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Why Most Coaches Will Stay Skint in 2025

The Fitness Entrepreneur Podcast

Release Date: 01/21/2025

Stop Focusing On Gimmicks, Focus On Solving Real Problems Instead show art Stop Focusing On Gimmicks, Focus On Solving Real Problems Instead

The Fitness Entrepreneur Podcast

Stop chasing gimmicks. Start solving real problems. In this episode, we break down why generic marketing is killing fitness businesses, and how to stand out by speaking directly to your clients’ deepest pain points. Want help applying this to your business? 

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The Stuff You Hate is Key To Your Growth show art The Stuff You Hate is Key To Your Growth

The Fitness Entrepreneur Podcast

The stuff you fear and the stuff you hate in business are the exact things holding you back. Every challenge comes down to three pockets: belief, skill, and strategy. Shift the belief, build the skill, and execute the strategy, and you’ll unlock growth, wealth, and freedom faster than you think. Want help applying this to your business? 

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How to Capitalise Over the Summer as a Fitness Entrepreneur show art How to Capitalise Over the Summer as a Fitness Entrepreneur

The Fitness Entrepreneur Podcast

In this episode, Phil, Lee Hand, and James Davies from the Client Success Team break down why summer is a make-or-break period for fitness business owners. Most coaches ease off the gas during summer (and Christmas), then panic when revenue dips. The takeaway? You can rest, but only if you plan for it. Stay intentional with marketing, client delivery, and sales year-round, or risk starting Q4 in the red.

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The Exact Budget Breakdown to Grow Your Coaching Business show art The Exact Budget Breakdown to Grow Your Coaching Business

The Fitness Entrepreneur Podcast

If you want financial freedom, stop spending like a consumer and start thinking like a CEO. In this episode, I break down how to pay yourself, where to invest, and the real reason most coaches stay broke. Want help applying this to your business?

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The coaching industry is dying. Here’s how to win. show art The coaching industry is dying. Here’s how to win.

The Fitness Entrepreneur Podcast

If you're not controlling your inputs, you're being controlled by someone else's. Your phone, your news feed, your social circle. All of it shapes your thinking. If you're always tired, reactive, distracted, and unsure, it's not just a motivation problem. It's an environment problem. And it's your responsibility to fix it. Audit your inputs. Eliminate what drains you. Double down on what sharpens you. This is what disciplined people do. They take ownership of their mental bandwidth. Stop letting the world program your operating system.

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DM Agencies vs Real Connections: What’s Killing Your Sales show art DM Agencies vs Real Connections: What’s Killing Your Sales

The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Chances are, you’ve thought about hiring a DM Agency, or maybe you already have. It seems like a quick fix for lead generation, especially when you’re already stretched thin. But here’s the truth most won’t tell you, handing over your conversations to someone who’s only in it for the commission can do more harm than good. In this episode, I break down the real cost of outsourcing your DMs, especially when the person behind them...

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Daily Move to Beat Ozempic and AI show art Daily Move to Beat Ozempic and AI

The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Let’s be honest, running a fitness business isn’t all wins and high-fives. There are moments when the anxiety creeps in… when a client unexpectedly drops off, a sale falls through, or you catch yourself staring at the ceiling at 3am, wondering if you're really cut out for this. I know that emotional roller coaster all too well, and I’ve seen how easily it can derail even the most talented coaches. In this episode, I open up about...

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Overcoming Burnout and Building a Sustainable Fitness Business show art Overcoming Burnout and Building a Sustainable Fitness Business

The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Making the leap from one-to-one coaching to a scalable model isn’t just about adding more clients, it’s about changing the way you think, lead, and structure your business. I know the stress that comes with trying to do it all yourself. There's endless check-ins, extreme burnout, and the nagging feeling that growth means even more hours. In this episode, I share what’s helped me and countless others break that cycle—how to build...

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The 5 Key Areas to Focus on When Your Coaching Business Hits a Slump show art The 5 Key Areas to Focus on When Your Coaching Business Hits a Slump

The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.   When client numbers drop, the first instinct is usually to chase more leads. I’ve been there too, but I’ve learnt that before you go looking for external fixes, you’ve got to check in with yourself first. In this episode, I walk through a strategic framework I use when things feel off-track. It starts with getting clear on your mission—the real backbone of your business. If that’s shaky, no amount of lead generation...

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The Art of Selling with Purpose in the Fitness Industry show art The Art of Selling with Purpose in the Fitness Industry

The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. Sales calls used to make me feel awkward, like I was pushing something on someone who wasn’t ready. But over time, I realised that if you truly believe in what you’re offering, challenging someone to invest in themselves isn’t pushy—it’s leadership. In this episode, I unpack the real purpose of a sales call in the fitness industry. It’s not about pressure—it’s about helping someone make a decision that could change...

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Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire!

 

Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=why-most-coaches-will-stay-skint-in-2025

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I recently had a fascinating conversation with one of my clients, Kevin, who’s built a fitness business generating $325K a year while working just 12 hours a week. His story highlights exactly what’s possible when you avoid the biggest pitfalls in business, marketing, and operations.

One of the most significant lessons is understanding the difference between chasing wealth and chasing fame. Far too many people get caught up in seeking recognition within the industry, but fame doesn’t pay the bills. Prioritising the strategies that deliver actual financial results is what really matters if you want to thrive.

If you're ready to focus on what truly moves the needle and build a business that works for you—not the other way around—I’ll share the three key mistakes to avoid and how to set yourself up for success heading into 2025. Let’s cut through the noise and start crafting a business that delivers both freedom and financial security.