Episode 268: The Brand Authority Playbook: 5 Strategies to Becoming Unforgettable
The Fierce Factor with Kaeli Lindholm
Release Date: 06/02/2025
Episode 282: The Real Cost of Starting a Business
The Fierce Factor with Kaeli Lindholm
This week, I’m pulling back the curtain on the realities of starting and scaling a medical aesthetics practice. Fresh off the heels of my five-day SPARK Sprint intensive, I’m sharing insights from hundreds of conversations I’ve had with female entrepreneurs navigating today’s shifting landscape, private equity roll-ups, increased restrictions, and the pressure of a contracting economy. I’ll talk about why exceptional clinical skills alone aren’t enough to guarantee business success and break down the hidden costs, time commitments, and mindset shifts required to truly thrive as...
info_outline
Episode 281: Lessons Every Female Founder Needs to Hear
The Fierce Factor with Kaeli Lindholm
This week on The Fierce Factor, I’m bringing you something special, a replay of a conversation where I was invited as a guest on FACEit with Dr. G. This episode is packed with raw and honest insight into what it really takes to grow and sustain a thriving business in the aesthetics and wellness industry. We dive into the realities of entrepreneurship—the pressure, the pivots, and the power of leaning into your unique leadership style. I share my personal journey, the lessons I’ve learned working with hundreds of female founders, and the strategies that continue to help women build...
info_outline
Episode 280: The Confidence Crisis and How Leaders Rise Above It
The Fierce Factor with Kaeli Lindholm
In this special episode of The Fierce Factor Podcast, you'll hear Day One of our SPARK Leadership Sprint—a powerful training designed to help women stop reacting and step into confident leadership during unprecedented industry change. Kaeli dives into the seismic shifts happening in our economy and the aesthetics/wellness industry, including the largest wealth transfer in human history, explosive industry growth, and the influx of private equity. If you're feeling like your business foundation is shifting like quicksand despite your success, you're not imagining things. Over five days, we...
info_outline
Episode 279: Why Your Injector Isn't Booked
The Fierce Factor with Kaeli Lindholm
If you’ve ever wondered why your injector’s schedule isn’t full—despite your best efforts—this conversation is your deep dive into the hidden factors holding your provider back.. As a founder in the aesthetics and wellness industry, you know the pressure of scaling through a team: you hire a talented provider, invest in training, and still find yourself carrying the bulk of the revenue load. Before the frustration and resentment set in, tune in to hear the real reasons your provider isn’t fully booked—and what to do about it. I’ll share the top 10 mistakes I see high-end...
info_outline
Episode 278: Bonus: It Won't Happen Until You Fully Commit
The Fierce Factor with Kaeli Lindholm
In this bonus replay episode, I'm delivering a powerful message specifically for my soul sister entrepreneurs. I see you, the women who get things done and are constantly balancing building a business, leading a team, and managing your personal life. I’ll challenge you to assess where you may be "half-committing" —whether it's by not allowing a team to take over, treating core values as an afterthought, or failing to make time for strategic planning. The episode dives into the "lonely middle", a phase where highly successful women may feel stagnation. You’ll learn that true success isn't...
info_outline
Episode 277: Comparison, Burnout, and the Confidence to Do Business Differently with Shannon Synoracki, MHS, PA-C
The Fierce Factor with Kaeli Lindholm
In this heartfelt and powerful episode, I sit down with Shannon Synoracki, a PA, mother of three, and founder of Prejuvenation Esthetics in Northern Virginia. Shannon shares her deeply personal journey from loss and hardship to building a values-driven business that reflects who she truly is—not what the industry expects her to be. We talk about: What it means to define success for yourself The mindset shift from provider to CEO Overcoming perfectionism and embracing imperfect action How comparison and social media can derail your vision Why building a team and simplifying your business...
info_outline
Episode 276: Attract Better Talent: Identify Your Hiring Superpower
The Fierce Factor with Kaeli Lindholm
In this episode I’m diving into one of the most important — and most misunderstood — skills of entrepreneurial leadership: hiring top talent. If you’ve ever felt overwhelmed, unsure where to start, or frustrated by the lack of aligned candidates, I want you to know: you’re not alone. I’m sharing the real-life story of one of my incredible clients, “Susie,” a thriving aesthetic business owner who hit a breaking point. She was in high demand, growing fast — and completely burnt out. Through our work together, we uncovered what was really holding her back: not a lack of talent,...
info_outline
Episode 275: The Greatest Transfer of Wealth in Human History: And How to Navigate
The Fierce Factor with Kaeli Lindholm
This week, I’m bringing you a conversation that’s been on my heart and mind for months: the seismic economic shift we’re living through, and why it matters now more than ever for those of us building legacy-driven businesses. We are in the midst of the greatest transfer of wealth in human history. Over $84 trillion is expected to change hands in the coming years as Baby Boomers pass down assets to Millennials and Gen Z. This isn’t just an interesting stat—it’s a full-on redefinition of who holds financial power, how people are making decisions, and what they value in the businesses...
info_outline
Episode 274: Bonus: Taming the Wild West of Injector Training Institutes with Leslie Fletcher RN, MSN, AGNP-BC
The Fierce Factor with Kaeli Lindholm
In this bonus replay episode, I’m bringing you one of my favorite conversations to date with board-certified Nurse Practitioner, international educator, and founder of the InjectAbility® Institute, Leslie Fletcher. Originally aired as two episodes, we’ve combined them into one powerhouse session. Leslie and I go deep into the real talk our industry needs—from the wild growth in aesthetic training programs to the integrity (or lack thereof) behind many injector courses today. Whether you’re a new injector, a seasoned business owner considering launching your own training program, or...
info_outline
Episode 273: Who You Need on Your Money Team
The Fierce Factor with Kaeli Lindholm
In this episode, I’m sharing something that’s played a huge role in the freedom I feel in my life and business today: my relationship with money—and the team I’ve built to help manage it. I take you behind the scenes of my personal money journey, from struggling with debt in my early years to learning how to manage and multiply the money I earn. I’ll walk you through the exact structure of my money team, who’s on it, what they do, and when you might want to bring each role into your own business. I also talk about: The 3 financial metrics every CEO should know (and actually look...
info_outlineIn a saturated market where visibility alone isn’t enough, trust is your most valuable currency. In this episode of The Fierce Factor Podcast, I’m breaking down what it really takes to go from overlooked to undeniable—not through flashy marketing, but through intentional brand leadership.
We’ll explore five foundational steps to build brand authority that doesn't just capture attention, but earns lasting respect. If you want to become the lighthouse in your market (instead of shouting through a loudspeaker), this one’s for you.
Inside this episode:
- Reconnect with what sets your brand apart at its core
- Humanize your message through signature storytelling
- Deliver a consistent, resonant message your audience trusts
- Address mindset blocks that keep you playing small
- Build a visibility strategy that empowers your team and amplifies your leadership
I’ll also share a real-life case study from my device sales days—where a five-star practice was unknowingly attracting discount-driven buyers by communicating the wrong story online. The lesson? If your digital footprint doesn’t match the excellence inside your business, you’re not just missing sales—you’re eroding trust.
This episode is a must-listen if you’re ready to evolve your brand into the go-to expert in your space—without selling out your values to do it.
Grab Your Companion Resource:
The Brand Authority Playbook is your go-to guide for aligning your voice, message, and brand identity. It’s the same tool we use with our highest-level clients to clarify what they really want to be known for—and magnetize trust from that place.
📥 Download it for free at https://www.klcconsultants.com/brandauthplaybook
Additional Resources & Ways to Connect:
- Follow Kaeli on Instagram: @kaeli.lindholm
- Join the Fierce Factor Society: Our exclusive incubator for powerhouse women in aesthetics & wellness, where brand-led growth is the standard. Learn More
- Book a Discovery Call: Ready to scale with intention? Let’s map out your next strategic move. Chat with KLC
- Subscribe to The Blueprint: Weekly insights for founders building magnetic, trusted, and wildly profitable brands. Subscribe here
Loved this conversation? Don’t miss Episode 218: The 1 Thing You're Missing About Building a Winning Brand—a deep dive into the brand evolution that sets real leaders apart.