Episode 18: Is this the end of the Human Buyer? With Martin Rand CEO of Pactum
Release Date: 06/05/2020
Episode 27: The truth behind the Truthbrush
The FMCG Insider
In the seventh episode of Season 3 of The FMCG Insider, in association with HRA Global, Hamish talks to Cat and Catherine, the founders of Truthbrush, the beautiful bamboo brush. Hamish chats with Cat and Catherine about what prompted them to go into the oral care industry with a strong focus on sustainability and design. The founders share their passion for innovation, but also the difficult challenges they have faced from designing a product that is completely new to the market. If you would like to feature on the podcast or have any questions, get in touch at .
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Episode 26: Exploring Clean vs. Natural beauty with Emma Lewisham
The FMCG Insider
In the sixth episode of Season 3 of The FMCG Insider, in association with HRA Global, Hamish talks to Emma Lewisham, founder of the world’s first Carbon positive beauty brand.
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Episode 25: The Future of Coffee with John Steel
The FMCG Insider
In the fifth episode of Season 3 of The FMCG Insider, in association with HRA Global, Hamish chats to Cafédirect's John Steel. CEO of the UK's very first certified B-Corp Certified coffee company, John has been instrumental in making the unique coffee company's business model a success.
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Episode 24: Unpacking The New Science Rocking the Hair Care Category with Milena Prinzi
The FMCG Insider
In the fourth episode of Season 3 of The FMCG Insider, in association with HRA Global, Milena Prinzi joins Hamish in discussing the new landscape of the hair & beauty category. As Editor-in-Chief of AllThingsHair (https://www.allthingshair.com/en-us/), Milena has a breadth of knowledge on what the future has in store for the category.
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Episode 23: A retailer's view of Australia's food and drink with Mark Field
The FMCG Insider
In the third episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to Mark Field, an Australian-based consultant with a breadth of experience within the food and drink industry.
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Episode 22: Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran
The FMCG Insider
In the second episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to an expert panel within the beer and wine trade about upcoming trends in the industry. We speak to; Dom South, founder of Brand Fitness Ltd; Ben Lockwood, the On-Trade Marketing Manager for BrewDog and Fran Bridgewater, a fellow CIM member currently working at the Drinks Network.
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Episode 21: The Hidden Links between Sleep and Food with Stephanie Romiszewski
The FMCG Insider
In the first episode of Season 3 of The FMCG Insider, in association with HRA Global, we welcome Stephanie Romizsewski, an established Consultant Sleep Physiologist and founder of Sleepyhead Clinic. With an impressive career history to date, Stephanie shares with us her experience of sleep physiology and tips on how to optimise your 40 winks.
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Episode 20: Setting the wheels of organic supplements in Motion with Joe Welstead
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In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Joe Welstead, co-found and CEO of Motion Nutrition.
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Episode 19: British Wine Comes of Age
The FMCG Insider
In this week’s episode of The Grocery Insider Podcast, in association with HRA Global, we speak to Jacob Leadley, winemaker and CEO of Black Chalk and Fran Bridgewater, owner and founder of Drinks Network.
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Episode 18: Is this the end of the Human Buyer? With Martin Rand CEO of Pactum
The FMCG Insider
In this week’s episode of The Grocery Insider Podcast, in association with HRA Global, we speak to Martin Rand, CEO of Pactum AI.
info_outlineIn this week's episode of The Grocery Insider, in association with HRA Global, we speak to Martin Rand, CEO of Pactum AI.
For more insights, consultancy, marketing and market research solutions, visit https://hra-global.com/
00:00 - 06:15 Introduction to Martin
- He was a project manager at Skype, moving into his own company in farm management systems for farmers.
- A look into how Martin’s work with Walmart came about.
- An insight into how Pactum was started, by aiming to make negotiations more efficient, to get better outcomes for both sides.
06:15 - 15:35 Pactum’s aims.
- The primary driver is a lack of resource from retail side?
- Where margins are squeezed, is AI better at getting to the further reaches of their supply base?
- Pactum interacts through a ‘chat’ based system, which aims to make better, more win-win, efficient deals for both sides.
- Where does it gather its data from?
- What makes Pactum different in that this is a very technical conversation between two specialists?
15:35 - 20:10 The ‘Bot’
- What is most important to the bot? Is it price, quality, service level, footfall?
- Does this technology lose that important ‘human’ factor in the deals done?
20:10 - 23:25 Incorporating AI into your negotiations
- What advice would you give a food and drink brand that has an AI approach from a retailer? How would you advise a brand to engage with bot buying?
- How tough times allow companies to innovate more.
- What type of retail is interested in working with Pactum?
23:25 - end: The future
- With the delayering of head offices, are companies creating new roles to program, monitor and supervise the AI?
- Does this not create a two-tier supply base with bigger suppliers with more selling power vs smaller suppliers relegated to negotiating with the bot?
- 10 years from now, will the technology has taken root and how wide do you think it will be?
If you would like to feature on the podcast or have any questions, get in touch [email protected]