Onya Mic Podcast
Gain access to digital marketing expertise weekly on the Onya Mic Podcast. Onya CEO Ashley Monk shares proven strategies and interviews industry leaders who reveal their marketing secrets. Each episode delivers specialized knowledge on topics like influencer collaborations, content creation, paid media optimization, and budget-friendly brand building. Whether you're looking to understand TikTok's impact or maximize your marketing dollars, Onya Mic provides the expertise you need without the fluff. Onya mark, get set, grow!
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How to Measure Ad Effectiveness
06/11/2025
How to Measure Ad Effectiveness
This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure. Takeaways If you're overseeing marketing, knowing if ads work is crucial. Attribution in advertising has become increasingly complex. Testing and measuring ads requires looking for specific indicators. Start by working backwards from the desired outcome. Measuring conversions optimized for leads is essential. Click-through rates indicate ad relevance and audience targeting. Creative quality is vital in a competitive advertising landscape. Cost per click should be within a reasonable range. Ad placements can significantly affect performance metrics. Ads amplify the success or failure of your business offerings.
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The Irony of Outsourcing Growth
06/04/2025
The Irony of Outsourcing Growth
In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes. Takeaways You can't fully outsource growth; it requires internal belief. Partnerships thrive on clear expectations and outcomes. Belief in a vision is crucial for growth. Outsourcing ownership can lead to relinquishing outcomes. Tactics can be rented, but transformation is unique to the organization. Growth requires time, consistency, and monitoring. Understanding the 'why' behind growth goals is essential. Sharing outcomes with partners fosters collaboration. Creating reasonable expectations is key to successful partnerships. Growth is a journey that involves course correction and alignment.
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Building Brand Recognition as a Mid-Sized Company
05/21/2025
Building Brand Recognition as a Mid-Sized Company
This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advantages, such as community engagement and unique messaging, to stand out in the market. Practical examples and creative targeting strategies are discussed to help businesses gain visibility and build brand recognition. Takeaways Use what feels like a disadvantage as an advantage. Targeted advertising is key for smaller businesses. Focus on local markets to stand out. Leverage community engagement for visibility. Sponsoring local events can enhance brand recognition. Geofencing helps in targeting specific regions. Identify your unique differentiator in the market. Creative messaging can attract more customers. Visibility is crucial to compete with larger companies. Brainstorming can help clarify your unique value proposition.
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The Challenges of Content Creation
05/14/2025
The Challenges of Content Creation
This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution. Takeaways Marketers often feel overwhelmed by content creation demands. Creating a compelling narrative is essential for effective content strategy. Repetition in content can help reach more audience members. Identify the key points you want to communicate consistently. Focus on where your audience spends the most time. Leverage your strengths in content creation for efficiency. Redistribute content across multiple platforms to maximize reach. AI tools can streamline content creation and distribution. Stagger content releases to keep it fresh and engaging. Understand the story you want to tell and how to tell it.
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Mid-Year Marketing Checkup: Are You on Track?
05/07/2025
Mid-Year Marketing Checkup: Are You on Track?
In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed. Takeaways Consider this your mid-year marketing checkup. It's important to assess your current results with marketing goals. What doesn't get measured, doesn't matter. Measure progress based on recent checkpoints, not competitors. Consumer habits and preferences are shifting, especially in an election year. Reevaluate your budget and resource allocation based on performance. Your messaging must be consistent with current consumer behavior. People buy based on their emotions, not just logic. This is the perfect time of year for a reset in your marketing strategy. Look at where you want to be and where you are now.
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LinkedIn Land Grab
04/28/2025
LinkedIn Land Grab
In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal branding and the opportunities available for content creators, particularly through short-form video. The discussion covers strategies for engagement, the psychology behind content consumption, and the necessity of networking to build relationships and grow a personal brand on LinkedIn. Takeaways LinkedIn is evolving into a more social platform. There is a significant opportunity for personal branding on LinkedIn. Short-form video content is becoming crucial for engagement. Personal stories and contrarian takes drive engagement. Networking is essential for building relationships on LinkedIn. Engagement should be reciprocal; comment on others' content. Identify your niche and target audience for effective branding. Content creation should align with your comfort level. Understanding the psychology of your audience can enhance content effectiveness. Building a personal brand is a long-term commitment.
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Lead Generation Strategies for 2025
04/14/2025
Lead Generation Strategies for 2025
In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively. Takeaways A successful lead gen mix is essential for all stages of the funnel. Traditional tactics are still effective, but messaging must evolve. Understanding your audience's pain points is crucial. Personalization in messaging is key to standing out. Consistency in marketing efforts leads to better results. Evaluate your current lead generation tactics regularly. Focus on one industry or persona at a time for better targeting. Utilize customer stories to enhance engagement. Measure success based on existing marketing efforts. Be cautious of overwhelming your team with new initiatives.
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Brand Awareness & Retargeting
04/07/2025
Brand Awareness & Retargeting
In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts. Takeaways Brand awareness is crucial for gaining exposure and recognition. Retargeting helps push potential customers over the finish line. A balanced budget allocation is key for effective advertising. Video content is becoming increasingly important in marketing. Understanding your audience's behavior is essential for targeting. Brand awareness should not be neglected in favor of conversions. Lower intent objectives can be more affordable and effective. The advertising landscape is competitive, similar to the stock market. Adjust your marketing strategies based on your sales cycle. Engagement and trust are vital for successful advertising campaigns.
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What is influencer marketing?
04/01/2025
What is influencer marketing?
In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management. Takeaways Influencer marketing has evolved significantly since the early 2000s. TikTok has democratized the ability to go viral for creators. Influencers leverage their credibility to endorse brands. Creators focus on storytelling and may not show their faces. Pricing for influencer marketing can vary widely. Influencers help brands tap into new markets and build trust. Influencer marketing is effective across various industries, including B2B and healthcare. Creators can be more cost-effective than traditional influencers. Using influencers with paid media enhances brand connection. Building trust through influencer marketing is a long-term strategy.
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What is programmatic advertising?
03/25/2025
What is programmatic advertising?
In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. Takeaways Programmatic advertising automates the buying and selling of digital ads. It allows targeting across multiple channels and platforms. Effective programmatic strategies require a clear understanding of the target audience. Programmatic works best for specific demographics and behaviors. The number of touchpoints needed for conversion has increased post-pandemic. Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting. Smaller budgets may benefit more from high-intent platforms like paid search. Understanding demand-side platforms is crucial for programmatic success. Programmatic can contextualize ads based on user location and behavior. Audience feedback is essential for improving content and engagement. Chapters 00:00 Introduction to Programmatic Advertising 03:34 Understanding Programmatic: Definition and Mechanism 06:30 Targeting Strategies in Programmatic Advertising 09:31 When to Use and When Not to Use Programmatic 10:48 Conclusion and Audience Engagement 11:32 Onya Mic Outro.mp3
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The Evolution of Social Media
03/17/2025
The Evolution of Social Media
Summary In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations engage with platforms like Instagram, highlighting the unique preferences of Boomers, Gen X, Millennials, and Gen Z. The conversation provides insights into effective marketing strategies tailored to each demographic, focusing on the importance of content quality and engagement metrics. Takeaways Social media is transitioning from social interaction to interest-driven content. Understanding generational differences is crucial for effective marketing. Boomers and Gen X prefer educational and interactive content. Millennials value aesthetics but are shifting towards quality content. Gen Z seeks authenticity and relatability in brand interactions. Content quality and storytelling are essential for engagement. Short-form videos are a powerful tool for reaching new audiences. Engagement metrics are evolving; DMs and saves are becoming more important. Brands should tailor their strategies to specific generations. Reintroducing your brand consistently is key to attracting new followers.
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The Impact of Internal Marketing on Organizations
11/27/2023
The Impact of Internal Marketing on Organizations
Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute’s business division. Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization’s brand, there will be more advocates for what the organization stands for. Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode: 1. Why internal marketing can be an overlooked aspect of business 2. Strategies for marketing to your team 3. What it’s costing you when you don’t engage your team Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you!
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Grassroots Marketing in the Sports Industry
11/20/2023
Grassroots Marketing in the Sports Industry
Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor’s stories. Here are three key topics to keep in mind as you dig into this episode: 1. What grassroots marketing is and isn’t. 2. Challenges and opportunities in adding a personal connection to your marketing 3. Factors that indicate your efforts are a success Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have. Do you agree? Connect with us via our social channels and let’s talk about your thoughts on this episode.
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Hospitality Marketing in the Post-Pandemic World
11/13/2023
Hospitality Marketing in the Post-Pandemic World
According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations. In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing. It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds. Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode. We are excited to deliver this conversation to you. Don’t wait and dive right into it. Subscribe to our newsletter to be the first one to hear about the new episodes we release. You know your potential. Let us get you there. Onya mark, get set, grow!
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The Ultimate Guide for GA4
10/23/2023
The Ultimate Guide for GA4
Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4, equipping you with the knowledge and strategies to maximize its potential for your organization. Key Takeaways That Will Transform Your Analytics Game: #1 Know the key differences of GA4 to universal analytics: Say goodbye to outdated tracking methods and discover the game-changing features of GA4. #2 The best practices to implement this for your business: Take advantage of these practices before getting started to make the most of this robust tool. #3 Privacy and compliance: Consumer privacy is a priority with GA4. Ready to unleash the power of GA4? Let us help you make your potential into actual growth. Here's where you'll find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing Website:
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Why You Need LinkedIn for Your Business
10/16/2023
Why You Need LinkedIn for Your Business
Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform. Key Takeaways That Will Transform Your Business: #1 Elevate Your Brand Reputation with LinkedIn #2 Generate High-Quality Leads #3 Maximize LinkedIn's Business Tools Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you. Here's where you'll find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing Website:
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Why does PR matter as part of your marketing strategy?
10/09/2023
Why does PR matter as part of your marketing strategy?
Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy. In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success. During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively: Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence. Important PR metrics to quantify: Make informed decisions by knowing which measurements matter. PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation. Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there. You know your potential. Let us take you there. Get in touch with Casey Cawthon via her social channels and get a conversation rolling. Instagram: @CaseyNCawthon Twitter: @CaseyNCawthon LinkedIn: Casey Cawthon
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Convert Your Instagram Followers to Loyal Customers
10/02/2023
Convert Your Instagram Followers to Loyal Customers
Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you. Here are the three key takeaways from this episode: Cliche Alert! Define Your Goals: Because you won’t know how to gauge your success if you are not aiming for anything. And it’s simple enough when you are just aiming for any result. Leverage Social Proof: This plays an important role in building trust with your audience. Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you. Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more! You know your potential. Let us help you get there. Let's socialize! Tag us in a story to let us know that you are enjoying this podcast. Here's where you'll find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing
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Boosting Your Social Media Following with User-Generated Content
09/25/2023
Boosting Your Social Media Following with User-Generated Content
Welcome back to the Onya Mic Podcast, your source of valuable marketing insights and strategies. In this episode, we dive into the world of user-generated content (UGC) creators and how they can help drive engagement and amplify your social media following. UGC is a powerful tool that brings authenticity and relatability to your brand. Here are the three key takeaways from this episode: Leveraging UGC Creators for Increased Engagement: Learn how UGC creators can create relatable content that resonates with your audience, leading to higher engagement with your social media accounts. Building Trust and Authenticity: Human emotions make your content and your brand relatable. Plus, people want to hear from people. Finding the Right UGC Creators: Explore effective methods to identify and collaborate with UGC creators who align with your brand's goals and values. Join us on the Onya Mic Podcast as we unlock the power of UGC creators in boosting your social media following. Tune in to this episode and revolutionize your social media strategy with authentic and engaging content. Let's socialize! Tag us in a story to let us know that you are enjoying this podcast. Here's where you'll find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing
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Navigating the Social Media Landscape: Finding the Right Platforms for Your Business
09/18/2023
Navigating the Social Media Landscape: Finding the Right Platforms for Your Business
Welcome to the Onya Mic Podcast, your go-to resource for valuable marketing insights and actionable strategies. In this episode, we tackle the challenge of choosing the best social media platform you can leverage for your business. Understanding the unique nature and purpose of each platform is crucial for maximizing engagement and reaching your target audience effectively. Here are the key takeaways from this episode: Finding the Right Social Platforms: What you need to consider when choosing the right social media platform for your business. Top Social Platforms for Businesses: Hear all about the popular social media platforms for businesses. Consider your resources: It's crucial to be realistic and focus on platforms where you can consistently and effectively engage with your audience. Join us on the Onya Mic Podcast as we guide you through the social media landscape, helping you make informed decisions to achieve social media success. Let's socialize! Tag us in a story to let us know that you are enjoying this podcast. Here's where you'll find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing
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Guide for Social Success: Paid vs. Organic Social Media
08/28/2023
Guide for Social Success: Paid vs. Organic Social Media
Welcome back to the Onya Mic Podcast, your go-to source for actionable marketing tactics and insightful ideas. Join us on the Onya Mic Podcast as we unravel the intricacies of paid and organic social media, equipping you with the insights you need to succeed. Here are three key takeaways from this episode: Differentiating Paid and Organic Social Media: Discover how paid social advertising and boosting enable you to amplify your brand's visibility, reach wider audiences, and achieve specific marketing objectives. Also, explore the importance of organic social media, its role in building brand awareness, and how it creates authentic connections with your audience. Crafting a Winning Social Media Strategy: Learn how to harness the power of both paid and organic approaches to create a comprehensive social media strategy. Tapping into Expertise for Optimal Results: Explore the advantages of partnering with social media experts, like the team at Onya, who possess the knowledge and experience to maximize the impact of your social media efforts. Whether you need assistance with creating compelling organic content or optimizing your paid campaigns, we've got you covered. Reach out to us today to learn more about our services and take your social media strategy to the next level. Don't miss out on this episode! Let’s get the conversation going in our socials: Tag us in a story to let us know that you are enjoying this podcast. Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing Loving our podcast? Follow us and leave a rating (and a review, we’d love to hear your thoughts!).
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The Dos and Don'ts of Social Media
08/21/2023
The Dos and Don'ts of Social Media
Welcome back to the Onya Mic Podcast, where we dive deep into helpful tactics and insightful marketing ideas to help you maximize the potential of your efforts. Join your host Ashley Monk as she talks about the dos and don'ts of social media. Social media platforms were designed for social interaction, and in this episode, we debunk the notion that content is king, highlighting the vital importance of meaningful engagement. Stay tuned for two key takeaways in this episode: Content Strategy: Craft an effective content strategy by understanding what and when to post, and how frequently to stay relevant to your target audience. Discover the art of creating meaningful touchpoints with your ideal customers. Mindful Interactions: Explore the power of your words on social media platforms and the significant impact they can have on how your audience perceives your business. Gain insights into fostering positive interactions that build trust and strengthen your brand image. We'd love to socialize with you too! Tag us in a story to let us know that you're enjoying the podcast. Here's where you can find us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Facebook: Instagram: @onyamarketing Join us on this episode of the Onya Mic Podcast and unlock the secrets to thriving in the social media landscape. Let's elevate your social presence together!
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What is a Marketing Strategy — and Why You Need One
08/14/2023
What is a Marketing Strategy — and Why You Need One
Join host Ashley Monk on the Onya Mic Podcast as she delves into the importance of having a solid marketing strategy for your business. Key Takeaways That Will Transform Your Business: Components of a Marketing Strategy: Discover the essential elements that make up a robust marketing strategy. Reasons to Create a Marketing Strategy NOW: Uncover the urgency behind developing a marketing strategy for your business. You Are NOT for Everyone: Understand the importance of defining your target audience and crafting tailored messages. At Onya, we specialize in helping businesses develop and execute effective marketing strategies. Let us simplify the process and guide you towards strategic clarity. Connect with us: Ashley Monk Facebook: Instagram: @iamashleymonk LinkedIn: Onya Marketing Facebook: Instagram: @onyamarketing Website: Tune in to the Onya Mic Podcast and unlock the power of a well-crafted marketing strategy for your business. Onya mark, get set, grow!
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The Power of Podcast as a Business Growth Strategy with Jessica Rhodes
10/31/2022
The Power of Podcast as a Business Growth Strategy with Jessica Rhodes
A new week, a new episode from the Onya Mic Podcast where we serve you fresh marketing insights and tactics to help you gain massive influence in your business. In today’s episode, Ashley Monk is joined by Jessica Rhodes who pioneered the podcast booking industry back in 2013. Ashley and Jessica discuss how podcast hosting and guesting create an opportunity for businesses to deliver value to their audience and attract more growth. Here are some of the key takeaways from this episode that you would not want to miss: Tips for those who are on the fence about podcasting Why podcasting is a networking strategy How to pitch yourself and consistently show up An encouragement from Jessica for you to start pitching yourself out there as a podcast guest, or even create your own podcast: “Get out there. Use podcasting both for your business growth and to feel your soul. We are so much more than our businesses, and we are so much more than our expertise. Take that opportunity and speak about the things you're passionate about even if they’re not your expert topics. Find out more about the amazing work Jessica is doing. Visit the Interview Connections website: Are you looking to revamp your marketing strategy? Let’s connect: Onya mark, get set, grow!
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Facing Marketing Challenges in the Sports Industry with Kim Stoebick
10/24/2022
Facing Marketing Challenges in the Sports Industry with Kim Stoebick
All right Onya Mark Community, in this new episode of the Onya Mic Podcast we have the Indianapolis Indians’ Marketing Director Kim Stoebick. Join your host, Onya CEO Ashley Monk as she chats with Kim about the challenges she faced as a marketing director in the sports industry. Kim shares how they were able to navigate through all the changes the pandemic has caused as everyone tried to get back on their feet. Here’s what we are serving you in this episode: The creative idea that brought national attention to Indy Indians’ game with Rochester Red Wings Marketing strategy changes in response to the new normal Managing rebranding along with existing challenges A word of advice from an expert marketer: “Do not be afraid to try something new.” Connect with Kim Stoebick on LinkedIn: Know what’s the latest with the Indy Indians. Twitter: Instagram: TikTok: Are you looking to revamp your marketing strategy? See if we can help: Onya mark, get set, grow!
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Intentional Branding
09/19/2022
Intentional Branding
Did you know that solid branding can actually make your small business money? According to Forbes, presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent. In this episode of the Onya Mic Podcast, learn more about branding and what factors you can consider in creating a branding strategy. Tune in for these gems: Branding on a budget Questions to ask when identifying your brand identity Why starting a blog is part of your branding effort Make your business recognizable with an effective branding strategy. See how we can help you: Know how you can live out your full potential. Visit the Onya Mark Website at See you next week for another episode of the Onya Mic Podcast!
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How to Use Pinterest for SEO
09/12/2022
How to Use Pinterest for SEO
Search engine optimization (SEO) can play an effective part to getting your content in front of consumers in organic search. So how do you effectively implement SEO as a part of your strategy? And how does Pinterest help you with your SEO? In this episode of the Onya Mic Podcast, get to know some steps to obtaining Pinterest SEO value with your lead marketing strategist Ashley Monk. Join Onya’s lead marketing strategist Ashley most and learn more about these hotcakes from this episode: Why Is Pinterest Powerful for SEO? Four Steps to Obtaining Pinterest SEO Value Tips for Engagement Don’t miss your chance to go big. Fulfill your business’ potential. See how we can help you: See you next week for another episode of the Onya Mic Podcast!
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10 Things That Could be Hurting Your Marketing Efforts
09/05/2022
10 Things That Could be Hurting Your Marketing Efforts
Marketing is an essential part of every business as it keeps customers coming. Many businesses go after knowing which efforts help gain results. However, there may be some things you are doing that actually hurt your marketing. In this episode of Onya Mic Podcast, listen to Onya’s lead marketing strategist Ashley Monk share which actions do not contribute to growing your company. If you’re an entrepreneur or small business owner, try and avoid the mistakes related to these four aspects of your marketing: Goals Audience Strategy Results Let us help you grow your business. See how we can help you: See you next week for another episode of the Onya Mic Podcast!
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3 Reasons Your Business Should Publish Facebook Stories
08/29/2022
3 Reasons Your Business Should Publish Facebook Stories
You know about Instagram Stories and are probably already utilizing it for your business. But are you leveraging Facebook Stories the same way? Hear it all straight from Ashley Monk, lead marketing strategist at Onya and your host in this podcast. Why should you publish Facebook Stories? It helps increase your organic reach It inspires engagement It is the perfect way to share updates and announcements Discover all the hows by listening to this episode. Know how you can live out your full potential. See how we can help you: See you next week for another episode of the Onya Mic Podcast!
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Why Your Online Ads Are Not Working
08/22/2022
Why Your Online Ads Are Not Working
Are you lighting money on fire with your ads? Running Facebook ads takes time and money, and it is important to learn how to manage your resources while leveraging paid advertising. In this episode of the Onya Mic Podcast learn why ads fail and how to avoid wasting money on ads that don’t work. Here are some things you would not want to miss: Provide a solution and incentivize the action Creative ideas for ads Showcase the overall benefits of your products or services Get your ideal people to make business with you! See if we can help you achieve your marketing goals. Book your free strategy call today.
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