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#6: How to make our events more sustainable and reduce our environmental impact as an industry with Duncan Reid

The Events Cast

Release Date: 01/02/2022

#20: How to Create a Successful Marketing Strategy for your Next Event with Kate Disley show art #20: How to Create a Successful Marketing Strategy for your Next Event with Kate Disley

The Events Cast

Creating successful events requires more than just having events that resonate with our attendees. No matter how well you’ve planned and organised our events are, it will be doomed as a failure if you can’t secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a wider audience and sell out. In this episode of The Events Cast, we are joined by , CEO & Founder of TEMBO, and an experienced event marketing specialist to help us start with planning the...

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#19: Hacks to improve your email marketing to increase event ticket sales show art #19: Hacks to improve your email marketing to increase event ticket sales

The Events Cast

Email marketing is the online marketing strategy that delivers the highest ROI for event marketing.  But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email. In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at   Follow or send us a message On Instagram: On Linkedin:

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#18: The Environmental Benefits of Event Technology with Lawrence Gillward show art #18: The Environmental Benefits of Event Technology with Lawrence Gillward

The Events Cast

In this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop.   We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology can help us reduce our impact, and what type of technology we can bring into our live events.   If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or...

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#17: 5 marketing ideas to sell more event tickets show art #17: 5 marketing ideas to sell more event tickets

The Events Cast

Having a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets. In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know how they go for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at Follow or send us a message On Instagram: On Linkedin:

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#16: Taking the stress out of event planning with Mera Szendro show art #16: Taking the stress out of event planning with Mera Szendro

The Events Cast

Event planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in event planning and become more efficient when planning our events. In this episode, we will be talking with Mera Szendro, Digital & In-person Events Manager about how we can reduce the stress in event...

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#15: 5 ways to generate leads for your upcoming events show art #15: 5 ways to generate leads for your upcoming events

The Events Cast

Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy. So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events. But generating leads and building an email list is not easy, especially if you are starting out. In this episode, I will share with you my top 5 strategies to generate...

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#14: How to reduce No-Shows at Free Events with Zoe Perkins show art #14: How to reduce No-Shows at Free Events with Zoe Perkins

The Events Cast

FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn’t laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don’t know how many people may show up on the day of your event. In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we can reduce the no-shows at our free events. We will be discussing whether free events attract more...

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#13: How to improve your event website to sell more tickets for your events show art #13: How to improve your event website to sell more tickets for your events

The Events Cast

An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event. But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the success of your event. In the latest episode of , we talk about some key features to ensure your...

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#12: How ‘unconferences’ can amplify your attendees’ creativity and unleash innovative ideas with Bill Boorman show art #12: How ‘unconferences’ can amplify your attendees’ creativity and unleash innovative ideas with Bill Boorman

The Events Cast

An unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees’ ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together participants from all kinds of backgrounds with a shared interest. To discuss this topic, we’ve brought onto the show the one and only Bill Boorman, founder of #trulondon. If you enjoyed this...

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#11: How to make virtual events engaging and interactive with Steven Burchard show art #11: How to make virtual events engaging and interactive with Steven Burchard

The Events Cast

In this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees. Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to our audience. We also discuss the main reasons why virtual events fail, we discuss pre-recorded vs. live conferences and the potential of Clubhouse for event organisers.   If you enjoyed this...

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More Episodes

There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry.

In this episode, we will be talking with Duncan Reid, CEO & Founder at Reset Connect and ecologically & environmentally expert about how we can make our events more sustainable.

Find out more at: www.theeventscast.com/duncan

Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner

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