The Flower Podcast

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast.com . You can also follow us on Instagram and Facebook at @theflowerpodcast .

Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm 04/24/2025

Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm We’re chatting with Nicole Pitt, the passionate owner of , and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some of the topics we discussed: Perennials as a Foundation:  Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm. Animal Control Is Essential:  Research the best animal control methods for your area. Nicole used fencing, poles, and covers, but every farm's needs are different. Retail Space for Community Connection:  Creating a retail space helped Nicole connect with her community while keeping her private/family space separate. Revitalizing a Nursery:  Nicole brought new life to the nursery — not just as a business, but as a way to give back to her community and offer another revenue stream for the town. Be the Face of Your Business:  Show up as yourself. Vulnerability makes you relatable and helps build trust with your audience or customers. Take Lots of Photos:  Document your journey from different angles — both for storytelling and content creation. Stay True to Yourself:  Even if your close circle doesn’t fully understand your path, it doesn’t mean they don’t support you. Trust your vision and keep going. Learn more about today’s episode and all of our past guests by visiting . Take a minute and explore all the offerings at . They offer a wide range of products for farmers and gardeners. Plus wonderful courses to help you fine tune your skills in growing. Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on , in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute. /episode/index/show/theflowerpodcast/id/36288155

Design, Relationships, and Giving Back: Pili Fuentes’s Floral Story 04/10/2025

Design, Relationships, and Giving Back: Pili Fuentes’s Floral Story This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside flowers allowed in the country come from Holland. She stresses the importance of strong relationships with vendors and local farmers, emphasizing that business success is built on trust and partnerships. For those working with florals in Mexico City and its surrounding areas, Pili offers her expertise and is available as a resource to assist with sourcing, cargo, logistics, and both flowers and supplies. A deeply personal aspect of Pili’s journey involves her experience with cancer, which led her to start Flower House Mexico—a non-profit organization dedicated to raising funds for cancer charities. The unique workshop model at Flower House Mexico offers participants the chance to learn directly from floral designers in an intimate, hands-on setting over three days, diving deep into the creative and design process. Lastly, Pili reminds listeners of the importance of self-care—listening to your body, resting when needed, and pursuing ideas that resonate deeply with you. Takeaway: Keep investing in your growth, nurture relationships, and follow your passion—just like Pili does. Thanks to Accent Decor for being a sponsor again this year. Visit and be inspired. Learn more about today’s episode and all of our past guests by visiting . Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on , in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute. /episode/index/show/theflowerpodcast/id/36047180

Streamlining and Growing Your Flower Business with Niki Irving 03/27/2025

Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine 03/13/2025

Flowering Without Fear: The Florista, Meg Hutchinson 02/27/2025

Christmas Special: Charles Dickens "A Christmas Carol" 2025 12/23/2024

Selling to a Wholesaler: No Till Flowers with Scott Shepherd 12/17/2024

Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey 12/10/2024

Finding Your MVP with Ashley Fox of Ashley Fox Designs 12/03/2024

Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden 11/26/2024

Sarah Winward: Creating Weddings That Reflect Nature 11/19/2024

Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop 11/05/2024

Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both flower farmers and florists, in addition to starting two podcasts, Field and Garden and Seed Talk. I’m really excited to have Lisa back for a personal year-in-review for flower growers. It’s been several years since our last episode, and I always learn something new from my conversations with her. In this episode, Lisa shares some of the valuable lessons she’s learned along the way, many that are at the heart of what she teaches in her courses. We talk about the importance of setting clear goals and truly understanding your market. I appreciate how she encourages aspiring entrepreneurs to tackle challenges with confidence while keeping customer convenience front and center. Her practical advice on building a solid foundation for success in flower farming is incredibly helpful, and she also offers a realistic perspective on business and the importance of continually moving forward. This conversation is a must-listen for anyone looking to grow in the industry! Be sure to listen Lisa’s other episode on The Flower Podcast and also search The Gardener’s Workshop on our YouTube Channel to watch my chats and an instagram Live with Lisa. Learn more about Lisa and listen to her first episode with today’s show notes and all of our past guests by visiting Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our for access to all of our Zoom chats, tutorials, Live’s, and video extras. Sponsors of The Flower Podcast /episode/index/show/theflowerpodcast/id/33788042