Jiu-Jitsu as a Force Multiplier: Clay Cox on Ownership, Timing, and Raising Lions
Release Date: 02/27/2026
Professor Dave Meyer: When Someone Calls For Help, You Are the Help
The Jiu-Jitsu Mindset
Host Pete Deeley welcomes Coral Belt Professor Dave Meyer to The Jiu Jitsu Mindset, noting Meyer’s Ageless Warrior Lab podcast and his animal welfare work. Meyer explains he began ujitsu jat age six, making it inseparable from his identity, and says martial arts discipline and strategy improved his effectiveness in animal welfare, where he raised $160 million. He connects martial arts ethos—being “the help,” defending the weak, and controlling ego—to his choice to advocate for animals, reinforced by his religious upbringing’s “repair the world” ethic. Meyer discusses...
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Trauma to Triumph: Dr. Jason Shields and the Power of Jiu Jitsu
The Jiu-Jitsu Mindset
Professor Dr. Jason Shields on Jiu Jitsu, Meditation, Trauma, and Competition Host Pete Deeley welcomes Professor Dr. Jason Shields to The Jiu Jitsu Mindset. Dr. Shields describes how Jiu Jitsu uniquely taught him resilience through losing, regaining control, and finding a “home” community, plus the tap as maximal threat with maximal safety. He explains his hyperfocus was cultivated through long-term inner work after severe childhood trauma from his Vietnam-veteran father’s PTSD and his mother’s healing path via transcendental meditation and supportive communities; he shares a...
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Crafting a Timeless Path | Rafael Lovato Jr.’s Unstoppable Journey
The Jiu-Jitsu Mindset
Rafael Lovato Jr. on Timeless Jiu-Jitsu, Competition, and Overcoming Adversity Host Pete Deeley welcomes Professor Rafael Lovato Jr. to discuss passion, discipline, and growth through jiu-jitsu. Lovato reflects that, had he not pursued martial arts, he might have followed music or fitness, influenced by his father, a professional organist and martial artist. They explore links between music, engineering, and jiu-jitsu as arts involving creativity, structure, and problem solving, and Lovato emphasizes open-minded learning across martial arts. Lovato explains how training built resilience during...
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Professor Steve Maxwell on Old-School Gracie Jiu-Jitsu, Challenge Matches, and Training for Longevity
The Jiu-Jitsu Mindset
Professor Steve Maxwell on Wrestling, Early Gracie Jiu-Jitsu, Challenge Matches, and Training for Longevity Host Pete Deeley interviews Professor Steve Maxwell on Jiujitsu Mindset about how wrestling and strength training shaped his life, his early lifting roots near York Barbell, and how wrestling built conditioning, toughness, and skills that carried into jiu-jitsu. Maxwell describes training in the early Gracie Academy era with Rorion, Royce, Rickson, and others, emphasizing self-defense, distance management, takedowns, and principles (“invisible jiu-jitsu”) versus today’s...
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Professor Jack Taufer on Learning, Longevity, Competition & “Invisible” Jiu-Jitsu
The Jiu-Jitsu Mindset
Professor Jack Taufer on Jiu-Jitsu Learning, Longevity, and “Invisible” Mechanics Host Pete Deeley welcomes Professor Jack Taufer to The Jiu Jitsu Mindset and asks how Jiu Jitsu has shaped his life since starting at 15 in 1995, compared with paths like skateboarding, basketball, woodworking influences from his late father, or a possible finance career. They discuss jiu-jitsu as technical and physics-based yet expressed differently by each person, how skateboarding contributed balance, and how learning differs from other sports through constant adaptation to an opponent. Taufer describes...
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Think Street, Train Sport, Practice Art with Professor Chris Haueter
The Jiu-Jitsu Mindset
CHRIS HAUETER 6th Degree Black Belt 6th degree Black Belt and member of the dirty dozen (the first 12 non-Brazilian black belts). was the first American to submit a Brazilian in competition, the first American to compete as a black belt at the Mundials in Brazil and he continues to travel the world spreading his Jiu Jitsu philosophy of think street, train sport and practice art. He is also known for his golden rules of grappling, coining the term combat base as the base with one knee up and one knee down, and saying, "It is not about who is good, but who is left. It's time on the mat. You...
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Tait Fletcher on Jiu-Jitsu, Truth, Persistence, and Healing
The Jiu-Jitsu Mindset
Tait Fletcher on Jiu-Jitsu, Truth, Persistence, and Healing Pete Deeley interviews Professor Tait Fletcher about how combat sports shaped his life and character. Fletcher traces his path from Dog Brothers stick fighting to early Jiu Jitsu training in the 1990s, learning from figures including Arlan Sanford, Amal Easton, later also receiving a black belt from Eddie Bravo. He describes competing widely, fighting in MMA, training with notable fighters, and appearing on The Ultimate Fighter Season 3, emphasizing Eddie Bravo’s systematic coaching. The conversation focuses on jiu-jitsu as a source...
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Professor Scott Burr on Radical Accountability and Training with Rickson Gracie
The Jiu-Jitsu Mindset
Host Pete Deeley interviews Professor Scott Burr on how jiu-jitsu shaped his life by enforcing radical accountability, honesty, and responsibility for results. Burr describes coming from a traditional Korean striking art through MMA into Jiu-Jitsu, valuing its endless depth and continuous intellectual challenge, similar to writing. He explains his learning style as principle-driven, needing clear parameters and an overview before rapid improvement, and notes turning points like suddenly applying armbar concepts. Professor Burr discusses adding judo later to improve getting fights to the...
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Jiu-Jitsu as a Force Multiplier: Clay Cox on Ownership, Timing, and Raising Lions
The Jiu-Jitsu Mindset
Jiu-Jitsu as a Force Multiplier Ownership, Awareness, and Leadership with Clay Cox, a Black Belt under the legendary Rickson Gracie. Host Pete Deeley opens by recounting being submitted at a well-run Phoenix tournament and promotes JiujitsuMindset.com, Submission Coffee, and the Jiujitsu Mindset Online Academy kids class before interviewing Clay, a long-time jiu-jitsu practitioner and business leader. Clay describes starting jiu-jitsu at 19, his disciplined military-family upbringing, and a tech career path from early internet work to MCI, Verizon Wireless, Google, and leading a major business...
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"We Can Get Back What They Took From You" — Coach Donavin Britt on Martial Arts, Manhood, and Transformation
The Jiu-Jitsu Mindset
Coach Donavin Britt on Building Las Vegas Combat Academy, Mental Toughness, and Protecting Gym Culture Host Pete Deeley interviews Coach Donavin Britt on The Jiu Jitsu Mindset, discussing Britt’s path from apprenticing under instructor Roger Donofrio into becoming a Krav Maga and self-defense-first gym owner who later added jiu-jitsu and MMA. He describes earning high-level training under figures including Sgt. Major Nir Maman (as the first American certified instructor), Darren Levine, and John Whitman, and discusses the importance of standards, mental toughness, and having a purpose...
info_outlineJiu-Jitsu as a Force Multiplier
Ownership, Awareness, and Leadership with Clay Cox, a Black Belt under the legendary Rickson Gracie.
Host Pete Deeley opens by recounting being submitted at a well-run Phoenix tournament and promotes JiujitsuMindset.com, Submission Coffee, and the Jiujitsu Mindset Online Academy kids class before interviewing Clay, a long-time jiu-jitsu practitioner and business leader. Clay describes starting jiu-jitsu at 19, his disciplined military-family upbringing, and a tech career path from early internet work to MCI, Verizon Wireless, Google, and leading a major business unit supporting data-center infrastructure for major tech companies. They discuss how jiu-jitsu translates to business through emotional intelligence, situational awareness, timing, humility, and “ownership,” plus cultivating adaptability and learning through pressure. Clay shares a memorable de-escalation incident at Universal on Christmas Eve, and a story of helping a bullied, nonverbal youth succeed in a submission-only tournament with controlled gentleness. Clay’s nickname “Shamu” comes from Carlos Enrique Elias "Caique"
00:00 Welcome and Tournament Story
01:09 Meet Clay and Jiu Jitsu Impact
03:37 Tech Career Journey
06:47 Jiu Jitsu in Business
09:06 Ownership and Awareness
15:32 Learning Mindset and Resilience
22:25 Competition and Hunger
27:54 Educated Instincts for Safety
31:00 Raising Boys on the Mat
32:04 Coaches as Father Figures
33:59 Leadership and Black Belt Responsibility
34:59 Universal Bar Confrontation
43:28 Deescalation and Life Lessons
45:45 Protecting Daughters and Restraint
49:27 Jiu Jitsu Changes Lives
52:17 Tournament Breakthrough Story
54:55 Jiu Jitsu as Meditation
56:07 The Shmoo Nickname
58:20 Final Thanks and Wrap Up