Simplifying Innovation
The Customer Class
Innovation gets a lot of press in the service of new products, but it is also a critical means to improving customer experiences and customer profitability. Christine Mauro, Director of Innovation at Saleforce shares insight on how to innovate through simplification.
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Delivering on Critical Customer Needs
The Customer Class
Mahmee Co-Founder and CEO Melissa Hanna shares insights on how to constantly fine-tune a business model to deliver on critical customer needs while also addressing an important social mission.
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The Loyalty Unicorn
The Customer Class
While some marketers complain that loyal customers are as rare as unicorns, Sandeep Dube of Delta Air Lines argues that we may be in the golden era of customer loyalty.
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Social Matters
The Customer Class
It took a while for social media to catch in business. What started as an extension of PR has become a critical driver of customer acquisition and care. Activision Blizzard's Beverly Jackson shares insights on how to make social media one of the most critical tools for developing customer insights.
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Ghost in the Machine
The Customer Class
"Big data" changed the way we find, engage, and analyze customers. But there's a lot of it and it is easy to get lost in the sea of ones and zeroes. Guest Kevin Hartman shares insights on how to tame the automation and wrangle the data for better outcomes.
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Finding the Soul of Your Customers
The Customer Class
SoulCycle co-founder Julie Rice unpacks the ways that she and co-founder Elizabeth Cutler used common sense data to create a customer experience phenomenon.
info_outlineIt took a while for social media to catch in business. What started as an extension of PR has become a critical driver of customer acquisition and care. Activision Blizzard's Beverly Jackson shares insights on how to make social media one of the most critical tools for developing customer insights.