The Retail Masterclass: How WHISH Beauty Scaled to QVC & National Retailers with Aimee Werner
The High Achieving Female Podcast
Release Date: 01/22/2026
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The High Achieving Female Podcast
A lot of high achievers don't come from families or communities where "more" is celebrated. The moment you go beyond the cultural norm, it’s easy to start shrinking and going inward. Lindsey Marie joins us to explain why building a vision requires you to find a place where your "too big" ideas are normalized. In this episode, Lindsey Marie (author, podcaster, and founder of Powerhouse Women) shares her 8-year journey of building one of the most vibrant communities for ambitious women. We discuss the "restless feeling" that signals it's time to grow, the brutal but beautiful process of...
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The Retail Masterclass: How WHISH Beauty Scaled to QVC & National Retailers with Aimee Werner
The High Achieving Female Podcast
How do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth. Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the product...
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From E! News Red Carpets to Rock Bottom with Kristina Guerrero
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Kristina Guerrero made history as the first Latina correspondent on E! News, but behind the glamour of red carpets and celebrity interviews, she was fighting a silent battle. In this powerful episode of the High Achieving Podcast, Kristina reveals why she left Hollywood, her journey through "mommy wine culture" into sobriety, and how she navigated a breast cancer diagnosis and job loss all in one year. If you are a high-achieving woman feeling burnt out or stuck in survival mode, Kristina’s story of "turning struggle into strategy" is your roadmap to a more purposeful life. 🔔 Subscribe...
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EP 119 - From Kitchen Table to National Cart Checkouts with Nicole Beck Januario
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EP 118 - Creating a Culture That Survives Scaling with Chantell Preston
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EP 117 - The Customer Experience Powerhouse Behind Mystery Shopping with Elaine Buxton
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EP 116 - Mompreneur to Market Dominator with Haley Hoover
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EP 115 - The Visionary Leading a Global Travel Legacy with Jaclyn Leibl-Cote
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EP 114 - You Can Be Ambitious Without the Anxiety with Justine Carino
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EP 113 - From Family Kitchen to National Shelves How Trina Bediako Built New Horizons Baking Co
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info_outlineHow do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth.
Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the product space or the service space, Aimee’s insights on founder-led sales and "not counting your money" until the product sells through are essential for any high achiever.
đź”” Subscribe for more bigger conversations and inspiring guests for Season 8!
Key Topics Discussed:
- The "Aha" Moment: How borrowing her husband's shave cream led to a clean beauty revolution.
- Vertical Integration: Why owning their own factory allowed WHISH to survive COVID-19 and tariffs.
- The QVC Secret: Pitching via a Teams meeting and launching a sell-out show in just 8 weeks.
- Founder-Led Sales: Why you—the founder—are the only person who can truly sell your vision to big retailers.
- Strategic Patience: Why WHISH has turned down Sephora launch offers to ensure long-term brand health.
Connect with Aimee & WHISH Beauty:
- Website: whishbeauty.com
- Instagram: @whishbeauty
- Shop: Available at QVC, Nordstrom, and over 3,000 luxury spas nationwide.
Connect with KNOW:
- Website: www.theknowwomen.com
- Become an INSIDER: www.theknowinsider.com