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Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse

The Fashion Brand Clinic Podcast

Release Date: 02/21/2024

The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me show art The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me

The Fashion Brand Clinic Podcast

Ever hovered over the ‘book a call’ button and then… closed the tab? This episode is for you if you’ve been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you’re not sure what to expect or whether you’re even ready! I’m walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what’s next. Whether you're scared it’s too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to...

info_outline The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here’s What It Actually Takes show art The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here’s What It Actually Takes

The Fashion Brand Clinic Podcast

ÂŁ10K months sound great but have you actually worked out what it takes to get there? In this episode, I’m walking you through the common traps that keep founders stuck and introducing the .  It’s a free tool I created to help you stop guessing and start planning. You’ll learn what ÂŁ10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually...

info_outline The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First show art The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First

The Fashion Brand Clinic Podcast

Ever felt tempted to drop your prices just to get a sale? In this episode, I’m sharing a story that perfectly sums up why cheaper doesn’t always mean better and what that means for how you price your products. Because the truth is, lowering your prices won’t always build trust.  In fact, it might raise more questions than answers. If you’ve ever panicked and added a discount code, or felt pressure to be “affordable” just to compete, this is your sign to pause, regroup and think more strategically.   In This Episode: Why price sends a message and what yours might be...

info_outline The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It) show art The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It)

The Fashion Brand Clinic Podcast

You’re showing up, posting, replying, packing orders and yet it still feels like you’re always behind. If you’ve been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I’m sharing a simple tool I’ve been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what’s keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control. The best bit?  You’ll get a personalised strategy email (from my AI twin 👯‍♀️) with clear...

info_outline The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low show art The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low

The Fashion Brand Clinic Podcast

Running a fashion brand isn’t always smooth sailing. One day you’re riding a high, the next you’re questioning everything. If you’ve ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you’re not alone. I’m talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most.   What to Expect : Why those “is this even working?” moments are...

info_outline The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy show art The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy

The Fashion Brand Clinic Podcast

Ever feel like you’re throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I’m sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We’ll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why “busy” doesn’t always equal...

info_outline The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic show art The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic

The Fashion Brand Clinic Podcast

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I’m bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week’s email (with afew bonus ad libs of course!)  Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick ...

info_outline Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand show art Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand

The Fashion Brand Clinic Podcast

In this season finale, I’m joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what’s happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you’ve ever wondered how to build momentum and keep it going, this one’s for you.   In this episode, we cover: ✨ The viral success of the Gaia dress and what...

info_outline Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum show art Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum

The Fashion Brand Clinic Podcast

This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets.   Rokeya started Khanum’s while working full-time, using just ÂŁ2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with...

info_outline Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching show art Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching

The Fashion Brand Clinic Podcast

This week I’m joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it’s really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: 📦 That buzzy launch night and the reality behind the Shopify pings 📲 How she built a content...

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We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture.

As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales.

Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs.

In this episode we discuss :

  • Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success.

  • Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience.

  • Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase.

  • Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth.

  • Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior.

 

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content 

 

LINKS MENTIONED IN THE EPISODE

Elizabeth's Instagram

Odd Muse's Instagram

 

SPONSOR

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!  

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

 

LET’S STAY IN TOUCH!

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…