David Aaker: How to Transform Brand and Demand Marketing to Drive Growth
The Business Credit and Financing Show
Release Date: 12/10/2025
The Business Credit and Financing Show
Tyler Cauble is a commercial real estate investor, author, and speaker dedicated to helping entrepreneurs, business owners, and investors build long-term wealth through strategic property investments. As the founder of The Cauble Group, Parasol Property Management, Hamilton Development, and CREcentral.com, Tyler has built a vertically integrated ecosystem supporting every stage of the commercial real estate journey—from acquisition and development to management, marketing, and education. Through The Cauble Group, he is known for transforming underperforming properties into high-performing...
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Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a “New Media Enthusiast,” he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective. Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he’s worked with 850+ brands and managed 500+ digital...
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Tom Forsberg is the Chief Revenue Officer at Big Think Capital, where he leads revenue growth across the firm, including its syndication investment platform. As a founding team member, he has been instrumental in shaping the company’s success by aligning all revenue-generating departments. Prior to Big Think Capital, Tom was a Sales Manager at a national telecommunications company, consistently earning President’s Club recognition. A Bryant University graduate with a Bachelor’s degree in Finance, Tom was a Division I lacrosse captain and All-American athlete. He is known for his...
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Kenneth “Dub” Washington is a credit and funding strategist redefining how entrepreneurs access capital—without spending their own money. Known as one of the best-kept secrets in finance, Dub teaches individuals how to rebuild, structure, and leverage personal credit so banks—not people—fund their dreams at 0% interest. Unlike traditional credit experts who sell done-for-you services, Dub focuses on coaching, empowerment, and long-term financial literacy. His approach blends practical funding strategies, disciplined credit sequencing, mindset mastery, and spiritual alignment to help...
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Jeremy Ryan Slate is an entrepreneur, media expert, author, and Founder & CEO of Command Your Brand, a premier PR and podcast placement firm helping visionary founders build trust, authority, and cultural influence through new media. He studied literature at Oxford University, holds a Master’s degree, and is a former champion powerlifter. After surviving life-threatening circumstances at 19 and witnessing his mother’s debilitating stroke at 24, Jeremy developed the resilience that shaped his purpose. In 2015, he launched Create Your Own Life (now The Jeremy Ryan Slate Show), which...
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Brent Daniels is a nationally recognized real estate investor, coach, and founder of Wholesaling Inc., a leading education platform in the real estate investing space. Known for his direct, action-oriented approach, Brent helps investors simplify wholesaling, eliminate overwhelm, and follow clear, proven steps to close deals consistently. After starting out broke and frustrated, Brent transformed his life through wholesaling by following a simple, repeatable system. He went on to build a multi–seven-figure wholesaling business, now generating over $2 million annually, largely driven by paid...
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Jose Rodriguez, known as The Credit Dude, is the founder of Got Credit?, a nationally trusted credit repair company established in 2010. Over the past 15 years, he has helped thousands of clients rebuild their credit, restore confidence, and achieve lasting financial stability. A former Marine, Jose brings discipline, integrity, and focus to every client relationship. He guides clients through credit report analysis, disputes under the FCRA, and strategies to maintain strong credit beyond the repair process. Today, his mission is to educate, repair, and build strong financial foundations....
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Rondi Lambeth is a nationally recognized financial strategist, award-winning TV and radio host, and bestselling author featured on ABC, CBS, CNN, FOX News, and NBC. As a leading expert in credit optimization, corporate structuring, tax strategy, and asset protection, he has helped tens of thousands of entrepreneurs and high-net-worth individuals reduce taxes, protect assets, and build long-term wealth. He is also a sought-after speaker who has shared his expertise on major stages, including Harvard. Rondi began his career in service as a military member and 15-year firefighter, earning...
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Mark Schaefer is a globally recognized keynote speaker, business consultant, and bestselling author known for his leadership in modern marketing and digital strategy. With over 30 years of experience in sales, PR, and marketing, he leads Schaefer Marketing Solutions and writes the acclaimed blog {grow}, consistently ranked among the world’s top marketing blogs. A respected academic and practitioner, Mark holds advanced degrees in marketing and organizational development, teaches in the graduate program at Rutgers University, holds seven patents, and studied under Peter Drucker, the founder...
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Dave Cousins is an automation strategist and entrepreneur known for helping business owners scale with systems instead of burnout. After leaving the Navy, he discovered that entrepreneurship came with no roadmap—just uncertainty, setbacks, and the realization that hard work alone couldn’t build a sustainable business. His breakthrough came when he shifted from doing everything manually to building automated, scalable processes. Since then, he has developed proven frameworks that have helped multiple entrepreneurs cross the $1M mark—systems shaped by real experience, constant refinement,...
info_outlineDavid Aaker, known as the “Father of Modern Branding,” is Vice-Chair at Prophet and one of the world’s leading authorities on brand strategy. Creator of the Aaker Brand Vision Model, he has shaped how organizations build and manage enduring brands. His contributions have earned him induction into the American Marketing Association Hall of Fame and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Aaker has authored 18 books and hundreds of articles, selling over one million copies worldwide and translated into 18 languages. His influential works, including Building Strong Brands, Brand Portfolio Strategy, Brand Relevance, and Aaker on Branding, provide timeless guidance for marketing leaders seeking to drive growth and brand relevance.
Professor Emeritus at the Haas School of Business, UC Berkeley, Aaker remains an active consultant, keynote speaker, LinkedIn Influencer, and blogger at davidaaker.com, inspiring executives globally with practical insights on brand leadership and growth.
During the show we discuss:
- How AI uncovers deep customer insights and predicts emerging trends
- How to design value propositions that truly resonate with customers
- Connecting brand strategy to measurable demand-generation outcomes
- How integrated marketing planning aligns channels and touchpoints
- Steps to optimize media strategies in today’s complex marketplace
- The core components of a modern marketing operating model
- Creating a compelling value exchange between brands and customers
- Measuring success across brand-building and demand-driving efforts
- The role of creative strategy in activating brand and demand strategies
- How organizations can future-proof their marketing capabilities
Resources:
https://www.linkedin.com/in/davidaaker/
https://www.amazon.com/Aaker-Branding-Playbook-Building-Strong/dp/163698665X