Episode 265: The Art of High Standards: Building Brand, Team & Trust in Aesthetics with Hilary Baer Hogan, MSN, BSN, BC-NP
The Fierce Factor with Kaeli Lindholm
Release Date: 05/12/2025
Episode 293: 90k in 90 Days Challenge
The Fierce Factor with Kaeli Lindholm
In this episode, I’m closing out 2025 with a real, honest conversation about what it takes to finish the year strong and set yourself up for an impactful 2026. I spent the entire day deep inside the numbers of my business, reviewing every program, every metric, every lever, and it reminded me how important it is for us as CEOs to pause, assess, and identify the one main constraint that’s actually holding us back. I’m sharing why so many of us get caught trying to fix problems that haven’t even happened yet, and how that tendency keeps us from addressing the simple but powerful issue...
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Episode 292: Stop Asking for Permission to Lead
The Fierce Factor with Kaeli Lindholm
In this episode, I’m getting real about the emotional rollercoaster that comes with being a CEO, especially as we close out Q4. Between the external chaos, the end-of-year pressure, and the constant push to perform, it’s easy to lose trust in the one thing that built your business in the first place: your own wisdom. I’ll share why so many high-achieving women find themselves second-guessing their decisions and outsourcing their confidence to “experts,” accountants, and Facebook groups — and how to break that cycle for good. We’ll talk about what it really means to lead through...
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Episode 291: Female Founder Forum, Part 2: Building Loyalty Programs That Actually Work
The Fierce Factor with Kaeli Lindholm
In this episode, we’re continuing the conversation from part two of our Female Founder Forum with three incredible founders—Gabrielle Hudson (Onyx Medical Esthetics), Lauren Grandanetti (Sunday Skin), and Morgan Kraut (MK Esthetics). Together, we’re diving deeper into what it really takes to design, price, and scale a membership program that drives loyalty, profitability, and lasting impact. We’re talking about the systems, strategies, and mindset shifts that transform memberships from a discount plan into a true growth engine for your business. You’ll hear how these women built...
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Episode 290: Female Founder Forum, Part 1: Building Loyalty Programs That Actually Work
The Fierce Factor with Kaeli Lindholm
In this special episode of The Fierce Factor Podcast, I’m bringing you Part 1 of our Female Founder Forum, where I sat down with three powerhouse women in aesthetics—Lauren Grandanetti of Sunday Skin, Morgan Kraut of MK Esthetics, and Gabrielle Hudson of Onyx Medical Aesthetics—for a raw, unfiltered conversation about building loyalty programs that actually work. We’re talking about the truth behind memberships, what makes patients stay loyal, and how to design programs that build community, protect your margins, and grow recurring revenue without discounting your value. This...
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Episode 289: From Overwhelmed to Disciplined
The Fierce Factor with Kaeli Lindholm
As we round the corner to the end of the year, I know how hard it can feel to stay motivated — especially when you’re leading a business, a team, and a vision that never stops evolving. In this episode, I’m opening up about what it really takes to stay consistent and focused when your energy dips and motivation fades. I’m sharing the mindset shift that changed everything for me — the one that helped me evolve from a high-achieving entrepreneur into a disciplined, impact-driven leader. These are the habits that carried me through the highs and lows of building a business and continue...
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Episode 288: What World-Class Brands Do Differently With Memberships
The Fierce Factor with Kaeli Lindholm
In this episode of The Fierce Factor, I’m unpacking the truth about loyalty programs, and why so many in aesthetics are missing the mark. We’ve been sold the idea that memberships and loyalty programs are the secret to patient retention. But here’s the reality: most are designed backwards. They rely on discounts, lock patients in with contracts, and create operational chaos — all while eroding profit and burning out your team. I’ll share what the world’s most trusted brands, think Costco, Starbucks, and Peloton, understand about loyalty that most aesthetic practices overlook....
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Episode 287: Building Premium Loyalty That Converts
The Fierce Factor with Kaeli Lindholm
Loyalty programs are everywhere in aesthetics, but most of them are built backwards. In this episode of The Fierce Factor Podcast, I’m pulling back the curtain on one of the industry’s most misunderstood business strategies: loyalty and membership programs. While consultants and conferences love to hype memberships as the silver bullet for retention, the truth is, loyalty isn’t built by locking patients in, it’s earned by investing in them. I’ll share how to design loyalty programs that actually drive growth, protect margins, and inspire long-term patient relationships, not...
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Episode 286: Leading Through Chaos
The Fierce Factor with Kaeli Lindholm
Lately, I’ve felt the weight of uncertainty pressing in from every direction. Maybe you have too. The world feels unsettled, people are anxious, and as leaders, we’re left asking: What does this mean for my business? In this episode of The Fierce Factor Podcast, I’m opening up about the “elephant in the room”—the fear and doubt so many of us are facing—and I’m sharing the five strategies I’m leaning into to lead KLC through these times of external friction. From thinking bigger than my current circumstances, to upgrading my inner circle, to reframing obstacles as...
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Episode 285: The Million Dollar Retail Strategy
The Fierce Factor with Kaeli Lindholm
As we head into the final quarter of 2025, it’s worth the reminder that the decisions you make now will directly shape your results in 2026. With economic headwinds, from tariff-related inflation to tighter financial conditions, leaders in aesthetics and wellness must double down on smart strategy, not distraction. In this episode of The Fierce Factor Podcast, Kaeli shares why retail is one of the most underutilized yet powerful revenue streams for aesthetic practices. You’ll hear: How retail can create predictable, high-margin income—even in uncertain times The three most effective...
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Episode 284: When You’re the Owner and the Product
The Fierce Factor with Kaeli Lindholm
As a founder who’s been in business for over a decade, with a business degree, a passion for purpose-driven growth, and plenty of lessons from the school of hard knocks, I’ve learned something critical: entrepreneurship is the game of no finish lines. In this episode, I’m pulling back the curtain on what it really feels like to scale a service-based business when you are the product. From the constant cycle of solving one challenge only to meet the next, to the energy-draining “owner-as-the-product” dilemma, I want to talk about the part of scaling no one tells you about, and how to...
info_outlineIn this inspiring guest expert episode of The Fierce Factor, I sat down with Pop Leadership Academy member and founder of Bare Skin Marin, Hilary Baer Hogan, for a raw and powerful conversation about building a purpose-driven business in aesthetics.
Hilary shares how she transformed personal tragedy into professional triumph, using the loss of her mother as the catalyst to launch her now award-winning practice. Together, we explore what it really takes to scale a values-aligned brand, including the discipline of high standards, the art of delegation, and how to step out of the founder bottleneck.
From being evicted mid-workday to reinventing systems that prioritize excellence and long-term results, Hilary opens up about navigating adversity, establishing her proprietary “Skin to Structure” method, and setting a new standard for patient experience. She also discusses the importance of hiring for emotional intelligence and creating internal systems that uphold a gold standard of care without sacrificing work-life harmony.
If you’re a purpose-driven founder ready to lead with intention, this episode will challenge, empower, and inspire you to build a business that not only thrives—but honors your personal mission.
Stay Connected:
- Follow Kaeli on Instagram: @kaeli.lindholm
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- Loved this episode? Don’t miss Episode 176: The Cost of Growth where Kaeli explores the difference between lifestyle businesses and scalable businesses; as well as the importance of mindset shifts, delegation, and focusing on mission to achieve growth.
Tune in and discover how to turn adversity into alignment—and build a legacy that lasts.