Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes
The Fashion Brand Clinic Podcast
Release Date: 05/30/2025
From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith
The Fashion Brand Clinic Podcast
The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie...
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How Boutique Buyers Choose Which Brands To Stock
The Fashion Brand Clinic Podcast
They chased one brand for eighteen months. It's now their bestseller. Here's what finally made it say yes — and what makes a buyer quietly drop you. Alyssa Iaquinto and Lily Quenneville barely knew each other when they decided to open a shop together. Three years on, ROVE London sits at 333 Portobello Road, stocking Dôen, Simkhai, Posse, St. Agni, Tressé and a rotating cast of brands you genuinely cannot buy anywhere else in the UK. But this isn't really an episode about opening a shop. Alyssa and Lily are buyers. They are the person on the other end of the wholesale...
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She Grew A Fashion Brand To 900K Followers — Here's How
The Fashion Brand Clinic Podcast
Your personality is the one thing no competitor can copy. So why is everyone still copying each other? Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed. So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening. This one comes...
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Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote)
The Fashion Brand Clinic Podcast
Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why...
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The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA
The Fashion Brand Clinic Podcast
I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was...
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The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)
The Fashion Brand Clinic Podcast
Most brand newsletters are either boring or non-existent. They show up only when there’s a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I’m giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened...
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The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)
The Fashion Brand Clinic Podcast
If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn’t about rigid colour-coded schedules or mapping every second of your day. It’s about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I’ll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple “morning menu” ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more...
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The Inbox Series – 012 – Why Your CTAs Aren’t Working (And How to Fix Them)
The Fashion Brand Clinic Podcast
If you’ve ever ended a post with “link in bio” and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They’re the difference between content that gets ignored and content that actually converts. In this episode, I’m breaking down: ✨ The 4 rules of a CTA that converts ✨ Why “link in bio” isn’t your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now:...
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The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales
The Fashion Brand Clinic Podcast
If your email marketing is stuck on “welcome sequence” and “launch announcement,” you’re leaving money on the table! Consistent sales don’t come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency. In this episode, I’m breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.) In This Episode: ✨ Why your email list should always hear about new products first ✨ How to make newsletters actually valuable...
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The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand
The Fashion Brand Clinic Podcast
The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone’s confidence? Or step into being a “leader” when you’ve always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV’s most unlikely role model… Captain Sandy from Below...
info_outlineToday I’m joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability.
In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand.
If you’ve been spinning too many plates with your product range or wondering whether it’s time to leave your day job, this is the episode you’ve been waiting for.
In this episode, we cover:
📦 How Faye started her brand from her kitchen table during lockdown
→ And what the messy, experimental early days actually looked like
🎯 Niching down to scale up
→ The decision to strip back her range, focus on one fabric and build trust with her audience
🧵 Why simplifying made everything easier
→ From clearer messaging to smoother production, and more consistent sales
📈 Going full-time with her brand
→ What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn’t regret it!)
📲 The 30-day content challenge that changed everything
→ How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales
🧠 The mindset shifts that helped her move from side hustle to CEO
→ Including how she overcame financial fear, learned to delegate and created systems to scale
👚 Why she believes slow and steady can win the race
→ And her practical advice for anyone dreaming of going full-time
🔗 Links & Mentions
- Follow Faye @ Evie Joynes & shop the collection
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Join my Instagram broadcast channel@elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!)
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Watch this episode on YouTube 🎥
Listen & Watch
You can listen by clicking through to Apple Podcast here
You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)
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Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!