How to Get Exposure by Collaborating on Content - 007
Release Date: 04/08/2019
Dr. Shani Horowitz-Rozen: Leveraging Mass Media for Social Change - 015
The Creative Nonprofit
Everything has become media, and obviously, nonprofits want to be in it! My guest this week, Dr. Shani Horowitz-Rozen researches just this, and joins us to share her insights into the relationship between media and nonprofits - particularly looking at how nonprofits can better utilize mass media to make strategic change happen. Dr. Shani Horowitz-Rozen is a scholar and professional communication expert. She helps change-makers to communicate their story of social impact. Her work combines communication research and marketing techniques to help businesses, nonprofits, and activists design their...
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Nonprofit Marketing vs Leadership - 014
The Creative Nonprofit
What if we all stopped marketing, and started leading instead. I believe our nonprofit organizations are missing a huge opportunity in building communities of donors. Visit http://methodiccontent.com/episode14 for more notes.
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Robin Rivers: Managing Nonprofit Blog Contributors - 013
The Creative Nonprofit
There are more benefits to outside content contributors than just helping to keep up. Robin Rivers is the Communications Manager at , and guides us on how she manages guest article contributors. Nature Trust is a land conservation organization, which means they buy land with the sole purpose of protecting wildlife and their habitats. Since 1971, Nature Trust has successfully acquired and protected 175,000 acres of land within British Columbia. Robin has worked as the Communications Manager at Nature Trust for 15 years and has seen it through from the digital start to now, which is full of...
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Is Search Engine Optimization Worth Your Nonprofit's Time? - 012
The Creative Nonprofit
SEO is a weird industry. It used be an easy-win strategy, not anymore. However, you can get a ton of value from it, if your nonprofit is structured in a way to benefit from organic search results. Learn more here: https://methodiccontent.com/episode12/
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Philip Manzano: Tech Audits and Persuading Your ED or Board to Invest - 011
The Creative Nonprofit
I was thrilled to interview Philip Manzano of Keela, a software company for nonprofits. We dove into how to perform a tech audit for your nonprofit, and how to persuade your board, executive director, or other team members to invest in technology systems.
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Building a Content Mindset in Your Nonprofit - 010
The Creative Nonprofit
Do you struggle with creating more content? In this episode I dive into the 2 biggest internal aspects to creating an impactful nonprofit content strategy and being able to produce content that builds relationships.
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How to Create Epic Welcome Emails - 009
The Creative Nonprofit
Not welcoming new subscribers is like letting someone in your house and then walking away to watch TV. You need a welcome email, and there are 8 tactics lined up in this episode (and examples) to help you stand out.
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Nonprofit Storytelling on Social Media - 008
The Creative Nonprofit
In this episode I share a story of how terrible the Sun Run went today, and show you exactly how you can use the key elements of a good story to guide your social media posts. So many people talk about nonprofit “storytelling” but never dive into it.
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How to Get Exposure by Collaborating on Content - 007
The Creative Nonprofit
If your nonprofit doesn't have much of an audience already, how can you expect to get new people to see you and see your content? You can pay for advertising, yes, but that's expensive. Or you can collaborate and leverage the audience of others.
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The Relationship Circle: My Framework for Content Strategy - 006
The Creative Nonprofit
Content is hard. Especially when you're focused on numbers. But when you focus on people, and relationships, it gets a whole lot easier, and more meaningful. The Relationship Circle is a framework developed for outlining your nonprofit content strategy.
info_outlineSo you’re just starting down this journey of content and marketing for your nonprofit. It’s hard.
You’re creating articles, but you don’t have much of an audience. Just how are you supposed to get a bigger one?
In this episode, episode number 7 (which you’re already looking at this page so I probably didn’t have to tell you) of the Creative Nonprofit Podcast I take you through my method for collaborating to create content that gains you exposure.
Why does collaboration work? It leverages the Relationship Circles of multiple people and organizations. You start cross-promoting and blending relationships with others. If you haven’t listened to episode 6, I encourage you to do that, it will help clarify the Relationship Circle before we build on that concept in this episode.