#5: How to create a more diverse and inclusive lineup of speakers for our events
Release Date: 12/19/2021
#95: Maximize Event Success with Strategic Content Marketing with Gina Clarke
The Events Cast
Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance. In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion. ...
info_outline
#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold
The Events Cast
Crafting meaningful, memorable experiences is more important than ever before in B2B events. Event professionals can significantly enhance the effectiveness of their campaigns by leveraging insights from behavioural science. From creating a sense of urgency and exclusivity while selling tickets to increasing the engagement of attendees at your event. In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager, Brompton Bicycle about how psychology can help create unforgettable event experiences. We discuss what behavioural science is, why event...
info_outline
#93: Enhance Your Event Experience Digitally
The Events Cast
Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes. In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation. Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event...
info_outline
#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey
The Events Cast
In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations. We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential. Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your...
info_outline
#91: Update: We are Back With a New Episode Type For You
The Events Cast
The Events Cast Podcast is back after a short break! In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: Follow or send us a message On Instagram: On Linkedin:
info_outline
#90: Designing for Delight: Optimizing User Journeys on the Web
The Events Cast
In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event. Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. We explore the importance of understanding your audience, mapping out user journeys, and focusing on...
info_outline
#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli
The Events Cast
In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: Follow or send us a message On Instagram: On Linkedin:
info_outline
#88: How Customer Psychology Increases Ticket Sales with Victoria Matey
The Events Cast
Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star...
info_outline
#87: Building a Strong Event Marketing Team with Haydn Gush
The Events Cast
In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper...
info_outline
#86: The IBTM World Trends Report 2024 with Alistair Turner
The Events Cast
In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for...
info_outline In this episode we speak with Lauralee Whyte, Founder @ Spectrum Speakers & Equality, Diversity & Inclusion Champion about how we can bring more diverse voices into our events' lineup, who don’t just speak about diversity.
We discuss the importance of bringing more diverse voices into our events, what we need to consider when building our event agendas, how to source and find more diverse voices, people with a different perspective and a story that needs to be heard, and how to support our speakers.
Find out more at www.theeventscast.com/lauralee
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Linkedin or Instagram: https://www.linkedin.com/company/the-events-cast/ www.instagram.com/theeventscast