Episode 268: The Brand Authority Playbook: 5 Strategies to Becoming Unforgettable
The Fierce Factor with Kaeli Lindholm
Release Date: 06/02/2025
Episode 278: Bonus: It Won't Happen Until You Fully Commit
The Fierce Factor with Kaeli Lindholm
In this bonus replay episode, I'm delivering a powerful message specifically for my soul sister entrepreneurs. I see you, the women who get things done and are constantly balancing building a business, leading a team, and managing your personal life. I’ll challenge you to assess where you may be "half-committing" —whether it's by not allowing a team to take over, treating core values as an afterthought, or failing to make time for strategic planning. The episode dives into the "lonely middle", a phase where highly successful women may feel stagnation. You’ll learn that true success isn't...
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Episode 277: Comparison, Burnout, and the Confidence to Do Business Differently with Shannon Synoracki, MHS, PA-C
The Fierce Factor with Kaeli Lindholm
In this heartfelt and powerful episode, I sit down with Shannon Synoracki, a PA, mother of three, and founder of Prejuvenation Esthetics in Northern Virginia. Shannon shares her deeply personal journey from loss and hardship to building a values-driven business that reflects who she truly is—not what the industry expects her to be. We talk about: What it means to define success for yourself The mindset shift from provider to CEO Overcoming perfectionism and embracing imperfect action How comparison and social media can derail your vision Why building a team and simplifying your business...
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Episode 276: Attract Better Talent: Identify Your Hiring Superpower
The Fierce Factor with Kaeli Lindholm
In this episode I’m diving into one of the most important — and most misunderstood — skills of entrepreneurial leadership: hiring top talent. If you’ve ever felt overwhelmed, unsure where to start, or frustrated by the lack of aligned candidates, I want you to know: you’re not alone. I’m sharing the real-life story of one of my incredible clients, “Susie,” a thriving aesthetic business owner who hit a breaking point. She was in high demand, growing fast — and completely burnt out. Through our work together, we uncovered what was really holding her back: not a lack of talent,...
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Episode 275: The Greatest Transfer of Wealth in Human History: And How to Navigate
The Fierce Factor with Kaeli Lindholm
This week, I’m bringing you a conversation that’s been on my heart and mind for months: the seismic economic shift we’re living through, and why it matters now more than ever for those of us building legacy-driven businesses. We are in the midst of the greatest transfer of wealth in human history. Over $84 trillion is expected to change hands in the coming years as Baby Boomers pass down assets to Millennials and Gen Z. This isn’t just an interesting stat—it’s a full-on redefinition of who holds financial power, how people are making decisions, and what they value in the businesses...
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Episode 274: Bonus: Taming the Wild West of Injector Training Institutes with Leslie Fletcher RN, MSN, AGNP-BC
The Fierce Factor with Kaeli Lindholm
In this bonus replay episode, I’m bringing you one of my favorite conversations to date with board-certified Nurse Practitioner, international educator, and founder of the InjectAbility® Institute, Leslie Fletcher. Originally aired as two episodes, we’ve combined them into one powerhouse session. Leslie and I go deep into the real talk our industry needs—from the wild growth in aesthetic training programs to the integrity (or lack thereof) behind many injector courses today. Whether you’re a new injector, a seasoned business owner considering launching your own training program, or...
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Episode 273: Who You Need on Your Money Team
The Fierce Factor with Kaeli Lindholm
In this episode, I’m sharing something that’s played a huge role in the freedom I feel in my life and business today: my relationship with money—and the team I’ve built to help manage it. I take you behind the scenes of my personal money journey, from struggling with debt in my early years to learning how to manage and multiply the money I earn. I’ll walk you through the exact structure of my money team, who’s on it, what they do, and when you might want to bring each role into your own business. I also talk about: The 3 financial metrics every CEO should know (and actually look...
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Episode 272: What It Really Takes to Build Trust in Aesthetics with English Black, PA-C
The Fierce Factor with Kaeli Lindholm
In this heartfelt episode, I sit down with Aesthetics provider and owner of The Curated Aesthetic, English Black, PA-C for a powerful conversation on leadership, confidence, and building a business that puts people first. English shares her unconventional path into the aesthetics world, sparked by a personal experience watching a loved one’s insecurities be exploited. That moment inspired her to redefine beauty standards and create a practice rooted in emotional connection, advocacy, and integrity. We dive into: How emotional safety and deeper conversations build real trust with patients...
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Episode 271: How to Become the Kind of Leader You’d Want to Follow
The Fierce Factor with Kaeli Lindholm
In this episode, I’m sharing something really personal—and honestly, deeply relevant to anyone navigating growth as a business owner. As I travel this summer for my son’s lacrosse season, I’ve found myself feeling that familiar entrepreneurial anxiety…the kind that creeps in when you’re away from your business and wondering if things are still running smoothly without you. This season has forced me to take a closer look at how I lead, how I protect my energy, and what I’m actually saying yes to in my day-to-day. I’m talking about more than just time management—it’s about...
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Episode 270: Bonus: Developing Employee Comp Plans
The Fierce Factor with Kaeli Lindholm
In this bonus replay episode, I’m diving into one of the most misunderstood—and let’s be honest, most avoided—topics in business: employee compensation. If you’ve ever felt unsure about how to pay your team fairly while still growing your business sustainably, this episode is for you. I’m sharing why compensation is about so much more than just money, and how to position your business as a place where top talent wants to work—not just a paycheck. You’ll hear my five best practices for building strategic, scalable compensation plans, and why it’s so important to think beyond...
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Episode 269: You’re Invited to the Brand Authority Bootcamp with Krista Donargo, SGA
The Fierce Factor with Kaeli Lindholm
This week on the Fierce Factor Podcast, Strategic Growth Advisor Krista Donargo steps in with a powerful episode inspired by her time on stage at the Cult Conference in Nashville. If you've ever found yourself second-guessing how to talk about your business—or leaning on generic industry phrases that don't reflect the real depth of your work—this episode is your permission slip to do things differently. Krista explores the messaging gap we see at every stage of growth—yes, even in seven-figure practices—and why even the most brilliant founders struggle to articulate their value with...
info_outlineIn a saturated market where visibility alone isn’t enough, trust is your most valuable currency. In this episode of The Fierce Factor Podcast, I’m breaking down what it really takes to go from overlooked to undeniable—not through flashy marketing, but through intentional brand leadership.
We’ll explore five foundational steps to build brand authority that doesn't just capture attention, but earns lasting respect. If you want to become the lighthouse in your market (instead of shouting through a loudspeaker), this one’s for you.
Inside this episode:
- Reconnect with what sets your brand apart at its core
- Humanize your message through signature storytelling
- Deliver a consistent, resonant message your audience trusts
- Address mindset blocks that keep you playing small
- Build a visibility strategy that empowers your team and amplifies your leadership
I’ll also share a real-life case study from my device sales days—where a five-star practice was unknowingly attracting discount-driven buyers by communicating the wrong story online. The lesson? If your digital footprint doesn’t match the excellence inside your business, you’re not just missing sales—you’re eroding trust.
This episode is a must-listen if you’re ready to evolve your brand into the go-to expert in your space—without selling out your values to do it.
Grab Your Companion Resource:
The Brand Authority Playbook is your go-to guide for aligning your voice, message, and brand identity. It’s the same tool we use with our highest-level clients to clarify what they really want to be known for—and magnetize trust from that place.
📥 Download it for free at https://www.klcconsultants.com/brandauthplaybook
Additional Resources & Ways to Connect:
- Follow Kaeli on Instagram: @kaeli.lindholm
- Join the Fierce Factor Society: Our exclusive incubator for powerhouse women in aesthetics & wellness, where brand-led growth is the standard. Learn More
- Book a Discovery Call: Ready to scale with intention? Let’s map out your next strategic move. Chat with KLC
- Subscribe to The Blueprint: Weekly insights for founders building magnetic, trusted, and wildly profitable brands. Subscribe here
Loved this conversation? Don’t miss Episode 218: The 1 Thing You're Missing About Building a Winning Brand—a deep dive into the brand evolution that sets real leaders apart.