RocketFuel: Fintech for Fulfillment with Braden DiCristofano
The Logistics of Logistics Podcast
Release Date: 05/22/2025
The Logistics of Logistics Podcast
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in...
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In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, and , the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. About Cary Dittman is the Chief Operating Officer at FreightPath, where he leads the company’s efforts to scale operations, forge strategic partnerships, and advance its mission to modernize supply chain education. With over 40 years of experience in logistics, technology, and enterprise growth, Cary...
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In “Freight Downturn: What Winners Do to Gain Ground”, and , the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete's mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. About Nick Klingensmith After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing...
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In “Warp is The LTL Network of the Future”, and , the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement. About Daniel Sokolovsky is the Co-Founder and CEO of Warp, a technology-powered freight network modernizing LTL logistics across the U.S. He grew up in the world of freight. His parents ran a courier business, so missed ETAs, late-night scrambles, and broken...
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In “From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics”, and , the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings is the CEO and Co-founder of Veritas Logistics, a third-party logistics firm founded in 2020 that prioritizes people and operates with core values of truth, partnership, passion, positivity, and service to provide customized transportation solutions. With over 15 years in the freight brokerage...
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In “CHAINge, AI, and the Future of Freight”, and , an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight. About Bart A. De Muynck stands as an accomplished industry expert and thought leader, boasting over three decades of global supply chain and logistics experience. His distinguished career includes significant roles at major international companies such as EY, GE Capital, Penske...
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In “Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting”, and , VP of Operations at Denim, discuss the evolving landscape of freight fraud, payment challenges, and how Denim provides comprehensive solutions to ensure financial and operational security for freight businesses. About Chad Capooth is the VP of Operations at Denim. He brings over 15 years of experience in strategic planning, business growth, and operations leadership. At Denim, he leads operational strategy, leveraging deep expertise in factoring, credit underwriting, and portfolio management...
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In “Navigating the Numbers: Tariffs, AI, and The Future of Supply Chains”, and , BDO’s Logistics and Transportation Subject Matter Expert, discuss the evolving landscape of global trade, the transformative power of artificial intelligence, and strategies for building resilient supply chains for tomorrow. About Corey DeSantis serves as BDO’s Logistics and Transportation Subject Matter Expert, supporting clients in manufacturing, automotive, telecommunications and food manufacturing. Corey improves the condition of BDO’s clients through making data-driven decisions to optimize...
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In “The Threads of Trade: How Global Events are Reshaping Cotton Logistics”, and , Director of Strategic Network at Louis Dreyfus Company, discuss how global events are reshaping cotton logistics, leveraging Michael’s dual perspective as a BCO and former ocean carrier, and the importance of collaboration and data transparency. About Michael Symonanis doesn’t just move containers - he moves conversations forward. With 30+ years in international container shipping, Michael brings a rare dual lens as both a BCO and former ocean carrier. Now in his 20th year at Louis Dreyfus Company, he...
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and discuss beyond the tracks: the next frontier of American rail. Martin is CEO at , a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage. About Martin Lew is the Founder and Chief Executive Officer of Commtrex, the largest tech-enabled logistics platform in North America (US, Canada, and Mexico) for shippers to directly connect with railroads, transloaders, storage facilities,...
info_outlineBraden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.
About Braden DiCristofano
Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the foundation for his entrepreneurial ventures. At Launch Fulfillment, he leads a tech-driven logistics company focused on premium, scalable fulfillment solutions for ecommerce brands. Through RocketFuel, he’s addressing one of the industry’s biggest challenges: cash flow. By integrating fintech with fulfillment operations, RocketFuel helps merchants unlock working capital and streamline growth. Braden’s leadership is defined by strategic vision, operational rigor, and a relentless focus on solving real-world problems for modern ecommerce businesses. His mission is clear: build industry-defining platforms that power sustainable growth across the logistics and financial ecosystems.
About Launch Fulfillment
Launch Fulfillment Inc. operates as a premier third-party logistics (3PL) provider, offering comprehensive ecommerce fulfillment services that empower businesses to scale their operations without needing significant infrastructure investments. Recognized as the 10th fastest-growing logistics company on the 2024 Inc. 5000 list, its smart warehousing and 3PL fulfillment solutions enable same-day order processing, streamlined Amazon FBA prep services, and a robust global shipping network that virtually guarantees on-time delivery. The company takes a technology-driven approach, featuring real-time inventory tracking integrated with over 150 ecommerce platforms. Specialized offerings include subscription box fulfillment, custom kitting and assembly, and eco-friendly packaging solutions for D2C brands. By leveraging its cloud-based software and automated shipping rate optimization, clients can experience up to a 40% reduction in shipping costs while maintaining seamless omnichannel fulfillment capabilities for both B2B and retail distribution channels. Key performance indicators for Launch Fulfillment include a 99.998% accuracy rating and a 98.2% on-time delivery dispatch for B2C orders. It maintains fulfillment locations in Utah, Kentucky, and the U.K., and operates with 7-day-a-week fulfillment, reflecting its commitment to efficiency and client success.
About RocketFuel Parcel Recharge
RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve.
Key Takeaways: RocketFuel: Fintech for Fulfillment
- Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment.
- Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.
- Global Ecommerce Powerhouse: Launch Fulfillment provides end-to-end ecommerce fulfillment, from secure, climate-controlled warehouses to rapid worldwide shipping, driving your business forward.
- Streamlined Logistics, Effortless Growth: Launch Fulfillment's proven four-step process—from manufacturer receipt to advanced warehousing, seamless platform integration, and precise pick, pack, and ship—ensures products reach customers efficiently, every time.
- Scale Your Brand, Your Way: Launch Fulfillment offers flexible solutions, including Amazon FBA prep, intricate subscription box fulfillment, custom kitting, and eco-friendly packaging, all designed to grow with your brand.
- Strategic Locations, Unmatched Reach: With facilities in Utah, Kentucky, and the UK, Launch Fulfillment establishes a powerful global presence, providing strategic advantages and expansive reach for diverse ecommerce operations.
- The advantages of working with RocketFuel, the fintech solution for fulfillment companies:
- Optimizes 3PL Cash Flow: RocketFuel offers a modern solution for Third-Party Logistics (3PL) providers. Its "rechargeable" metering system enables customer prepayments, eliminating 3PL capital outlays and ensuring consistent cash flow.
- Automates Revenue Enhancement: The platform automates parcel auditing to recover lost revenue from adjustments and facilitates easy rate markups. This allows 3PLs to customize shipping rates and maximize profitability across all carriers.
- Seamless Integration and Analytics: RocketFuel integrates with over 40 WMS, OMS, and shipping systems, ensuring smooth operations. It also provides vital analytics for both 3PLs and their customers, aiding growth.
- Proven, Industry-Specific Solution: Developed from a 3PL's own experience, RocketFuel addresses common challenges like late payments. It has processed millions of shipments, significantly boosting cash flow for users, demonstrating its commitment to 3PL financial success.
Learn More About RocketFuel: Fintech for Fulfillment
Braden DiCristofano | Linkedin
Launch Fulfillment | Who They Are
RocketFuel Parcel Recharge | Linkedin
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