Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves
The Fashion Brand Clinic Podcast
Release Date: 11/07/2023
The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me
The Fashion Brand Clinic Podcast
Ever hovered over the âbook a callâ button and then⌠closed the tab? This episode is for you if youâve been curious about joining Magnetic : Marketing Accelerator but keep putting it off because youâre not sure what to expect or whether youâre even ready! Iâm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and whatâs next. Whether you're scared itâs too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to...
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The Inbox Series - 006 - Want ÂŁ10K Months for your Fashion Brand? Hereâs What It Actually Takes
The Fashion Brand Clinic Podcast
ÂŁ10K months sound great but have you actually worked out what it takes to get there? In this episode, Iâm walking you through the common traps that keep founders stuck and introducing the . Itâs a free tool I created to help you stop guessing and start planning. Youâll learn what ÂŁ10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually...
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The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First
The Fashion Brand Clinic Podcast
Ever felt tempted to drop your prices just to get a sale? In this episode, Iâm sharing a story that perfectly sums up why cheaper doesnât always mean better and what that means for how you price your products. Because the truth is, lowering your prices wonât always build trust. In fact, it might raise more questions than answers. If youâve ever panicked and added a discount code, or felt pressure to be âaffordableâ just to compete, this is your sign to pause, regroup and think more strategically. In This Episode: Why price sends a message and what yours might be...
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The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Hereâs How to Tell (and Fix It)
The Fashion Brand Clinic Podcast
Youâre showing up, posting, replying, packing orders and yet it still feels like youâre always behind. If youâve been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. Iâm sharing a simple tool Iâve been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on whatâs keeping your business stuck in survival mode⌠and what needs to shift so you can start feeling more in control. The best bit? Youâll get a personalised strategy email (from my AI twin đŻââď¸) with clear...
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The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low
The Fashion Brand Clinic Podcast
Running a fashion brand isnât always smooth sailing. One day youâre riding a high, the next youâre questioning everything. If youâve ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that youâre not alone. Iâm talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most. What to Expect : Why those âis this even working?â moments are...
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The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy
The Fashion Brand Clinic Podcast
Ever feel like youâre throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, Iâm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator⌠and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. Weâll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why âbusyâ doesnât always equal...
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The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic
The Fashion Brand Clinic Podcast
Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now⌠Iâm bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that weekâs email (with afew bonus ad libs of course!) Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick ...
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Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand
The Fashion Brand Clinic Podcast
In this season finale, Iâm joined by the incredible Fisayo Longe â founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into whatâs happening right now inside Kai â the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If youâve ever wondered how to build momentum and keep it going, this oneâs for you. In this episode, we cover: ⨠The viral success of the Gaia dress and what...
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Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanumâs With Rokeya Khanum
The Fashion Brand Clinic Podcast
This week Iâm joined by the brilliant Rokeya, founder of Khanumâs, a fashion brand thatâs redefined what it means to build high-end without the big budgets. Rokeya started Khanumâs while working full-time, using just ÂŁ2,000 of her own savings. Fast forward to now and sheâs grown a beautiful brand with a global customer base, all without compromising her creativity or values. In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with...
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Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching
The Fashion Brand Clinic Podcast
This week Iâm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what itâs really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: đŚ That buzzy launch night and the reality behind the Shopify pings đ˛ How she built a content...
info_outlineWelcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey.
Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics.
đŤ Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
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How Faithâs passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer.
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The impact motherhood had on Faithâs business model and how it forced her to outsource, delegate and simplify her business model even further
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The consistency within Faithâs simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.
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LISTEN
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SPONSOR
Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood â cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst â whilst youâre there, donât forget youâre also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LETâS STAY IN TOUCH!
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourselfâŚ