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Floret Originals: Farm-Bred Seeds with Erin Benzakein

The Flower Podcast

Release Date: 01/30/2024

The New Field Guide by Dr. Allan Armitage show art The New Field Guide by Dr. Allan Armitage

The Flower Podcast

I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Garcia. This guide represents Dr. Armitage's extensive expertise and provides essential insights for anyone interested in growing cut flowers and gardening. We'll explore the valuable information in this new book and learn from Dr. Armitage, who remains...

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2019 Replay with Françoise Weeks show art 2019 Replay with Françoise Weeks

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I am excited for this week's episode of The Flower Podcast, where I chat with the Alla Olkhovska of Linden Grove Gardens from Kharkiv, Ukraine. When Erin Benzakein of Floret shared Alla’s story with me, and I visited her website, I discovered Alla's incredible garden of flowers especially her amazing work with clematis. Alla’s not just a gardener; she's a treasure chest filled with knowledge. Her digital book and seed collection open a window to the vast and varied world of Clematis, (and other flowers) revealing species and varieties that I promise will have you at hello.  Let’s...

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More Episodes

Get ready to immerse yourself in the world of Erin Benzakein of Floret, one of the country’s most influential farmer/florist and trailblazing a remarkable path to growing cut flowers.

From prestigious awards, including the Martha Stewart American Made award, to her New York Time’s bestselling books and an Emmy-nominated documentary series called "Growing Floret," Erin's contributions to the world of flowers are nothing short of inspiring. Erin's passion for cultivating beauty has led her to embark on a groundbreaking project, "Floret Originals." In this episode, Erin is sharing about the highly anticipated seed release of her first collection of farm-bred flower seeds. 

Unlike most commercial flower varieties, Floret Originals champion fragrance and are more adaptable for local growing. Join us as we uncover the challenges and triumphs of Erin's seven-year journey in mastering the art of seed saving and breeding. The Floret Originals project promises to revolutionize the floral industry by putting power back in the hands of growers and gardeners of all sizes.

Tune in to this episode and be inspired by Erin's dedication to creating a sustainable and vibrant future for seasonal flowers and supporting local flower farmers and the entire floral community.

Learn more about Erin, Floret, and all of our past guests by visiting TheFlowerPodcast.com

Erin's First Interview Ep 68 2020

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Sponsors of The Flower Podcast

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Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor