Thinking
The Idea
A community of ideas The women and men of the Modeevo community are constantly innovating, experimenting and adapting to new context. Their thoughts and ideas are by turns illuminating, amusing and provocative. Here we share an occasional series of their thoughts, articles and podcast episodes. Check out The Idea podcast, hosted by Nick Moore The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking...
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How digital will change advertising. Again.
The Idea
Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.
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How advertising will recover from Covid19
The Idea
Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic world. While their views differ on how much will change, and how quickly, there is a sense that, far from being a disaster, this might be a moment of reinvention and opportunity. Please note: the interviews were recorded before the death of George Floyd.
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What's the prognosis for healthcare marketing?
The Idea
Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton. How are brands and companies responding to the challenge? Is this a breakout moment that will change our relationship with our own health, or will we all revert back to business as usual in a few months? Plus, why visiting a bank will never be the same.
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Covid19. What's changed? What's next?
The Idea
Nick Moore explores the impact of Covid 19 on marketing and advertising with Tom Goodwin of Publicis, Jason Mayo, MD / Partner of Bonfire, Greg Hahn, CCO of BBDO NY and Darren Moran, CCO of Keurig Dr Pepper. What's it like to work from home? What should brands be doing now. What's going to happen next? Will things go back to normal when isolation ends? Are some things going to change for good?
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How to sell - and buy - ideas
The Idea
Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother.
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Diversity is a talent issue
The Idea
In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives. We look at how the issue manifests itself, why it happens, and we ask what can be done. It's a complex subject and unsurprisingly we do not resolve it! But in the end, the issue of diversity comes down to a simple question - do you want to have the best talent, making the best work?
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Have Award Shows jumped the shark?
The Idea
Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really add value? Or are they just self-indulgent? Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie, as well as regulars Steve Harrison and Patrick Collister of The Zoo, EMEA. Listen for a lively discussion and the worst pun you will hear this year!
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What happened to briefing?
The Idea
Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn star Tom Goodwin, Zenith and Moxie CEO, Sean Reardon, and Moxie ACD Brandon Hampton. Plus additional contributions from Lori Hamilton, Nancy Vonk and Steve Harrison.
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Who needs Creative Directors?
The Idea
In this episode, Nick explores the role of the Creative Director and asks whether CDs deserve their sometimes mythic status. He questions why nobody trains CDs, and considers how the role is evolving as technology impacts our industry. Finally, noting the lack of diversity in the world of Creative Direction, Nick promises to revisit the topic in a future episode.
info_outlineEverybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn star Tom Goodwin, Zenith and Moxie CEO, Sean Reardon, and Moxie ACD Brandon Hampton. Plus additional contributions from Lori Hamilton, Nancy Vonk and Steve Harrison.