Episode 24: Part 2: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor
Business on Top with Kaeli Lindholm
In Part 2 of my conversation with Shannon Bokhoor, founder of SocialRx, we’re getting into what actually makes content effective and how to build visibility without becoming obsessed with follower counts or trying to be everywhere. We talk about why a smaller, loyal audience can be more valuable than a large following, the role of spontaneous and personal content, and how founders can stay involved in their content even when they outsource the heavy lifting. Shannon also shares practical ways to make content creation easier, from using trial reels and simple editing tools to creating a...
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Episode 23: Part 1: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor
Business on Top with Kaeli Lindholm
In this episode of Business on Top, I’m joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to become an influencer. Shannon has spent the last eight years working in aesthetics, helping providers build influential brands, create strategic content, and turn their expertise into scalable education. We discuss becoming more confident on camera, preparing for content days, creating content when you have limited time, and knowing when professional production is actually worth the...
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Episode 22: How I'm Using AI to Create More Capacity As a CEO
Business on Top with Kaeli Lindholm
What if AI could do more than write emails, create content, or give you another list of things to do? In this episode of Business on Top, I’m sharing a 20-minute sneak peek from our recent Too Busy to Learn AI workshop. Over the last year, my team and I have been figuring out how to actually put AI to work inside our own business. And what we’ve learned is that the real opportunity goes far beyond using AI to create content faster. It can help us think more strategically, make better decisions, create stronger team execution, and ultimately give us more capacity to focus on the work that...
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Episode 21: The Confidence to Be Seen, Heard, and Taken Seriously
Business on Top with Kaeli Lindholm
In this episode of Business on Top, I’m answering your questions about visibility, confidence, authority, and what it really takes to walk into a room and own it. I’m sharing lessons from early in my career, including the powerful women I watched and emulated, and how those experiences shaped the way I show up in bigger rooms today. I also talk about why you don’t have to be the most experienced or qualified person in the room to have something valuable to say. We’ll get into how to make other people feel valuable, develop your own point of view, communicate with more authority, and...
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Episode 20: The Leadership Mistakes Keeping Your Business Stuck
Business on Top with Kaeli Lindholm
What happens when your business slows down, your team isn’t retaining clients, or your employees aren’t taking initiative? Too often, we look for an external fix, a new device, more advertising, a new hire, or someone to blame. In this episode, I’m breaking down why sustainable growth starts from the inside out. I’m unpacking two real questions from med spa owners: how to attract more patients after making a major investment, and how to build a team that takes ownership and creates lasting client relationships. We’ll talk about the difference between using a tool to enhance an...
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Bonus: Leadership Lesson 19: Growth vs. Safety: How Do You Know Which One to Choose?
Business on Top with Kaeli Lindholm
In this bonus replay episode, I’m revisiting one of my favorite conversations from the Fierce Factor: one of the most dangerous myths women are taught about success, that “playing it safe” is the responsible choice. This conversation was sparked by a reflection on 2016, the year I started KLC and the year my brother passed away, and a question that stopped me in my tracks: Is my life truly better because I chose growth over safety? What I’ve learned over the past decade is this: safety is often conditional, and comfort can be far more limiting than risk. I take you back to my...
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Episode 18: Best Practices for Raising Your Prices
Business on Top with Kaeli Lindholm
If the thought of raising your prices makes you want to crawl under a rock, this episode is for you. In this episode of Business on Top, I’m breaking down why premium pricing is such an important part of building a profitable, sustainable business, and how to know when it’s time to increase your prices without disrupting the client experience. I’m walking you through the signs that your pricing is out of alignment, from rising operating costs and shrinking margins to clients expecting discounts or becoming less aligned with the experience you want to provide. I’m also sharing the...
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Episode 17: What Would Kaeli Do? The Leadership Questions Every Founder Should Be Asking
Business on Top with Kaeli Lindholm
In this special episode of Business on Top, I’m answering real questions from women navigating the complexities of growing and scaling their businesses. I’m sharing my candid perspective on the biggest mistake I see seven-figure founders making, whether work-life balance is actually possible, how to build a business that supports your life, and what to do when your partner doesn’t understand or support your business investments. I’m also breaking down what I would look at first if someone handed me a million-dollar med spa and sharing why I believe the value of coaching goes far...
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Episode 16: Your Performance is Built in Practice
Business on Top with Kaeli Lindholm
In this episode of Business on Top, I’m getting a little more personal and reflecting on the experiences, failures, discipline, and perseverance that have shaped the leader I am today. I spend so much time focused on growth and what’s next that I rarely stop to recognize the experiences that gave me the skills and confidence to pursue those goals in the first place. In this episode, I talk about the importance of acknowledging the wisdom we’ve already earned through the challenges, failures, and moments when we had to get back up and keep going. I also share a personal story from my...
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Episode 15: Clinical Expertise Won’t Build Your Business
Business on Top with Kaeli Lindholm
I believe one of the biggest challenges in the aesthetics industry isn't clinical skill, it's business education. In this episode of Business on Top, I'm sharing why so many talented providers struggle with leadership, finances, hiring, and scaling their practices, despite being exceptional at what they do. If you've ever felt confident in the treatment room but uncertain reading your financials, leading a team, or making strategic business decisions, this conversation is for you. I dive into why this gap exists, how it keeps high-achieving founders stuck, and why mastering your craft isn't...
info_outlineIn this episode of Business on Top, I’m dismantling the polished, picture-perfect version of leadership, and replacing it with something far more honest.
Leadership is messy. And the sooner you accept that, the more powerfully you can lead.
In this conversation, I walk through the gap between what I thought leadership would feel like and the reality of building something in real time. If you’ve ever questioned whether you’re doing it “right,” felt the weight of responsibility while still figuring things out behind the scenes, or wondered why leadership feels harder than it looks, this episode will meet you there.
I share personal stories and hard-earned lessons from building my own company, the truth about early hiring mistakes, the pressure to get it right, and the humbling realization that alignment matters more than credentials. You’ll hear what it really takes to build a team in the messy middle, why hiring for your current stage is critical, and how chasing the “perfect” structure can actually hold you back.
I also pull back the curtain on the real-life leadership challenges women are navigating today, moments you can’t prepare for, situations that test your character, and decisions that don’t come with a playbook.
Because the truth is: the version of leadership many of us were taught was never designed for the reality we’re living in.
The leader you’re becoming isn’t the one who has it all together, she’s the one willing to move forward without certainty, build without a blueprint, and lead while still evolving.
If you’ve been judging yourself for the messiness of your journey, I want this episode to help you see it differently:
It’s not a flaw.
It’s proof that you’re leading.
Resources
→ Subscribe to The Blueprint
→ Learn more & book a call with our team to learn if the Pop Leadership Academy is right for you!
→ Learn more about our Owner + Practice Manager Business Intensive: June 12–13 at The Gwen, Chicago
→ Follow Kaeli on Instagram: @kaeli.lindholm
Additional Ways to Connect:
- Book a Discovery Call: Ready to scale with intention? Let’s map out your next strategic move.