Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
The Flower Podcast
We’re chatting with Nicole Pitt, the passionate owner of , and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some of the topics we discussed: Perennials as a Foundation: Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm. Animal Control Is Essential: Research the best animal control...
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Design, Relationships, and Giving Back: Pili Fuentes’s Floral Story
The Flower Podcast
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside...
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Streamlining and Growing Your Flower Business with Niki Irving
The Flower Podcast
This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms, first published in 2021 with a new edition set to release in 2025. In this...
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Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine
The Flower Podcast
Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members. Looking back and identifying which flowers and colors were...
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Flowering Without Fear: The Florista, Meg Hutchinson
The Flower Podcast
Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time discussing several aspects of Meg’s business. Never underestimate the importance in investing in yourself and mastering basic mechanics. Don’t be afraid to take on projects that push you out of your comfort zone. It might be time to...
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Christmas Special: Charles Dickens "A Christmas Carol" 2025
The Flower Podcast
Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. So we’re excited to reshare this condensed version of Charles Dickens Classic, “A Christmas Carol” again this year. The book was originally published back in 1843 and has been a holiday classic for many years. This radio show...
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Selling to a Wholesaler: No Till Flowers with Scott Shepherd
The Flower Podcast
I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow the local flower share of our industry and bring more of the flower production to our own communities wherever you are around the world. Learn more about all of this years episodes with our guests by visiting ...
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Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
The Flower Podcast
This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As a floral designer, flower farmer, and plant distributor, Bailey’s expertise is unmatched. It’s always a pleasure chatting with him, especially since he travels worldwide, scouting new cut...
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Finding Your MVP with Ashley Fox of Ashley Fox Designs
The Flower Podcast
This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside exclusive flower varieties from around the world. Ashley emphasizes the importance of collaboration to...
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Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
The Flower Podcast
Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers. Learn more about Eleanor and today’s show notes with all of our past...
info_outlineThis weeks episode is a replay of our interview with Amy Balsters, The Floral Coach™️. Amy, owns Amy Nicole Floral and has been in the retail floristry and special event industry for over 20 years and now uses this experience to teach others. Amy and Scott chat about how the importance of learning the fundamentals, hiring, teaching, and how to change mindsets.
We're excited to have Amy as our guest this week on The Flower Podcast!
You can learn more about Amy Nicole Floral, and all of our past guests at www.theflowerpodcast.com !
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