Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom
The Fashion Brand Clinic Podcast
Release Date: 04/25/2025
From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith
The Fashion Brand Clinic Podcast
The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie...
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The Fashion Brand Clinic Podcast
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The Fashion Brand Clinic Podcast
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The Fashion Brand Clinic Podcast
Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why...
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The Fashion Brand Clinic Podcast
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The Fashion Brand Clinic Podcast
Most brand newsletters are either boring or non-existent. They show up only when there’s a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I’m giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened...
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The Fashion Brand Clinic Podcast
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The Fashion Brand Clinic Podcast
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The Fashion Brand Clinic Podcast
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The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand
The Fashion Brand Clinic Podcast
The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone’s confidence? Or step into being a “leader” when you’ve always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV’s most unlikely role model… Captain Sandy from Below...
info_outlineToday I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales!
Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans!
Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!
In this episode, we cover:
👙 From Law to Lingerie
→ How Sofia made the career pivot and what sparked the idea for Unndr
🚀 Scaling Fast & Staying Focussed
→ The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game
💸 The Real Talk on Cash Flow
→ Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically
👯♀️ Building a Team That Supports Growth
→ Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved
📩 Marketing That Converts (Even With Banned Content!)
→ From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie
💌 Customer Retention in a Subscription Model
→ What keeps people coming back and how Unndr nurtures a loyal community
💡 Launching a Subscription Product?
→ Sofia’s honest advice for anyone thinking about launching one
🌱 Looking Ahead
→ What Sofia’s planning next and what her dream next 12 months look like
Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now.
🔗 Links & Mentions
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Unndr – shop the collection
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Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar
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Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!
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Watch this episode on YouTube 🎥
✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!
Listen
You can listen by clicking through to Apple Podcast here
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Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!