How to Measure Ad Effectiveness
Onya Mic Podcast
This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure. Takeaways If you're overseeing marketing, knowing if ads work is crucial....
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The Irony of Outsourcing Growth
Onya Mic Podcast
In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes. Takeaways You can't...
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Building Brand Recognition as a Mid-Sized Company
Onya Mic Podcast
This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advantages, such as community engagement and unique messaging, to stand out in the market. Practical examples and creative targeting strategies are discussed to help businesses gain visibility and build brand recognition. Takeaways Use what feels like a disadvantage as an advantage. Targeted advertising is key for smaller businesses. Focus on local markets to stand out. Leverage...
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The Challenges of Content Creation
Onya Mic Podcast
This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution. Takeaways Marketers often feel overwhelmed by content creation demands. Creating a compelling narrative is essential for effective content strategy. Repetition in content can help reach more audience members. Identify the key...
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Mid-Year Marketing Checkup: Are You on Track?
Onya Mic Podcast
In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed. Takeaways Consider this your mid-year marketing checkup. It's important to assess your...
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LinkedIn Land Grab
Onya Mic Podcast
In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal branding and the opportunities available for content creators, particularly through short-form video. The discussion covers strategies for engagement, the psychology behind content consumption, and the necessity of networking to build relationships and grow a personal brand on LinkedIn. Takeaways LinkedIn is evolving into a more social platform. There is a significant...
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Lead Generation Strategies for 2025
Onya Mic Podcast
In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively. Takeaways A successful lead gen mix is essential for all...
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Brand Awareness & Retargeting
Onya Mic Podcast
In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts. Takeaways Brand awareness is crucial...
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What is influencer marketing?
Onya Mic Podcast
In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management. Takeaways Influencer marketing has evolved significantly since the...
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What is programmatic advertising?
Onya Mic Podcast
In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. Takeaways Programmatic advertising...
info_outlineWelcome back to the Onya Mic Podcast, where we dive deep into helpful tactics and insightful marketing ideas to help you maximize the potential of your efforts. Join your host Ashley Monk as she talks about the dos and don'ts of social media.
Social media platforms were designed for social interaction, and in this episode, we debunk the notion that content is king, highlighting the vital importance of meaningful engagement.
Stay tuned for two key takeaways in this episode:
Content Strategy: Craft an effective content strategy by understanding what and when to post, and how frequently to stay relevant to your target audience. Discover the art of creating meaningful touchpoints with your ideal customers.
Mindful Interactions: Explore the power of your words on social media platforms and the significant impact they can have on how your audience perceives your business. Gain insights into fostering positive interactions that build trust and strengthen your brand image.
We'd love to socialize with you too! Tag us in a story to let us know that you're enjoying the podcast. Here's where you can find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Join us on this episode of the Onya Mic Podcast and unlock the secrets to thriving in the social media landscape. Let's elevate your social presence together!