Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
The Logistics of Logistics Podcast
Release Date: 04/08/2025
REPOST: Booking More Loads Using AI with Anthony Sutardja
The Logistics of Logistics Podcast
and discuss booking more loads using AI. Anthony is the CEO and co-founder of , the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to , Anthony worked on a small team at Uber...
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Beyond The Rails and Roads: The State of Intermodal with Anne Reinke
The Logistics of Logistics Podcast
and discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy,...
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Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
The Logistics of Logistics Podcast
and discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler is the Founder and CEO of . On the website, shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant...
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REPOST: The Right Tech Stack for Brokers with Dave Romanchuk
The Logistics of Logistics Podcast
and discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet...
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The Long Haul: Battling Loneliness and Crisis in Trucking with Dr. Gina Anderson
The Logistics of Logistics Podcast
and discuss the long haul: battling loneliness and crisis in trucking. Dr. Anderson is the CEO and Co-founder of Luma Brighter Learning, a 2X INC 5000 company that was created to deliver measurably better education outcomes. About Dr. Gina Anderson is on a mission to help organizations grow their safety cultures through meaningful learning that inspires and engages employees. For more than 25 years, she has focused her attention on studying how adults best learn, consistently growing her methodology by engaging with transportation and logistics companies. Dr. Anderson is the CEO of Luma...
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I Don't Know Who Needs To Hear This But... with Ryan Schreiber
The Logistics of Logistics Podcast
and discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at , the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University. Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight...
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Contractor Chaos: Fixing the Last Mile's Biggest Headache with Jon Doolen
The Logistics of Logistics Podcast
and discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at that specializes in providing leadership development programs, business advisory services, and public speaking engagements. About Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting...
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Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado
The Logistics of Logistics Podcast
, and discuss supply chain shock waves: strategies for survival and success. Mark is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP), a global organization dedicated to advancing the supply chain profession. John is CEO of FreightPath, an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. About John Delgado , CEO of FreightPath, leads the company with extensive expertise in business management, technology, analytics, economics, and recruitment. FreightPath is renowned for its...
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The CPG Supply Chain with Mike Baudendistel
The Logistics of Logistics Podcast
and discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. About Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation...
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Brokers are Drowning in Accounting Work: How Denim Simplifies It with Sean Smith
The Logistics of Logistics Podcast
and discuss why brokers are drowning in accounting work: how Denim simplifies it. Sean is VP of Product at , a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data. About Sean Smith , VP of Product and Client Services at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job...
info_outlineTom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.
About Tom Augenthaler
Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009. He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.
About 551 Media and The Influence Marketer
The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.
Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
- Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility
- Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities.
- Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support.
- Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum.
- Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships.
- Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors.
- Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space.
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