Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
The Logistics of Logistics Podcast
Release Date: 04/25/2025
The Logistics of Logistics Podcast
and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...
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In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...
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In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," and , President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics. About Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House...
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and discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. About Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the...
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and discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical...
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and discuss from ports to politics: decoding tariffs, ocean shipping, and supply chains. Sal is is an associate professor of history at Campbell University in North Carolina and adjunct professor at the U.S. Merchant Marine Academy. About Sal Mercogliano is an associate professor of history at Campbell University in North Carolina and adjunct professor at the U.S. Merchant Marine Academy. He holds a Bachelor of Science in marine transportation from the State University of New York Maritime College, along with a merchant marine deck officer license (unlimited tonnage 2nd mate), a...
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and discuss delivering the drinks: streamlining beverage transportation. Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Kristina and the Bettaway team are big supporters of Wreaths Across America. About Kristina Bernarducci isn’t just building partnerships—she’s building community. As Director of Operations at Bettaway and Director of Business Development at PalletTrader, Kristina brings energy, creativity, and a drive for results to the world of logistics and supply...
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and discuss global giants - ICAT moves the world's largest cargo. Chris is the Director of Operations at ICAT Logistics Detroit where they handle the shipments that other companies don't, can't, and won't. Summary: Global Giants: ICAT Moves the World's Largest Cargo In this podcast, Chris Cser, Director of Operations at ICAT Logistics, takes us on a journey through the complex world of global logistics. Founded in 1992 in Baltimore, ICAT Logistics has expanded across the United States and Europe, specializing in handling unusual, high-value, and oversized freight that often falls outside the...
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and discuss the people-first approach to the future of logistics. Michael is a Partner at Hyde Park Angels (HPA), a leading early-stage investor based in Chicago. About Michael Sachaj is a Partner at HPA and manages and supports HPA’s investment opportunities through their lifecycle. Michael has led investment in a number of HPA’s top performing investments including ShipBob, FourKites, Paccurate, and Digit. Prior to joining HPA in 2013, Michael attended Northwestern University and worked at strategy consulting firm Booz Allen Hamilton supporting various government clients in the...
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and discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. About Corey Abbott , Chief Growth Officer and his team lead enterprise initiatives at PortPro, focusing on developing comprehensive products designed to enhance the customer experience, guided by their needs and feedback. Corey spent over a decade at STG Logistics, the...
info_outlineBriana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners.
About Briana Birkholz
Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies.
About SPS Commerce
SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.
Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain
- Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following:
- Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days.
- The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control.
- Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance.
- SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages:
- Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools.
- Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC).
- Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service.
- Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.
- Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions.
Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain
Arcadia Cold Storage & Logistics Case Study
The Logistics of Logistics Podcast
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