289: Purpose, Passion, and Perseverance: How to Build Purpose-Driven Events with Melva LaJoy Legrand
Release Date: 09/23/2025
The Business of Meetings
Today, we are thrilled to welcome entrepreneur, philosopher, writer, podcaster, and author Robert Glazer as our guest. Robert truly understands how values shape company culture. In his latest book, The Compass Within, he explores how values guide both personal and organizational success. Join us to discover how strong values lay the groundwork for long-term prosperity. Robert’s Journey Robert founded Acceleration Partners, a global partner marketing agency that became one of the first fully remote companies long before remote work became common. What began as an...
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We are excited to welcome clinical psychologist and USA Today bestselling author, Dr. Chloe Carmichael, today. Chloe wrote Nervous Energy: Harness the Power of Your Anxiety, which Deepak Chopra endorsed. Her latest book, Can I Say That? Why Free Speech Matters and How to Use It Fearlessly prompted Eric to reach out to her. That book received recommendations from Dr. Phil McGraw, Dr. Drew Pinsky, Patrick Bet-David, and various other thought leaders. She joins us to explore mental health, the importance of free speech, and what goes on within corporate organizations. Chloe’s...
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Today, we are delighted to welcome Lisa Gregory, the founder and CEO of Gregory Event Services. As a dynamic entrepreneur with an impressive career, Lisa understands the highs and challenges of running a business, from sleepless nights to navigating the unexpected with determination and grace. She joins us today to share her journey, insights, and lessons learned along the way. Lisa’s Journey Fueled by a passion for purposeful leadership and continuous growth, Lisa built her career in the events and marketing industry. Her company initially focused on events and marketing, but is...
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We are absolutely thrilled to welcome the incredible Iain Morrison today! Iain has spent years working behind the scenes to help global superstars bring their spectacular shows to Australian audiences. Several years ago, he launched his company, The Imagination Collaborative. He joins us today to share his journey and insights from his remarkable career in the events industry. Iain’s Journey Iain built his career behind the scenes of the world’s biggest concerts, working with global stars like Pink, the Foo Fighters, U2, Taylor Swift, and Adele. After decades of running...
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We are thrilled to welcome Neen James, the expert on luxury experiences, back on the show today! Neen is currently releasing her fourth book, Exceptional Experiences. She is one of the brightest and most data-driven thinkers in the events business, and everything she does and writes about is grounded in research. She joins us today to share her insights on luxury experiences and discuss Mark Cuban’s thought-provoking notion that AI will encourage people to connect more in-person and enjoy exceptional human experiences more than ever before. Neen’s Journey Neen...
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We are delighted to welcome the inspiring Sepideh Eivazi as our guest today. Sepideh is on a mission to move everyone she encounters, leaving them changed and feeling seen. She is a 2025 inductee of the Smart Meetings Hall of Fame, a Smart Speaker, a 40 Under 40 honoree, and a 2025 Meetings Today Trendsetter. Her powerful TED Talk, Breath as an Act of Rebellion, has inspired audiences around the world. She joins us today to share her journey and insights. This information is for educational purposes only and is not medical advice. Consult a qualified healthcare provider before...
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Today, Eric is thrilled to welcome Shannon Thaler Cherry as his guest. Shannon began her career as a model before pivoting to become a successful journalist, emcee, and host. She now leads content sessions at trade shows, corporate events, webinars, awards shows, and other events. Tune in as she shares her journey and the nuances and facets of the dynamic career she has built. Bio: Shannon Thaler Cherry At just 26, Shannon Thaler Cherry has already built over a decade of professional experience. Today, she works as a full-time content specialist, out of NYC, contributing...
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When Eric did his very first public speaking experience, he almost became paralyzed with fear. But that moment also taught him a lasting lesson. Tune in today to hear what happened and how Eric discovered an antidote to fear and procrastination. Taking the First Step When you have done something once, the second time becomes easier. Action is the antidote to fear and procrastination. Procrastination vs. Action Planning and scheduling may feel productive, but without action, nothing changes. Many of us hide behind learning and preparation, but progress only comes when we move...
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Today, Eric is delighted to welcome Melva LaJoy Legrand as his guest. Melva is an icon in our industry, having built an impressive career that spans the US, France, and Europe, earning numerous recognitions along the way. In this episode, she shares her journey and discusses the honors she received within the industry, offering inspiration and insights for solopreneurs and small business owners. Her Journey Melva began her career as a teacher, but her creative spark kept pulling her in a different direction. A volunteering stint at a radio station one summer introduced her to...
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Today, Eric is excited to welcome Megan Nolan, the founder of Vitality Wellness in Maui. With extensive experience in yoga, mental health, and wellbeing, Megan brings powerful tools to support small business owners and professionals within the meetings and events industry. About Megan Nolan Megan Nolan is a yoga teacher and personal trainer based in Maui. She combines movement, mindfulness, and strength training to help people improve their posture, energy, and mental focus. Beyond individual sessions, she specializes in bringing wellness into the conference and events industry...
info_outlineToday, Eric is delighted to welcome Melva LaJoy Legrand as his guest.
Melva is an icon in our industry, having built an impressive career that spans the US, France, and Europe, earning numerous recognitions along the way. In this episode, she shares her journey and discusses the honors she received within the industry, offering inspiration and insights for solopreneurs and small business owners.
Her Journey
Melva began her career as a teacher, but her creative spark kept pulling her in a different direction. A volunteering stint at a radio station one summer introduced her to concerts, festivals, and events, and she discovered her true calling. With the unwavering support of her parents, she stepped into event planning, starting at the bottom, and soaking up every lesson she learned along the way. With the help of her mentors, she managed to overcome her fear, learn about leadership, and shape her emotional intelligence. With perseverance, faith, and resilience, Melva built her own business, LaJoy Creative, weaving together her professional achievements and her personal trials.
Her Early Career
Melva describes her early years as a "preparation season”, where she embraced every small task with humility, absorbing lessons from behind the scenes. That shaped her professional values, helping her decide the kind of leader she wanted to become.
Mentorship and Growth
Melva had several mentors who were all central to her development. One of her mentors encouraged her toward a leadership position at a major festival, creating a breakthrough moment where she discovered her own capacity to lead. This experience highlighted the importance of humility, teachability, and persistence in building effective mentor relationships.
Building Confidence and Starting Over
Melva restarted her business in 2019 during a deeply challenging period while caring for her ailing father. His encouragement gave her the courage to relaunch her business, and she also received additional confirmation from her mentors and unexpected encounters, fueling her belief that her business was her purpose.
Overcoming Trauma and Anchoring in Faith
As a survivor of abuse and trauma, Melva knows that therapy, faith, support groups, and resilience are an essential part of the healing process. Her faith and clarity about her values have shaped her leadership and business decisions, ensuring she only accepts work that aligns with her principles.
Awards and Recognition
Melva has received numerous honors, including recognition for organizing survivor-focused events, being named a Top Female Founder 500, and winning Silver for International Event Agency of the Year. Those awards affirm her parents’ belief that the world would always make room for her. She also takes pride in recent collaborations, including honoring cultural icons at a major beauty and artistry event.
Cultural Perspective: US vs France
Living between the US and France has given Melva unique insight into the work-life balance. She contrasts the American culture of overwork with the French emphasis on rest and leisure. While she acknowledges higher US salaries, she credits her best creative breakthroughs to the mental clarity she gained during her time abroad.
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