The Fashion Brand Clinic Podcast

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last. Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes. From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence. Follow me on Instagram & TikTok @elizabethstilesuk

Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote) 07/23/2026

Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote) Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode: Why the word “leader” makes you squirm — and why a following is impossible without stepping into it The reason only 12% of women build a six-figure business, and how we start shifting that What Debenhams and Topshop teach us about losing a community (and how to avoid it) Why Nike arguably has more believers than a political party — and what that means for you Getting your message clear enough that other people sell you through word of mouth Meet “Brenda”: the inner-critic voice talking you out of being bold Why trust beats perfection every time — the Victoria Beckham lesson I'm also joined by one of my absolute icons — reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn — who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew & Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy & Yak, Gymshark, HunsNet, and the Business of Fashion's “companies are the new communities.” Links & next steps: Join The Fashion Feed — free weekly newsletter & community: https://www.elizabethstiles.co.uk Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) — join the waitlist: [INSERT FML 2027 WAITLIST LINK] Work with Elizabeth (Starter Course · Magnetic · The Scaling Project): https://www.elizabethstiles.co.uk/services Captain Sandy Yawn: https://www.captainsandyyawn.com · Book: Be the Calm or Be the Storm /episode/index/show/thefashionfeed/id/42181685

The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA 07/09/2026

The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her. If you own a fashion brand at any stage, this one's worth your full attention. What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen) 04:04 — How TALA has evolved — and what "activewear" actually means for them now 09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business 13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales 17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way 20:42 — Why Grace made sure TALA was never built to depend on her 26:22 — When stepping back helps, and when it makes things worse 29:36 — Burnout: what it looked like, and the advice she ignored for too long 32:21 — What it's really like to build in public as a female founder 35:56 — The full story of the million-pound Storm Puffer launch 43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially 47:20 — Why the most useful mentor isn't who you think Please visit my website to get more information: 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions. https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗 Stay Connected With Me. Instagram: Website: https://www.elizabethstiles.co.uk/ /episode/index/show/thefashionfeed/id/42016460

The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read) 10/03/2025

The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking) 09/26/2025

The Inbox Series – 012 – Why Your CTAs Aren’t Working (And How to Fix Them) 09/19/2025

The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales 09/12/2025

The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand 09/05/2025

The Inbox Series – 009 Let’s Talk About Money (Without Feeling Weird About It) 08/28/2025

The Inbox Series – 009 Let’s Talk About Money (Without Feeling Weird About It) Feel awkward charging for your work? Say “I can’t afford that” without thinking? This episode is for you. We’re diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by , this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ✨ A simple 3-word sentence that reveals your current money story ✨ Why your subconscious might be blocking sales (without you knowing) ✨ Sneaky beliefs that sound smart but keep you stuck ✨ How to shift your money language (without lying to yourself) ✨ A practical money habit that takes 10 mins a week but changes everything Want to go deeper? I also have a free if you’d like to download it and start feeling more confident about what you charge - just 100 Money Affirmations for Fashion Founders I love money and money loves me I’m allowed to want more Money flows to me with ease It’s safe for me to receive money I always have more than enough I trust myself to manage money well Making money is fun I attract aligned customers who love to pay me I’m open to new ways of earning My income grows as I grow I deserve to be paid well I am worthy of wealth I charge fairly and confidently My work is valuable My prices reflect my expertise Selling is an act of service I believe in the transformation my product brings People want what I create I am becoming the kind of person who earns well I can be wealthy and kind I am open to receiving abundance in all forms I receive money with gratitude Money comes to me in expected and unexpected ways The more I relax, the more I receive I am a magnet for prosperity I allow myself to overflow I receive money with ease and joy Receiving doesn’t make me selfish — it makes me generous Abundance is always available to me My income is expanding every day My sales strategy is working I’m building a profitable business Every offer I create is valuable My content leads to conversions I sell with ease and integrity My brand is financially successful I know what to do to generate sales My marketing is making money I welcome sales every day My business is a powerful income stream I respect my money I track my finances with love, not fear Paying attention to money empowers me My bank account feels safe and supportive I’m becoming more confident with every decision I spend intentionally I save joyfully I am learning to grow my income I enjoy checking in with my finances Money and I are on good terms Abundance is my natural state I am allowed to grow I can earn more and work with ease I don’t need to hustle for worthiness I am expanding into new levels of success I receive more than I spend I overflow so others can benefit too My income supports the life I want I believe in overflow There is always more where that came from I don’t shrink my prices to feel safe I no longer speak badly about money I release fear around money I release shame around my pricing I no longer avoid looking at my numbers I can handle financial responsibility I can rewire my beliefs at any age I am not behind I grow at my own pace My mindset shapes my money reality I am building wealth every day I set big goals and achieve them I love knowing where I’m headed I am creating my dream life I trust that it’s all working I take action like someone who earns well I’m becoming financially free I am building generational wealth My goals are valid Money supports my dreams It is safe for me to have money I can trust myself with wealth Money creates safety and choice I can grow at a pace that feels good I do not have to struggle to succeed I am calm when I talk about money I trust that money is always finding its way to me I feel grounded in my financial decisions My nervous system can handle success I get to earn in a way that feels good What I focus on grows My thoughts create my financial reality I feel wealthy before I see the results I take action from a place of belief I follow the nudges that lead to income I expect money to come with ease My energy attracts aligned income I dream big and take small steps daily I see proof of abundance all around me I already have everything I need to succeed Let me know how you get on! My email is & my insta is This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: Promo Code: FASHION /episode/index/show/thefashionfeed/id/38018135

The Inbox Series – 008 Real Stories from Fashion Founders - The Magnetic Transformation 08/22/2025

The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me 08/15/2025

The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here’s What It Actually Takes 08/08/2025

The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First 08/01/2025

The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It) 07/25/2025

The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low 07/18/2025

The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy 07/11/2025

The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic 07/04/2025

Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand 06/27/2025

Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum 06/20/2025

Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching 06/13/2025

Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty 06/06/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes 05/30/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes Today I’m joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you’ve been spinning too many plates with your product range or wondering whether it’s time to leave your day job, this is the episode you’ve been waiting for. In this episode, we cover: 📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like 🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience 🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales 📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn’t regret it!) 📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales 🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale 👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time 🔗 Links & Mentions Follow Faye & Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Watch this episode on 🎥 Listen & Watch You can listen by clicking through to Apple Podcast You can also watch the episodes over on (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36767700

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw 05/09/2025

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw Today I’m joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she’s back after a powerful brand relaunch that’s been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you’ve ever felt like you’ve lost your spark, doubted your next move, or wondered if it’s “too late” to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn’t feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she’s leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what’s changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there’s a shop mention!) → And how she’s growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗 🔗 Links & Mentions / – follow Amy & shop the collection Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Listen & Watch You can listen by click through to Apple Podcast You can also watch the episodes over on my ! (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36484100

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ 05/02/2025

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you’ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover: 🛋️ How This Is My Housedress was born during lockdown → And how Maddie’s fashion background shaped the brand from day one 📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice 📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now 🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity 💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too) 🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹) 📦 Planning for what’s next → Dream collabs, long-term goals & how Maddie defines success now 🔗 Links & Mentions – shop the collection Follow Maddie on Instagram Join my broadcast channel on Instagram for Q&As and behind-the-scenes extras Listen You can listen by clicking through to Apple Podcast You can also watch the episodes over on 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36389405

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom 04/25/2025

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you! In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically 👯‍♀️ Building a Team That Supports Growth → Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia’s honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia’s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now. 🔗 Links & Mentions – shop the collection Follow Sofia on Instagram / Join my broadcast channel on Instagram to submit your questions for future guests! Watch this episode on 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast You can also watch episodes over on Remember to hit the follow + button or subscribe so you don’t miss an episode! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36278080

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh 04/18/2025

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh Today I’m joined by Alie Mackintosh, the brilliant mind behind AYM! It’s a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM’s journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian! Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you’re a fashion founder navigating growth, content burnout or the balance between creative and commercial, you’ll absolutely love this one! In this episode, we cover: ✨ The evolution from Boom Boom Boutique to AYM → Why Alie rebranded and how the brand has grown since 🧵 UK production at scale → The pros, challenges and realities of manufacturing locally as you grow 📊 The key numbers that guide AYM’s decisions → From margins to stock levels and sell through rates 🗂 Systems behind the scenes → What’s helped Alie feel more in control of operations 📣 The power of a recognisable content strategy → How the brand became iconic and why rinse & repeat marketing works 🎥 Going viral & building visibility → From gifting “normal” women to consistently viral posts… how AYM does it and whether it’s actually planned! 📅 Marketing structures across email, Instagram & TikTok → Alie’s planning process and the type of content that truly moves the needle 🧠 Lessons learned & what’s next → The tough moments that shaped AYM and what Alie’s hoping for over the next 12 months Plus: a quickfire round to finish things off! 🔗 Links & Mentions – explore the collection here Follow Alie on Instagram / Join my broadcast channel on Instagram to submit your questions for future guests! Watch this episode on 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast You can also watch the episodes over on Remember to hit the follow + button or subscribe so you don’t miss an episode! /episode/index/show/thefashionfeed/id/36207890

Season 3 - Episode 001 - The Key Shifts Needed to Scale Your Fashion Brand with Host - Elizabeth Stiles 04/11/2025

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse 02/21/2024

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales. Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs. In this episode we discuss : Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success. Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience. Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase. Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth. Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/30053323

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou 12/12/2023

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou Welcome to another episode of The Fashion Brand Clinic with me, ! KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic. KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel. The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them. The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/29040398

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias 12/04/2023

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias Welcome to another episode of The Fashion Brand Clinic with me, ! Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop. Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation. Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on. LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28925143

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co. 11/28/2023

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co. Welcome to another episode of The Fashion Brand Clinic with me, ! Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business. She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers in the process. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don’t underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok. Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited. Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28830583

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