Personalizing Success in Retail Floristry with Abby Chick
Release Date: 02/13/2024
Selling to a Wholesaler: No Till Flowers with Scott Shepherd
The Flower Podcast
I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow the local flower share of our industry and bring more of the flower production to our own communities wherever you are around the world. Learn more about all of this years episodes with our guests by visiting ...
info_outline
Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
The Flower Podcast
This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As a floral designer, flower farmer, and plant distributor, Bailey’s expertise is unmatched. It’s always a pleasure chatting with him, especially since he travels worldwide, scouting new cut...
info_outline
Finding Your MVP with Ashley Fox of Ashley Fox Designs
The Flower Podcast
This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside exclusive flower varieties from around the world. Ashley emphasizes the importance of collaboration to...
info_outline
Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
The Flower Podcast
Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers. Learn more about Eleanor and today’s show notes with all of our past...
info_outline
Sarah Winward: Creating Weddings That Reflect Nature
The Flower Podcast
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locations to seamlessly integrate with the surroundings. Passionate about flowers, Sarah collaborates closely with clients to create unique, memorable designs that reflect the season and environment. She...
info_outline
Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop
The Flower Podcast
Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both flower farmers and florists, in addition to starting two podcasts, Field and Garden and Seed...
info_outline
Selling to Florists with Sarah Jo Eversole of Everbloom Fields
The Flower Podcast
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips in this episode, and it’s our hope that you’re inspired and encouraged that no matter the size of your business, it’s yours and has every opportunity to succeed. Learn more about Sarah Jo and all of our past guests by visiting Subscribe...
info_outline
Mindshift: Serving Not Selling with Charlotte Smith
The Flower Podcast
I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching...
info_outline
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias
The Flower Podcast
Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Society and travels with her blooms to local and national dahlia shows and today we get to step into the world of dahlias with Kristine. So get your notebooks ready, we’re talking dahlias, now on The...
info_outline
Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral
The Flower Podcast
I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of Father of the Bride as well as several TV series many of which can be found on Netflix. We had a great chat about how she buys her flowers for her hotels and movies, she also shares tips for...
info_outlineIn this week’s episode we are diving into the world of retail floristry with Abby Chick. Although mainly speaking about the florists side of flowers, I encourage you to listen because so many of the points we cover apply to all businesses.
Starting from her early days at a traditional flower shop to becoming the successful owner of Blakemore’s Flowers in 2012, Abby Chick is more than a florist. She is passionate about continued education and was honored to be named a 2023 Mayesh Design Star and a proud collaborator with Holly Chapple Flowers and Flower Clique to bring educational resources to the floral market.
So, whether you're here looking for tips on connecting with clients, curious about the latest trends in floral design, or seeking motivation to take your business to the next level, you're in the right place. Let's get started and learn together from Abby's experiences, drawing valuable lessons that apply across the board in the world of flower business today on The Flower Podcast.
Learn more about Abby Chick and all of our past guests by visiting TheFlowerPodcast.com
Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!
Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.
Sponsors of The Flower Podcast