How to Capitalise Over the Summer as a Fitness Entrepreneur
The Fitness Entrepreneur Podcast
In this episode, Phil, Lee Hand, and James Davies from the Client Success Team break down why summer is a make-or-break period for fitness business owners. Most coaches ease off the gas during summer (and Christmas), then panic when revenue dips. The takeaway? You can rest, but only if you plan for it. Stay intentional with marketing, client delivery, and sales year-round, or risk starting Q4 in the red.
info_outline
The Exact Budget Breakdown to Grow Your Coaching Business
The Fitness Entrepreneur Podcast
If you want financial freedom, stop spending like a consumer and start thinking like a CEO. In this episode, I break down how to pay yourself, where to invest, and the real reason most coaches stay broke. Want help applying this to your business?
info_outline
The coaching industry is dying. Here’s how to win.
The Fitness Entrepreneur Podcast
If you're not controlling your inputs, you're being controlled by someone else's. Your phone, your news feed, your social circle. All of it shapes your thinking. If you're always tired, reactive, distracted, and unsure, it's not just a motivation problem. It's an environment problem. And it's your responsibility to fix it. Audit your inputs. Eliminate what drains you. Double down on what sharpens you. This is what disciplined people do. They take ownership of their mental bandwidth. Stop letting the world program your operating system.
info_outline
DM Agencies vs Real Connections: What’s Killing Your Sales
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Chances are, you’ve thought about hiring a DM Agency, or maybe you already have. It seems like a quick fix for lead generation, especially when you’re already stretched thin. But here’s the truth most won’t tell you, handing over your conversations to someone who’s only in it for the commission can do more harm than good. In this episode, I break down the real cost of outsourcing your DMs, especially when the person behind them...
info_outline
Daily Move to Beat Ozempic and AI
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Let’s be honest, running a fitness business isn’t all wins and high-fives. There are moments when the anxiety creeps in… when a client unexpectedly drops off, a sale falls through, or you catch yourself staring at the ceiling at 3am, wondering if you're really cut out for this. I know that emotional roller coaster all too well, and I’ve seen how easily it can derail even the most talented coaches. In this episode, I open up about...
info_outline
Overcoming Burnout and Building a Sustainable Fitness Business
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Making the leap from one-to-one coaching to a scalable model isn’t just about adding more clients, it’s about changing the way you think, lead, and structure your business. I know the stress that comes with trying to do it all yourself. There's endless check-ins, extreme burnout, and the nagging feeling that growth means even more hours. In this episode, I share what’s helped me and countless others break that cycle—how to build...
info_outline
The 5 Key Areas to Focus on When Your Coaching Business Hits a Slump
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. When client numbers drop, the first instinct is usually to chase more leads. I’ve been there too, but I’ve learnt that before you go looking for external fixes, you’ve got to check in with yourself first. In this episode, I walk through a strategic framework I use when things feel off-track. It starts with getting clear on your mission—the real backbone of your business. If that’s shaky, no amount of lead generation...
info_outline
The Art of Selling with Purpose in the Fitness Industry
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Sales calls used to make me feel awkward, like I was pushing something on someone who wasn’t ready. But over time, I realised that if you truly believe in what you’re offering, challenging someone to invest in themselves isn’t pushy—it’s leadership. In this episode, I unpack the real purpose of a sales call in the fitness industry. It’s not about pressure—it’s about helping someone make a decision that could change...
info_outline
The Truth About High Ticket Coaching and Sales Calls
The Fitness Entrepreneur Podcast
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. There’s a lot of noise out there about what’s right or wrong when it comes to pricing your coaching, especially when it comes to high-ticket offers. One of the biggest myths I see floating around is that charging premium rates somehow makes you a scammer. That mindset doesn’t just hurt your business—it holds the whole industry back. In this episode, I break down where those beliefs really come from, who’s pushing...
info_outline
Unlocking Freedom: How to Scale Your Fitness Business Without Burnout
The Fitness Entrepreneur Podcast
In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the transformative shift from one-on-one coaching to one-to-many coaching. Drawing from his extensive experience as CEO of Authority Network, Phil emphasizes the importance of building the right team and installing efficient systems to alleviate the frustration and burnout that often accompany traditional coaching methods. He addresses the common fears and anxieties fitness entrepreneurs face when considering growth and how adding more clients can sometimes feel like adding more stress. By implementing the...
info_outlineBinging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire!
Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=why-are-so-many-skint-coaches-going-viral
Live workshop 30th October to fix cashflow, boredom and burnout at any level in the game👇
https://fitness-entrepreneur.com/4-figure-offer-event/
There’s a growing trend in the fitness industry that I find concerning – coaches producing attention-seeking content, particularly those high-energy reels filled with flashy visuals or controversial claims. While this can grab attention, does it really offer value?
From my decade of experience coaching fitness professionals, I’ve seen how this approach often misses the mark in building genuine, lasting connections with your audience. Authenticity and depth matter far more than sensationalism. I even had a high-profile client attend a course promoting these tactics, only to find it centred around using outrageous hooks and props to go viral. If you’re serious about creating meaningful engagement and long-term success, it’s time to rethink these trends.
Looking for ways to stay authentic and stand out? Let’s explore the real strategies that work.