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Stop copying fitness influencers

The Fitness Entrepreneur Podcast

Release Date: 11/24/2025

Stop copying fitness influencers show art Stop copying fitness influencers

The Fitness Entrepreneur Podcast

Most fitness coaches are following the wrong strategies - chasing followers, copying influencers, and posting content that never converts. The industry is contracting, attention is harder to get, and generic branding won’t save you. This episode breaks down the new rules for building a real coaching business in 2026 — one that attracts high-ticket clients, creates safety and clarity for buyers, and stands out in a crowded market. You’ll learn why branding is dead, why followers don’t matter, why elite coaches focus on conversations not likes, and how to build a content system that...

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Keeping clients longer - the secret to retention show art Keeping clients longer - the secret to retention

The Fitness Entrepreneur Podcast

Most coaches obsess over lead generation, but that’s not where real profit lives. Retention is. In this episode, Phil reveals the simple systems, client classifications, and brand touchpoints that keep clients paying longer and referring more. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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AI & Ozempic: The Biggest Threat (and OPPORTUNITY) for Fitness Coaches show art AI & Ozempic: The Biggest Threat (and OPPORTUNITY) for Fitness Coaches

The Fitness Entrepreneur Podcast

If you’re a fitness coach, online trainer, or gym owner, this is essential to understand. The coaches who lean into AI and Ozempic in their mindset, marketing, sales, delivery, and team will win. The ones who don’t will get left behind. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Control Your Environment or It Will Control You show art Control Your Environment or It Will Control You

The Fitness Entrepreneur Podcast

Your environment dictates your success. Here’s how to control it before it controls you. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Sell High-Ticket Without Calls (The Inbound + Loom System) show art Sell High-Ticket Without Calls (The Inbound + Loom System)

The Fitness Entrepreneur Podcast

The sale is made before the call. Build long-form + proof, then close in the DMs. Here’s the full workflow. Watch the video on my Fitness Entrepreneur YouTube channel ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Your Attitude Is Killing Your Business show art Your Attitude Is Killing Your Business

The Fitness Entrepreneur Podcast

Most coaches glamorise 10k months and think success is easy. The truth? Your attitude is either building your business or killing it. In this episode we break down the mindset shift every fitness entrepreneur must make if they want to last. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Rory Phelan - How I Turned a Small, Uncommon Niche Into a Six-Figure Online Fitness Business in 1-Year show art Rory Phelan - How I Turned a Small, Uncommon Niche Into a Six-Figure Online Fitness Business in 1-Year

The Fitness Entrepreneur Podcast

Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a focused, profitable offer. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Why Most Fitness Coaches Feel Broke (no matter how many sales they make) show art Why Most Fitness Coaches Feel Broke (no matter how many sales they make)

The Fitness Entrepreneur Podcast

Ever had a record week… only to wake up the next day worrying where the next client will come from? That cycle keeps coaches stuck in fear, never enjoying the business they built. In this live training, I break down the mental block behind it, and how to finally escape the trap so you can grow, earn, and actually enjoy your life. Listen now. Your business will never feel the same again. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/...

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Give me 5-mins to fix your business show art Give me 5-mins to fix your business

The Fitness Entrepreneur Podcast

“Give Me 5 Minutes”:  Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

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Harry Shepherd: From £12.50 an Hour to £40k/ Month show art Harry Shepherd: From £12.50 an Hour to £40k/ Month

The Fitness Entrepreneur Podcast

Ex-Royal Marine to market leader. 125 active clients. Cash rich and time rich. In this hotseat I break down how Harry scaled fast with simple systems, strong positioning, and daily sales discipline. What you’ll learn: The short-form to story engine that starts conversations and converts •⁠  ⁠The 40/20/20/20 content mix that keeps demand high •⁠  ⁠The pricing and packaging moves that lifted MRR •⁠  ⁠The hiring sequence that unlocked bandwidth and retention •⁠  ⁠The sales review habit that lifts close rate week after week Ready to grow like Harry and...

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More Episodes

Most fitness coaches are following the wrong strategies - chasing followers, copying influencers, and posting content that never converts. The industry is contracting, attention is harder to get, and generic branding won’t save you.

This episode breaks down the new rules for building a real coaching business in 2026 — one that attracts high-ticket clients, creates safety and clarity for buyers, and stands out in a crowded market.

You’ll learn why branding is dead, why followers don’t matter, why elite coaches focus on conversations not likes, and how to build a content system that drives inbound leads every week. We cover backstory, positioning, social proof, high-ticket strategy, and the exact content types that create demand.

If you want to stop playing the influencer game and start building a business that pays you properly, this will change how you market forever.


► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business:
https://fitness-entrepreneur.com/an-business-growth-session/