The Fashion Brand Clinic Podcast

After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands. My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.

The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me 08/15/2025

The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here’s What It Actually Takes 08/08/2025

The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First 08/01/2025

The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It) 07/25/2025

The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low 07/18/2025

The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy 07/11/2025

The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic 07/04/2025

Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand 06/27/2025

Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum 06/20/2025

Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching 06/13/2025

Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty 06/06/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes 05/30/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes Today I’m joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you’ve been spinning too many plates with your product range or wondering whether it’s time to leave your day job, this is the episode you’ve been waiting for. In this episode, we cover: 📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like 🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience 🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales 📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn’t regret it!) 📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales 🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale 👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time 🔗 Links & Mentions Follow Faye & Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Watch this episode on 🎥 Listen & Watch You can listen by clicking through to Apple Podcast You can also watch the episodes over on (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36767700

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw 05/09/2025

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw Today I’m joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she’s back after a powerful brand relaunch that’s been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you’ve ever felt like you’ve lost your spark, doubted your next move, or wondered if it’s “too late” to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn’t feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she’s leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what’s changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there’s a shop mention!) → And how she’s growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗 🔗 Links & Mentions / – follow Amy & shop the collection Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Listen & Watch You can listen by click through to Apple Podcast You can also watch the episodes over on my ! (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36484100

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ 05/02/2025

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you’ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover: 🛋️ How This Is My Housedress was born during lockdown → And how Maddie’s fashion background shaped the brand from day one 📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice 📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now 🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity 💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too) 🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹) 📦 Planning for what’s next → Dream collabs, long-term goals & how Maddie defines success now 🔗 Links & Mentions – shop the collection Follow Maddie on Instagram Join my broadcast channel on Instagram for Q&As and behind-the-scenes extras Listen You can listen by clicking through to Apple Podcast You can also watch the episodes over on 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36389405

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom 04/25/2025

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you! In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically 👯‍♀️ Building a Team That Supports Growth → Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia’s honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia’s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now. 🔗 Links & Mentions – shop the collection Follow Sofia on Instagram / Join my broadcast channel on Instagram to submit your questions for future guests! Watch this episode on 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast You can also watch episodes over on Remember to hit the follow + button or subscribe so you don’t miss an episode! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36278080

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh 04/18/2025

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh Today I’m joined by Alie Mackintosh, the brilliant mind behind AYM! It’s a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM’s journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian! Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you’re a fashion founder navigating growth, content burnout or the balance between creative and commercial, you’ll absolutely love this one! In this episode, we cover: ✨ The evolution from Boom Boom Boutique to AYM → Why Alie rebranded and how the brand has grown since 🧵 UK production at scale → The pros, challenges and realities of manufacturing locally as you grow 📊 The key numbers that guide AYM’s decisions → From margins to stock levels and sell through rates 🗂 Systems behind the scenes → What’s helped Alie feel more in control of operations 📣 The power of a recognisable content strategy → How the brand became iconic and why rinse & repeat marketing works 🎥 Going viral & building visibility → From gifting “normal” women to consistently viral posts… how AYM does it and whether it’s actually planned! 📅 Marketing structures across email, Instagram & TikTok → Alie’s planning process and the type of content that truly moves the needle 🧠 Lessons learned & what’s next → The tough moments that shaped AYM and what Alie’s hoping for over the next 12 months Plus: a quickfire round to finish things off! 🔗 Links & Mentions – explore the collection here Follow Alie on Instagram / Join my broadcast channel on Instagram to submit your questions for future guests! Watch this episode on 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast You can also watch the episodes over on Remember to hit the follow + button or subscribe so you don’t miss an episode! /episode/index/show/thefashionfeed/id/36207890

Season 3 - Episode 001 - The Key Shifts Needed to Scale Your Fashion Brand with Host - Elizabeth Stiles 04/11/2025

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse 02/21/2024

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales. Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs. In this episode we discuss : Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success. Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience. Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase. Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth. Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/30053323

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou 12/12/2023

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou Welcome to another episode of The Fashion Brand Clinic with me, ! KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic. KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel. The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them. The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/29040398

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias 12/04/2023

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias Welcome to another episode of The Fashion Brand Clinic with me, ! Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop. Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation. Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on. LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28925143

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co. 11/28/2023

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co. Welcome to another episode of The Fashion Brand Clinic with me, ! Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business. She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers in the process. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don’t underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok. Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited. Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28830583

Season 2 Episode 007 - Navigating Fashion's Toxic Culture & Avoiding Burnout with Sarah Galley @ Design Gals 11/23/2023

Season 2 Episode 007 - Navigating Fashion's Toxic Culture & Avoiding Burnout with Sarah Galley @ Design Gals Welcome to another episode of The Fashion Brand Clinic with me, ! Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she’s since gone on to work for some other leading brands including River Island and ASOS. Despite the sometimes negative experiences, Sarah has built resilience finding courage and clarity which has helped her launch her own business - Design Gals. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Recognising when to leave: Sarah talks about the importance of recognising signs of physical and mental strain in your job. She shares how mental health shouldn’t be compromised for a career. The reward of going independent: We discussed the freedom that comes with running your own business, even if it means earning less ( and there’s also the potential for more which we don’t often consider!) Manifesting your goals: During the podcast, we talked about the power of manifestation, and Sarah shared her business objectives. We agreed on the importance of setting aside time to focus on future goals, rather than getting overwhelmed with day-to-day tasks. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28770508

Season 2 Episode 006 - Josh Cook : Building a 7 figure business with ADHD, Data Strategy & Risk Taking 11/14/2023

Season 2 Episode 006 - Josh Cook : Building a 7 figure business with ADHD, Data Strategy & Risk Taking Welcome to another episode of The Fashion Brand Clinic with me, ! I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks. While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales period with the right strategy and enough traffic. Remember, with the right plan and the willingness to take calculated risks, your fashion brand can experience exponential growth. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt. Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers. Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates. LINKS MENTIONED IN THE EPISODE SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28631493

Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves 11/07/2023

Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves Welcome to another episode of The Fashion Brand Clinic with me, ! Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : How Faith’s passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer. The impact motherhood had on Faith’s business model and how it forced her to outsource, delegate and simplify her business model even further The consistency within Faith’s simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year. LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28541810

Season 2 Episode 004 - The Power of Being Loud and Proud : Building a Community Around Your Fashion Brand with Phoebe Sherman @ Girl Gang Craft 10/31/2023

Season 2 Episode 004 - The Power of Being Loud and Proud : Building a Community Around Your Fashion Brand with Phoebe Sherman @ Girl Gang Craft Welcome to another episode of The Fashion Brand Clinic with me, ! This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We’re discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact. Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From creating a feminist art accessories brand, navigating the exclusive craft fair world, Phoebe will guide us on an exciting journey of community building in person and online. So whether you're a seasoned entrepreneur or just starting your fashion journey, this episode is packed with wisdom, inspiration, and plenty of actionable steps to build your very own fashion brand community. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Building a Community: Discover how to build a powerful femme-forward community around feminist art accessories apparel company. From in-person events to online engagements, sharing the complexities, challenges, and rewards of nurturing a loyal following. Pricing Strategies: Explore the importance of setting the right prices from the beginning. Highlighting the need to value your products and services, while finding the right customers who appreciate your mission. Learn from her insights on raising prices, engaging the audience, and avoiding negative pricing perceptions. Cultivating Connections: Uncover the power of personal connections and networking within the fashion industry. Offering practical advice on finding opportunities, nurturing relationships, and leveraging events to grow your business. LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28472444

Season 2 Episode 003 - Lydia Bolton: From Small Brand to Big Collaborations in the World of Sustainable Fashion 10/24/2023

Season 2 Episode 003 - Lydia Bolton: From Small Brand to Big Collaborations in the World of Sustainable Fashion In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but accessible womenswear apparel and homeware that doesn’t cost the earth. With her collections consciously small, Lydia has also turned to helping brands find new ways to fight fashion waste, reduce landfill through brand partnerships and teaching workshops. She has collaborated with brands such as Lime, Nike, Ecover, River Island, Channel 4, Manchester United and Westfield. A core part of her work involves creating and hosting upcycling workshops to empower more people with the skills to tackle textile waste themselves. Lydia shows how, with skills and creativity, we can extend the lifetime of each garment so it becomes a treasured wardrobe staple for years to come. In this episode, we'll get an inside look into Lydia's career, from her humble beginnings as an intern to launching her own brand focused on upcycling and sustainability. Lydia will share the challenges she faced, the lessons she's learned, and her insights into the intersection of creativity, business, and sustainability. So grab a cup of tea, sit back, and get ready to be inspired by Lydia Bolton on The Fashion Brand Clinic. Let's dive in! 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : How embracing a slow start to your career and trusting in serendipitous opportunities can help you find your path. The importance of making sustainable choices when it comes to fashion and how this became the foundation to Lydia’s fashion brand. The power of collaborations to build strong relationships & help amplify your brands message and reach a wider audience. LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28404641

Season 2 Episode 002 - Fashion, Freedom, and Fulfillment: Finding Your Path to Break Free From Burnout with Calypso Barnum Bobb - Self Discovery Coach 10/17/2023

Season 2 Episode 002 - Fashion, Freedom, and Fulfillment: Finding Your Path to Break Free From Burnout with Calypso Barnum Bobb - Self Discovery Coach Welcome to another episode of The Fashion Brand Clinic with me, ! Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I’m welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal experience , Calypso shares her journey from prioritising others' happiness to finding her own fulfilment with the aim to create a ripple effect of conscious transformation. Join us as we explore topics such as burnout, fear of change, and the true meaning of success. We'll also learn about her career in the fashion industry working as a buyer for Topshop, Nike, ASOS & Sweaty Betty plus her decision to step away to help others on their journey to success. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : Calypso’s goal to create a ripple effect of confident & conscious transformation with her clients and manifesting positive change and impact for others Common themes in client work including burnout, comparison, imposter syndrome & fear of change The importance of prioritising your own happiness over external achievements & creating a life that aligns with your values and passions. The power of confidence in both personal and professional growth. We discuss how to embrace your authentic self and surround yourself with empowering individuals who uplift and support you on your journey. links mentioned in the episode listen You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28276553

Season 2 Episode 001 - Superfans and Controversies: Lucy Greenwood on Navigating Lucy & Yak Through Rapid Growth 10/10/2023

Season 2 Episode 001 - Superfans and Controversies: Lucy Greenwood on Navigating Lucy & Yak Through Rapid Growth In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing. In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business. Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this episode we discuss : The challenges of balancing contradictory viewpoints on social media How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals. Lucy & Chris’ shift from doing everything themselves to leading the brand with a unique leadership style Building a cult-like community around the brand and the potential pitfalls of having superfans LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the follow + button so you don’t miss an episode! SPONSOR Thanks to for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/28267463

133 - Healing Your Mind with Confident & Killing It Author Tiwalola Ogunlesi 08/03/2022

133 - Healing Your Mind with Confident & Killing It Author Tiwalola Ogunlesi Welcome to another episode of The Fashion Brand Clinic with me, ! I recently met today’s guest at a women’s empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times, Deloitte, Morgan Stanley, UN Women UK, The Oprah Winfrey Leadership Academy and many more. Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… /episode/index/show/thefashionfeed/id/23933841

132 - What it Takes to Become a Millionaire with Strategist Lisa Johnson 07/27/2022

132 - What it Takes to Become a Millionaire with Strategist Lisa Johnson Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I’m chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she’s bold & straight talking telling people the practicalities of how they increase their earning potential! In this episode we discuss : How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years The power of making money with integrity & not sacrificing your values The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover I have a really for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE LISTEN You can listen by clicking through to Apple Podcast Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, /episode/index/show/thefashionfeed/id/23875920

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