Jon Ostenson: Scaling Through Systems: The Strategic Case for Franchise Ownership
The Business Credit and Financing Show
Release Date: 10/07/2025
The Business Credit and Financing Show
Terri Couser is an entrepreneur, coach, and Board-Certified Credit Consultant with two degrees from Villanova University. Her career began at TransUnion, where she updated thousands of credit profiles, sparking her passion for real estate and helping others build financial stability through home buying, selling, and property management. Through her Wealth Building Ministry, Terri empowers individuals and youth to create generational wealth and LEGACY, partnering with organizations like the Philadelphia Education Fund and Year Up for panels and speaking events. Today, Terri teaches people...
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Tiffany Mittal is a multifamily real estate expert with over 13 years of experience in property management, ownership, and technology. She began her career as an owner-operator, gaining hands-on experience that shaped her understanding of the industry’s challenges and opportunities. In 2020, Tiffany co-founded Utility Ranger, a tenant utility billing software company designed to streamline operations and empower small to medium multifamily operators with a value-add tool that increases property value. Partnering with 10X Incubator in 2021 boosted the company’s visibility, and in 2023, she...
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From pro-snowboarder to America’s #1 Money Mentor, Chris Naugle has built his career on the belief that success isn’t about the resources you have, but how resourceful you can be. His journey from humble beginnings to financial success has fueled his mission to teach others a better way to build and preserve wealth. Over the years, Chris has built and owned 19 companies, with features in Forbes, ABC, House Hunters, and even his own HGTV pilot in 2018. He is the founder of The Money School™ and serves as Money Mentor for The Money Multiplier, where he empowers entrepreneurs, business...
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Ryan White is a 7-figure digital entrepreneur, influencer, investor, press contributor, and speaker. He is the founder of Social Revelation, a globally recognized social media marketing company that helps business and personal brands expand their digital footprint and increase brand awareness online. Through Social Revelation, Ryan has managed social media strategies for multiple seven- and eight-figure industry leaders, while also curating a personal online network of more than 6 million people worldwide. His expertise has positioned him as a trusted authority in building influence and...
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KC Chohan is the founder of Together CFO, a premier advisory firm specializing in advanced tax strategies for high-net-worth business owners and family offices. Known as the secret weapon for CPAs and financial advisors, KC has helped clients save millions by implementing innovative solutions that go far beyond standard tax loopholes. Born in England and now based in Beverly Hills, Los Angeles, KC has built a reputation as a trusted authority in wealth and tax planning. His expertise has been featured in Forbes, Entrepreneur Magazine, NBC, Yahoo Finance, and Fox News, where he is recognized...
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Ash Cash Exantus — better known as Ash Cash — is a nationally recognized financial educator, bestselling author of over 40 books, and media personality known as “The Hip-Hop Financial Advisor.” With six bestselling titles, he has dedicated his career to making financial literacy culturally relevant, spiritually grounded, and accessible to all by blending psychology, personal finance, and hip-hop culture. He is the Founder of MindRight Money Management and creator of Hip-Hoponomics, a program bringing financial education to students through the lens of hip-hop. Ash also leads The...
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Brendon Sedo is a serial entrepreneur and blockchain innovator whose journey began early, scaling a service company to over 100 locations by the age of 19. He went on to co-found Joist, the world’s largest contractor platform, which now generates more than $18 million in annual recurring revenue and processes over $1 billion in payments each year. Driven by a passion for innovation and real-world impact, Brendon entered the cryptocurrency and blockchain space as an initial contributor to Core and Core Ventures. There, he champions user-centric development, focusing on sustainable utility and...
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Noah St. John is known worldwide as “The Father of AFFORMATIONS®” and “The Mental Health Coach to The Stars.” He helps Hollywood celebrities, professional athletes, and CEOs remove “head trash,” boost performance, and grow profits without sacrificing well-being. In 1997, Noah discovered his breakthrough AFFORMATIONS® Method, a science-based technique for reprogramming the mind through empowering questions, along with SUCCESS ANOREXIA®, the hidden condition behind self-sabotage and burnout. These insights led to his Power Habits® System, which has helped clients generate more...
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Kolaiah “Fuzzy” Jardine is the co-founder of HUI Mastermind, where he empowers Native Hawaiians and local residents to build generational wealth the Pono Way—with integrity, balance, and community at the core. Growing up with limited opportunities, Fuzzy was determined to change his story and discovered real estate investing as his path to freedom and legacy. Through perseverance and purpose, he built a multi-million dollar portfolio, including over 100 affordable homes and a $6 million rental portfolio, becoming a leading voice in ethical investing across Hawaii. His approach centers on...
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Perry Belcher is a renowned digital strategist, educator, and veteran entrepreneur who has shaped the way millions approach marketing, sales, and storytelling online. Best known as the co-founder of DigitalMarketer and the Traffic & Conversion Summit, two of the most influential platforms in digital business, Perry has earned the nickname “The Billion Dollar Man” for the billions in sales his strategies have generated worldwide. A master copywriter, best-selling author, and high-impact speaker, Perry is celebrated for his ability to turn complex ideas into instantly actionable...
info_outlineJon is a top Franchise Consultant, investor, author, and speaker specializing in non-food franchising. As CEO of FranBridge Consulting, he draws on his experience as a former Inc. 500 franchise system president and multi-brand franchisee to help clients explore business ownership. Through FranBridge, Jon connects entrepreneurs with over 600 high-growth non-food franchise opportunities, providing expert guidance throughout the process.
Previously, Jon served as President of ShelfGenie, a national franchise with 200 locations, and was Vice President of Sales at Carter’s Inc., where he managed over $350 million in annual sales. He began his career as a Consultant with Accenture, working internationally. He is also the author of Non-Food Franchising and a recognized thought leader in the franchise and investment space.
Jon earned a BBA in Finance and an MBA from the University of Georgia and was named to UGA’s “40 Under 40” list in 2014. He lives in the Atlanta area with his wife and three children and serves on the boards of Growing Leaders, Inc. and the Entrepreneur’s Organization while mentoring through various nonprofits.
During the show we discussed:
- Why focus on non-food franchises
- Why non-food often beats food franchising
- Helping clients discover unexpected franchise options
- What it’s like to work with FranBridge Consulting
- Finding the right franchise fit
- Typical franchise investment range
- Common funding options (SBA, retirement, etc.)
- Why franchises earn 1.5X higher exit multiples
- Balancing risk vs. return in franchising
- Owner-operator vs. semi-absentee models
- Support systems from franchise partners
- Common franchising misconceptions
- Traits of successful franchise owners
Resources:
https://franbridgeconsulting.com/