential in creating a successful new venture. During our discussion, Donna gives her take on advertising in your podcast, how to be one of only 1% who make it past 21 episodes, and the four pillars of podcast success. She provides some fascinating statistics, and explains why podcasters need to keep a continual eye on their figures. In addition, she talks in some detail about the best way to monetise a podcast. As an award winner, Donna expands on the credibility awards have brought her business. She has found entering the Shining Stars awards over recent years a brilliant way to review her personal and business achievements over the previous twelve months, something she would never do otherwise. This is the perfect episode for anyone thinking of starting or having just launched a podcast. There is so much to help you on your way. Meanwhile, Donna's energy, enthusiasm, and knowledge will definitely inspire you and offer vital resources to support your journey. {2:00} Why Donna started a podcast. {4:29} Mindset & Action - what it's about and it's ideal guests. {6:42} The podcast's fifth birthday. {8:18} Running a live podcast discussion. {10:11} The importance of analysing podcast stats. {12:19} Advertising in podcasts. {14:50} How to start a podcast. {16:08} The commitment of runnign a podcast. {18:35} Indy podcasts. {20:23} How winning awards brings credibility. {22:20} Donna's podcast mentorship. {24:47} Can old podcasts be rebooted. {27:20} How many podcasts end up in the bin? Connect with Debbie at: Connect with Donna: Instagram: LinkedIn: Facebook: YouTube: Pinterest: Tickets for Donna's 5th Birthday Event: /episode/index/show/thebusinessawardsshow/id/35255730

Episode 138: The Happy Home Designer Holly Scott 02/12/2025

Episode 138: The Happy Home Designer Holly Scott The Happy Home Designer Holly Scott is an award-winning interior designer with a passion for creating beautifully curated spaces. She has designed and styled for some of the world's most iconic brands, including Ralph Lauren, Harvey Nichols, and Harrods. She joins us to plot her journey from window dressing at iconic stores to becoming a successful business owner. With a rich tapestry of experiences ranging from Ralph Lauren to Stella and Dot Jewellery, Holly's story is a masterclass in balancing creativity with entrepreneurial acumen. Having won a Silver Award for Customer Service at the 2024 Best Businesswomen Awards, Holly's insights into excellent customer service and personalised design reveal the heart of her thriving business, demonstrating a desire to delight her clients. Her passion for design shines through as she shares practical tips for homeowners eager to infuse personal style into their living spaces. She launched The Happy Home Design online academy to empower individuals to harness the emotional power of colour and functionality, turning ordinary rooms into extraordinary reflections of personal taste. From planning plug sockets to choosing the perfect colours and motifs, Holly's wisdom offers a roadmap for anyone looking to create a home that feels like a truly happy place. Networking and community-building take center stage as Holly discusses the evolution of her business offerings and the importance of collaboration. With the launch of her hybrid program, and her upcoming in-person event, Happy Home Design Live, Holly embodies the spirit of continuous growth and innovation. Her journey underscores the value of embracing change and leveraging networks to foster creativity and build meaningful relationships. This is the perfect podcast for anyone wanting to learn more about interior design or the essence of excellent service. {1:37} Holly's journey to starting her business. {8:03} How Holly works with clients. {12:06} When and how to use colour and memorable design. {17:36} What makes for outstanding customer service. {21:23} What a customer service award has done for the business. {24:09} Holly's tips from 5 years in business. Connect with Debbie at: Connect with Holly: Instagram: LinkedIn: Facebook: YouTube: TikTok: Happy Home Design VIP: Happy Home Design LIVE: Design Academy for free blogs, downloads, and online course: FREE DOWNLOAD - 4 Essential Design Secrets: To Create A Home You Love - /episode/index/show/thebusinessawardsshow/id/35176390

Episode 137: The Impact Specialist Rachel Dunford 02/05/2025

Episode 137: The Impact Specialist Rachel Dunford The Impact Specialist Rachel Dunford is a management consultant turned entrepreneur who specialises in helping businesses and charities to prioritise the impact they create through the work they do. She joins us on the podcast to discuss her vital work and how she got there. While eight months' pregnant, Rachel was made redundant. It led to a decision to work for herself, to care for her baby as much as to control her own destiny. Turning a challenging situation into an opportunity to redefine her career, she leveraged her consulting background to transition from managing youth programs to establishing her own business. Drawing on her two decades of experience of delivering change programmes and running evaluation projects, Rachel now runs a multi-award winning business, giving her clients the tools they need to capture and measure their impact, empowering them to have the vocabulary they need to talk about it, and equipping them with the confidence to share and showcase it. Rachel sheds light on a unique approach to aligning business practices with impactful outcomes. Consequently, she offers valuable insights into how businesses can confidently assess and communicate their impact for success and transformation. We uncover the critical role of evidence-based insights in guiding strategic decisions, improving staff morale, and optimising resource allocation. Rachel shares how challenging assumptions and aligning team roles with business objectives can drive success and credibility in a crowded marketplace. Being the Business Awards Show, we have to celebrate Rachel's recent award wins. Having won a Golden Peacock Award followed by two silver awards at the 2024 Best Businesswomen Awards, we discover the transformative power of external recognition. Rachel explains how awards like "Businesswoman of the Decade" can significantly boost credibility and open new opportunities. Throughout, Rachel emphasises the importance of seeking help and investing in professional development. She offers advice from her 13-year journey that is sure to resonate with both new and established entrepreneurs. Join us for an episode filled with inspiration, practical advice, and a celebration of impactful business growth. {2:12} Rachel's path to starting her own business. {6:41} How impact can be measured. {10:43} Taking a deep dive into the client's mindset. {16:06} Entering the Colden Peacock Awards. {19:51} Winning two Best Businesswomen Awards in 2024. {23:06} The impact of awards on Rachel's business. {26:37} Rachel's words of wisdom. {29:52} Plans for 2025. Connect with Debbie at: Connect with Rachel Dunford: Instagram: LinkedIn: /episode/index/show/thebusinessawardsshow/id/35115280

Episode 136: Empowering Women, Embracing Diversity with Gillian Jones-Williams 01/29/2025

Episode 136: Empowering Women, Embracing Diversity with Gillian Jones-Williams Empowering Women, Embracing Diversity with Gillian Jones-Williams is the latest fascinating episode of the Business Awards Show. Gillian was recently acclaimed as the Business Woman of the Decade at the Best Business Women Awards and is the founder of Emerge Development Consultancy. She created Emerge to facilitate a better future for organisations by enabling them to drive transformation through people. It delivers Leadership, Graduate and Personal effectiveness programmes plus Executive Coaching. Crucially, Emerge specialises in Equity, Diversity, and Inclusivity and delivers an empowered women's development programme RISE internationally. Her personal narrative, marked by a unique upbringing with a mother who was chronically bipolar and her own experiences with cyclothymia, fuel her passion for overcoming limiting beliefs and unlocking potential. Explore how Gillian and her team navigated the maelstrom of Brexit, economic recessions, and lockdown by turning challenges into opportunities. Forced to rethink the traditional business model, Gillian successfully shifted from face-to-face training to virtual platforms, achieving financial stability just six months after the lockdown. The episode shines a light on the importance of embracing new trends like micro-learning and addressing evolving challenges in the DEI space. Furthermore, she has aspirations for future growth and discusses her succession plan now her daughter plays a senior role in the business. Gillian's nearly 30-year career is further distinguished by her literary contributions and aspirations for a TEDx talk. Her lockdown diary and the forthcoming "Say What You Mean," which equips women with assertive communication scripts, underscore her commitment to empowering others. The recognition from winning prestigious awards not only enhances her reputation but also opens doors for new opportunities. Join us in celebrating Gillian's achievements and learn how her experiences can inspire personal and professional growth. {1:30} The work of Emerge Development Consultancy. {2:24} The difficulties for women in Saudi Arabia. {3:02} Delivering programmes in Saudi. {3:43} Coaching teams v indiduals. {4:19} What gets in the way of success? {4:54} Doing work that is transformational. {5:38} Gillian's path to personal development. {10:45} Where 'Emerge' came from. {11:22} The challenges Gillian has faced along the way. {13:39} Why the pandemic proved to be a gift. {13:59} Businesswoman of the Decade - an award dedicated to Gillian's team. {16:23} Future plans. {17:04} Taking an effective approach to diversity and inclusion. {18:32} Emerge's typical client sectors. {19:11} When awards first appeared on the radar. {20:16} The personal accomplishment of winning Businesswoman of the Decade. {20:56} The PR gained from winning the award. {22:15} Targeting speaking opportunities and Tedx Talks. {23:09} Gillian's books. {25:06} The lockdown diary. {25:21} The Little Book of Scripts. {26:47} Gillian's words of wisdom. Connect with Debbie at: Connect with Gillian: Facebook: Instagram: LinkedIn: X: YouTube: /episode/index/show/thebusinessawardsshow/id/34920580

Episode 135: The LinkedIn Guru with Laura Taylor 01/22/2025

Episode 135: The LinkedIn Guru with Laura Taylor Laura Taylor is The LinkedIn Guru and the founder of Social Flow Collective, working as a marketing consultant specialising in LinkedIn. Her service isn't just LinkedIn training - it's economic empowerment for women. Laura opens up about leaving a toxic work environment and the uncertainties of the pandemic, only to emerge as an award-winning entrepreneur with a thriving business built solely on LinkedIn. Her story is a testament to resilience, adaptability, and the power of family support in overcoming adversity and achieving professional success. Laura generously imparts her wisdom on LinkedIn marketing, offering practical strategies and tips that every entrepreneur can use. She underscores the importance of maintaining a vibrant company page to build your presence online. She explains why newsletters are more effective than articles, and shows how to post effectively without overwhelming your audience. With a focus on building genuine connections, Laura advises against cold messaging and stresses the need for security when sharing content links. Her insights are invaluable for anyone looking to harness the full potential of LinkedIn to expand their business reach. Reflecting on her experiences with LinkedIn Premium and the strategic use of industry awards, Laura emphasizes the importance of visibility and recognition, especially for women in business leadership roles. She shares her thoughts on the evolving workplace and the necessity of creating a strong digital presence. Laura’s reflections on personal development, positive influences, and trusting one’s instincts offer a powerful narrative for aspiring entrepreneurs navigating the complexities of modern business environments. Laura loves working with LinkedIn because, unlike some of the other social media platforms, success comes from connection, collaboration and giving support and value. It’s where reputations are built, credibility established and careers are developed. Her breadth of experience on LinkedIn over the past 4 years has attracted a global portfolio of clients across different cultures and time zones, giving her an international edge. Laura’s work has been featured in Forbes and she recently won an award for Marketing and PR at the Best Business Women Awards. This episode is a rich resource for those eager to learn from a trailblazer in the world of LinkedIn marketing. {2:24} How Laura came to start Social Flow Collective. {4:35} Relocating from London to Liverpool. {5:25} Laura's tips for starting out on LinkedIn. {7:54} Building a company page on LinkedIn. {9:17} Newsletters v articles. {10:33} How often should you post? {11:47} Sending direct messages. {13:22} Free v Premium LinkedIn. {15:39} Why Laura started entering awards. {19:10} Laura's future plans. {22:25} Lessons from five years in business. {25:09} Loving the flexibility of self-employment. {26:26} Awards as part of business strategy. Connect with Debbie at: Connect with Laura: Facebook: Instagram: LinkedIn: LinkedIn SSI Score: Laura's Forbes Article: /episode/index/show/thebusinessawardsshow/id/34771450

Episode 134: Fixing the Chaos in Business with Leah Boxell 01/15/2025

Episode 134: Fixing the Chaos in Business with Leah Boxell Fixing the Chaos in Business with Leah Boxell discusses the work of a business consultant who helps bring order to struggling businesses. Boxell is the visionary founder of Enablists, and joins us to share her remarkable journey from a thriving corporate career to launching her own business in 2023. Leah's experience with NHS Professionals during the pandemic, where she managed critical initiatives like the test and trace service, served as a catalyst for her leap into entrepreneurship. Motivated by these experiences and a bout of insomnia, she founded Enablists with the goal of simplifying project management and driving impactful change across various industries. Throughout the episode, we explore the hurdles she faced when transitioning from a secure job to the unpredictability of entrepreneurship. Leah opens up about the financial uncertainties and the isolation that often accompanies starting a new venture. She emphasizes the importance of a robust support system, detailing how family and former colleagues have been pivotal in her journey. We also discuss her strategic plans for Enablists, focusing on enhancing user experience, expanding into new markets, and addressing workforce challenges within the NHS. Leah's insights into differentiating genuine networking opportunities from mere sales pitches are invaluable for any budding entrepreneur. Leah's success in winning prestigious awards has not only validated her efforts but also bolstered her business's visibility and credibility. As a judge for several business awards, she provides unique perspectives on the judging process and the significance of recognition. We delve into how these accolades influence strategic planning and help forge meaningful networks that transcend sales. Lastly, Leah shares her aspirations to engage in public speaking to educate others on the impact of such awards. Her advice for aspiring business owners is candid and insightful, drawn from her own experiences as a newly minted entrepreneur. If you're thinking of starting a business, or entering awards for the first time, this episode is a must. {1:45} Leah's journey to creating Enablists. {5:03} When awards appeared on the radar. {5:54} Leah's perspective as a judge. {7:12} What drives Leah in her business. {8:38} Leah's most formidable business challenges. {10:15} The support Leah received to set up Enablists. {12:35} Leah's future plans. {13:43} Enablists target industries - especially the NHS. {16:00} How Leah acquires clients. {17:43} Winning a UK Startup Award. {18:09} Winning Silver at the Best Businesswomen Awards. {18:24} Maximising Award wins. {18:54} Do awards generate new business? {19:33} Becoming an awards judge. {20:44} Awards as a networking opportunity. {21:27} Leah's plans for speaking opportunities. {22:23} Leah's advice to new business owners. {24:15} Working with Enablists as a startup. Connect with Debbie at: Connect with Leah: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/34724855

Episode 133: Branding Photography with Purpose with Wendy Gannon 01/08/2025

Episode 133: Branding Photography with Purpose with Wendy Gannon Branding Photography with Purpose follows award-winning photographer Wendy Gannon's transformative journey from the corporate world of recruitment to the vibrant realm of photography. Spurred by a LinkedIn comment during the pandemic, Wendy turned professional burnout and personal challenges into a catalyst for her newfound passion. Our conversation touches on her recent silver award win at the Best Business Women Awards and the unexpected growth of her business. Wendy passionately explains how personal branding photography is more than just taking pictures—it's about capturing the essence of a client's personality and business ethos. This episode is a testament to the power of following your passion and the profound impact it can have on professional and personal fulfillment. Step into Wendy's world, where networking isn't just a strategy but a cornerstone of building meaningful connections. We explore her insights on personal branding's evolution as a critical business strategy, particularly for women who are confident personally yet seek to express that confidence professionally. She tells us about her new project fighting for women to be their true selves in business, not what they are expected to be. Hear how her crowdfunding round was oversubscribed as she went across the country taking pictures of women for her Female 5 Million Project. Watch out for exhibitions and a coffee-table book in 2025. From the warmth of award events to the ingenuity behind crafting a comfortable atmosphere for clients during photo shoots, Wendy's story is both inspiring and instructive. Join us to uncover the artistry and strategy behind Wendy Gannon's success and the vibrant community that celebrates it. {2:45} Wendy's jouirney to becoming a photographer. {3:12} Pro-spotters and how Wendy became one. {3:57} COVID and a change of direction. {6:18} When awards came on Wendy's radar. {7:21} Wendy's new project - The Female 5 Million. {9:48} Planned exhibitions for 2025. {11:37} Wendy's views on branding. {13:47} How Wendy photographs her clients. {14:56} Acquiring clients. {15:22} Attending the BBWA Gala Final. {16:46} Getting an appetite for awards. {17:33} Making awards part of business strategy. {19:39} Wendy's lessons after two years in business. {21:29} FSB and their support of small businesses. Connect with Debbie at: Connect with Wendy: Instagram: Facebook: LinkedIn: Pinterest: TikTok: Female 5 Million: /episode/index/show/thebusinessawardsshow/id/34598800

Episode 132: How to Start a Copywriting Business with Michelle Eshkeri 12/18/2024

Episode 132: How to Start a Copywriting Business with Michelle Eshkeri Michelle Eskeri, founder of Let Me Write, explains how she moved out of the finance world and shares how to start a copywriting business . With her rich background as an accountant, Michelle brings a unique perspective to crafting compelling narratives for businesses, particularly within the financial sector. She discusses the undeniable value of professional writing for commercial success and why human expertise often trumps AI solutions like ChatGPT. Beyond her financial niche, she explores how her passion extends into projects in health, well-being, and education, highlighting the adaptability required to thrive as an entrepreneur. Join us as we uncover the secrets to blog success, from crafting irresistible headlines to leveraging SEO, all while keeping content fresh and engaging. Michelle also reflects on how entering business awards can provide crucial insight and networking opportunities, sharing her personal journey as a finalist in the SME Hearts awards. Her experience underscores the importance of patience and persistence in entrepreneurship, with networking playing a pivotal role in landing her first copywriting client. This episode is packed with practical advice about blogs, content creation, repurposing content and leveraging award wins. It is an essential lesson for all entrepreneurs, especially those in the early stages of their journey. {2:04} What brought Michelle to copywriting. {5:05} Writing for the financial sector. {6:46} The growth of Chat GPT in copywriting. {8:45} How Michelle works with her clients. {10:29} The services she offers {11:41} The ingredients of a great blog. {12:53} The ideal length for a blog. {14:47} How often should a blog be published. {16:19} How Michelle publicised her award win. {17:26} Why she decided to enter business awards. {20:14} Maintaining awards as part of business strategy. {20:47} The learnings from five years in business. {22:14} Getting the first clients into the business. {24:25} Projects for 2025. Connect with Debbie at: Connect with Michelle: Instagram: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/34396030

Episode 131: From Language Teacher to Aesthetics Entrepreneur with Vicky Grammatikopoulou 12/11/2024

Episode 131: From Language Teacher to Aesthetics Entrepreneur with Vicky Grammatikopoulou Trailblazer Vicky Grammatikopoulou graces our latest episode, sharing her story of success from language teacher to aesthetics entrepreneur. With clinics across London, Essex, and Stuttgart, Vicky has won over 30 prestigious awards, including double gold at the Best Business Women Awards. Her story is one of empowerment, from founding a private language school in Greece to achieving global success. Vicky's commitment to celebrating women's accomplishments shines through as she discusses the transformative power of merit-based recognition. Establishing a clinic in the aesthetics field is no small feat, especially within the unregulated UK market. Vicky passionately addresses the need for proper qualifications and the challenges faced by medical professionals due to inadequate regulations. This episode brings to light the critical importance of client safety and the call for collective efforts to raise industry standards. Vicky's insights highlight the dedication and resilience required to navigate such a competitive landscape. From navigating marketing challenges to fostering a community of shared knowledge, Vicky's journey emphasizes the significance of collaboration and open communication. Moving from solo endeavors to building a supportive in-house team, her experience underscores the value of investing in marketing and industry collaboration. By hosting webinars and workshops, Vicky has cultivated a spirit of mutual growth and innovation. Her marketing business is today helping many other aesthetics businesses thrive. This episode closes with a heartfelt reflection on how passion and creativity drive her mission, proving that true fulfillment is found when work feels like play. {2:52} Becoming a double award winner twice! {5:34} Vicky;'s journey to creating an aesthetics business. {13:32} Opening her first clinic. {14:45} The crucial role awards played in the business's development. {15:34} The challenges of an unregulated industry. {17:46} What people must look for when getting aesthetic treatment. {20:23} The dangers of using unqualified practitioners. {22:48} Vicky's awards strategy. {25:30} Starting a marketing business. {28:48} Being an expert in the aesthetics industry. {30:45} Vicky's business advice. Connect with Debbie at: Connect with Vicky: Instagram: Facebook: LinkedIn: YouTube: /episode/index/show/thebusinessawardsshow/id/34288535

Episode 130: The Personal Travel Agent with Lisa McCallum 12/04/2024

Episode 130: The Personal Travel Agent with Lisa McCallum The Personal Travel Agent welcomes Lisa McCallum, a travel agent from Not Just Travel, who recently won a silver award for Best Customer Service at the Best Businesswomen Awards. Listen in as Lisa shares her journey, beginning with departing from home at 16 under challenging circumstances, to becoming a successful business owner. Her story is a testament to the power of self-belief and overcoming doubts, even those from her 13-year-old son, as she highlights how determination and a passion for customer service propelled her to unexpected success. Explore the transformative journey toward self-employment in the travel industry, as she explains how she invested in a travel franchise. At 24, despite having a seemingly perfect life, Lisa felt unfulfilled until a spontaneous decision to become a holiday rep showed her that loving her work was possible. Returning to an unfulfilling retail career, motherhood inspired a new path. Her husband's decision to retrain, led her into the travel business. Driven by the need to focus on two autistic sons, she needed the ability to work from home. Thus, a new chapter began, embracing opportunities for growth and passion in a home-based travel business. Finally, discover the essence of personalized customer service in the travel industry and the benefits of being a franchisee. We explore the importance of catering to clients' unique needs, enhancing their travel experiences with thoughtful gestures, and providing unwavering support during crises. The change from simple package holidays to the allure of off-the-beaten-track destinations showcase the dynamic nature of the travel industry. Lisa demonstrates how following your passion can earn you an income doing something you love. Her determination to enter awards despite others trying to deter her, shows how important resilience and belief are to entrepreneurs. Anyone fascinated by travel will love this episode. It clearly demonstrates the benefits of using a travel specialist. And for any female entrepreneur mums out there, you'll be reassured that it is possible to manage the needs of your family with your business. {1:20} Lisa's PR from winning her award. {1:59} Lisa's thought process that led to entering the awards. {4:26} The journey to starting a travel franchise. {11:45} Lisa's travel services. {12:46} Growing a business despite the pandemic. {18:11} How a travel agent supports customers in a crisis. {19:08} 2025's hottest travel destinations. {21:29} How Lisa plans her own travel. {23:00} Lisa's forthcoming travel agenda. {24:14} The benefits of being a franchisee. {28:06} Lisa's business tips. Connect with Debbie at: Connect with Lisa McCallum: Instagram: Facebook: LinkedIn: YouTube: /episode/index/show/thebusinessawardsshow/id/34178105

Episode 129: Redefining the Funeral Industry with Sophia Campbell-Shaw 11/27/2024

Episode 129: Redefining the Funeral Industry with Sophia Campbell-Shaw When Sophia Campbell-Shaw lost her mother and sister, she found solace in turning her grief into a force for change, creating Woven Farewell Coffins. Redefining the Funeral Industry plots her journey from a background in creative arts and organic farming to designing woven coffins. It is both moving and innovative. Listen as Sophia shares how her personal experiences shaped a unique business that allows families to create meaningful, personalized funeral experiences, breaking away from the constraints of traditional Victorian ceremonies. Sustainability takes center stage as Sophia discusses the rising trend of green and eco-friendly funerals, with a particular focus on willow coffins. These beautifully crafted, affordable options not only provide a softer aesthetic but also respond to the pressing issue of funeral poverty. Sophia's vision extends to running a natural burial ground, combining her expertise in land management with her commitment to eco-conscious funerals. She has embraced awards, winning a Good Funeral Award and Gold Award for the Best Product at the Best Businesswoman Awards last month. Those awards have not only bolstered her business's profile but also aligned her with like-minded partners. Explore the transformation in the funeral industry alongside Sophia, as she addresses the challenges of balancing a growing business with family life. The potential for expanding through a franchise model is discussed, emphasizing the need for quality control and training. With a focus on the personal aspects of planning for death, Sophia encourages forward-thinking to create funerals that truly reflect the deceased's wishes. She also candidly discusses the emotional demands of the industry, advocating for self-compassion and mindfulness as essential tools for maintaining well-being on the entrepreneurial journey. {2:08} Sophia's background. {6:23} Giving compassion through experience. {7:37} Moving away from traditional Victorian mourning. {9:55} All about willow coffins. {12:36} The growing popularity of woodland burials. {15:15} Why awards have been important to Sophia. {17:05} Sophia's nomination for the Good Funeral Awards. {20:20} Plans for franchising Woven Farewell Coffins. {22:50} Opening up the discussion about death and funerals. {25:44} Evolution in funeral preferences. {30:44} Sophia's advice for budding entrepreneurs. Connect with Debbie at: Connect with Sophia: Instagram: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/34032734

Episode 128: Bringing The Human Back to HR with Kelly Tucker 11/20/2024

Episode 128: Bringing The Human Back to HR with Kelly Tucker In this episode of the Business Awards Show, Kelly Tucker, the founder of HR Star, provides a fascinating overview of HR consultancy and constantly evolving employment legislation. Kelly was recently a Gold Award winner for Best Businesswoman in Business Services at the Best Businesswomen Awards. Kelly's journey into the world of HR is both inspiring and relatable, as she shares her experiences from her early career to establishing her own consultancy. Kelly candidly discusses her path from being made redundant at a young age to finding her passion in human resources. After starting her career in a local charity's HR team, she quickly climbed the ranks to become an HR manager. However, her journey took a turn during maternity leave, leading her to realize the importance of creating a positive workplace culture and employee engagement. Kelly's decision to enter the Best Businesswomen Awards marked a significant milestone, as it was not only her first award entry but also her first win. She reflected on her initial hesitations about entering awards, driven by a mix of imposter syndrome and the challenges of running a business. However, the recognition she received has motivated her to incorporate awards into her marketing strategy moving forward. During our conversation, we delved into the critical role HR plays in helping businesses avoid legal pitfalls and create a thriving workplace culture. Kelly emphasized the importance of a proactive approach to HR, highlighting the four key areas of employee experience: clarity, compliance, connection, and culture. She provided valuable insights for business owners, especially those hiring their first employees, on how to establish a solid foundation for their teams. Kelly expands on employment law, including recent changes that place more responsibility on employers to address issues like sexual harassment in the workplace. Kelly shares her commitment to keeping her clients informed about these changes and the importance of training and proactive measures to foster a safe and inclusive work environment. Finally, Kelly expresses her excitement for the future of HR Star, including plans for growth and celebrating the company's upcoming 10th anniversary. Her passion for her work and dedication to helping businesses succeed through effective HR practices truly shine through. Join us for this insightful episode filled with practical advice, inspiring stories, and a deep dive into the world of human resources. Whether you're a seasoned business owner or just starting out, Kelly's expertise and enthusiasm will leave you motivated to enhance your own workplace culture. {1:22} Kelly's journey to becoming an entrepreneur. {4:40} The catalyst that started HR Star. {5:35} Why it took so long for Kelly to enter awards. {7:13} How it felt to win her first award. {8:30} Building awards into the HR Star marketing strategy. {9:55} How HR consultancies help their clients. {13:42} Common employer issues. {16:04} The vital need for robust compliance in HR. {16:58} Keeping clients updated about employment legislation. {19:01} Delivering a sexual harassment policy. {20:28} Does employment legislation create too heavy a burden on employers? {21:38} Providing a Founder to Founder service. {22:13} Celebrating HR Star's 10th anniversary. {22:42} Future plans. Connect with Debbie at: Connect with Kelly: Instagram: Facebook: LinkedIn: /episode/index/show/thebusinessawardsshow/id/33926962

Episode 127: Overcoming Your Ego with Mary Gregory 11/13/2024

Episode 127: Overcoming Your Ego with Mary Gregory Overcoming Your Ego with Mary Gregory talks to the trailblazing winner of the Best Coach at the 2024 Best Businesswomen Awards. She opens up about her unique path from the corporate world to becoming a seasoned leadership coach. Her captivating journey, enriched by stints at prestigious companies like Ralph Lauren and Tesco, sets the stage for a deep dive into the complexities of ego in leadership. Mary’s expertise, rooted in her psychology background, sheds light on the crucial role of self-awareness and the all-too-common pitfalls of ego traps. She specialises in empowering purpose-driven leaders to maximese their potential. Her book, "Ego: Get Over Yourself and Lead," serves as a guide for leaders, aiming to transcend these challenges, uplifting their leadership potential. Together, we unravel how ego traps—often fueled by ingrained childhood beliefs—manifest in counterproductive behaviors like overworking and the relentless chase for perfection. By exploring Mary’s conversations with 50 leaders during the lockdown, we reveal stories of resilience, empathy, and innovative thinking. Mary also explains how ego can deter entrepreneurs from entering awards. By overcoming that, the positive benefits of applying are clear. Mary has already been featured in several newspapers, and seen an uplift in credibililty as she markets her services. Coaching emerges as a pivotal tool, offering leaders a renewed perspective and the support needed to tackle their toughest challenges. Join us for an episode brimming with insights on fostering innovation, empowering teams, and the transformative power of coaching in shaping tomorrow’s leaders. {1:42} How Mary became a leadership coach. {2:41} Why Mary set up her own practice. {5:25} Why Mary wrote a book about ego. {8:36} The most common ego traps. {11:41} Interviewing 50 leaders on leadership. {13:35} The typical qualities of excellent leaders. {13:58} Listening is a skill. {16:26} Why Mary started to enter awards. {20:25} Experiencing the Best Businesswomen Awards Gala Final. {22:00} Publicising her award win. {23:17} Mary's PR wins. {24:13} How coaching helps Mary's clients. {26:51} Energising through offloading. {28:00} Mary's coaching services. Connect with Debbie at: Connect with Mary: Instagram: Facebook: LinkedIn: Twitter/X: YouTube: Ego: Get Over Yourself and Lead: /episode/index/show/thebusinessawardsshow/id/33830112

Episode 126: Language Learning for Children with Anna Neville 11/06/2024

Episode 126: Language Learning for Children with Anna Neville Anna Neville, the visionary founder of Kidslingo, unveils her fascinating journey from marketing professional to the creator of a thriving national language franchise. With a passion for language learning and teaching, Anna shares her experiences filled with challenges, triumphs, and the bold move into franchising. A huge leap given she knew little about it initially! Anna founded the Kidslingo franchise in 2013. Eleven years later, the franchise boasts over 80 franchisees across the UK. She still plays an active role in the business and has led the franchise to many successes and awards. They include the Most Loved Creative and Academic Activity in the What's On 4 Kids awards 2023. She also won Club Hub UK's Franchise of the Year 2024 and a Lifetime Achievement Award. On a personal level, Anna recently won Woman Who's Solopreneur award and is a finalist in three categories in the EWIF (Encouraging Women in Franchising) Awards 2024. She discusses how she built Kidslingo into a network of over 90 franchises across the UK and highlights the critical role of support networks in the children's activities sector. Anna’s commitment to mentoring aspiring franchisors showcases her dedication to nurturing a new generation of business leaders in the language learning industry. Discover how awards and recognitions play a pivotal role in enhancing brand reputation and attracting attention in the competitive marketplace. Anna recounts her experiences of winning multiple awards and how these accolades have helped Kidslingo gain visibility and credibility. From the vibrant market of children's language classes to celebrating a Lifetime Achievement Award at the Club Hub Awards, Anna's story is a testament to the power of self-belief and resilience. For those considering franchising, she offers invaluable insights into navigating the journey successfully by leveraging awards, building trust, and always seeking guidance from seasoned experts. {1:34} Anna's path to Kidslingo. {2:17} The start of Kidslingo. {4:34} Anna's knowledge of franchising before launching. {5:42} How Anna gained her franchise information. {6:33} Recruiting the first franchisee. {7:43} Going nationwide. {8:19} Why Anna started to enter awards. {9:27} Benefits of awards for a franchisor. {10:48}Winning multiple awards in 2019. {12:14} Leveraging PR for award wins. {13:49} What is needed to start a franchise. {15:28} What makes a good franchisee. {16:38} How franchisees have helped grow Kidslingo. {17:39} Changes in children's language learning. {18:22} The Kidslingo age range. {19:22} Supporting the national curriculum. {20:08} The profile of a typical franchisee. {21:06} Winning a Lifetime Achievement Award at the Club Hub UK Awards. {22:18} Anna's awards agenda for the next twelve months. {23:51} Anna's general awards strategy. {26:00} Anna's future business plans. {27:39} Future overseas and UK expansion. Connect with Debbie at: Connect with Anna: Instagram: Facebook: LinkedIn: Twitter/X: YouTube: /episode/index/show/thebusinessawardsshow/id/33696442

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