Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
The Logistics of Logistics Podcast
Release Date: 04/08/2025
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The Logistics of Logistics Podcast
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and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...
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The Logistics of Logistics Podcast
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The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman
The Logistics of Logistics Podcast
and discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical...
info_outlineTom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.
About Tom Augenthaler
Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009. He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.
About 551 Media and The Influence Marketer
The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.
Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
- Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility
- Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities.
- Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support.
- Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum.
- Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships.
- Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors.
- Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space.
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