The Fashion Brand Clinic Podcast

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last. Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes. From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence. Follow me on Instagram & TikTok @elizabethstilesuk

The Shopping Forecast Podcast - 'Special Listen In' Episode 10/08/2026

Silence Isn't a No: The Audacity To Ask For What You Want | Kira Matthews 10/01/2026

Silence Isn't a No: The Audacity To Ask For What You Want | Kira Matthews There are only two things you need to get what you want: know what you want, and have the audacity to ask. Kira Matthews explains why the second one is so hard, and how to do it anyway. (Click here for Katie Farrell's ) This one comes straight from the stage at Fashion Marketing Live, and I've been dying to share it with you. Kira Matthews has been on the podcast before, back on The Fashion Feed. She's a coach, the host of No Room for Doubt, and the founder of Pitch School, where she teaches founders and creators how to knock on the door of the brands on their bucket list and ask. She's pitched Ganni herself. Kira will be the first to tell you she doesn't have a fashion brand. But every one of you has a list: the stockist you'd love to be in, the collab, the press you'd kill for, the person whose reply would change your whole year. And most of us (I'm not gonna lie, me included) are working harder and harder, hoping somebody notices, instead of asking. That's what this talk is about. What Kira covers: The only two things you need to get what you want The two types of people in the world Why overworking the ask never works Fred and the air fryer. The Ganni email chain. The science bit. The motivational triad (avoid pain, seek pleasure, conserve energy) Why quitting feels so good, and what the first escalator at Harrods has to do with it Netflix, Blockbuster and the no that wasn't about the idea From the audience Q&A: the fact vs story exercise for when you're riddled with self-doubt. (This is the bit to screenshot on or note down!) Find Kira Instagram: TikTok: LinkedIn: Website and Pitch School: Podcast: Kira's first time on the show: Mentioned in this episode Fred van der Weij, the Dutch inventor of the air fryer (launched by Philips in 2010) The Pleasure Trap, Dr Douglas Lisle's TEDx talk on the motivational triad Marc Randolph, Netflix co-founder, on The Diary of a CEO Ganni Come to Fashion Marketing Live 2027 If being in that room sounds like your idea of a fun day out, Fashion Marketing Live is back on Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist → More from Elizabeth Free resources → The Fashion Feed is my free weekly newsletter and Facebook group The Scaling Project offers six months of 1:1 mentoring for established, VAT-registered brands → This episode is sponsored by Katie Farrell E-Consultant specialises in Klaviyo email marketing for Shopify fashion brands. Katie's free guide to the five main Klaviyo flows (what good looks like, plus the red flags) is here → Instagram: . DM her the word "podcast". Work with Katie: /episode/index/show/thefashionfeed/id/43077508

Is A Stylist A Luxury Or A Business Expense? | Sophia Bayly 09/17/2026

Is A Stylist A Luxury Or A Business Expense? | Sophia Bayly Is a stylist a luxury or a business expense? My own stylist has an answer, and a number that settles it. Hi, I'm , host of this podcast, and this one's a bit personal. is my stylist — she has been since the early days of her business, back when I'd come out of lockdown living in gym leggings and could not have told you what my wardrobe was any more. Which, for someone who has worked in fashion her entire career, is slightly embarrassing to admit. I know what some of you are already thinking, because I thought it too: a stylist is expensive, it's frivolous, I'll do it when I'm making more money. So I put that to Sophia directly. Her answer reframed the whole thing for me — and it came with a stat that made my jaw drop. Sophia is a personal stylist for women in business: founders, the women building personal brands online, the ones who have built something successful, are suddenly being invited onto panels and podcasts and into rooms, and have looked in the wardrobe and realised it hasn't kept up with them. She's worked with over 80 of them, on both sides of the Atlantic. And because we're mates, this is less of an interview and more two friends being very honest about clothes and money. What we get into: The reframe: why Sophia stopped calling styling a personal treat and started calling it a business investment — and why clients say yes faster when she does The 120-day stat. The mental tax of getting dressed — nothing to wear, stressing about the event — costs the average woman 120 days of her life. Hand that load to someone else and use it for making money Cost per wear: the £10-a-wear dress versus the £40 dress you never touch, and why Sophia's clients say the process has saved them money If you outsource your podcast editing, why wouldn't you outsource your style? The real cost of not doing it: the client who skipped a really important networking event because she couldn't face deciding what to wear, and the one who couldn't think straight on a panel because she felt wrong in her clothes People don't discover you through your website any more. They discover you on social media. Your style is doing the talking before you've said a word Style is tribal: how what you wear signals "I'm for you" to the right customers The client whose leads changed depending on what she wore Why every single one of you already has a personal style, even if you're convinced you don't Client A vs Client B — the safe, neutral, Uniqlo dresser and the colour-and-pattern magpie, and what each wardrobe is missing (this is the bit to screenshot) Why "I've got nothing to wear" is almost never true, and buying deep instead of diverse For the brand owners: the two brands nailing styling content — Never Fully Dressed and Tibi — and why it's Sophia's number one answer to "how do I keep selling after launch week" The advice she gives every client: where are your shoes? A top and trousers is only 50% of the outfit And the line I needed to hear: black Birkenstocks and a Uniqlo swing bag will kill any outfit. Dead. Find Sophia Instagram: TikTok: Website, style quiz and free downloads: Newsletter: Off the Cuff — weekly styling tips, sign up via her site Mentioned in this episode Never Fully Dressed — founder Lucy Aylen · · Lucy was a guest on The Fashion Feed, Tibi — founder Amy Smilovic, New York · · her weekly Instagram Style Class Odd Muse — founder Aimee Smale · The Shopping Forecast — Elizabeth's other podcast, with Catherine Erdly (where the Shark ChillPill review will be settled once and for all) Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. Styling content, storytelling, all of it, so your clothes keep selling long after launch week. → Fashion Marketing Live 2027 — Monday 15 March 2027, London. 100 fashion founders in a room. The first one sold out in a day — waitlist via the menu at The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → Free resources → The Fashion Feed — the free weekly newsletter and Facebook group /episode/index/show/thefashionfeed/id/42845915

From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith 09/04/2026

From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie and Leah get into: The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list The difference between a customer and a community, and how to tell which one you've actually got Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money The front row decision at Faves The Runway, why PR pushed back, and what it bought them How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced Why 30 engaged people in a room is a genuine win, not a disappointing turnout What actually happens when brands hand over creative control — and why those are the collaborations that perform Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go Why in-person is the one thing AI can't touch, and what that means for how you sell clothes Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion." If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away. Find Faves Instagram: TikTok: Frankie Bridge: on Instagram · on TikTok Faves newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio Leah Meredith: Mentioned in this episode F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The is live Faves The Runway — their London Fashion Week show. Lauren Paxton — Faves stylist · Izzy Utterson — head of wellness contributor [spellings to confirm] FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the Work with Elizabeth Magnetic — the six-month group marketing programme for fashion brands. 25 places a round → The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → The Starter Course — four sessions for anyone at the very beginning → The Fashion Feed — the free weekly newsletter and Facebook group Free resources → /episode/index/show/thefashionfeed/id/42757900

How Boutique Buyers Choose Which Brands To Stock 08/20/2026

How Boutique Buyers Choose Which Brands To Stock They chased one brand for eighteen months. It's now their bestseller. Here's what finally made it say yes — and what makes a buyer quietly drop you. Alyssa Iaquinto and Lily Quenneville barely knew each other when they decided to open a shop together. Three years on, ROVE London sits at 333 Portobello Road, stocking Dôen, Simkhai, Posse, St. Agni, Tressé and a rotating cast of brands you genuinely cannot buy anywhere else in the UK. But this isn't really an episode about opening a shop. Alyssa and Lily are buyers. They are the person on the other end of the wholesale email you've been sending. And in this conversation they say out loud the things brands almost never get to hear: why they say yes, why they say no, what makes them drop a brand, and exactly what a late delivery does to a boutique's margin. What we get into: • The chicken-and-egg problem of stocking a brand-new boutique — and the one brand that said yes first and unlocked all the others • Why Dôen took eighteen months of follow-ups, and why that's actually a compliment • The real reason brands said no: no trading history, no website, not a single social post • The thing they'd genuinely go back and change, which is the same regret I hear from founders constantly • What actually happens on a buying trip — the 6am Eurostar, three days of back-to-back appointments, and why two buyers in the same showroom walk out with completely different edits • How the data/intuition split shifted from 100/0 to 50/50, and why their numbers never tell the whole story • What to do when you get a buy badly wrong and nobody wants the thing you bought fifteen of • The screenshot bit: what makes a brand a joy to work with, and what makes one a nightmare. Spoiler — it isn't the design or the price • A dress due in January that landed in July, and what that does to a selling window • Why they turned down a street full of big names to sit among independents and vintage shops instead Alyssa and Lily are also both inside Magnetic, so I get to watch them do this properly week to week. The bit I keep coming back to: they answer customer WhatsApps at midnight. One of them took a customer's call on the Tube. You can never get that on Amazon — so do what Amazon can't. FIND ROVE LONDON Shop: 333 Portobello Road, London W10 5SA Online: Instagram: TikTok: BRANDS MENTIONED Dôen · Simkhai · Tressé · Posse · St. Agni · Staud · Faithfull the Brand · Agolde · Soft Goat · Le Scarf. Also name-checked as customer requests: SIR. and DISSH. WORK WITH ELIZABETH Magnetic — my six-month marketing accelerator for fashion businesses. We build an organic marketing strategy from scratch and then put it into action together. Fully booked for 2026! Join the waitlist for 2027 here > The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands Free resources: The Fashion Feed — my free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at The Shopping Forecast — my other podcast, with Catherine Erdly: https://podcasts.apple.com/gb/podcast/the-shopping-forecast/id6787894258 /episode/index/show/thefashionfeed/id/42485820

She Grew A Fashion Brand To 900K Followers — Here's How 08/06/2026

She Grew A Fashion Brand To 900K Followers — Here's How Your personality is the one thing no competitor can copy. So why is everyone still copying each other? Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed. So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening. This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time. What Sophie covers: The three places your brand's personality actually lives — founder-led content, employee-generated content (EGC), and personal branding — and how to pick the one that suits you Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80/20 split Sophie uses instead How SULT built a waitlist of buyers before there was a website, a product, or a single sample The £100 giveaway stunt that put half a million people onto SULT before Sophie's first day Why the month the Boots launch went wrong got the best engagement of the year Your social media is your CV — and the pitch deck Sophie replaced with a list of Reels links The "what's in, what's out" rundown you'll want to screenshot Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop. "People buy from people. They don't just buy a product." Find Sophie LinkedIn: Instagram: TikTok: Mentioned in this episode SULT — · founders Milly Goldsmith & Henry Porpora · Odd Muse London — · founder Aimee Smale · Capala Swim — · PerfectTed and Surreal — brands she says are doing employee LinkedIn content properly! Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. → Fully booked for 2026! Join the waitlist for 2027 here > The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → Free resources → The Fashion Feed — the free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at /episode/index/show/thefashionfeed/id/42325475

Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote) 07/23/2026

Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote) Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode: Why the word “leader” makes you squirm — and why a following is impossible without stepping into it The reason only 12% of women build a six-figure business, and how we start shifting that What Debenhams and Topshop teach us about losing a community (and how to avoid it) Why Nike arguably has more believers than a political party — and what that means for you Getting your message clear enough that other people sell you through word of mouth Meet “Brenda”: the inner-critic voice talking you out of being bold Why trust beats perfection every time — the Victoria Beckham lesson I'm also joined by one of my absolute icons — reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn — who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew & Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy & Yak, Gymshark, HunsNet, and the Business of Fashion's “companies are the new communities.” Links & next steps: Join The Fashion Feed — free weekly newsletter & community: https://www.elizabethstiles.co.uk Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) — Fully booked for 2026! Join the waitlist for 2027 here > Work with Elizabeth (Starter Course · Magnetic · The Scaling Project): https://www.elizabethstiles.co.uk/services Captain Sandy Yawn: https://www.captainsandyyawn.com · Book: Be the Calm or Be the Storm /episode/index/show/thefashionfeed/id/42181685

The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA 07/09/2026

The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her. If you own a fashion brand at any stage, this one's worth your full attention. What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen) 04:04 — How TALA has evolved — and what "activewear" actually means for them now 09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business 13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales 17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way 20:42 — Why Grace made sure TALA was never built to depend on her 26:22 — When stepping back helps, and when it makes things worse 29:36 — Burnout: what it looked like, and the advice she ignored for too long 32:21 — What it's really like to build in public as a female founder 35:56 — The full story of the million-pound Storm Puffer launch 43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially 47:20 — Why the most useful mentor isn't who you think Please visit my website to get more information: 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions. https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗 Stay Connected With Me. Instagram: Website: https://www.elizabethstiles.co.uk/ /episode/index/show/thefashionfeed/id/42016460

How to Write the Perfect Newsletter (That People Actually Want to Read) 10/03/2025

How to Take Back Control of Your Time (With Time Blocking) 09/26/2025

Why Your CTAs Aren’t Working (And How to Fix Them) 09/19/2025

4 Emails You Should Be Sending to Get Consistent Sales 09/12/2025

What Reality TV Can Teach You About Leadership & Running Your Fashion Brand 09/05/2025

Let’s Talk About Money (Without Feeling Weird About It) 08/28/2025

Let’s Talk About Money (Without Feeling Weird About It) Feel awkward charging for your work? Say “I can’t afford that” without thinking? This episode is for you. We’re diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by , this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ✨ A simple 3-word sentence that reveals your current money story ✨ Why your subconscious might be blocking sales (without you knowing) ✨ Sneaky beliefs that sound smart but keep you stuck ✨ How to shift your money language (without lying to yourself) ✨ A practical money habit that takes 10 mins a week but changes everything Want to go deeper? I also have a free if you’d like to download it and start feeling more confident about what you charge - just 100 Money Affirmations for Fashion Founders I love money and money loves me I’m allowed to want more Money flows to me with ease It’s safe for me to receive money I always have more than enough I trust myself to manage money well Making money is fun I attract aligned customers who love to pay me I’m open to new ways of earning My income grows as I grow I deserve to be paid well I am worthy of wealth I charge fairly and confidently My work is valuable My prices reflect my expertise Selling is an act of service I believe in the transformation my product brings People want what I create I am becoming the kind of person who earns well I can be wealthy and kind I am open to receiving abundance in all forms I receive money with gratitude Money comes to me in expected and unexpected ways The more I relax, the more I receive I am a magnet for prosperity I allow myself to overflow I receive money with ease and joy Receiving doesn’t make me selfish — it makes me generous Abundance is always available to me My income is expanding every day My sales strategy is working I’m building a profitable business Every offer I create is valuable My content leads to conversions I sell with ease and integrity My brand is financially successful I know what to do to generate sales My marketing is making money I welcome sales every day My business is a powerful income stream I respect my money I track my finances with love, not fear Paying attention to money empowers me My bank account feels safe and supportive I’m becoming more confident with every decision I spend intentionally I save joyfully I am learning to grow my income I enjoy checking in with my finances Money and I are on good terms Abundance is my natural state I am allowed to grow I can earn more and work with ease I don’t need to hustle for worthiness I am expanding into new levels of success I receive more than I spend I overflow so others can benefit too My income supports the life I want I believe in overflow There is always more where that came from I don’t shrink my prices to feel safe I no longer speak badly about money I release fear around money I release shame around my pricing I no longer avoid looking at my numbers I can handle financial responsibility I can rewire my beliefs at any age I am not behind I grow at my own pace My mindset shapes my money reality I am building wealth every day I set big goals and achieve them I love knowing where I’m headed I am creating my dream life I trust that it’s all working I take action like someone who earns well I’m becoming financially free I am building generational wealth My goals are valid Money supports my dreams It is safe for me to have money I can trust myself with wealth Money creates safety and choice I can grow at a pace that feels good I do not have to struggle to succeed I am calm when I talk about money I trust that money is always finding its way to me I feel grounded in my financial decisions My nervous system can handle success I get to earn in a way that feels good What I focus on grows My thoughts create my financial reality I feel wealthy before I see the results I take action from a place of belief I follow the nudges that lead to income I expect money to come with ease My energy attracts aligned income I dream big and take small steps daily I see proof of abundance all around me I already have everything I need to succeed Let me know how you get on! My email is & my insta is This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: Promo Code: FASHION /episode/index/show/thefashionfeed/id/38018135

Real Stories from Fashion Founders - The Magnetic Transformation 08/22/2025

What Actually Happens When You Book A Discovery Call With Me 08/15/2025

Want £10K Months for your Fashion Brand? Here’s What It Actually Takes 08/08/2025

Thinking of Discounting Your Prices? Listen to This First 08/01/2025

Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It) 07/25/2025

How to Back Yourself When Sales Are Slow and Confidence Is Low 07/18/2025

What Happened When 17 Founders Committed to Their Marketing Strategy 07/11/2025

A New Solo Series from The Fashion Brand Clinic 07/04/2025

Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand 06/27/2025

Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum 06/20/2025

Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching 06/13/2025

Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty 06/06/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes 05/30/2025

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes Today I’m joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you’ve been spinning too many plates with your product range or wondering whether it’s time to leave your day job, this is the episode you’ve been waiting for. In this episode, we cover: 📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like 🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience 🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales 📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn’t regret it!) 📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales 🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale 👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time 🔗 Links & Mentions Follow Faye & Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Watch this episode on 🎥 Listen & Watch You can listen by clicking through to Apple Podcast You can also watch the episodes over on (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36767700

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw 05/09/2025

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw Today I’m joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she’s back after a powerful brand relaunch that’s been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you’ve ever felt like you’ve lost your spark, doubted your next move, or wondered if it’s “too late” to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn’t feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she’s leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what’s changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there’s a shop mention!) → And how she’s growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗 🔗 Links & Mentions / – follow Amy & shop the collection Join my Instagram broadcast channel for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Listen & Watch You can listen by click through to Apple Podcast You can also watch the episodes over on my ! (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36484100

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ 05/02/2025

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’ Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you’ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover: 🛋️ How This Is My Housedress was born during lockdown → And how Maddie’s fashion background shaped the brand from day one 📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice 📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now 🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity 💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too) 🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹) 📦 Planning for what’s next → Dream collabs, long-term goals & how Maddie defines success now 🔗 Links & Mentions – shop the collection Follow Maddie on Instagram Join my broadcast channel on Instagram for Q&As and behind-the-scenes extras Listen You can listen by clicking through to Apple Podcast You can also watch the episodes over on 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36389405

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom 04/25/2025

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you! In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically 👯‍♀️ Building a Team That Supports Growth → Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia’s honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia’s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now. 🔗 Links & Mentions – shop the collection Follow Sofia on Instagram / Join my broadcast channel on Instagram to submit your questions for future guests! Watch this episode on 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast You can also watch episodes over on Remember to hit the follow + button or subscribe so you don’t miss an episode! Sponsors ✨ A big thanks to , and for sponsoring this podcast! /episode/index/show/thefashionfeed/id/36278080

The Fashion Brand Clinic Podcast

TOPICS