S2 E14: A Simplified Social Strategy for Wellness Practitioners
Release Date: 04/08/2025
The Clinical Entrepreneur
Letās be honest⦠ānetworkingā probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his ānext big thing.ā Hard pass, right? But hereās the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, weāre flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether youāre a solo practitioner with zero time or youāre just not sure where to start, Iām...
info_outlineThe Clinical Entrepreneur
What do you do when the business youāve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ā The moment she knew it was time to go solo ā How she designed systems to support her growth ā The emotional blow of losing...
info_outlineThe Clinical Entrepreneur
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, Iām unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether youāre supporting hormone balance, detox, metabolism, or immune health, these studies will give you a...
info_outlineThe Clinical Entrepreneur
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you wonāt want to miss. If youāre a wellness practitioner who loves learning the why behind whatās happening in your patientsā bodies, youāre going to love this one. In this solo episode, Iām recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this oneās packed. Weāre talking about: š What LPS really tells you about your patientās gut (and heart disease risk) š Why bile acids are a big deal for hormones,...
info_outlineThe Clinical Entrepreneur
āWhat should I even say in an email?ā If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In todayās episode of The Clinical Entrepreneur, weāre talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. Youāll learn how to train your AI to know your voice, your values, and your patients - so youāre not starting from scratch every time. Hereās what youāll learn: ⨠What a nurture series is (and why every practice needs one) ⨠Why email still outperforms social media for...
info_outlineThe Clinical Entrepreneur
You donāt need a sales funnel. You donāt need a VA. And you definitely donāt need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And thatās exactly what being a podcast guest does. In this episode, Iām spilling the tea on why being a guest on someone elseās podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you. Whether youāre flying solo, in the process of scaling your practice, or just starting out, this is...
info_outlineThe Clinical Entrepreneur
If the word āmarketingā makes you break out in hives, you are not alone. Most wellness practitioners didnāt get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. Youāre here to help people heal - not become a content-producing machine. But hereās the thing: if no one knows who you are or what you do, itās going to be really hard to grow the practice (and life) you want. The good news? You donāt need complicated tech, a big ad budget, or a virtual assistant just to show up online. In fact, some of the most...
info_outlineThe Clinical Entrepreneur
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say āyesā to working with you. In this episode of The Clinical Entrepreneur, Iām walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). Weāre talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Hereās What Youāll Learn in This Episode: ā What a free resource actually is (and why Iām ditching...
info_outlineThe Clinical Entrepreneur
Ever feel like social media is a full-time job you never signed up for? š Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently⦠itās enough to make you want to toss your phone into a lake. But hereās the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. š¬ The good news? You donāt have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode,...
info_outlineThe Clinical Entrepreneur
Letās be honest - your website and social media might be due for a glow-up. If itās been collecting digital dust or just doesnāt reflect how amazing you are, this is your nudge to finally make it happen. Because hereās the truth: your online presence is often the first impression potential patients get. And if itās cluttered, unclear, or outdated, theyāre probably bouncing before they ever book. But donāt stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, Iām breaking...
info_outlineEver feel like social media is a full-time job you never signed up for? š
Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently⦠itās enough to make you want to toss your phone into a lake.
But hereās the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. š¬
The good news? You donāt have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode, Iām walking you through a simple, repeatable system for batching a whole month of content in just ONE hour using AI (aka āChatty,ā my favorite virtual assistant š).
Whether youāre starting from scratch or looking for a way to stop the social media burnout, this system will help you get your name out there without losing your mind.
š” Key Takeaways:
š„ Social media doesnāt have to be your full-time job. Just batch it, post it, and move on.
š„ Use educational, inspirational, promotional, and personal content to keep your feed fresh and authentic.
š„ Hooks are EVERYTHING. Theyāre what stop the scroll - make them spicy.
š„ AI can help, but your voice is the secret sauce. Donāt skip the final edit!
Want More Support? Hereās Where You Can Find It:
š Clinical Business Academy ā Get the systems, strategies, and community you need to grow the practice of your dreams.
š Free 12-Month Business Growth Plan ā Start building a business that works for you, not against you.
š Clinical Mastery Facebook Group ā Connect with like-minded practitioners who get it and are here to support you.
š Understanding Female Hormones: Reproductive Years ā Join Ronda LIVE on April 19th for an in-depth seminar on female hormone imbalances.
Subscribe & Review:
Watch this episode! If you loved this episode, donāt forget to subscribe and leave a review! š Your feedback means the world to me and helps me create the content you want to hear.