#7: How to build a strong brand that delivers a unique experience to your attendees: RecFest’s story with Jamie Leonard
Release Date: 01/16/2022
#90: Designing for Delight: Optimizing User Journeys on the Web
The Events Cast
In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event. Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. We explore the importance of understanding your audience, mapping out user journeys, and focusing on...
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#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli
The Events Cast
In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: Follow or send us a message On Instagram: On Linkedin:
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#88: How Customer Psychology Increases Ticket Sales with Victoria Matey
The Events Cast
Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star...
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#87: Building a Strong Event Marketing Team with Haydn Gush
The Events Cast
In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper...
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#86: The IBTM World Trends Report 2024 with Alistair Turner
The Events Cast
In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for...
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#85: What was your top learning from 2023 and how it will impact your events in 2024
The Events Cast
The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result! Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital...
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#84: It's our Anniversary: 2 Years of The Events Cast
The Events Cast
The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! If you enjoyed this episode, leave us a 5-star review and share the episode with a...
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#83: Game On: Gamification Strategies to Boost Event Marketing with Richard Watanabe
The Events Cast
Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to learn how to supercharge your event marketing efforts with gamification. If you enjoyed this...
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#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson
The Events Cast
Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: Follow...
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#81: How to Increase your Event Attendee Retention
The Events Cast
Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: ...
info_outlineIn this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience.
We are talking about one particular event they organise, RecFest, the largest in-house recruitment event (festival) in the world. RecFest is a one of the kind event, and every summer it brings together thousands of in-house recruiters to celebrate their work, learn from each other and bond with their team and industry. Each year, RecFest creates a remarkable experience for all its attendees.
Over the years, RecFest has built such a powerful brand that it has allowed them to double their numbers each year and sell tickets without even publishing a single speaker or topic. RecFest has fans, super fans, and great advocates that return year after year, share the story with others and bring along new colleagues and even their entire team to experience the RecFests’ magic.
In this episode, Jamie shares with us RecFests’ story, where it all began, how they have managed to build such a remarkable brand and how they are able to grow and sell out year after year.
Find out more at
www.theeventscast.com/jamieleonard
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www.theeventscast.com/marketingplanner
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