The Business of Meetings

If you are an independent business owner in the meeting and event space, this podcast is for you! Your host, Eric Rozenberg has created this show to bring you strategies, tips, and tactics to help your business grow. With more than 20 years in the event industry and planning events for Fortune 100 companies, Eric is prepared to let you in on the insider tactics so you can be successful too!

277: Turning Pain Points into Profits: Lil Roberts’ Founder Journey with Lil Roberts 07/01/2025

276: Certainty in Uncertain Times: Focus on What You Can Control with Eric Rozenberg 06/24/2025

276: Certainty in Uncertain Times: Focus on What You Can Control with Eric Rozenberg Today, Eric tackles the truth about uncertainty. Many business owners and entrepreneurs find uncertainty unbearable. Eric points out that if you, as a business owner, do not learn the art of navigating uncertain times, you may need to reconsider whether it is genuinely the right industry for you. Uncertainty Feels Tougher Without a Plan A friend of Eric, living in Israel, recently made the striking observation that he finds frequent missile alerts easier to handle than the uncertainty of running a business. That is because he has prepared himself for those situations. So, when an alarm sounds, he knows exactly what to do. However, navigating uncertainty in business is much harder because there is no clear structure or step-by-step plan to follow. The truth is that uncertainty becomes far more manageable when you have a plan. Nothing Ever Goes According to Plan With decades of experience running meetings and events worldwide, the constant that always stands out to Eric is that things never go exactly as planned, and disruptions are the norm. So, even though we cannot control everything, we can always control how we respond to it. When we learn to adapt and prepare ourselves with alternative plans, it makes all the difference! Focus on What You Can Control Control is not about fixing every problem. It is about identifying the next best step you can take. When unexpected challenges arise, the solution lies in focusing on controllable factors. Proactive problem-solving, negotiation, and networking help us create viable paths forward. Keep Perspective During Chaos When stress builds, especially in uncertain times, return to your values, your purpose, and the progress you have made. Uncertainty will always exist, but so will your capacity to adapt, find solutions, and do what truly matters. That is often the only certainty you will need. Connect with Eric Rozenberg On On /episode/index/show/thebusinessofmeetings/id/37096165

275: Unplug to Reconnect: Rethinking Hospitality and Unique Experiences with Eric Moeller 06/17/2025

274: From FIFA to the Founding Fathers: How Travel is Fueling America's Future with Kevin Hinton 06/10/2025

273: DEI Exposed: How Ideology Fuels Division and Antisemitism with Stanley K. Ridgley, PhD 06/03/2025

273: DEI Exposed: How Ideology Fuels Division and Antisemitism with Stanley K. Ridgley, PhD We are honored to welcome the distinguished Dr. Stanley K. Ridgley, author of the recently released book DEI Exposed, as our guest today. Dr. Ridgley is a well-traveled and highly respected educator with a reputation for delivering insight with clarity and impact. In his book, he addresses one of the most widely discussed and contentious topics in our industry today, substantiating his arguments with well-researched factual evidence. Silence implies complicity, so Eric never shies away from tough conversations, especially with those who can back their ideas with proven facts. Join us to hear Dr. Ridgley’s clear-sighted and thought-provoking perspective on the truth about DEI. What DEI Has Become The original purpose of DEI, which stands for Diversity, Equity, and Inclusion, was to ensure fairness, opportunity, and support for disadvantaged groups. However, in practice, it has evolved into something quite different. Rather than fostering genuine inclusion, DEI programs are increasingly excluding Jewish students, tolerating antisemitism, and enforcing a rigid ideological framework that leaves no room for open dialogue. The bureaucracy behind DEI has grown massive, and those running it seldom face accountability, even when harm occurs. Rot at the Core of Academia Some of the most prestigious universities, including Harvard and Columbia, fail to address this issue and even reward bad behavior. Students who harass or physically attack their Jewish peers get promoted, hired by the university, or given recognition, while the victims get overlooked. That reflects a complete collapse in moral standards, with academic freedom and intellectual honesty eroded by fear, favoritism, and ideological loyalty. Talented researchers and students are being pushed away from these institutions in search of places where truth and fairness still matter. The Silence of Feminist and LGBTQ+ Groups Organizations that claim to defend human rights, such as feminist groups and LGBTQ+ advocates, have remained noticeably silent about the rapes of Israeli women and the persecution of LGBTQ+ individuals in Palestinian territories. Yet those groups condemn Israel based on the narrative that it is a settler-colonial state. Their silence is not just disappointing. It reveals a clear double standard based on ideological alignment rather than principle. Is Ideology More Important Than Reality? A growing trend in universities and activist spaces is to prioritize ideology over reality. People follow a script. They repeat terms like settler colonialism or perform symbolic rituals like land acknowledgments without stopping to question their meaning or validity. That mindset discourages critical thinking and turns academic spaces into nothing more than echo chambers. Neutrality is Not Morality When people stay silent in the face of antisemitism and extremism or claim that it is too political to take a stance, they are not being neutral. They are being complicit. Avoiding uncomfortable truths out of fear of losing a job or facing criticism is understandable, but it allows injustice to flourish. Saying nothing is not a virtue. It is a form of surrender that weakens the very foundations of free and fair societies. There is a Better Way If the goal is to help disadvantaged students, there is a straightforward solution. If support is offered based on economic need, many groups that DEI aims to help could benefit, without the need for racial preferences or divisive identity politics. A financial-aid-based approach would be both legal and practical, and far more inclusive. It would also eliminate the need for bloated DEI departments that create more division than unity. Expose the Hypocrisy Loudly Change will only happen when people are willing to speak up and ask the hard questions, like Why are Jewish students being left out of DEI programs? Why are certain groups exempt from criticism even when they commit violence or uphold oppression? Why are academic institutions rewarding behavior that goes against their own stated values? Those questions are uncomfortable but necessary. The time for silence is over. Only through clarity, honesty, and courage will things improve. Dr. Ridgley’s Connect with Eric Rozenberg On Connect with Stanley K. Ridgley On his (Drexel University) /episode/index/show/thebusinessofmeetings/id/36765010

272: "it depends!" - What every Event Entrepreneur needs to know: Legal Advice with Barbara Dunn 05/27/2025

271: Leading Starts with You: Mental Wellness for Business Owners with Eric Rozenberg 05/20/2025

271: Leading Starts with You: Mental Wellness for Business Owners with Eric Rozenberg Today, Eric dives into the importance of self-care and focusing on mental health, particularly during times of uncertainty. Stay tuned as Eric shares practical ways to remain grounded and support your well-being, even when things feel unpredictable. A Late-Night Emergency in Sardinia While organizing a sales meeting for a medical device company in Sardinia, Eric experienced a powerful reminder of why health must come first. In the early morning, as his team was wrapping up video edits for a final presentation, he found a man lying unconscious with blood coming from his head. The man had fallen and hit the corner of a table. Acting Quickly—Even Against Protocol Eric contacted the head of the company, who happened to be a trained nurse practitioner. She warned that moving the man could be risky, but leaving him could be worse. When the hotel insisted on following procedure before calling a doctor, Eric bypassed protocol. He contacted his local partner, who helped him find an ambulance meant for another injured guest and had the man transferred to the hospital. The next evening, the man was back at the bar with a bandage on his head. He had just had too much to drink the night before. The Lesson: Take Ownership of Your Health That incident reinforced something Eric believes firmly: if you fail to take care of yourself, no one else will. In uncertain times, the only thing we can truly control is how we show up for ourselves. We may not be able to influence global events, but we can impact our health, mindset, and those around us. Making Health Your Priority Even though most people know what to do to stay healthy, when under stress, those habits tend to slip away. So, Eric encourages us to follow a morning routine that involves meditation, exercise, or writing. He reminds us that the challenge is not about knowledge. It is about making your health a consistent priority. Start with One Hour a Day In an unpredictable world, a daily routine can provide stability. Eric encourages everyone to block one hour each morning, even if it means waking up an hour earlier, and do whatever you can to support your well-being. That could be meditating, moving, reading, or writing. Eric reminds us that the best way to help others is by taking care of yourself first. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/36599655

270: The Impact of AI on Conscious Decision-Making with Didi Aurelia 05/13/2025

269: Clarity in Uncertain Times: Three Moves Every Business Owner Should Make Now with Eric Rozenberg 05/06/2025

268: The Business Case for Joy: Amanda Gore on Building High-Impact Teams 04/29/2025

268: The Business Case for Joy: Amanda Gore on Building High-Impact Teams Today, we are delighted to welcome Amanda Gore, an Australian powerhouse from the Speaker Hall of Fame, as our guest. Amanda is a phenomenal communicator who blends her sharp insights with humor and heart, offering fresh perspectives on joy, emotional intelligence, change, management, and leadership. Get ready to laugh and learn as Amanda shares her story and powerful insights that have inspired her audiences worldwide. Emotional Intelligence Emotional intelligence (EQ) is more important than technical skills in leadership and life. EQ helps people navigate conflict, build trust, and maintain strong relationships. If someone feels psychologically safe, they will be more productive, creative, and loyal. The Brain Reacts First, Thinks Later The brain is wired for survival. So, when people feel threatened by someone's tone, body language, or words, they shift into fight-or-flight mode, making calm conversation almost impossible. Understanding that can help you lead with compassion and avoid escalation. Emotional Contagion Your emotional state does not stay with you. It spreads. The heart's magnetic field changes as your feelings change, which affects everyone around you. That is why a calm leader can anchor a room, and a stressed leader can wreck it. Lead Yourself First Leadership starts with managing your internal world, knowing what triggers you, and regulating how you respond in stressful situations. Self-awareness is the key because if you are emotionally reactive, you cannot guide others effectively. Simple Tools Regulate Big Emotions Regulating your emotions helps you stay grounded when things get tense. You do not need complicated methods to self-regulate. Breathing slowly and deeply while focusing on your heart area or just naming what you feel will allow you to shift your state almost instantly. Everyone Carries Invisible Baggage Most conflict stems from unmet emotional needs. People tend to react out of fear that they are not good enough, not safe enough, or do not belong. Keeping that in mind helps you respond with empathy instead of judging. Stay Connected in Conflict Instead of turning someone into the problem, it is better to externalize the issue. That way, both individuals can stay connected and tackle the problem together. So you can protect the relationship while still addressing what needs to change. Joy Culture starts with energy, not strategy. Joy is not just a nice-to-have feeling- it fuels performance. You can create more joy in your team by starting your meetings with gratitude, recognizing the wins, and being intentional about how you show up. Reframing Change The brain resists change because it does not like uncertainty. However, change is necessary for growth. Reframing change as a challenge instead of a threat will help you adapt faster and stay open to new possibilities. Focus Shapes Reality Your area of focus rewires your brain and shapes your relationships. Where your attention goes, your energy flows. Focus on the good in people; you will likely find more of it. If you focus on threats, however, you will create a defensive environment. Connect with Eric Rozenberg On Connect with Amanda Gore On her Email Amanda: /episode/index/show/thebusinessofmeetings/id/36296580

267: From Token to Transformative: Making Boards Work with Marc Stockli 04/22/2025

267: From Token to Transformative: Making Boards Work with Marc Stockli The Business of Meetings – Episode 267: From Token to Transformative: Making Boards Work with Marc Stockli We are thrilled to welcome Marc Stockli, an accomplished entrepreneur from Switzerland, as our guest today. With over 20 years of business experience, Marc has chaired the Global Board of the Entrepreneurs Organization and has also become an author. Join us as Marc shares his journey and gives us a sneak peek into his upcoming book, Make Boards Work. Bio: Marc Stockli: Marc O. Stockli has benefited from a unique perspective for many years in developing and writing this book. Marc has also been a public speaker to thousands of entrepreneurs in more than 30 countries. Marc has been exposed to board work from early on in his career. First, as a young investment banker, and later a strategy consultant for world-renowned professional services firms. Later on, as an entrepreneur and investor. In sum, he has prepared for, attended, and reflected on about 200 board meetings overall. This profound experience has been gained globally, allowing Marc to provide unique insights and disclose hidden opportunities. Marc O. Stockli is a co-founder and former CEO of Totemo, whose cybersecurity products are used by 1,500 corporations and more than 3.5 million licensed users. Totemo was sold to Palo Alto-based Kiteworks in December 2021. Marc is an active investor, board member, and coach for entrepreneurial companies and teams in technology and financial services. He acts in such capacity for Amwell (IPO on NYSE in September 2020), Beekeeper, Merantix, Lucy Security (sold to ThriveDX in February 2022), Vara, CleanHub, or Format Vermögen & Anlagen, to name but a few. Previously, Marc worked in corporate finance in Hong Kong, Tokyo, and New York, as well as strategy consulting with BCG. He holds a law degree from the University of St. Gallen HSG and an MBA from the Wharton School at the University of Pennsylvania. Marc recently served as the Global Chairman of the Entrepreneurs’ Organization (“EO”, more than 19,000 members in more than 70 countries). Connect with Eric Rozenberg On Connect with Marc Stockli On /episode/index/show/thebusinessofmeetings/id/36200660

266: Automate, Optimize, and Thrive: Ari Meisel’s Blueprint for Entrepreneurs with Ari Meisel 04/15/2025

266: Automate, Optimize, and Thrive: Ari Meisel’s Blueprint for Entrepreneurs with Ari Meisel We are delighted to welcome Ari Meisel, the king of efficiency and productivity, as our guest today. Ari has written a book called Less Doing More Living. Everything he writes and shares is about efficiency, and there is always something relevant for small business owners to apply. So, if you own a small business and are looking for ways to increase your productivity and operate more efficiently, stay tuned. You are in for a real treat! Bio: Ari Meisel I Help Entrepreneurs Become Replaceable Brooklyn, New York, United States Summary: Hello, I'm Ari Meisel- a world-renowned productivity expert, author, and passionate advocate for optimized living. My journey began with my own struggles against chronic illness, leading me to develop the Less Doing, More Living productivity system. Today, I'm fortunate to share my insights with thousands of individuals and organizations worldwide, empowering them to achieve more by doing less. Authorship: Published works in the field of productivity, efficiency, and stress management. My writing serves as an influential guide for those aiming to reclaim their time and energy. Woodworking Enthusiast: Beyond my professional life, I have a deep-rooted love for woodworking. The craftsmanship involved is not just a hobby; it's a practice that also informs my philosophy about the importance of focus, detail, and dedication in all pursuits. Community Service: As a volunteer EMT and Lieutenant at our local rescue squad in Princeton, New Jersey, I'm committed to giving back to the community. These experiences have imbued me with valuable leadership and crisis-management skills. Future Ambitions: I plan on running for local office to drive transformative changes at a community level. My vision includes improved healthcare access, innovative education programs, and sustainable practices that can make Princeton an example for other cities to follow. Connect with Eric Rozenberg On Connect with Ari Meisel On Buy a copy of by Ari Meisel /episode/index/show/thebusinessofmeetings/id/36120205

265: ENCORE: Inside the Mind of an FBI Negotiator: Chris Voss 04/08/2025

264: ENCORE The Amazing Story of the Savannah Bananas with Jesse Cole 04/01/2025

264: ENCORE The Amazing Story of the Savannah Bananas with Jesse Cole We are excited to have the legendary Jesse Cole joining us today! In today's episode, Jesse shares the incredible story behind how he and his wife, Emily, started the famous Savannah Bananas! He also gets into where they are today and how he leverages the Savannah Bananas for his projects! We hope you enjoy listening to today’s super-motivating conversation with Jesse Cole! Bio: Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas. He’s a fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour. Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and a not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He’s a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos. Jesse’s story Jesse was raised by his dad, who spent hours playing baseball with him and taught him the value of putting in the effort to create something special! Jesse played baseball throughout his life. After getting into the baseball industry about fifteen years ago, he tore his shoulder, and his baseball career ended. So, he started working in the front office and began his journey to where he is today. Savannah Bananas Before starting the Savannah Bananas, Jesse spent ten years with the team in Gastonia, North Carolina. He became their GM when he was twenty-three and had to figure out how to make people excited about going to a baseball game. It was much harder than he anticipated, so he tried doing some crazy things! Then, seven years ago, Jesse and his wife moved to Savannah, Georgia, and had the opportunity to take on an old and historic stadium. Jesse was not successful in selling the way everyone else did because no one took him seriously. So he tried something new. A vision Everything we accomplish in life starts with a vision. Especially in business! Going into Savannah, Jesse and his wife truly believed they could change baseball games, make them fun, and create something people had never seen before! It was tough at first, but they knew their idea would work. Fans first Many companies focus solely on chasing customers. However, early on, Jesse and his wife became obsessed with creating fans and decided to focus on putting their fans first. So they named their company Fans First Entertainment. All-inclusive tickets They decided to make every ticket all-inclusive so that if the game was terrible, the fans would still get some value for their money because everything, including the food, was included. Spicing things up They decided to spice things up and go all-in on creating an entertaining experience. They hired a dancing coach and choreographed dances for the players. They introduced a banana baby that they lifted, celebrated, and sang to at the start of the match. They even handed out roses to little girls in the middle of the game! No more marketing After that, they no longer had to do any marketing. They just shared what they were doing, and people told others about it! ESPN ESPN became aware of what they were doing. So they wrote an article about the Savannah Bananas, which did very well. Then their sports center did a feature on them, which also did very well. Then, Jesse and his wife approached ESPN with an idea they had for a show, and they agreed. The show was highly rated (and still does well today) and led to even bigger things! Making baseball more fun Leaning in on making baseball more fun, offering non-stop entertainment, storytelling, creating memorable moments for fans, and building an idea culture helped them get to where they are today! No more normal Doing normal things gets normal results. So they work from the premise of doing the exact opposite of whatever would be deemed normal. What if Asking what if and trying out new things motivates them to keep finding new and exciting ways to entertain their fans. Secondary ticket sellers Jesse always refused to sell tickets to secondary marketing groups. One group even offered to pay twice the ticket value and buy more than a million dollars worth of tickets. But Jesse refused because that would inflate ticket prices, and hurting their fans goes against everything they stand for. Living the dream Jesse’s dream for the future is to continue chasing the energy they created, making people happy, and dancing in front of fans all over the world! Surrounding yourself with good people When you share your vision, what you stand for, and what you hope to accomplish, you will attract the best people to work for you! Connect with Eric Connect with Jesse Cole Fans First Entertainment: /episode/index/show/thebusinessofmeetings/id/35930645

263: The Noble Profession: Sales & Leadership in Hospitality with Frank Passanante 03/25/2025

263: The Noble Profession: Sales & Leadership in Hospitality with Frank Passanante It is a special day as we welcome a true industry icon to the podcast! Today, we are thrilled to have Frank Passanante, Global Head of Sales at Hilton, joining us for a conversation that has been a long time in the making. Eric has crossed paths with Frank through the MPI Foundation and has been looking forward to having him on the show to share his insights. In this episode, Frank discusses his career, the art of sales, and the enduring strength of the Hilton brand. A Passion for Hospitality from a Young Age Frank's journey into the hospitality industry began in his early teens. While on a family vacation at the Hilton Hawaiian Village, he discovered a book by Conrad Hilton, Be My Guest, which ignited his passion for the hotel business. From that moment, he began working various jobs in hotels and restaurants before specializing in sales. He joined Hilton right after university and has remained in the industry ever since. Sales as a Noble Profession Frank believes sales is a noble profession centered on solving customer problems and providing value. He feels that true sales success comes from genuinely caring about customers and helping them find the right solutions. Frank integrates Lisa McLeod's Philosophy of Selling with Noble Purpose into his sales approach, focusing on customer impact rather than revenue alone. His mindset aligns with Hilton's founding purpose—spreading the light and warmth of hospitality. Building a Strong Sales Culture Recruiting the right people is essential to maintaining a strong company culture. Frank refers to The Ideal Team Player by Patrick Lencioni, which identifies three key qualities for success: humility, which prioritizes teamwork and continuous learning; hunger, which drives ambition and goal-setting; and emotional intelligence, which ensures strong interpersonal skills. At Hilton, hiring, training, and performance management are structured around those virtues to create a high-performing, customer-focused sales team. Adapting to Changing Buyer Behavior The landscape of meeting and event services has evolved in the post-COVID era. Modern buyers expect a seamless blend of self-service digital tools and personalized support for more complex needs. So, they developed a three-channel sales strategy at Hilton: digital self-service options that empower customers to research and book independently, direct sales for high-touch transactions requiring expert guidance, and voice-assisted support for critical moments in the buying process. Companies that fail to adapt to these shifting expectations risk missing valuable opportunities in today's rapidly evolving market. AI and Continuous Learning AI and automation are reshaping the industry, so Frank is committed to future-proofing the Hilton sales teams. The company promotes an always-learning mindset and prioritizes a coaching culture. Combining continuous learning with a strong coaching environment ensures that the Hilton sales professionals remain effective and adaptable. Building a Coaching Culture Frank emphasizes the power of coaching in leadership and business success. He stresses the importance of being coachable, asking the right questions, and seeking feedback to progress quickly. His organization holds monthly coaching sessions for leaders, focusing on practicing real-life coaching conversations to build communication skills. The Art of Difficult Conversations Having tough conversations is easier said than done. As a former SaaS CEO, Frank found that employees initially hesitated to voice their concerns. However, by welcoming constructive criticism and encouraging dialogue, he built a culture where feedback became a strength rather than something to fear. Continuous Learning & Expanding Perspectives Frank stays ahead by reading business publications, white papers, and research from Forrester and Gartner rather than constantly chasing new frameworks. He values learning from industries outside his own, believing that cross-industry insights spark fresh ideas. Year of the Travel Maximizer Hilton has identified 2025 as the Year of the Travel Maximizer. Their recent Meetings Maximizer report highlights trends like extreme preparedness, where attendees demand detailed agendas and networking guidance. Hilton developed resources to meet these evolving needs, including the World’s Most Welcoming Events playbook, to help planners create more engaging experiences. Looking Ahead Frank is excited about Hilton's rapid expansion, with over 800 new hotels added in 2024 and 500,000 rooms in the pipeline. Next year, they will celebrate significant openings, including the iconic Waldorf Astoria New York and new Waldorf locations in Sydney and Tokyo. Bio: Frank Passanante Senior Vice President, Global Head of Sales and HRCC, Hilton Frank Passanante sets the B2B strategy for Hilton through all selling channels. He’s passionate about forging strong customer partnerships that drive mutual success, building winning sales teams through intentionally developing a coaching culture, and quickly adapting strategies to meet the continually evolving nature of B2B sales. In his current role as Senior Vice President, Global Head of Sales, and HRCC, Frank collaborates closely with commercial leaders worldwide on coordinated global B2B strategies. He takes great pride in his team of purpose-led sales professionals, who consistently develop meaningful customer relationships and consult on solutions. He describes his team as caring, committed to their clients’ outcomes, and striving to be the best in the business. Frank built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various on-property, regional, and corporate roles. Actively engaged in industry organizations across all travel segments, he has served on the Professional Convention Management Association Board of Directors, the U.S. Travel Association Meetings Mean Business Coalition, and the Events Industry Council APEX Business Recovery Task Force. Currently, he is engaged with the US Travel Association Group Travel Network and the GBTA Allied Leadership Committee. Connect with Eric Rozenberg On Connect with Frank Passanante On Books mentioned: /episode/index/show/thebusinessofmeetings/id/35830410

262: The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg 03/18/2025

262: The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg The Business of Meetings – Episode 262 - The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg Today, Eric shares his insights on setting boundaries with clients and within teams. In this episode, he highlights examples of how boundaries impact business interactions, leadership, and workplace culture. Setting Boundaries with Clients Establishing boundaries with clients ensures professionalism and prevents burnout. Eric shares an example of a coaching client who declined a weekend meeting request from a prospect, reinforcing her limits. A more flexible approach could involve making an exception but ensuring it should not become the norm. Recognizing when a client repeatedly disregards boundaries is crucial, as it may signal a lack of respect for professional and personal time. Ultimately, business owners must define their availability based on their values and long-term goals. Work-Life Integration Over Balance Business owners must establish boundaries that create a sustainable work environment aligned with their values. Eric believes in work-life integration rather than strict balance. He suggests time-blocking to manage personal and professional commitments. Setting Boundaries with a Team A strong company culture relies on clear expectations. Eric avoids evening and weekend calls and uses send later for emails to prevent after-hours disruptions. However, in true business emergencies, exceptions may be necessary. Generational Shifts in Work Expectations Workplace priorities have evolved. Eric recalls interviewing a trainee who asked about work-life balance, something older generations never considered and previous generations hesitated to address. Today, professionals expect clear boundaries and value companies that respect them. Emergency Situations: When Boundaries Shift Boundaries should be clear, but they must be adaptable when necessary. Eric avoids interrupting personal time. However, urgent situations require flexibility. Final Thoughts Setting and maintaining boundaries is crucial for long-term business success. Entrepreneurs must align their boundaries with business values to ensure professional growth and personal well-being, as limits foster respect and set the foundation for a sustainable and effective work environment. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35714815

261: Building Club Ichi: The Journey, The Growth & The Partnership with Liz Lathan & Nicole Osibodu 03/11/2025

261: Building Club Ichi: The Journey, The Growth & The Partnership with Liz Lathan & Nicole Osibodu Today, we are excited to welcome two of the most influential and high-energy leaders in the meetings and events industry. The dynamic duo, Liz Lathan and Nicole Osibodu are founders of Club Ichi. Individually, they are powerful, and together, they are dominating the market! Stay tuned as we explore their journey, the vision behind Club Ichi, and the incredible work they are doing to shape the future of our industry! Reinventing the Event Industry Liz and Nicole built their careers in experiential marketing, but they were not satisfied with how the industry operated. They saw a need for more community, innovation, and fresh ideas, and instead of waiting for change, they created it themselves. Through bold projects like Secret Family Reunion and Club Ichi, they are reshaping how event professionals connect, learn, and grow. The Journey to Club Ichi Their journey started with Secret Family Reunion in 2019, an experimental networking event where attendees signed up without knowing the destination. The inaugural trip to Tuscany was successful, proving that people craved immersive, meaningful connections beyond standard industry gatherings. By 2026, they plan to host one final edition to push the concept further. Realizing that the industry needed more than just one-off events, they launched Club Ichi in 2023. The goal was to create a thriving, engaged community of B2B event marketers. It began with a 12-hour digital marathon featuring 75 rapid-fire speakers designed to be high-energy and engaging. The event resonated, and Club Ichi quickly grew into a membership-based platform with thousands of subscribers. Building a Sustainable Business Initially, Liz and Nicole worked as consultants, taking on projects and advising clients. But they knew they needed a more structured, scalable business model. So, with the help of a business coach and tax strategist, they refined their focus, making Club Ichi their primary offering. Instead of chasing one-off projects, they built a long-term vision that serves their members and the broader industry. Evolving Club Ichi Club Ichi is evolving into a media-meets-community platform. Liz and Nicole have big plans, including an industry magazine and a reality show that provides a behind-the-scenes look at global events. They aim to create a sustainable, self-funded business that keeps the event industry fresh, innovative, and connected. Innovating and Supporting the Event Industry Liz and Nicole are actively pushing the boundaries of what is possible within the event industry. Through Club Ichi, they have created a dynamic space where B2B event marketers can connect, collaborate, and learn from each other. Their approach is not just about creating events but fostering an ongoing community of professionals who can rely on each other year-round. Beyond that, they aim to provide deeper insights into the industry with plans for a magazine specifically for insiders, featuring in-depth reports and analysis similar to Fast Company or Wired. They are also working on a reality show that will give event professionals a unique lens to see destinations and events, combining the fun of a travel show with event industry insights. The Future of Club Ichi Next year, they hope to grow Club Ichi to 1,000 premium members, expand their team, and build a profitable, long-term business. Their vision is clear: they want to make the event industry even smarter, more creative, and more connected. Liz and Nicole are not just building a business- they are reshaping the industry! Connect with Eric Rozenberg On Connect with Liz Lathan and Nicole Osibodu /episode/index/show/thebusinessofmeetings/id/35600385

260: Elevating Engagement: Turning Events into Transformational Journeys with Eric Rozenberg 03/04/2025

260: Elevating Engagement: Turning Events into Transformational Journeys with Eric Rozenberg Would you like to know how to create a truly unforgettable business experience? Today, Eric explores the power of engagement and explains how to design unique experiences, sharing insights from an inspiring conference and an example of a past touchpoint that left a lasting impact. Stay tuned for valuable strategies to enhance your engagement and create unforgettable experiences. Focusing on What Never Changes Jeff Bezos focuses on what remains constant because Amazon customers always want lower prices and faster delivery. Applying that to the meetings and events industry, Eric identifies two unchanging factors- the need for in-person gatherings, as nothing replaces human connection, and the demand for unique experiences, as people constantly seek unforgettable one-of-a-kind moments. Examples of Unique Experiences Eric has organized events in over 50 countries, creating exceptional experiences that people will never forget. A standout example is the 1998 FIFA World Cup, where he ensured his clients had premium tickets, even amid the chaos of ticket fraud. The highlight was a Three Tenors concert under the Eiffel Tower. Another remarkable event he designed was a unique dining experience across multiple hotel locations. Insights from the MMT Mastermind Conference Eric recently attended his favorite annual conference, the MMT Mastermind Talk, founded by Jason Gaignard. This event is exceptional due to its year-round engagement, ensuring attendees stay connected beyond the conference. Personalized seating based on in-depth intake forms fosters meaningful conversations, while a carefully curated agenda balances inspiring keynotes with interactive sessions. The conference also offers abundant networking opportunities, leaving participants feeling deeply connected, motivated, and eager to return year after year. Key Takeaways for Business Owners Eric highlights the importance of being intentional about designing engagement. By curating thoughtful touchpoints and creating exclusive experiences, businesses can forge deep connections and ensure long-term success. He encourages business owners to break free from the cycle of short-term projects and focus on building sustainable, thriving enterprises. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35505700

259: Exceeding Expectations: The Path to Customer Delight with Eric Rozenberg 02/25/2025

259: Exceeding Expectations: The Path to Customer Delight with Eric Rozenberg How can you consistently delight your customers while also providing exceptional value? In business, relationships are everything. Companies prioritizing customer delight set themselves apart, creating lasting impressions and strong customer loyalty. Stay tuned as Eric shares practical insights and examples to help you surprise, delight, and elevate your customer interactions. The Power of Small, Thoughtful Gestures The answer to delighting customers lies in making personal yet meaningful connections. A memorable experience might come from a simple, thoughtful action. For instance, Eric recalls how a small gesture when traveling– a message about his favorite TV show being available in his hotel room, left him with a lasting impression, proving that even a small effort can make customers feel special. Identifying and Improving TouchPoints To truly delight customers, you need to analyze every interaction with them. Mapping out the touch points throughout the entire customer journey allows you to gain insight into potential areas of improvement. By asking, "What could I have done differently?" business owners can uncover opportunities to surprise their customers, enhance their experiences, and exceed their expectations. Surprising Customers with the Unexpected Routine gestures, like sending a Christmas card, might be well-intentioned but fail to stand out. To make a lasting impression, surprise your customers with something unexpected, like recognizing a personal milestone or commemorating a specific event in their company. That can make a big difference, as those thoughtful touches demonstrate your attention to detail and show your customers that you value them. Leveraging Expertise for Strategic Value Customer delight also comes from using your expertise to provide additional value. By aligning your services with your customers' goals and strategies, you can shift from being a service provider to becoming their strategic partner. Customers will appreciate your proactive approach and genuine desire to support their success, and that will strengthen their relationship and build trust. Tough Love and Assertive Support Sometimes, you need to be assertive to help your customers. Offering honest feedback and sharing your expertise, even when that feels difficult, shows that you have their best interests at heart. Taking the initiative to speak up when necessary, even if it means pointing out potential issues, demonstrates your commitment and reliability, which can deepen their trust and improve future outcomes. Bio: Eric Rozenberg Eric is a business builder and the founder of Event Business Formula, the only platform exclusively dedicated to helping and supporting business owners in the Meetings & Events Industry. He has helped thousands of entrepreneurs grow and manage their business better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners and the largest source of free information with over 240 episodes and fabulous guests. His first book, Meeting at C-Level, is the first book on the Why? of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds. His second book, Before It’s Too Late, A Love Letter to My Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI). Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35391525

258: Mastering Your Mindset: Overcoming Imposter Syndrome and Riding the Entrepreneurial Roller Coaster with Eric Rozenberg 02/18/2025

258: Mastering Your Mindset: Overcoming Imposter Syndrome and Riding the Entrepreneurial Roller Coaster with Eric Rozenberg Running a business of your own is not for the faint-hearted. To be successfully self-employed, business owners must develop the resilience to stress most people find overwhelming. Stay tuned to learn about mindset shifts entrepreneurs need to make to grow successful businesses. Adaptability is Essential Entrepreneurs must be willing to change and adapt if they want to be successful. Sticking to old, familiar methods can lead to stagnation, so they must embrace new ways of thinking, working, and problem-solving to stay competitive and grow their businesses. A Long-Term Vision Provides Stability Entrepreneurship is like a roller coaster. A clear, long-term vision helps business owners stay grounded and focused during challenging times. Regularly revisiting their ultimate goal will allow entrepreneurs to navigate obstacles with more resilience and ensure that their short-term struggles do not derail their long-term success. Confidence Over Comparison Imposter syndrome can lead even the most accomplished professionals to doubt their abilities. Rather than comparing themselves to others, business owners should focus on their journeys, achievements, and progress. Defining success through their values rather than external benchmarks gives business owners a far more fulfilling and sustainable business experience. Building the Right Team No entrepreneur has ever succeeded alone. Delegation is crucial for growth, so business owners need to trust their teams to handle responsibilities effectively. Empowering others gives business owners time to focus on areas where they can add the most value. So, even if employees fail to execute tasks just as you, the business owner, would, what ultimately matters is client satisfaction and overall business progress. Success is Personal In a world that glorifies billion-dollar startups, it is easy to feel that small-scale success is not enough. However, the reality is that the vast majority of businesses operate on a much smaller scale. Success is about creating something meaningful and sustainable. So, instead of measuring their success through revenue alone, entrepreneurs should focus on building businesses that align with their goals, values, and desired lifestyle. Final Thought Eric reminds business owners that to be successfully self-employed, they need to get comfortable with stress levels that would destroy most others. Embracing challenge, change, and uncertainty is part of the entrepreneurial journey. So, keep working on your business, trust the process, and develop a mindset to support your continued success. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35307325

257: Values in Business: Will You Stand or Compromise with Eric Rozenberg 02/11/2025

257: Values in Business: Will You Stand or Compromise with Eric Rozenberg Do your company values genuinely shape the way you run your business? Today, Eric dives into how to build a company culture to align with the values of your business and ensure they determine how you operate within your business. Join us to learn the significance of upholding your company values, even when it involves making difficult choices or sacrificing some revenue. Turning Down Business for Ethical Reasons Eric begins by sharing three stories to illustrate the importance of sticking to the core values of a business. In the first story, he faced a dilemma when a major pharmaceutical client wanted to hold a sales meeting in Vienna just as a controversial political leader had taken power in Austria. Despite needing the business, Eric stood by his principles and refused to organize the event. After discussing his concerns with his client, he was allowed to keep their business and chose a different destination. Looking back, Eric realizes he could also have accepted the job and donated some of the revenue to an organization opposing that ideology. Quality Over Cost In another story, Eric lost a bid because his pricing was too high for a senior project, even though it aligned with industry standards. Months later, the same company was dissatisfied with their chosen provider and asked him to step in for a critical sales meeting. Eric and his team worked all night to deliver an exceptional event. However, when it was time to discuss future projects, the procurement officer insisted on a 30% fee reduction. Refusing to undervalue his work, Eric walked away from the deal. He learned later that the company dismissed the procurement officer. Letting Go of a Toxic Team Member Eric had to make a tough personnel decision when a project manager he knew personally before hiring her turned out to be toxic to the team. She often criticized others and fostered a negative atmosphere. So Eric let her go, even though she was highly skilled, prioritizing company culture over individual talent. The immediate improvement in team morale confirmed that he had made the right choice. Defining and Living by Company Values For all business owners, establishing values is the key to guiding their choices regarding clients, vendors, hiring, and overall company culture. Business owners build a foundation for long-term success and sustainable growth when their values have been well-defined and consistently applied. Bio: Eric Rozenberg Eric is a business builder and the founder of Event Business Formula, the only platform exclusively dedicated to helping and supporting business owners in the Meetings & Events Industry. He has helped thousands of entrepreneurs grow and manage their business better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. His podcast "The Business of Meetings" is the first podcast in the Meetings & Events Industry dedicated to business owners and the largest source of free information with over 240 episodes and fabulous guests. His first book, Meeting at C-Level, is the first book on the Why? of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds. His second book, Before It’s Too Late, A Love Letter to My Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI). Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35207000

256: Own Your Success: How to Stay Accountable and Get Results with Eric Rozenberg 02/04/2025

256: Own Your Success: How to Stay Accountable and Get Results with Eric Rozenberg The Business of Meetings – Episode 256: Own Your Success: How to Stay Accountable and Get Results with Eric Rozenberg Today, Eric dives into the importance of accountability in achieving success. Drawing from his past experiences, he highlights the transformative power of accountability in driving exceptional results. Example from Student Days: Planning vs. Execution There is a huge difference between creating a study plan and executing a study plan with accountability. To illustrate the importance of staying committed to goals despite external temptations, Eric shares a personal anecdote from his student days in Belgium, explaining how he planned for his exams meticulously but still got distracted by a tennis championship. Leadership at ISEC: Board Accountability Eric learned the value of accountability through regular board meetings in his leadership role at ISEC. Working with an advisory board of senior executives from Fortune 100 companies, he and his team were tasked with presenting updates on their progress, addressing challenges, and aligning their efforts with the goals of the organization. Knowing that he had to answer to various high-level stakeholders, the quarterly meetings motivated him to stay focused and deliver results, reinforcing the importance of continuous self-assessment and course correction in achieving success. Business Leadership: Advisory Boards and Self-Accountability Eric applied the lessons he learned at ISEC about accountability to his entrepreneurial journey in his quarterly meetings with advisors, industry experts, and professionals from unrelated fields. Through those regular meetings and openly sharing his successes and challenges, he ensured that he remained focused on his goals and made informed decisions. That strengthened his businesses and highlighted the importance of transparency and external perspectives in maintaining accountability and driving growth. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/35107400

255: 2025 Business Deals: What Buyers and Sellers Need to Know with Ami Kassar 01/28/2025

255: 2025 Business Deals: What Buyers and Sellers Need to Know with Ami Kassar The Business of Meetings – Episode 255 - 2025 Business Deals: What Buyers and Sellers Need to Know with Ami Kassar We are delighted to welcome Ami Kassar, the founder and CEO of MultiFunding, as our guest today. Ami is a member of the EO and the president of the EO Philadelphia chapter, and he brings a wealth of expertise and experience. With the shift in administration, most business owners are curious about the future of mergers and acquisitions for small businesses. Some owners are considering selling, while others are looking to buy. Ami is here to shed light on this important topic and share his insights. Join us for his expert perspective on what lies ahead for small businesses. Founding MultiFunding In 2010, after losing his corporate position as Chief Innovation Officer at the largest credit card issuer for small businesses, Ami started MultiFunding. During the Great Recession, he got laid off by the company he was working for after helping them terminate 960 employees. It was a sobering experience he vowed never to repeat. On his first day unemployed, Ami withdrew his home equity credit line and founded MultiFunding to help entrepreneurs access optimal debt solutions while maintaining control of their businesses. Core Values The core value at MultiFunding is to deal with entrepreneurs in the same way their team members would prefer themselves. That principle underpins every decision, from hiring to firing. The company fosters a transparent culture where employees either thrive within three months or move on. MultiFunding always upholds the standard of only offering advice that the team would follow themselves. The SBA Loan Advantage Today, 95% of their work at MultiFunding involves Small Business Administration (SBA) loans, which are often the best option for entrepreneurs seeking to grow responsibly. SBA loans allow lenders to offer riskier loans with government guarantees, typically up to 75% of the loan value in case of default. Ami clarifies that being declined by one lender does not mean disqualification from SBA programs, as many institutions with varying criteria participate in that market. Challenging Top-Line Growth Celebrations Ami challenges the focus on top-line growth, as celebrated by rankings like the Inc. 5000. He argues that many fast-growing businesses are unsustainable, leading to burnout or collapse. Instead, he proposes a Sleep 5000 award to reward entrepreneurs who achieve sustainable revenue targets while maintaining a healthy work-life balance. Selling and Buying Small Businesses Ami advises business owners to identify their target buyers clearly, whether they are private equity, strategic investors, or individuals, and set realistic expectations for valuation. He emphasizes the importance of knowing the minimum cash required to close a sale. Economic Outlook for 2025 Predicting economic trends for 2025 is challenging, especially with uncertainties in interest rates, tariffs, and federal policies. Ami warns against relying on forecasts, given the unpredictable domino effects of COVID-era policies and upcoming political changes. He advises entrepreneurs to focus on financial discipline and adaptability rather than chasing speculative predictions. Bio: Ami Kassar, founder and CEO of MultiFunding and author of The Growth Dilemma, has earned a national reputation as a thought leader in business finance. An in-demand speaker and trusted advisor to growth-focused business leaders, he has helped thousands of business owners achieve ambitious growth goals through creative and personalized funding solutions. Connect with Eric Rozenberg On Connect with Ami Kassar On his /episode/index/show/thebusinessofmeetings/id/35009010

254: For L.A. with Love: Reflections on Resilience with Eric Rozenberg 01/21/2025

254: For L.A. with Love: Reflections on Resilience with Eric Rozenberg Eric addresses the devastating wildfires raging in Los Angeles in this special episode. He reflects on the unfolding crisis with compassion and concern, sharing his thoughts and offering a message of resilience. Join us as Eric speaks from the heart, acknowledging the widespread heartbreak for those who have lost their homes or had to evacuate while the situation remains far from resolved. Connection to LA Eric shares his early memories of Los Angeles, where he stayed with relatives as a 14-year-old, learning English by immersing himself in the culture. Reflections on Resilience Inspired by a poignant quote shared by a Krav Maga instructor, Eric reflects on resilience and the importance of responding to challenges in life. The quote highlights how we should define ourselves by how we move forward rather than by what we have lost. Community Efforts Amid Disaster Various organizations and industries, including the Los Angeles tourism sector, are rallying to provide support in the wake of the fires. Eric commends the bravery and dedication of the first responders working tirelessly to combat the crisis. Lessons from Resilient Figures Drawing inspiration from various stories of resilience, Eric recounts the ability of Nelson Mandela to forgive and unite, Bethany Hamilton's return to professional surfing after a shark attack, and the perseverance of J.K. Rowling in publishing Harry Potter. Resilience the Entrepreneurial Spirit Eric highlights the resilience required in entrepreneurship, sharing the stories of Elon Musk, Jeff Bezos, and Chris Gardner, who overcame significant setbacks to achieve remarkable success. The Pandemic Eric reflects on how the pandemic tested global resilience, forcing individuals and industries to adapt and persevere. He encourages small business owners to stay focused on their goals amid adversity. Closing with Resilience and Hope Eric closes by reciting the poem If, by Rudyard Kipling, which captures the essence of resilience. He expresses his solidarity with all those facing hardship in Los Angeles and encourages everyone to keep walking- the famous advice of Winston Churchill. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/34890270

253: Leveraging Partnerships: ELX CEO Nicola Kastner on How Small Businesses Can Attract Big Clients 01/14/2025

252: From Conscious Leadership to Wellness: Kim Napolitano’s Insights on Building Great Places to Work 01/07/2025

251: Five Must-Read Books to Thrive in 2025: AI, Pricing, Money, and Geopolitics Unveiled with Eric Rozenberg 12/31/2024

251: Five Must-Read Books to Thrive in 2025: AI, Pricing, Money, and Geopolitics Unveiled with Eric Rozenberg As 2024 draws to a close, Eric takes the opportunity to share a selection of books that profoundly influenced his thinking over the past year. Each recommended book covers a different topic, from AI to pricing, financial psychology, and geopolitics. Eric carefully selected each book to inspire you to reflect on the past year and encourage your strategic preparation for 2025 in business and life. 1. Amplify AI by Ronsley Vaz Amplify AI, written by Ronsley Vaz, is a comprehensive guide to integrating AI into business practices. The book is in three parts: AI adoption, and a historical overview and common pitfalls to avoid Using AI ethically and implementing it responsibly The Amplified AI Pyramid outlines four critical growth areas Ronsley’s expertise as a software engineer and business strategist shines through, making this a must-read for anyone curious about effectively leveraging AI. 2. Fearless Pricing by Casey Brown Fearless Pricing by Casey Brown tackles one of the most vital yet challenging aspects of running a business. The book empowers readers to move beyond hourly rates and focus instead on value-based selling. The book provides actionable strategies to: Command fair prices Avoid commoditization Strengthen team confidence in pricing discussions This book will benefit service-based business owners looking to enhance profitability and differentiation. 3. The Psychology of Money by Morgan Housel Morgan Housel's The Psychology of Money explores the psychological aspects of financial decisions. Each chapter tells a unique story, with lessons on compounding, risk, and defining how much is enough. A standout chapter for Eric was Never Enough, which dives into the dangers of unchecked ambition in life and business. This book encourages readers to rethink their financial goals to align them with their priorities in life. 4. The War on the West by Douglas Murray In The War on the West, journalist Douglas Murray boldly examines contemporary societal challenges. Drawing on his firsthand experiences in conflict zones, he advocates for moral clarity and challenges prevailing narratives. This book offers valuable insights into the sociopolitical dynamics that shape our world. The author’s dry humor and fearless commentaries make this book an engaging and thought-provoking read. 5. The End of the World is Just the Beginning by Peter Zeihan In this book, author Peter Zeihan explores the geopolitical and economic forces currently reshaping our planet. With sections on transport, energy, demographics, and more, he provides a historical and forward-looking perspective on global trends. This book is a wake-up call for business owners, urging them to consider long-term strategies and prepare for various global scenarios that could impact their operations. Conclusion These books are essential for thoughtful preparation for 2025, offering helpful insights for personal and professional growth. Happy reading, and our best wishes for a prosperous New Year! Connect with Eric Rozenberg /episode/index/show/thebusinessofmeetings/id/34647635

250: Revolutionizing Business Models: Insights for the Meetings and Events Industry with Alex Osterwalder 12/24/2024

249: Amplify AI: Ronsley Vaz on Harnessing Artificial Intelligence for Business Growth 12/17/2024

248: Unlocking Success: The 5 Essentials You Need for 2025 with Eric Rozenberg 12/10/2024

248: Unlocking Success: The 5 Essentials You Need for 2025 with Eric Rozenberg The Business of Meetings – Episode 248 Unlocking Success: The 5 Essentials You Need for 2025 with Eric Rozenberg As the year draws toward a close, Eric shares five essential aspects you need to consider to set yourself up for success in the coming year. Join us as Eric dives into a mix of visionary ideas and concrete steps that you can implement immediately to ensure next year is your best year ever! 1. Define Your Long-Term Vision The foundation of success begins with a clear long-term vision. Consider why you started your business and what you want to achieve over the next 10 years. Your vision is your guiding light in the inevitable ups and downs you will experience as an entrepreneur. Even though team issues, unexpected crises, or technical glitches will likely arise, having a written vision will help you stay grounded. Review it every six months and use it as a compass during tough times. Remember, your long-term vision is not just for next year. It is your North Star for the entire journey you have ahead. 2. Set Clear and Measurable Objectives Translate your vision into actionable, measurable objectives for the next 12 months. Goals, whether they are sales targets or strategic implementations, are there to guide your focus and energy. Be ambitious yet realistic. Aim for goals that stretch your capabilities without overwhelming your resources. Review and refine your objectives quarterly, and involve your team in your process. Sharing clear objectives ensures everyone understands their role and prevents distractions from derailing progress. Let your goals serve as a filter for prioritizing activities and staying on track. 3. Create Your Ideal Week Map out your schedule, blocking time for family, personal health, and key business responsibilities. Life is unpredictable, so always allow some flexibility for unforeseen events. A visual plan will help you focus on what truly matters without overloading your days. Translate your ideal week into your calendar and commit to tasks like daily sales outreach. Remember, success lies in deliberate time management and ensuring that everything that matters gets done. 4. Master the Sales Process Sales is the lifeblood of any business, and success requires systems and consistency. Develop a sales playbook that includes your pitch, common objections, scripts, and processes. Implement a CRM (Customer Relationship Management) system to track interactions and commitments. A well-defined sales process will ensure you and your team operate effectively. Block dedicated time for sales activities in your calendar and review progress regularly. When you implement the right tools and processes, your sales efforts will consistently yield results. 5. Prioritizing Your Accountability Accountability is the glue that holds a plan together. Having an accountability buddy like a coach or a peer group or having someone to hold you responsible will ensure your consistent progress. Set weekly check-ins to review your commitments and plan upcoming actions. Remember that accountability fosters focus, forces follow-through, and keeps you aligned with your goals. It is a simple yet powerful tool for turning your plans into results. Final Thoughts To set yourself up for success next year, focus on a clear long-term vision, measurable objectives, an ideal week, a structured sales process, and accountability. By implementing those strategies, you will move from scattered efforts to a thriving, purposeful business. Connect with Eric Rozenberg On /episode/index/show/thebusinessofmeetings/id/34342210

The Business of Meetings

TOPICS