The Clinical Entrepreneur
Welcome to Season 2 of The Clinical Entrepreneur podcast - where we ditch the boring business talk and serve up the real, raw, and ridiculously helpful strategies you need to grow your wellness practice. This season is all about big moves, bold goals, and finally building the business that matches your vision. From creating programs your patients will rave about to streamlining your systems so you can actually breathe (imagine that!), we’re covering it all - minus the fluff. If you’re ready to attract your dream patients, grow your income without burnout, and finally feel like the confident CEO of your practice, you’re in the right place. Think of me as your sassy, no-BS business bestie, here to cheer you on every step of the way. Let’s build the practice - and the life - you’ve been dreaming about. Grab your coffee (or wine), and let’s do this!
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S2 E46: The Hard Truth About Growing a Practice (No One Talks About)
11/18/2025
S2 E46: The Hard Truth About Growing a Practice (No One Talks About)
Ready for some real talk about what it takes to grow a thriving wellness practice? In this episode, Ronda Nelson shares the truth no one’s saying out loud: strategy isn’t enough. We’ll talk about mindset, fear, ownership, and how to finally get unstuck without working harder or chasing one more “perfect” plan. 🔗
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S2 E45: 5 Ways to Reactivate Old Patients (Without Needing Any Fancy Tech)
11/11/2025
S2 E45: 5 Ways to Reactivate Old Patients (Without Needing Any Fancy Tech)
Got a list of past patients collecting digital dust? 😬 You’re not alone, and reactivating them might be the fastest way to fill your schedule. In this episode, I’m breaking down five simple, low-tech strategies to reconnect with old patients, without feeling awkward, salesy, or desperate. Because sometimes, the easiest growth isn’t in new leads… It’s in the ones who already know and love you. 💛 ✨ Here’s what you’ll learn: ✅ Why reactivation is the lowest-hanging fruit in your business ✅ 5 proven ways to reconnect (no funnels or software needed) ✅ The exact scripts to make outreach feel natural ✅ How to offer “welcome back” bonuses that feel generous, not gimmicky ✅ A mindset shift that makes reactivation feel like service, not selling If you’ve been focused on chasing new leads while your old ones fade away, this episode will help you turn forgotten patients into repeat clients (and reliable revenue). 📍 : Get coaching, systems, and strategies to grow your practice 📍
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S2 E44: How to Plan Next Year’s Practice Growth (Without Just Winging It)
11/04/2025
S2 E44: How to Plan Next Year’s Practice Growth (Without Just Winging It)
Be honest, is your plan for next year basically “get more patients”? 🙋♀️ If so, we need to talk. Because hope isn’t a strategy… and winging it won’t grow your practice. In this episode, I’m showing you how to create a simple, strategic practice growth plan that actually works, one that’s grounded in data, clarity, and focus (not endless to-dos or wishful thinking). ✨ Here’s what you’ll learn: ✅ The 4 practice metrics every clinician should track before planning anything ✅ How to evaluate what’s working (and ditch what’s not) ✅ Why decluttering your offers and systems matters more than adding new ones ✅ How to build a quarterly growth plan that keeps you on track all year ✅ The mindset shift that makes planning feel exciting, not overwhelming If you’ve been “busy” but not growing, this episode will help you reset, refocus, and plan for real success in 2026. 📍 Download your free resources: 📍 Join Clinical Business Academy: 📍
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S2 E43: My financial strategy for getting out of debt
10/28/2025
S2 E43: My financial strategy for getting out of debt
Let's talk about the thing no one wants to admit: debt. 💸 In this episode, I'm pulling back the curtain on my own financial crisis, including how I racked up $750,000 in business debt, hid under my desk when the IRS came knocking (yes, really), and eventually paid it all off in less than 3 years. If you're carrying financial stress as a wellness practitioner, you're not alone. And you're definitely not a failure. Here's what you'll learn: ✅ The wake-up call that forced me to face my finances ✅ The simple spreadsheet strategy I used to track every penny ✅ Why I chose the Snowball Method (and how it gave me momentum) ✅ How I raised my prices and said NO to shiny objects ✅ The mindset shift that changed everything: "You can't fix what you won't face" This isn't about budgeting tips or cutting out lattes. This is about ownership, strategy, and freedom. Whether you're dealing with student loans, credit cards, or business debt—this episode will give you hope and a real path forward. 📖 Want help building a business that supports your life (not the other way around)? Check out
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S2 E42: Letting Go of Perfectionism in Business and Life
10/21/2025
S2 E42: Letting Go of Perfectionism in Business and Life
Are you stuck in perfectionism mode? Spending hours tweaking things that are already good enough? Waiting to launch until everything is "just right"? In this episode, I'm getting real about perfectionism – because as a recovering perfectionist myself, I see it holding back too many talented wellness practitioners from building the practices they deserve. Perfectionism isn't about high standards. It's about fear. And it's keeping you stuck. ✨ Here's what you'll learn: Why perfectionism is rooted in fear (not excellence) The real cost of trying to make everything perfect How to break the perfectionism cycle with the 10-80-10 rule Why "B minus work" is exactly what your practice needs How to delegate without losing control The enemy of perfectionism (hint: it's progress) If your business feels stuck, if you're exhausted from trying to control every detail, or if you're the bottleneck in your own practice – this episode is for you. Want help breaking through perfectionism and building systems that work? 📍 📍 #TheClinicalEntrepreneur #PerfectionismInBusiness #WellnessPractitioner #PracticeGrowth #BusinessMindset
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S2 E41: Create Monthly Revenue With a Simple Non-Clinical Offer
10/14/2025
S2 E41: Create Monthly Revenue With a Simple Non-Clinical Offer
If you’ve been looking for a way to add consistent revenue to your practice without selling more supplements or adding more appointments, this episode is for you. We’re talking about creating a non-clinical product bundle using everyday items your patients already use and love, like toothpaste, shampoo, barrier creams, or non-toxic cleaners. Only this time, you’re the trusted source, not Amazon or Target. In this episode, you’ll learn: ✔️ What to include in a non-clinical monthly or seasonal bundle ✔️ How to theme, price, and package it simply ✔️ Easy fulfillment options (no tech headaches required) ✔️ Messaging that builds trust and retention, not pressure 💡 Whether you offer in-office pickup or use a service like Fullscript to ship, this is one of the easiest ways to start generating recurring revenue in a way that feels completely aligned with your mission. 👇 Want help implementing recurring revenue strategies like this one?
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S2 E40: 3 Ways to Diversify Your Practice Revenue
10/07/2025
S2 E40: 3 Ways to Diversify Your Practice Revenue
If your income feels like a rollercoaster, you’re not alone — most wellness practitioners struggle with inconsistent revenue. In this episode, we’ll break down practical ways to build a steady, predictable income by adding recurring revenue streams to your cash-based practice. We’ll cover: ✔️ The 3 types of recurring revenue models ✔️ How to choose the best one for your practice ✔️ Common mistakes practitioners make ✔️ Real-life examples that actually work Whether you’re brand new to the idea or ready to scale, this episode will give you a step-by-step plan to stop chasing the next appointment and start creating financial peace of mind. 👇 You’ll find two amazing resources to help you create a simple membership in your practice: 🎙️ Be sure to subscribe so you never miss an episode of The Clinical Entrepreneur! And let’s build the practice and life you’ve always wanted… together.
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S2 E39: Automating Patient Follow-Ups Without Losing the Human Touch
09/30/2025
S2 E39: Automating Patient Follow-Ups Without Losing the Human Touch
Have you ever meant to follow up with a patient… and then life happened? The sticky notes, the to-do lists, the reminders you forgot to check, and suddenly a week has gone by. At this point, it feels awkward to respond, and you realize you seriously dropped the ball. I’ve been there, and it’s no fun. In this personal episode of The Clinical Entrepreneur Podcast, I’m sharing what’s not been working and how I’ve finally figured out how to automate these follow-up tasks in a way that feels human, not robotic. Good intentions and a memory-dependent system will never get the job done consistently. But I finally figured out how to create follow-up automations that feel human, sound human, and make the patient/recipient feel as if they’re talking to me. Here’s what you’ll learn in this episode: Why manual follow-ups will always break down (it’s not your fault) The mindset shift that makes automation feel personal, not cold Why Practice Better or Jane can’t replace a real CRM (and how they work together) The 3-step starter plan to simplify tags and build one workflow at a time Quick-win automations you can set up now… like new patient check-ins, supplement nudges, and reactivations How AI can help you write evergreen messages that sound warm and human And because I don’t want you to just hear the idea, I want you to use it, I’ve also included a free resource with the exact Review Request Automation we use in our practice. It’s short, simple, and effective. Tag the right patients, let it run, and watch those reviews come in like clockwork. 🎁 Because when your patients feel cared for consistently, they stay, they refer, and they want to tell everyone about you!
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S2 E38: How to Host an Epic Patient Appreciation Event
09/23/2025
S2 E38: How to Host an Epic Patient Appreciation Event
When was the last time you told your patients “thank you” in a way that made them feel truly valued? Patient appreciation events are one of the fastest ways to build loyalty, generate referrals, and strengthen your community—but most practitioners skip them because they feel overwhelming. Here’s the truth: hosting an epic event doesn’t have to be complicated, expensive, or stressful. With the right plan, it can be simple, fun, and one of the best marketing strategies you’ll ever use. In this episode of The Clinical Entrepreneur Podcast, I’m sharing exactly how to plan, promote, and host a patient appreciation event that makes your patients feel like VIPs while boosting your practice growth at the same time. You’ll learn: Why appreciation events instantly boost loyalty and referrals How to plan your event without blowing your budget The promotion system that gets people in the room Fun activities to make your event unforgettable The follow-up plan that keeps momentum going Plus, grab your free and start planning today. Because when your patients feel appreciated, they stay, they refer, and they rave.
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S2 E37: Social Media Made Simple: Use 15 Photos & 25 Captions to Grow Your Wellness Practice (Even If You Hate Posting)
09/16/2025
S2 E37: Social Media Made Simple: Use 15 Photos & 25 Captions to Grow Your Wellness Practice (Even If You Hate Posting)
Be honest… do you secretly cringe when you think about posting on social media? 🙋♀️ You’re not alone. Most of us don’t have the time, energy, or desire to keep up with posting every day, but it’s still one of the best ways to connect with new patients and build trust with your community. That’s why I created a shortcut: 15 photos + 25 captions. With this simple system, you’ll have a library of ready-to-go posts that make showing up online way less overwhelming. No dancing, no endless scrolling, and you don’t even have to show your face if you don’t want to. In this episode of The Clinical Entrepreneur Podcast, I’ll walk you through how to take the pressure off and finally make social media feel doable, even if you’ve hated it up until now. 🎯 KEY TAKEAWAYS: 00:00 – Why social media feels overwhelming for practitioners 02:00 – The truth: it’s still the #1 way to reach new patients 06:00 – Story of a doctor who committed to 90 days of “messy posting” 09:40 – Key mindset shifts: consistency over perfection 11:20 – The “Keep It Simple” system: 15 photos + 25 captions 20:40 – 7-day action plan + free Social Media Starter Kit This isn’t about becoming an influencer, it’s about creating a simple, repeatable system that keeps your content flowing, your practice visible, and your sanity intact. Want More Support? Here’s Where You Can Find It: 👉 Grab my — 15 easy photo ideas + 25 plug-and-play captions (plus a bonus AI prompt to spark even more) 🎓 — Get step-by-step coaching to help you streamline your systems, grow your revenue, and build a business that works for YOU 📚 — Join our free community of like-minded practitioners for peer support, resources, and connection 🔀 — If you loved this episode, don't forget to subscribe and leave a review! 💖 Your feedback helps me create more content that supports you and your journey to building a thriving wellness practice.
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S2 E36: Menopause & Collagen Loss: How to Help Women Reclaim Their Glow and Confidence
09/09/2025
S2 E36: Menopause & Collagen Loss: How to Help Women Reclaim Their Glow and Confidence
Your menopausal patients are struggling with something they might not even be telling you about - and it’s impacting their confidence every single day. 💕 Here's what I see happening in practices everywhere: We're incredible at addressing hot flashes, hormone imbalances, and sleep issues. But when our female patients look in the mirror and don't recognize themselves? We're sending them straight into the arms of the beauty industry with solutions that don’t often work. When estrogen drops during menopause, women lose 30% of their collagen in just five years. While they're spending hundreds on supplements that don't absorb or creams that can't penetrate the skin, we have the knowledge to help them naturally - and it's a huge missed opportunity. In this episode, I'm sharing how to bridge this gap in your practice with natural solutions that actually work, plus how to create profitable beauty memberships that serve your patients while generating recurring revenue. 🎯 KEY TAKEAWAYS: 1:29 - Why we're missing this crucial piece of menopause care 4:32 - The science behind collagen loss (and why it matters) 6:18 - Why most collagen products fail your patients 13:29 - The only collagen ingredient with real clinical backing 17:00 - My go-to nutrients for skin support protocols 18:55 - Gotu Kola: why I call it "face lift in a bottle" 19:20 - Simple additions that make a huge difference 20:03 - Ergothionine: the mushroom compound your patients need 22:33 - Tremella: nature's hyaluronic acid alternative 27:03 - Creating a profitable beauty membership in your practice This isn't about vanity - it's about comprehensive care for the women who trust us with their health. When we address what's happening to their skin alongside their other menopausal symptoms, we're treating the whole person, not just the symptom list. Whether you're a chiropractor, functional medicine doctor, acupuncturist, or nutritionist, this episode gives you the tools to expand your menopause protocols and create additional revenue streams that truly serve your female patients. 🎓 Ready to expand your clinical toolkit? Learn more at 🍄 * - There are SO many great products from this company to help support skin health 🎙 — Check out this episode of The Clinical Entrepreneur to get my simple 7-step framework to create a patient program 🎓 — Get step-by-step coaching to help you streamline your systems, grow your revenue, and build a business that works for YOU 📚 — Join our free community of like-minded practitioners for peer support, resources, and connection 🔀 — If you loved this episode, don't forget to subscribe and leave a review! 💖 Your feedback helps me create more content that supports you and your journey to building a thriving wellness practice. *This is an affiliate link, which means we may earn a small commission (at no extra cost to you).
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S2 E35: My Step-by-Step Guide to Hiring Smarter and Building a Rockstar Team
09/02/2025
S2 E35: My Step-by-Step Guide to Hiring Smarter and Building a Rockstar Team
Can we be real for a hot minute? I hired and fired 9 people in 11 months - talk about learning the hard way! 😅 But here's the beautiful thing about messy seasons: they teach us exactly what we need to know. If hiring feels like expensive gambling (been there!), this episode is your roadmap to finding team members who actually GET your vision and want to grow with you. I'm sharing my "trap door" method that turned hiring disasters into dream team wins. The game-changer? A simple 3-minute video that reveals everything a resume can't. Out of 180 applicants, I found my perfect people in seconds - no more wading through fake credentials or crossed fingers! ✨ WHAT YOU'LL LEARN: 0:00 - My hiring confession (9 people in 11 months!) 2:18 - The real cost of bad hires (it's not just money, babe) 4:39 - Getting crystal clear on WHO you're actually hiring 7:03 - Culture fit over skills: why this changes everything 11:39 - The "trap door" method that saves your sanity 13:54 - Personality tests: your secret screening weapon 16:20 - 3-minute videos: pure hiring magic 18:44 - Social media detective work (essential!) 20:56 - Onboarding that makes them never want to leave This isn't about settling for warm bodies - it's about finding YOUR person who believes in what you're building. Someone who sees your vision and says "YES, let's do this together!" Your dream team member is out there, beautiful. Let's find them! 💕 📋 Download Now:
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S2 E34: From Chaos to Systems: How to Build a Business That Runs Without You with David Jenyns
08/26/2025
S2 E34: From Chaos to Systems: How to Build a Business That Runs Without You with David Jenyns
Are your business systems collecting dust? You're not alone. Most wellness practitioners create systems that end up outdated, ignored, or completely forgotten. In this episode, I'm joined by David Jenyns, author of the brand new book "Systems Champion," and we're diving deep into why most practice systems fail and the game-changing solution that actually works. David reveals the concept of the systems champion - that crucial team member who keeps your systems alive, updated, and actually being used when you get distracted by the next shiny object. We explore the exact personality traits to look for when hiring your systems champion, how AI is revolutionizing (not replacing) business processes, and why even solo practitioners can't afford to skip systemization. Whether you're drowning in chaos or you've tried to build systems before without success, this conversation will transform how you think about creating a business that truly runs without you. 📚 Get David's new book "" on Amazon* 🔗 🔗 *This is an affiliate link, which means I may earn a small commission (at no extra cost to you).
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S2 E33: My Menopause Story: What Worked, What Didn’t, and How I Got My Life Back
08/19/2025
S2 E33: My Menopause Story: What Worked, What Didn’t, and How I Got My Life Back
Hey friends, can I get real with you for a minute? If you've ever wondered what perimenopause actually looks like for someone who's supposed to have it all figured out — spoiler alert: I definitely didn't — this episode is me pulling back the curtain on the messy, vulnerable truth of my own menopause journey. I'm sharing everything, and I mean everything. The early warning signs I completely ignored (hello, three cups of ice daily from Starbucks!), the transfusion-level anemia that finally woke me up to what was really happening in my body, and the moment I stood crying in my closet because I knew I'd never wear my favorite sweaters again. This isn't your typical clinical discussion about hormones. This is the raw, honest truth about what it's like to navigate perimenopause when you're so busy taking care of everyone else that you miss your own red flags. I'm talking about the supplements that failed me for months, the protocols I tried that didn't work, and the one thing that finally gave me my life back (hint: it wasn't what I expected). I also dive deep into why I chose to go through menopause without HRT — and trust me, I know this might ruffle some feathers, but I'm sharing my clinical experience and personal reasoning. Plus, I'm breaking down my current approach to supporting women through this transition, including my go-to protocols with herbs like Tribulus for hot flashes and Chaste Tree for perimenopause support. Whether you're in the thick of your own menopause journey or you're a practitioner looking to better support your patients through this season, I'm hoping this episode gives you both the clinical insights and the real-world wisdom that only comes from actually living through it. We're covering perimenopause symptoms beyond just hot flashes, natural hormone balancing strategies, the crucial role of liver detoxification and gut health in hormone production, and why self-care and boundaries become absolutely non-negotiable during this transition. Here's what you'll walk away with: The real symptoms of perimenopause that nobody talks about Natural protocols for managing menopause symptoms effectively How liver health and hormone balance work together Why this season requires extra self-care (not less!) My clinical approach for supporting women through menopause This conversation is my gift to every woman who's ever felt like she was drowning in her own body and every practitioner who wants to show up better for the women they serve. You're not broken, you're not alone, and there absolutely is hope on the other side. - Don't forget to check out the interesting episode I mentioned in today's podcast!
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S2 E32: The Monthly Protocol Method: A Smarter Way to Support Your Patients
08/12/2025
S2 E32: The Monthly Protocol Method: A Smarter Way to Support Your Patients
I used to be that scattered practitioner throwing everything at patients hoping something would stick. Sound familiar? In this episode, I'm sharing the monthly planning breakthrough that transformed my practice after I completely overwhelmed a chronically fatigued friend with random protocols. (Spoiler: it didn't go well!) Instead of those overwhelming supplement lists we've all been guilty of, I'll walk you through my simple 4-part monthly framework that builds trust, improves compliance, and actually gets results. Plus, I'm spilling the tea on my AI prompt that cuts planning time in half! 🎯 KEY TIMESTAMPS: 2:25 - The wake-up call: How I was failing my patients with scattered protocols 6:51 - The 4-part monthly framework that changes everything 9:17 - Real example: Month 1 protocol for gut health and inflammation 13:55 - My game-changing AI prompt (this will blow your mind!) 16:15 - How to communicate monthly plans to build patient trust 18:37 - Why focusing on ONE goal per month gets better results This isn't just about organization, friend - it's about creating that sense of safety your patients crave while making your job SO much easier. When your people know exactly what to expect each month, magic happens. Ready to ditch the overwhelm and start creating plans that actually work? This episode is your roadmap to systematic success! 📋
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S2 E31: Patient Loyalty Programs: The Secret to Repeat Visits and Raving Fans
08/05/2025
S2 E31: Patient Loyalty Programs: The Secret to Repeat Visits and Raving Fans
If your patients show up once and never return, you’re not alone - but there’s a better way. In this episode, we’re breaking down how to create a patient loyalty program for your wellness practice that actually works. You’ll learn how to reward healthy habits, encourage follow-through, and build meaningful relationships that keep patients coming back for more. I’ll walk you through step-by-step strategies to increase retention, improve outcomes, and create consistent revenue - all without relying on complicated software or sales tactics. Whether you’re new to practice or looking to simplify your systems, this episode gives you the tools and confidence to start building long-term patient loyalty today. 🎁 Don’t forget to grab the free resource:
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S2 E30: Location, Leases, and Leverage: A Must-Listen Real Estate Chat with Colin Carr
07/29/2025
S2 E30: Location, Leases, and Leverage: A Must-Listen Real Estate Chat with Colin Carr
Whether you’re moving into your first office space or re-negotiating a lease you’ve had for years, this episode will change how you think about real estate. I’m joined by Colin Carr, CEO of CARR , and together we’re unpacking the biggest commercial real estate mistakes wellness practitioners make - and how to avoid them. We talk about how to negotiate like a pro (even if it’s your first lease), the real story behind tenant improvement allowances, and what to look for in a space that actually supports your business growth. If you’ve ever wondered whether location is really that important, how to spot a bad lease, or how to avoid getting taken advantage of… this is your sign to hit play. 📍 For more info about CARR and Colin’s mission to help healthcare practitioners seamlessly navigate real estate deals, visit:
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S2 E29: You’re Not Broken - But Your Business Might Be
07/22/2025
S2 E29: You’re Not Broken - But Your Business Might Be
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spoiler: it’s not just you) and how to shift out of survival mode into real, steady growth. We’re talking simple strategies, mindset shifts, and no-fluff solutions that actually work in a wellness practice. Whether you’re a solo provider or have a small team, this episode will help you: ✅ Simplify your marketing and attract the right patients ✅ Create the most important systems that save time (without losing control) ✅ Be strategic about how you offer your services and generate more revenue And if you’re ready to stop doing it all alone, I’ll show you how we do it step-by-step inside Clinical Business Academy. With the right tools and support, running a business becomes easy!
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S2 E28: The Latest Adrenal Health Research: Cortisol, Adaptogens, and Sleep
07/15/2025
S2 E28: The Latest Adrenal Health Research: Cortisol, Adaptogens, and Sleep
If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here’s what you’ll learn: Why “adrenal fatigue” is a misleading label - and what to focus on instead The impact of a flattened cortisol curve on burnout & memory My favorite adaptogens and calming herbs to reset the HPA axis How to use licorice to extend cortisol - and rebuild the gut at the same time Plus, I’ll give you a peek at my go-to herbal combinations and simple strategies that work - even with your busiest patients. Whether you’re a new clinician or a seasoned pro looking for a quick clinical refresher, this episode will help you feel more equipped and confident to support your stressed-out patients naturally.
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S2 E27: How to Simplify Test Result Reporting for Your Patients
07/08/2025
S2 E27: How to Simplify Test Result Reporting for Your Patients
Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through. Whether it’s food sensitivity panels, hormone testing, or blood chemistry markers, your patients don’t need the full textbook rundown - they need the aha moment. And that’s where your storytelling skills (and a few AI tricks) come in. In this episode, I’m sharing: Why overexplaining can hurt compliance and retention The one mindset shift that changes how you deliver results Smart ways to use analogies and metaphors (even if you’re not a natural storyteller) How to use AI safely to simplify your notes, with no HIPAA violations And a fun freebie that gives you all the prompts, scripts, and shortcuts to make this easy If you’re ready to go from long-winded to lightbulb moments with your patients, this episode is for you. 🎁 Grab the free guide: Includes AI prompts, storytelling examples, and patient-friendly explanation templates.
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S2 E26: How to Streamline Your Practice with Simple SOPs (Even If You Hate Systems)
07/01/2025
S2 E26: How to Streamline Your Practice with Simple SOPs (Even If You Hate Systems)
If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again. Inside this episode, I’ll walk you through: What an SOP really is (and what it isn’t) The 3 areas of your business that desperately need one The best tools for creating SOPs - no tech wizardry required A simple 4-step strategy to get started this week (for real) Because when your business runs on repeatable systems, you finally get your brain - and your time - back. Whether you’re running solo or have a small-but-mighty team, this episode will help you work smarter, breathe easier, and set your future self up for success. Let’s simplify the behind-the-scenes so you can focus on what you do best - taking care of people. 📘 - check out Month 7 for two free tools to help you get started fast.
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S2 E25: Using Patient Feedback Surveys to Improve Retention
06/24/2025
S2 E25: Using Patient Feedback Surveys to Improve Retention
Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind. In this episode, I’m breaking down four super simple (and low-tech!) ways to collect patient feedback that will help you: Identify areas that need improvement Provide a better patient experience Create stronger relationships and better patient retention AND gather raving testimonials that do your marketing for you We’ll talk about what to ask, when to send your survey, how to use tools like Google Forms or Typeform, and how the Net Promoter Score (NPS) can give you a quick pulse check on how things are really going behind the scenes. This podcast is all about creating a simple process that allows your patients to provide real-time feedback about their experience and collect their raving reviews at the same time. Here’s What You’ll Learn in This Episode: The 4 survey types every practice should be using How to use feedback to increase retention and reduce drop-off The one NPS question that shows who’s loyal - and who might potentially sabotage you How to use tools like Google Forms, Typeform, and Practice Better to make it simple and streamlined Exactly what to ask (and when) to collect glowing testimonials If you’ve ever wondered what your patients really think about working with you or how to get more meaningful feedback, this is your sign to just start asking. And I’ll walk you through how to do it, step by step. Want More Support? Here’s Where You Can Find It: 🎓 — Get step-by-step coaching to help you streamline your systems, grow your revenue, and build a business that works for YOU 📚 — Join our free community of like-minded practitioners for peer support, resources, and connection 🎁 Grab the free resource: to download the survey templates, email scripts, and everything you need to make this ridiculously easy to implement right away! Subscribe & Review: ! If you loved this episode, don’t forget to subscribe and leave a review! 💖 Your feedback helps me create more content that supports you and your journey to building a thriving wellness practice.
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S2 E24: When They Don’t Want Help: Navigating the Heartbreak of Watching People Suffer
06/17/2025
S2 E24: When They Don’t Want Help: Navigating the Heartbreak of Watching People Suffer
As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices. We’ll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect your heart and keep your peace A powerful reminder: you’re not a failure - you’re just not their person right now This is the episode every practitioner needs when their heart is hurting.
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S2 E23: How to Create a Follow - Up Strategy Your Patients Will Love (And Respond To)
06/10/2025
S2 E23: How to Create a Follow - Up Strategy Your Patients Will Love (And Respond To)
If you’re wondering why your patients ghost after a great first visit, this episode is for you. In today’s show, I’m sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You’ll learn when to reach out, what to say, and how to keep track of it all, even if you’re running your practice solo. Plus, I’ll share real-life message examples and ideas to personalize your touchpoints without burning out. This is one of the most overlooked parts of running a practice - and it’s also one of the easiest ways to stand out and grow a business you love.
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S2 E22: How to Turn Casual Conversations Into Consistent Referrals
06/03/2025
S2 E22: How to Turn Casual Conversations Into Consistent Referrals
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a solo practitioner with zero time or you’re just not sure where to start, I’m showing you how to build meaningful referral relationships that bring patients through your door consistently - without feeling like a desperate weirdo. Here’s what we cover: Why most referral efforts fail (and how to avoid common mistakes) How to connect with the right people, authentically and without pressure What to say in emails or DMs that get noticed (and feel good sending) How to stay top of mind without being annoying The simple tracking system that keeps your networking strategy organized and intentional PLUS: I’ve got two free resources waiting for you: 1. Referral Connection Tracker 2. Referral Email Templates + DM Scripts This is your sign to stop waiting for patients to magically find you… and start building a referral system that works on autopilot. 🎧 Hit play and let’s grow your practice, one relationship at a time.
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S2 E21: The Breakup, the Breakdown, and the Bounce Back
05/27/2025
S2 E21: The Breakup, the Breakdown, and the Bounce Back
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing her top employee overnight ✅ How automation helped save her practice ✅ And the mindset shift that pulled her out of burnout If you’re facing a big decision, feeling stuck, or struggling to bounce back from your own version of “rock bottom,” this episode is for you.
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S2 E20: New Clinical Findings Related to the Gut Microbiome
05/20/2025
S2 E20: New Clinical Findings Related to the Gut Microbiome
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you’re supporting hormone balance, detox, metabolism, or immune health, these studies will give you a fresh perspective and a better understanding of how to implement gut health protocols in practice. Here’s what we’ll cover: ✅ How C-section delivery and screen time alter teenage microbiome ✅ The fetal microbiome during gestation, thanks to mom ✅ Menopausal microbiota and what it means for mood + metabolism ✅ Green coffee extract for gut-induced obesity (yep, it’s real) ✅ Oral health, periodontitis, and the role of gut health ✅ The correlation between hypertension in kids and an altered microbiome ✅ Surprising ‘information’ (albeit incorrect) about fermented foods, antibiotics, and the gut 🎁 Bonus Resource: Download the for easy patient handouts: If your protocols are missing the mark when it comes to optimizing the gut microbiome, this episode will open your eyes and help you level up your clinical acumen. 🎧 Listen in now and bring your nerdy notebook - cuz this one’s loaded.
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S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
05/13/2025
S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss. If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this one’s packed. We’re talking about: 👉 What LPS really tells you about your patient’s gut (and heart disease risk) 👉 Why bile acids are a big deal for hormones, detox, and gallbladder health 👉 The surprising truth about mast cells, estrogen, and EMF sensitivity 👉 How trauma physiology, drainage, and cellular voltage are deeply connected 👉 Why B1 deficiency might be the silent root of everything from GERD to dementia 👉 The link between microplastics and IBD—and what to test for 👉 Hidden fertility insights (like how eggs actually choose sperm) 👉 The real root causes of depression no one’s talking about 👉 Tonsillectomies, C-sections, toxic load, and breast explants—yep, we’re going there This is one of those episodes you’ll want to listen to twice, take notes, and send to your practitioner bestie. Because the more we understand the root causes, the better we can support our patients—especially the tough cases that conventional medicine can’t figure out. 🎧 Tune in and let’s level up your clinical toolbox - one insight at a time.
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S2 E18: Using AI to Write a Simple Email Nurture Series
05/06/2025
S2 E18: Using AI to Write a Simple Email Nurture Series
“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to know your voice, your values, and your patients - so you’re not starting from scratch every time. Here’s what you’ll learn: ✨ What a nurture series is (and why every practice needs one) ✨ Why email still outperforms social media for trust + conversions ✨ The 5 steps to “train” your AI to write like you ✨ How to batch your emails in a single afternoon ✨ What to say, how to say it, and where to put it! If writing emails makes you cringe or freeze, this episode will change the way you think about marketing. And if you’ve been ignoring your email list, now’s the time to show it some love. 📥 Don’t forget to grab your free resources: How to Train Your AI to Write Patient Emails + Weekly Email Planner !
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S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
04/29/2025
S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does. In this episode, I’m spilling the tea on why being a guest on someone else’s podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you. Whether you’re flying solo, in the process of scaling your practice, or just starting out, this is something you can do right now to get your name out there, build trust, and get more eyes on your practice in the most organic way possible. I’m breaking it all down step by step - no PR team required. Here’s What You’ll Learn in This Episode: ✨ Why you don’t need to be famous to land a podcast spot ✨ How to find the right podcasts (even if you’re brand new) ✨ What to say in your pitch (with a copy/paste email template!) ✨ Topic ideas that get instant attention ✨ What to do after the episode airs to turn listeners into warm leads If you’ve been stuck trying to “do more marketing,” this episode is your permission slip to try something different - and likely way more effective. Want More Support? Here’s Where You Can Find It: 📌 – Get the systems, strategies, and community you need to grow the practice of your dreams. 📌 – Start building a business that works for you, not against you. 📌 – Connect with like-minded practitioners who get it and are here to support you. Subscribe & Review: If you loved this episode, be sure to subscribe and leave a review! 💖 Your feedback helps me create more of the content you need to build the practice (and life!) you love.
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