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Episode 272: What It Really Takes to Build Trust in Aesthetics with English Black, PA-C

The Fierce Factor with Kaeli Lindholm

Release Date: 06/30/2025

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In this heartfelt and powerful episode, I sit down with Shannon Synoracki, a PA, mother of three, and founder of Prejuvenation Esthetics in Northern Virginia. Shannon shares her deeply personal journey from loss and hardship to building a values-driven business that reflects who she truly is—not what the industry expects her to be. We talk about: What it means to define success for yourself The mindset shift from provider to CEO Overcoming perfectionism and embracing imperfect action How comparison and social media can derail your vision Why building a team and simplifying your business...

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In this heartfelt episode, I sit down with Aesthetics provider and owner of The Curated Aesthetic, English Black, PA-C for a powerful conversation on leadership, confidence, and building a business that puts people first.

English shares her unconventional path into the aesthetics world, sparked by a personal experience watching a loved one’s insecurities be exploited. That moment inspired her to redefine beauty standards and create a practice rooted in emotional connection, advocacy, and integrity.

We dive into:

  • How emotional safety and deeper conversations build real trust with patients
  • The role of intuition in leadership and what we’ve both learned through hiring and growing teams
  • What it means to build a values-driven business—even if it means slower growth or going against the grain

Whether you’re in the treatment room, managing a team, or figuring it out as you go, this conversation is your reminder: you don’t need to follow the crowd to build something meaningful. You just need to trust yourself—and follow what feels true.

Follow English on Instagram

Watch this Episode on Youtube

Resources
Join the Fierce Factor Society
→ Follow Kaeli on Instagram: @kaeli.lindholm

Additional Ways to Connect:

 

KLC Consulting Website

Kaeli on LinkedIn