Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine
Release Date: 03/13/2025
Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine
The Flower Podcast
Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members. Looking back and identifying which flowers and colors were...
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Flowering Without Fear: The Florista, Meg Hutchinson
The Flower Podcast
Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time discussing several aspects of Meg’s business. Never underestimate the importance in investing in yourself and mastering basic mechanics. Don’t be afraid to take on projects that push you out of your comfort zone. It might be time to...
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Christmas Special: Charles Dickens "A Christmas Carol" 2025
The Flower Podcast
Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. So we’re excited to reshare this condensed version of Charles Dickens Classic, “A Christmas Carol” again this year. The book was originally published back in 1843 and has been a holiday classic for many years. This radio show...
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Selling to a Wholesaler: No Till Flowers with Scott Shepherd
The Flower Podcast
I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow the local flower share of our industry and bring more of the flower production to our own communities wherever you are around the world. Learn more about all of this years episodes with our guests by visiting ...
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Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
The Flower Podcast
This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As a floral designer, flower farmer, and plant distributor, Bailey’s expertise is unmatched. It’s always a pleasure chatting with him, especially since he travels worldwide, scouting new cut...
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Finding Your MVP with Ashley Fox of Ashley Fox Designs
The Flower Podcast
This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside exclusive flower varieties from around the world. Ashley emphasizes the importance of collaboration to...
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Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
The Flower Podcast
Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers. Learn more about Eleanor and today’s show notes with all of our past...
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Sarah Winward: Creating Weddings That Reflect Nature
The Flower Podcast
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locations to seamlessly integrate with the surroundings. Passionate about flowers, Sarah collaborates closely with clients to create unique, memorable designs that reflect the season and environment. She...
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Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop
The Flower Podcast
Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both flower farmers and florists, in addition to starting two podcasts, Field and Garden and Seed...
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Selling to Florists with Sarah Jo Eversole of Everbloom Fields
The Flower Podcast
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips in this episode, and it’s our hope that you’re inspired and encouraged that no matter the size of your business, it’s yours and has every opportunity to succeed. Learn more about Sarah Jo and all of our past guests by visiting Subscribe...
info_outlineNumbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers.
We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members.
Looking back and identifying which flowers and colors were popular helps us make informed decisions as we move into 2025. There are a lot of flowers and seeds in the ground and in transit to growers all over, so gaining insights from last year's data is particularly helpful as we continue our planning for this year.
Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.
Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.
Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!
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