280: Adapt or Get Left Behind: Why Tech is Non-Negotiable for Small Businesses with Eric Rozenberg
Release Date: 07/22/2025
297: Leading Without Losing Yourself: The Compass Within for Entrepreneurs & Event Leaders with Robert Glazer
The Business of Meetings
Today, we are thrilled to welcome entrepreneur, philosopher, writer, podcaster, and author Robert Glazer as our guest. Robert truly understands how values shape company culture. In his latest book, The Compass Within, he explores how values guide both personal and organizational success. Join us to discover how strong values lay the groundwork for long-term prosperity. Robert’s Journey Robert founded Acceleration Partners, a global partner marketing agency that became one of the first fully remote companies long before remote work became common. What began as an...
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296: Can I Say That? Why Free Speech Matters and How to Use It Fearlessly with Dr. Chloe Carmichael
The Business of Meetings
We are excited to welcome clinical psychologist and USA Today bestselling author, Dr. Chloe Carmichael, today. Chloe wrote Nervous Energy: Harness the Power of Your Anxiety, which Deepak Chopra endorsed. Her latest book, Can I Say That? Why Free Speech Matters and How to Use It Fearlessly prompted Eric to reach out to her. That book received recommendations from Dr. Phil McGraw, Dr. Drew Pinsky, Patrick Bet-David, and various other thought leaders. She joins us to explore mental health, the importance of free speech, and what goes on within corporate organizations. Chloe’s...
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295: Back-of-House Brilliance: Scaling an Event Services Powerhouse with Lisa Gregory
The Business of Meetings
Today, we are delighted to welcome Lisa Gregory, the founder and CEO of Gregory Event Services. As a dynamic entrepreneur with an impressive career, Lisa understands the highs and challenges of running a business, from sleepless nights to navigating the unexpected with determination and grace. She joins us today to share her journey, insights, and lessons learned along the way. Lisa’s Journey Fueled by a passion for purposeful leadership and continuous growth, Lisa built her career in the events and marketing industry. Her company initially focused on events and marketing, but is...
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294: Reimagining Events with Digital Twins: Tech, Safety, and Storytelling with Iain Morrison
The Business of Meetings
We are absolutely thrilled to welcome the incredible Iain Morrison today! Iain has spent years working behind the scenes to help global superstars bring their spectacular shows to Australian audiences. Several years ago, he launched his company, The Imagination Collaborative. He joins us today to share his journey and insights from his remarkable career in the events industry. Iain’s Journey Iain built his career behind the scenes of the world’s biggest concerts, working with global stars like Pink, the Foo Fighters, U2, Taylor Swift, and Adele. After decades of running...
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293: Exceptional Experiences: Where Luxury Meets Loyalty with Neen James
The Business of Meetings
We are thrilled to welcome Neen James, the expert on luxury experiences, back on the show today! Neen is currently releasing her fourth book, Exceptional Experiences. She is one of the brightest and most data-driven thinkers in the events business, and everything she does and writes about is grounded in research. She joins us today to share her insights on luxury experiences and discuss Mark Cuban’s thought-provoking notion that AI will encourage people to connect more in-person and enjoy exceptional human experiences more than ever before. Neen’s Journey Neen...
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292: From Iran to Inner Freedom: Women's Voices, Breathwork, and Plant Medicine with Sepideh Eivazi
The Business of Meetings
We are delighted to welcome the inspiring Sepideh Eivazi as our guest today. Sepideh is on a mission to move everyone she encounters, leaving them changed and feeling seen. She is a 2025 inductee of the Smart Meetings Hall of Fame, a Smart Speaker, a 40 Under 40 honoree, and a 2025 Meetings Today Trendsetter. Her powerful TED Talk, Breath as an Act of Rebellion, has inspired audiences around the world. She joins us today to share her journey and insights. This information is for educational purposes only and is not medical advice. Consult a qualified healthcare provider before...
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291: Walking the Walk: From Catwalk Model to World-Class Emcee with Shannon Thaler Cherry
The Business of Meetings
Today, Eric is thrilled to welcome Shannon Thaler Cherry as his guest. Shannon began her career as a model before pivoting to become a successful journalist, emcee, and host. She now leads content sessions at trade shows, corporate events, webinars, awards shows, and other events. Tune in as she shares her journey and the nuances and facets of the dynamic career she has built. Bio: Shannon Thaler Cherry At just 26, Shannon Thaler Cherry has already built over a decade of professional experience. Today, she works as a full-time content specialist, out of NYC, contributing...
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290: From Ideas to Action: How to Win your Final Quarter with Eric Rozenberg
The Business of Meetings
When Eric did his very first public speaking experience, he almost became paralyzed with fear. But that moment also taught him a lasting lesson. Tune in today to hear what happened and how Eric discovered an antidote to fear and procrastination. Taking the First Step When you have done something once, the second time becomes easier. Action is the antidote to fear and procrastination. Procrastination vs. Action Planning and scheduling may feel productive, but without action, nothing changes. Many of us hide behind learning and preparation, but progress only comes when we move...
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289: Purpose, Passion, and Perseverance: How to Build Purpose-Driven Events with Melva LaJoy Legrand
The Business of Meetings
Today, Eric is delighted to welcome Melva LaJoy Legrand as his guest. Melva is an icon in our industry, having built an impressive career that spans the US, France, and Europe, earning numerous recognitions along the way. In this episode, she shares her journey and discusses the honors she received within the industry, offering inspiration and insights for solopreneurs and small business owners. Her Journey Melva began her career as a teacher, but her creative spark kept pulling her in a different direction. A volunteering stint at a radio station one summer introduced her to...
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288: Pause to Perform: Breath, Stress & Eventpreneur Resilience with Megan Nolan
The Business of Meetings
Today, Eric is excited to welcome Megan Nolan, the founder of Vitality Wellness in Maui. With extensive experience in yoga, mental health, and wellbeing, Megan brings powerful tools to support small business owners and professionals within the meetings and events industry. About Megan Nolan Megan Nolan is a yoga teacher and personal trainer based in Maui. She combines movement, mindfulness, and strength training to help people improve their posture, energy, and mental focus. Beyond individual sessions, she specializes in bringing wellness into the conference and events industry...
info_outlineTechnology is no longer just a helpful tool for running small businesses. It has become the lifeline for small business success.
In this episode, Eric clarifies why technology is now non-negotiable when running a successful small business.
Tune in to learn why, as a small business owner, you must either evolve and adapt or risk getting left behind.
AI Blackmail
An article on Entropic described a test scenario where AI named specific (fictional) people and made a blackmail demand. Even though the situation was fabricated for testing purposes, it highlighted the potential dangers of advanced AI behavior.
A Double-Edged Sword
Every major invention in history has had the potential for great harm and tremendous benefit. The outcome depends entirely on how humans choose to use these tools. AI is no exception. It represents a societal shift similar to the Industrial Revolution, with its presence growing across all industries. Today, adaptation is essential, especially in the meetings and events space, where technology is now deeply integrated. Those who ignore it risk becoming irrelevant.
From Fax Machines to Automation
During his early business days in Brussels, Eric used to manually collect faxed proposals in the evenings after doing sales visits by day. Now, 70% of that work can be automated. Standard proposals and client-facing documents can now be systematized using technology, drastically reducing the time and effort required.
People vs. Tech
In the past, hiring a high-level executive assistant in Belgium came at a significant cost to Eric due to their high social security contributions. Today, however, business owners can find skilled virtual assistants anywhere in the world for a fraction of the cost.
Smarter Prospecting with AI
Aspects of prospecting that used to take hours of manual outreach before can now be streamlined with CRM systems and AI. By scanning the online presence of a prospect through their LinkedIn profile, AI can recommend tailored messaging and communication strategies, making outreach faster, more personal, and far more effective.
Embrace AI Now
Now is the time to embrace AI and new technologies. Those who do so will be better positioned for success. So, whether you are starting a new business or evolving an existing one, tech literacy is a must.
Face-to-Face Is Still Irreplaceable
Even with the rise of AI, the human connection is likely to become more valuable, not less, as people always crave genuine, in-person experiences.
Bio: Eric Rozenberg
Eric is a business builder and the founder of Event Business Formula, the only platform exclusively dedicated to helping and supporting business owners in the Meetings & Events Industry. He has helped thousands of entrepreneurs grow and manage their businesses better.
For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries.
His podcast "The Business of Meetings" is the first podcast in the Meetings & Events Industry dedicated to business owners and the largest source of free information, with over 240 episodes and fabulous guests.
His first book, Meeting at C-Level, is the first book on the « Why? » of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds.
His second book, Before It’s Too Late, A Love Letter to My Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth.
Eric was the first European to serve as Chairman of the International Board of Meeting Professionals International (MPI).
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