RocketFuel: Fintech for Fulfillment with Braden DiCristofano
The Logistics of Logistics Podcast
Release Date: 05/22/2025
The Logistics of Logistics Podcast
and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...
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and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...
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In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...
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In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," and , President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics. About Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House...
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and discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. About Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the...
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and discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical...
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and discuss from ports to politics: decoding tariffs, ocean shipping, and supply chains. Sal is is an associate professor of history at Campbell University in North Carolina and adjunct professor at the U.S. Merchant Marine Academy. About Sal Mercogliano is an associate professor of history at Campbell University in North Carolina and adjunct professor at the U.S. Merchant Marine Academy. He holds a Bachelor of Science in marine transportation from the State University of New York Maritime College, along with a merchant marine deck officer license (unlimited tonnage 2nd mate), a...
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and discuss delivering the drinks: streamlining beverage transportation. Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Kristina and the Bettaway team are big supporters of Wreaths Across America. About Kristina Bernarducci isn’t just building partnerships—she’s building community. As Director of Operations at Bettaway and Director of Business Development at PalletTrader, Kristina brings energy, creativity, and a drive for results to the world of logistics and supply...
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and discuss global giants - ICAT moves the world's largest cargo. Chris is the Director of Operations at ICAT Logistics Detroit where they handle the shipments that other companies don't, can't, and won't. Summary: Global Giants: ICAT Moves the World's Largest Cargo In this podcast, Chris Cser, Director of Operations at ICAT Logistics, takes us on a journey through the complex world of global logistics. Founded in 1992 in Baltimore, ICAT Logistics has expanded across the United States and Europe, specializing in handling unusual, high-value, and oversized freight that often falls outside the...
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and discuss the people-first approach to the future of logistics. Michael is a Partner at Hyde Park Angels (HPA), a leading early-stage investor based in Chicago. About Michael Sachaj is a Partner at HPA and manages and supports HPA’s investment opportunities through their lifecycle. Michael has led investment in a number of HPA’s top performing investments including ShipBob, FourKites, Paccurate, and Digit. Prior to joining HPA in 2013, Michael attended Northwestern University and worked at strategy consulting firm Booz Allen Hamilton supporting various government clients in the...
info_outlineBraden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.
About Braden DiCristofano
Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the foundation for his entrepreneurial ventures. At Launch Fulfillment, he leads a tech-driven logistics company focused on premium, scalable fulfillment solutions for ecommerce brands. Through RocketFuel, he’s addressing one of the industry’s biggest challenges: cash flow. By integrating fintech with fulfillment operations, RocketFuel helps merchants unlock working capital and streamline growth. Braden’s leadership is defined by strategic vision, operational rigor, and a relentless focus on solving real-world problems for modern ecommerce businesses. His mission is clear: build industry-defining platforms that power sustainable growth across the logistics and financial ecosystems.
About Launch Fulfillment
Launch Fulfillment Inc. operates as a premier third-party logistics (3PL) provider, offering comprehensive ecommerce fulfillment services that empower businesses to scale their operations without needing significant infrastructure investments. Recognized as the 10th fastest-growing logistics company on the 2024 Inc. 5000 list, its smart warehousing and 3PL fulfillment solutions enable same-day order processing, streamlined Amazon FBA prep services, and a robust global shipping network that virtually guarantees on-time delivery. The company takes a technology-driven approach, featuring real-time inventory tracking integrated with over 150 ecommerce platforms. Specialized offerings include subscription box fulfillment, custom kitting and assembly, and eco-friendly packaging solutions for D2C brands. By leveraging its cloud-based software and automated shipping rate optimization, clients can experience up to a 40% reduction in shipping costs while maintaining seamless omnichannel fulfillment capabilities for both B2B and retail distribution channels. Key performance indicators for Launch Fulfillment include a 99.998% accuracy rating and a 98.2% on-time delivery dispatch for B2C orders. It maintains fulfillment locations in Utah, Kentucky, and the U.K., and operates with 7-day-a-week fulfillment, reflecting its commitment to efficiency and client success.
About RocketFuel Parcel Recharge
RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve.
Key Takeaways: RocketFuel: Fintech for Fulfillment
- Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment.
- Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.
- Global Ecommerce Powerhouse: Launch Fulfillment provides end-to-end ecommerce fulfillment, from secure, climate-controlled warehouses to rapid worldwide shipping, driving your business forward.
- Streamlined Logistics, Effortless Growth: Launch Fulfillment's proven four-step process—from manufacturer receipt to advanced warehousing, seamless platform integration, and precise pick, pack, and ship—ensures products reach customers efficiently, every time.
- Scale Your Brand, Your Way: Launch Fulfillment offers flexible solutions, including Amazon FBA prep, intricate subscription box fulfillment, custom kitting, and eco-friendly packaging, all designed to grow with your brand.
- Strategic Locations, Unmatched Reach: With facilities in Utah, Kentucky, and the UK, Launch Fulfillment establishes a powerful global presence, providing strategic advantages and expansive reach for diverse ecommerce operations.
- The advantages of working with RocketFuel, the fintech solution for fulfillment companies:
- Optimizes 3PL Cash Flow: RocketFuel offers a modern solution for Third-Party Logistics (3PL) providers. Its "rechargeable" metering system enables customer prepayments, eliminating 3PL capital outlays and ensuring consistent cash flow.
- Automates Revenue Enhancement: The platform automates parcel auditing to recover lost revenue from adjustments and facilitates easy rate markups. This allows 3PLs to customize shipping rates and maximize profitability across all carriers.
- Seamless Integration and Analytics: RocketFuel integrates with over 40 WMS, OMS, and shipping systems, ensuring smooth operations. It also provides vital analytics for both 3PLs and their customers, aiding growth.
- Proven, Industry-Specific Solution: Developed from a 3PL's own experience, RocketFuel addresses common challenges like late payments. It has processed millions of shipments, significantly boosting cash flow for users, demonstrating its commitment to 3PL financial success.
Learn More About RocketFuel: Fintech for Fulfillment
Braden DiCristofano | Linkedin
Launch Fulfillment | Who They Are
RocketFuel Parcel Recharge | Linkedin
The RocketFuel Story with Josh Beatty