Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co.
The Fashion Brand Clinic Podcast
Release Date: 11/28/2023
The Inbox Series - Episode 014 â How to Write the Perfect Newsletter (That People Actually Want to Read)
The Fashion Brand Clinic Podcast
Most brand newsletters are either boring or non-existent. They show up only when thereâs a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, Iâm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ⨠The golden rule of picking one purpose per newsletter ⨠How to write subject lines that get opened...
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The Inbox Series â 013 â How to Take Back Control of Your Time (With Time Blocking)
The Fashion Brand Clinic Podcast
If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isnât about rigid colour-coded schedules or mapping every second of your day. Itâs about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, Iâll walk you through: ⨠The biggest time challenges fashion founders face ⨠How to start your day with a simple âmorning menuâ ⨠Why language matters when you describe your day ⨠How to structure your diary so you stop reacting and start leading ⨠Why time blocking creates more...
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The Inbox Series â 012 â Why Your CTAs Arenât Working (And How to Fix Them)
The Fashion Brand Clinic Podcast
If youâve ever ended a post with âlink in bioâ and wondered why no one clicks⌠this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. Theyâre the difference between content that gets ignored and content that actually converts. In this episode, Iâm breaking down: ⨠The 4 rules of a CTA that converts ⨠Why âlink in bioâ isnât your best option (and what to do instead) ⨠How to use tools like ManyChat to boost engagement and grow your mailing list ⨠Simple engagement CTAs that stop your content being a one-way monologue đ Listen now:...
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The Inbox Series â 011 â 4 Emails You Should Be Sending to Get Consistent Sales
The Fashion Brand Clinic Podcast
If your email marketing is stuck on âwelcome sequenceâ and âlaunch announcement,â youâre leaving money on the table! Consistent sales donât come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency. In this episode, Iâm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.) In This Episode: ⨠Why your email list should always hear about new products first ⨠How to make newsletters actually valuable...
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The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand
The Fashion Brand Clinic Podcast
The Inbox Series â 010 â What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someoneâs confidence? Or step into being a âleaderâ when youâve always seen yourself as a creative? This episode breaks down what good leadership really looks like â with lessons from my own experience working with different managers, plus a little inspiration from reality TVâs most unlikely role model⌠Captain Sandy from Below...
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The Inbox Series â 009 Letâs Talk About Money (Without Feeling Weird About It)
The Fashion Brand Clinic Podcast
Feel awkward charging for your work? Say âI canât afford thatâ without thinking? This episode is for you. Weâre diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by , this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ⨠A simple 3-word sentence that reveals your current money story ⨠Why your subconscious might be blocking sales...
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The Inbox Series â 008 Real Stories from Fashion Founders - The Magnetic Transformation
The Fashion Brand Clinic Podcast
If youâve ever wondered what actually changes when someone joins a programme like Magnetic, this oneâs for you. This episode isnât about features or bonuses. Itâs a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence. Iâm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, momentum and in many cases... their best months in business to date! From new websites and viral reels to feeling proud of showing up, these stories remind me why I screenshot everything....
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The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me
The Fashion Brand Clinic Podcast
Ever hovered over the âbook a callâ button and then⌠closed the tab? This episode is for you if youâve been curious about joining Magnetic : Marketing Accelerator but keep putting it off because youâre not sure what to expect or whether youâre even ready! Iâm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and whatâs next. Whether you're scared itâs too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to...
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The Inbox Series - 006 - Want ÂŁ10K Months for your Fashion Brand? Hereâs What It Actually Takes
The Fashion Brand Clinic Podcast
ÂŁ10K months sound great but have you actually worked out what it takes to get there? In this episode, Iâm walking you through the common traps that keep founders stuck and introducing the . Itâs a free tool I created to help you stop guessing and start planning. Youâll learn what ÂŁ10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually...
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The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First
The Fashion Brand Clinic Podcast
Ever felt tempted to drop your prices just to get a sale? In this episode, Iâm sharing a story that perfectly sums up why cheaper doesnât always mean better and what that means for how you price your products. Because the truth is, lowering your prices wonât always build trust. In fact, it might raise more questions than answers. If youâve ever panicked and added a discount code, or felt pressure to be âaffordableâ just to compete, this is your sign to pause, regroup and think more strategically. In This Episode: Why price sends a message and what yours might be...
info_outlineWelcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business.
She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers in the process.
đŤ Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
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Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Donât underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok.
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Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited.
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Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best.
LINKS MENTIONED IN THE EPISODE
SPONSOR
Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood â cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst â whilst youâre there, donât forget youâre also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LETâS STAY IN TOUCH!
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourselfâŚ