Urina Harrell | Founder & CEO | Vox Pop Branding - The Business of Creativity Podcast
The Business of Creativity Podcast
Release Date: 06/21/2024
Dr. Ian Williamson | Dean | UC Irvine Paul Mirage School of Business - The Business of Creativity Podcast
The Business of Creativity Podcast
, Dean of UC Irvine’s Paul Merage School of Business, shares how he applies his assessment framework to both his leadership role and the organizations he advises. He explains that, whether leading an academic institution or consulting with companies, success depends on regularly understanding the external environment, evaluating operational health, and aligning strategy with future trends. He applies the same logic to organizational assessment: identify external shifts, sense them early through the right advisors, and translate insights into strategy, hiring, and service design His talent...
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Ryan Holloway with Wes Abercrombie | Peak Sports MGMT - The Business of Creativity Podcast
The Business of Creativity Podcast
BOCreativity Question: When should an entrepreneur's role change within the company they founded? Peak Sports MGMT executives, (President) and (Vice President), talk about evolving roles within the company. Holloway, co-founder and president, has been the technician, the manager, and the entrepreneur throughout the company's existence. Abercrombie started in an entry-level position and has worked his way up to the #3 executive within the organization. The two hash out roles and responsibilities as Abercrombie's role and influence has grown along with the company. Peak Sports MGMT is a 3rd...
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Urina Harrell | Founder & CEO | Vox Pop Branding - The Business of Creativity Podcast
The Business of Creativity Podcast
started her company, , while she was a student-athlete at Duke. At the time, college athletes couldn't make any extra income as it was before the Name-Image-Likeness movement we see today. Now, 11 years later, she is still focused on the purpose of the company which is to help people grow their businesses using positive impact messaging. Key insights: Communication breakdowns often underlie organizational challenges Her background as a Walmart buyer informs her marketing expertise If the work you do is based on who you are, work-life balance can be elusive With clients such as...
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Matt Roberts | Founder & CEO | Drive & Company - The Business of Creativity Podcast
The Business of Creativity Podcast
created a newsletter that almost every NCAA Division I Director of Athletics reads everyday. The is one of the primary sources of information covering key business developments throughout the college athletics industry. His business, Drive & Company, exists to make the lives of decision makers in college athletics easier. Build trust through consistency Act on ideas that add value to customers Be realistic about who you are and what you are good at In this episode, Roberts covers the thought process behind creating the business and how he views value creation around his company's...
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Kaity Iwashita | Co-President GWBA | FT-MBA '23
The Business of Creativity Podcast
, FT-MBA and Co-President of Graziadio Women's Business Association discusses how she got an internship with Nike, her goals with GWBA, and the importance of networking.
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Dr. Michael Cusumano | Cusumano Real Estate Group | DBA '22
The Business of Creativity Podcast
Dr. Michael Cusumano, Managing Director at Cusumano Real Estate and 2022 Doctor of Business Administration, discusses his research on the LEED and Cal-Green designations and whether or not they have a positive impact on the environment. Cusumano also covers his reason for pursuit of his doctorate.
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Misty Anderson | VP of Operations - My Block Inc. | MSML '16
The Business of Creativity Podcast
visits The Business of Creativity Podcast to talk about her role as VP of Operations for My Block Inc. and how her from Graziadio has helped her succeed in her role. She talks about her decision to pursue the MSML instead of an MBA. She also covers how her focus on communication is at the base of much of what she does. The conversation wraps on her involvement with Alpha Kappa Alpha sorority and insight on how she defines success.
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Ece Er Aydin | Founder - Olizzi | MBA '18
The Business of Creativity Podcast
, founder of Olizzi Olive Oil Company, talks about using the diverge-converge method to come up with her business idea while in the entrepreneurship class at Graziadio. Aydin also discusses her method for expanding into the Japanese market. The conversation wraps on the value of decision intelligence and the entrepreneurship mindset.
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Atalie Oliva | President LatinX MBA Conexion | FEMBA '22
The Business of Creativity Podcast
, FEMBA 2022, and President of the LatinX MBA Conexion at Graziadio, talks about what she expects from her new job, leading a new student organization, and her journey as a leader.
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Lauren Elsner | FEMBA | Graziadio Women's Business Association
The Business of Creativity Podcast
FEMBA student, , visits The Business of Creativity to talk about her journey to business school, running the Graziadio Women's Business Association, and her thoughts on leadership.
info_outlineUrina Harrell started her company, Vox Pop Branding, while she was a student-athlete at Duke. At the time, college athletes couldn't make any extra income as it was before the Name-Image-Likeness movement we see today. Now, 11 years later, she is still focused on the purpose of the company which is to help people grow their businesses using positive impact messaging.
Key insights:
- Communication breakdowns often underlie organizational challenges
- Her background as a Walmart buyer informs her marketing expertise
- If the work you do is based on who you are, work-life balance can be elusive
With clients such as Jrue & Lauren Holiday, Harrell is very selective in the businesses she engages with. The primary filter is the focus on positive impact. - The Business of Creativity Podcast - Tai M. Brown