Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom
The Fashion Brand Clinic Podcast
Release Date: 04/25/2025
The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me
The Fashion Brand Clinic Podcast
Ever hovered over the ‘book a call’ button and then… closed the tab? This episode is for you if you’ve been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you’re not sure what to expect or whether you’re even ready! I’m walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what’s next. Whether you're scared it’s too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to...
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The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here’s What It Actually Takes
The Fashion Brand Clinic Podcast
£10K months sound great but have you actually worked out what it takes to get there? In this episode, I’m walking you through the common traps that keep founders stuck and introducing the . It’s a free tool I created to help you stop guessing and start planning. You’ll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually...
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The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First
The Fashion Brand Clinic Podcast
Ever felt tempted to drop your prices just to get a sale? In this episode, I’m sharing a story that perfectly sums up why cheaper doesn’t always mean better and what that means for how you price your products. Because the truth is, lowering your prices won’t always build trust. In fact, it might raise more questions than answers. If you’ve ever panicked and added a discount code, or felt pressure to be “affordable” just to compete, this is your sign to pause, regroup and think more strategically. In This Episode: Why price sends a message and what yours might be...
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The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here’s How to Tell (and Fix It)
The Fashion Brand Clinic Podcast
You’re showing up, posting, replying, packing orders and yet it still feels like you’re always behind. If you’ve been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I’m sharing a simple tool I’ve been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what’s keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control. The best bit? You’ll get a personalised strategy email (from my AI twin 👯♀️) with clear...
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The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low
The Fashion Brand Clinic Podcast
Running a fashion brand isn’t always smooth sailing. One day you’re riding a high, the next you’re questioning everything. If you’ve ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you’re not alone. I’m talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most. What to Expect : Why those “is this even working?” moments are...
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The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy
The Fashion Brand Clinic Podcast
Ever feel like you’re throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I’m sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We’ll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why “busy” doesn’t always equal...
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The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic
The Fashion Brand Clinic Podcast
Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I’m bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week’s email (with afew bonus ad libs of course!) Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick ...
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Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand
The Fashion Brand Clinic Podcast
In this season finale, I’m joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what’s happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you’ve ever wondered how to build momentum and keep it going, this one’s for you. In this episode, we cover: ✨ The viral success of the Gaia dress and what...
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Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum
The Fashion Brand Clinic Podcast
This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets. Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values. In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with...
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Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching
The Fashion Brand Clinic Podcast
This week I’m joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it’s really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: 📦 That buzzy launch night and the reality behind the Shopify pings 📲 How she built a content...
info_outlineToday I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales!
Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans!
Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!
In this episode, we cover:
👙 From Law to Lingerie
→ How Sofia made the career pivot and what sparked the idea for Unndr
🚀 Scaling Fast & Staying Focussed
→ The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game
💸 The Real Talk on Cash Flow
→ Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically
👯♀️ Building a Team That Supports Growth
→ Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved
📩 Marketing That Converts (Even With Banned Content!)
→ From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie
💌 Customer Retention in a Subscription Model
→ What keeps people coming back and how Unndr nurtures a loyal community
💡 Launching a Subscription Product?
→ Sofia’s honest advice for anyone thinking about launching one
🌱 Looking Ahead
→ What Sofia’s planning next and what her dream next 12 months look like
Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now.
🔗 Links & Mentions
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Unndr – shop the collection
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Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar
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Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!
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Watch this episode on YouTube 🎥
✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!
Listen
You can listen by clicking through to Apple Podcast here
You can also watch episodes over on my Youtube Channel!
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Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!